Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

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Face Cream, Spot Corrector, Skin Care

PRO LAB Repair Ceraamide Face Cream 100ml

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PRO LAB Repair Ceraamide Face Cream 100ml

PRO LAB Repair Ceramide Face Cream is a deeply nourishing daily moisturizer expertly formulated to restore and strengthen your skin’s natural protective barrier. Designed specifically for sensitive, dry, or compromised skin, this lightweight, fast-absorbing cream locks in moisture and soothes irritation.

Key Features & Benefits:

Skin Barrier Protection: Packed with ceramides, it reinforces your skin’s natural barrier against harsh environmental stressors and dryness.
Deep Hydration: Infused with skin-loving ingredients like Niacinamide and Squalane to brighten, plump, and deeply nourish the skin.
Calms Irritation: Excellent for healing and soothing damage caused by over-exfoliation or harsh weather

HOW TO USE

Use as a core step in your daily skincare routine. After cleansing and toning, apply a small amount to your face and neck, gently massaging until fully absorbed.

195 AED

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Pro Lab Kojic Dipalmitate + Niacinamide Body Wash 1000ml

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Pro Lab Kojic Dipalmitate + Niacinamide Body Wash 1000ml

Pro Lab Kojic Dipalmitate + Hyaluronic Acid Body Lotion is a brightening and hydrating formula designed to improve uneven skin tone, fade dark patches, and leave the skin soft, smooth, and radiant.

KEY BENEFITS

• Helps fade dark spots and uneven skin tone
• Promotes brighter, more radiant-looking skin
• Provides deep, long-lasting hydration
• Improves skin smoothness and texture
• Suitable for daily body care

195 AED

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Pro Lab Skin Tone Corrector Alpha Arbutin + L-Glutathione Body Wash 1000ml

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Pro Lab Skin Tone Corrector Alpha Arbutin + L-Glutathione Body Wash 1000ml

Pro Lab Alpha Arbutin + Niacinamide Brightening Lotion is a targeted skincare formula designed to help fade dark spots, even out skin tone, and restore a healthy, radiant glow while keeping the skin well-hydrated and smooth.

KEY BENEFITS

• Helps fade dark spots and discoloration
• Promotes brighter, more even-looking skin
• Strengthens the skin barrier and improves hydration
• Smooths texture and supports healthy glow
• Suitable for daily full-body use

195 AED

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Pro Lab Ceramide + Centella Barrier Repair Body Wash 1000ml

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Pro Lab Skin Tone Corrector Alpha Arbutin + Niacinamide Brightening Lotion 500ml

KEY BENEFITS

195 AED

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Pro Lab Skin Tone Corrector Alpha Arbutin + Niacinamide Brightening Lotion 500ml

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Pro Lab Skin Tone Corrector Alpha Arbutin + Niacinamide Brightening Lotion 500ml

KEY BENEFITS

145 AED

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Pro Lab Kojic Dipalmitate + HA Skin Whitening Body Lotion 500ml

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Pro Lab Kojic Dipalmitate + HA Skin Whitening Body Lotion 500ml

Pro Lab Kojic Dipalmitate + Hyaluronic Acid Body Lotion is a brightening and hydrating formula designed to improve uneven skin tone, fade dark patches, and leave the skin soft, smooth, and radiant.

KEY BENEFITS

145 AED

3% OffFeatured

Pro Lab Skin Barrier Ceramide Body Lotion 500ml

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Pro Lab Skin Barrier Ceramide Body Lotion 500ml

Pro Lab Skin Barrier Ceramide Body Lotion is a deeply nourishing moisturizer designed to strengthen the skin barrier, lock in hydration, and protect against dryness, irritation, and damage caused by harsh skincare products.

KEY BENEFITS

• Strengthens and repairs the skin barrier
• Locks in moisture for long-lasting hydration
• Helps calm dryness, itching, and irritation
• Improves softness, smoothness, and elasticity
• Supports recovery from harsh or overused skincare products

145 AED

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Pro Lab Snail Mucin +Retinol Advanced Renewal Body Lotion 500ml

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Pro Lab Snail Mucin +Retinol Advanced Renewal Body Lotion 500ml

Body lotion for rough, dull, and uneven skin. Helps smooth texture, fade dark areas, and give your skin a cleaner, more refined look with consistent use.

Benefits

Smooths rough, uneven skin texture
Helps reduce appearance of dark areas (knuckles, knees, elbows)
Improves overall skin clarity and tone
Supports long-term skin renewal, not just surface hydration

145 AED

3% OffFeatured

Mabel Radiance Radiant Glow Body Wash 800ml

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Mabel Radiance Radiant Glow Body Wash 800ml

145 AED

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Mabel Radiance Ultra Glow & Nourishing Brightening Body Lotion 500ml

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Mabel Radiance Ultra Glow & Nourishing Brightening Body Lotion 500ml

The Mabel Radiance Ultra Glow & Nourishing Brightening Body Lotion (500ml) is a premium, vegan-friendly daily moisturizer designed to deliver intense hydration while gently brightening the skin. Formulated to tackle dullness, it leaves the skin barrier healthy, succulent, and visibly radiant.

Key Highlights

Primary Function: Deeply moisturizes, repairs the skin barrier, and enhances your natural glow.
Core Ingredients: Powered by Niacinamide, Alpha Arbutin, Licorice Extract, and Hyaluronic Acid.
Skin Type: Vegan, cruelty-free, paraben-free, and suitable for all skin

115 AED

LATEST PRODUCTS

13% Off

Scrubs, Skin Care

PrettyBe Foot Salt Ocean Salt 4L

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PrettyBe Foot Salt Ocean Salt 4L

65 AED

14% OffFeatured

Eskinol Classic White Black Hear Eliminates Facial Deep Cleanser 225ml

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Eskinol Classic White Black Hear Eliminates Facial Deep Cleanser 225ml

Get clean and smooth skin with this bright facial cleanser.
It deeply removes dirt, excess oil, and remains makeup.
It is specially formulated to remove blackheads to make the skin radiant.
It avoids pimples and other skin problems from coming back.

It leaves your skin clean, bright, and healthy.

How to use:

Moisten a piece of cotton and apply it to the face and neck.
Repeat until no trace of dirt is seen on the cotton.
Use anytime and anywhere for truly clean skin.

30 AED

10% OffFeatured

Lotion, Skin Care, Spot Corrector

DH7 Paris Baby Milk Cream Infant & Child for Girls 1000ml

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DH7 Paris Baby Milk Cream Infant & Child for Girls 1000ml

DH7 Baby Milk Cream Infant & Child for Girls 1 L Consists of Cameline oil and Calendula extract, and both are extremely soft for your baby’s skin.Hypoallergenic, DH7 Baby is formulated to minimize allergy risks.

180 AED

14% OffFeatured

Creams, Feminine Care, Personal Care, Skin Care

Dr. Rashel Feminine Whitening Nourishing Cream 60ml

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Dr. Rashel Feminine Whitening Nourishing Cream 60ml

Dr. Rashel Sensitive Area Lightening Cream is a skin care product designed to lighten and unify skin tone in sensitive areas. It contains ingredients such as vitamin C, which helps lighten the skin, and hyaluronic acid, which helps moisturize it.

Benefits and features:

This whitening cream can be applied to your armpits, private areas, elbows, knees, inner thigh or anywhere you feel you need it.
It will reduce the dark shade and unpleasant odor while at the same time acting as a deodorant.
A powerful formula that lightens dark and discolored underarms.
Fits skin, covers a variety of blemish sizes, and hides small pores.
Natural ingredients are safe, non-toxic and harmless to your body without side effects.
Reduces discoloration of the skin under the armpit.
Whitens, moisturizes and unifies dark and dry skin.

30 AED

5% OffFeatured

Anua Peach 77 Niacin Conditioning Milk 150ml

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Anua Peach 77 Niacin Conditioning Milk 150ml

Formulated with 77% peach fruit extract, ceramide and three types of hyaluronic acid, this conditioning milk smooths and strengthens the skin’s moisture barrier for healthy skin. The milky formula contains Vitamin B12 and niacinamide to leave skin bright and clear. Suitable for all skin types including sensitive and dry skin. After cleansing and toning, apply a proper amount onto face and gently pat skin to aid absorption.

95 AED

11% OffFeatured

Clairissime Moisturizing Body Lotion 500ml

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Clairissime Moisturizing Body Lotion 500ml

Clairissime Moisturizing Body Lotion is rich in vitamin E and glycerin. Finely balanced active ingredients maintain your skin’s pH balance. This body lotion restores suppleness and elasticity. It penetrates deeply into the skin and restores suppleness and softness to particularly dry skin. A thin protective film provides additional protection for the epidermis without leaving your skin feeling greasy.

85 AED

8% OffFeatured

CeraVe Daily Moisturizing Lotion 473ml

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CeraVe Daily Moisturizing Lotion 473ml

Lightweight daily moisturizing lotion Suitable for normal to dry skin Provides 24-hour hydration Gentle, non-irritating formula Fragrance-free Non-comedogenic (won’t clog pores) 3 essential ceramides help restore the skin barrier Developed with dermatologists Specifications Scent: Unscented Suggested Age: 3 Years and Up Health Facts: Contains ceramides, oil-free, hypoallergenic, noncomedogenic, contains hyaluronic acid Beauty Purpose: Moisturizing Recommended Skin Type: Normal, mature, sensitive, oily, combination, dry Features: Lightweight, safe to use on sensitive skin, dermatologist tested TCIN: 76525859 UPC: 3606000534797 Item Number (DPCI): 037-13-1552 Description Developed with dermatologists, CeraVe Daily Moisturizing Lotion for Face and Body has a unique, lightweight formula that provides 24-hour hydration and helps restore the protective skin barrier with three essential ceramides (1, 3, 6-II).

110 AED

13% OffFeatured

Face Cream, Skin Care, Spot Corrector

Arena Gold BB Beauty Balm Cream

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Highlights:

Arena Gold BB Beauty Balm Cream

How to use Cream :

Take the substantial amount of the Arena gold beauty cream on your palm. Apply it on the face and leave it overnight. Wash your face in the morning for best results. Don’t go near flame or in sun exposure. Do not massage or rub after applying the cream

35 AED

13% OffFeatured

Washami 2in1 Baby Shampoo & Shower Gel 500ml

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Washami 2in1 Baby Shampoo & Shower Gel 500ml

Specially formulated for the baby, the pursuit of every drop of safety to create special care for the baby.
Contains strawberry extract, while washing the hair, it can also deeply clean the skin, and improve the moisture and smoothness, giving the baby a more comfortable bathing experience.

35 AED

13% OffFeatured

Skin Doctor Orange Jam Scrub for Face & Body 200gm

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Skin Doctor Orange Jam Scrub for Face & Body 200gm

For smooth and gentle skin.

Skin Doctor Face and Body Orange Jam Scrub has a soft texture that glides well on the skin. Its exfoliating particles work smoothly to deeply clean and remove dirt and impurities

Hwo to use:

Get an ample amount using fingertips, gently massage on the skin in a circular motion then rinse thoroughly with water.

35 AED

PRODUCTS ON SALES

6% OffFeatured

Lotion, Skin Care

Celebrity Half Cast Paris Skin Polishing Body Lotion 500ml

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150 AED

25% Off

Oils & Moisturizer, Skin Care

Bravia Lightening Oil 70ml

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Highlights:

Bravia Lightening Oil 70ml

BRAVIA oil with snail slime delays the aging process of the skin and reduces scars, stretch marks and blackheads. Your skin is repaired and regains its suppleness and radiance.

30 AED

20% OffFeatured

Every Strand Keratin With Aloe Vera Masque 425gm

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Every Strand Keratin With Aloe Vera Masque 425gm

Every Strand Keratin Hair Masque transforms the way your hair looks and feels by instantly penetrating hair fibers to help repair and nourish every strand. It?s enriched with keratin, aloe vera + vitamin E to deeply repair hair damage caused by chemicals.
Hair masque for chemically treated hair
Helps repair damage caused by chemical treatments
Rich in amino acids
Strengthens hair
Anti-breakage benefits
Contains aloe vera & vitamin E
For all hair types

60 AED

17% OffFeatured

Creams, Skin Care, Tubes

Bio Claire Lightening Tube Cream 30ml

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Bio Claire Lightening Tube Cream 30ml

Bio Claire skin lightening tube cream. Non Hydroquinone skin lightener system.

The lightening cream “Bio Claire” without hydroquinone stimulates the lightening processus in a natural way, make you complexion clear and even, with no mess. its Natural Bio-Vegetal activator makes your skin bright and healthy.

Direction: Wash your skin, dry it and mass ” Bio Claire”, softly. Do not rinse. The first week, repeat application three times a day. then twice a day. Avoid long sunlight exposure.

Ingredients: Eau, Emulsionnant, H.V., V.B., I.P.M., Alcool cetostearylique, Glycerine, M.P.G., Actifs Bio-Vegetaux 2%, Parabens, B.H.T, Fragrance, Colorants.

25 AED

13% OffFeatured

Creams, Oils & Moisturizer, Skin Care

Dodo Whiteup Whitening Beauty Cream 330ml

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Highlights:

Dodo Whiteup Whitening Beauty Cream 330ml

Dodo is a range of treatments that reveals the complexion of your skin thanks to a cocktail that combines bio-plant active ingredients and White Up. Multi-Vitamins supplement the nutrition of the skin. Dodo also ensures intense hydration of your skin, to provide it with maximum comfort.

35 AED

11% OffFeatured

Alatar Fenugreek Seeds Plumping Face & Body Cream

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Alatar Fenugreek Seeds Plumping Face & Body Cream

40 AED

5% OffFeatured

Gift Sets, Hair Care, Hair Oil

Shiseido Fino Premium Touch Hair Care Set

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Shiseido Fino Premium Touch Hair Care Set

Achieve healthier and stronger hair with the FINO Hair mask & Oil Set. This set includes the FINO PREMIUM TOUCH HAIR MASK, designed to deeply nourish and revitalize hair, and the FINO PREMIUM TOUCH HAIR OIL, which provides a protective barrier to prevent damage and promote shine. See a noticeable difference in your hair’s appearance with this expertly formulated set.

380 AED

13% OffFeatured

Rinju Body & Hand Lotion 473ml

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Highlights:

Rinju Body & Hand Lotion 473ml

Rinju Body & Hand Lotion: Moisturizing and Protective Care

Rinju Body & Hand Lotion, enriched with Vitamin E, acts as a moisturizer and protectant for weather-sensitive skin. Its rich, non-greasy formula soothes and softens skin instantly.

Benefits:

Moisturizes: Provides deep hydration for all skin types.

Protects: Guards against damage from weather-sensitive conditions.

Non-Greasy Formula: Absorbs quickly, leaving skin soft and smooth.

Soothes and Softens: Instantly calms and softens the skin.

Enriched with Vitamin E: Nourishes and revitalizes the skin.

Experience the ultimate in skin care with Rinju Body & Hand Lotion.

65 AED

11% OffFeatured

Pretty Cowry Gold 24k Mask 20gx10

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Pretty Cowry Gold 24k Mask 20gx10

Pretty Cowry 24k Gold Mask great to revive the skin, rejuvenate its glow and stimulate collagen production. Formulated with 24K Gold extracts., it reduces signs of aging and concealer wrinkles

40 AED

10% OffFeatured

Sunscreen, Skin Care, Gift Sets

Lady Diana Herbal Collection Anti-Aging Sunblock Cream SPF UV 40 170ml 4pieces

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Highlights:

Lady Diana Herbal Collection Anti-Aging Sunblock Cream SPF UV 40 170ml 4pieces

Lady Diana’s premium Sunblock is a natural blend of multiple vitamins to prevent skin from ultraviolet UVA and UVB rays and restores damage skin. Its non-greasy light cream prevents skin from the sunburn effects while moisturizing and soothing it.

90 AED

GIFT SET

15% OffFeatured

IQueen Glossy Lux Large Oval Detangler Hair Brush 65x225mm

Accessories, Hair Accessories, Hair Care

IQueen Glossy Lux Large Oval Detangler Hair Brush 65x225mm

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IQueen Glossy Lux Large Oval Detangler Hair Brush 65x225mm

With a semi-sheer amber ombré finish, this brush reveals natural wood grains beneath a glossy, polished surface for a touch of luxury. Flexible nylon bristles with ball tips gently detangle wet or dry hair without pain, while the dense bristle layout boosts efficiency. Heat-resistant ionic nylon reduces frizz, locks in moisture, and adds shine.

Oval Shape, Large Size, Overall Width: 65mm, Length: 225mm

55 AED

13% OffFeatured

Fruit Of The Wokali Sunscreen SPF90 Sensitive Skin 100ml

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Fruit Of The Wokali Sunscreen SPF90 Sensitive Skin 100ml

Fruit of the wokali sunscreen cream SPF90 for sun-sensitive and tanned skin. The balanced UVA/UVB filter system protects skin immediately and reliably against sunburn and premature skin aging caused by sunlight. It prevents the appearance of pigmentation spots, guarantees long-lasting protection of skin cells, and intensely moisturizes.

35 AED

Featured

Nature Secret Carotte Oil Exfoliating And Lightening Soap 350gm

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Highlights:

Nature Secret Carotte Oil Exfoliating And Lightening Soap 350gm

Nature Secret Carrot due to carrot oil and snail slime brightens tired skin tones. Revolutionary, it will very quickly fade your spots and actively combat emerging hyper pigmentation. Designed after years of research, this final formula seduces 100% of our panel. 10 days after daily use, 8 out of 10 women believe their skin is brighter, softer and better hydrated. After 20 days of use, 99% of users confirm that their complexion is lighter, even and radiant.Nature Secret Carrot due to carrot oil and snail slime brightens tired skin tones.

15 AED

22% OffFeatured

Amalico Lightening Aleo Vera Face & Body Scrub 580g

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Highlights:

Amalico Lightening Aleo Vera Face & Body Scrub 580g

Amalico Face And Body Scrub is made with natural ingredients and is effective in reducing the appearance of blemishes. It’s gentle, non-greasy, and absorbs quickly. Use it regularly to see a noticeable improvement in your skin’s appearance and boost your confidence!

35 AED

13% OffFeatured

Oils & Moisturizer, Skin Care

Medix 5.5 Vitamin C Firm & Brighten Body Oil Gel 200ml

Medix 5.5 Vitamin C Firm & Brighten Body Oil Gel 200ml

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Highlights:

Medix 5.5 Vitamin C And Bulgarian Rose Instant Hydration Oil 1000ml

【Medix Body Oil】Experience the transformative power of our Medix Vitamin C Bulgarian Rose Body Oil, enriched with the finest ingredients including turmeric. This potent formula is designed to leave you hydrated, and irresistibly smooth.
【Safe】This Medix Retinol Body Oil is a blend of different plant extracts that will give your body skin a naturally radiant glow.
【Deep Nourishment】Our Medix vitamin c brightening body oil contains turmeric oil that deeply nourishes your skin, leaving it feeling soft, smooth and renewed.

35 AED

33% OffFeatured

Yoko Gold Coffee Salt Scrub Shower Bath 240g

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Highlights:

Yoko Gold Coffee Salt Scrub 280g.

Spa salt scrub, coffee formula, comes with many vitamins and skin foods that will make your skin beautiful, smooth, and soft. Mix with coffee grounds. Helps remove dirt from the skin. Exfoliate old skin cells to make your skin beautiful, radiant, and look healthy from skin scrubbing that stimulates blood circulation. In addition, we do not forget to add vitamin E. and olive oil for moisture after scrubbing.

Coffee grounds have excellent skin exfoliating properties.

Licorice Extract helps brighten the skin.

Collagen nourishes the skin to be smooth, bright and delays premature aging.

Vitamin E helps restore and nourish the skin to be smooth. And delays premature aging.

Vitamin B3 helps remove old skin cells, the cause of dark skin. Make your skin radiant. soft and moisturized

How to use: Pour enough salt onto your palm. Scrub onto wet skin all over the body in circular motion. Leave it on for about 3 minutes, then rinse off and shower with soap as usual.

10 AED

10% OffFeatured

Silky Cool Strawberry Facial Mud Mask 500ml

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Highlights:

Silky Cool Strawberry Facial Mud Mask 500ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

45 AED

14% OffFeatured

Yong Chin Papaya Peel Off Mask 100ml

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Highlights:

Yong Chin Papaya Peel Off Mask 100ml

Deeply cleanses oil and dirt from pores and allows moisture to be absorbed into the skin.

YC Papaya Peel of Mask deep cleans oil and dirt from pores and allows moisture to be absorbed into the skin. This vitalizing facial mask with anti-oxidant helps to peel-away impurities from the skin without over drying. Even troubled or tired skin is left feeling energized. Peel away blemishes to leave a healthy, glowing Skin. Vitamins of fruit removes impurities, dead tissues and firms up the skin.
It is suitable for all skin types to re-balance the skin functions.
Make your skin looks clean, softer, firmer and smoother with a fresh and healthy glow.

How to use:

Gently apply over cleansed skin (avoiding eye area). Wait 10-15 minutes or until mask dries thoroughly. Remove by peeling off in an upward motion starting at jaw line. Use once or twice a week for better result.

30 AED

11% OffFeatured

Laser White Vitamin C Face And Body Scrub 500gm

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Highlights:

Laser White Vitamin C Face And Body Scrub 500gm

Laser White lemon face and body scrub for all types of skin. Infused with vitamin C for better skin nourishment. Cleanse the skin exfoliating dead skin layers and dirt particles. Moisturizing body scrub for instant freshness. Cruelty-free face and body scrub for reducing blackheads.

40 AED

Oils & Moisturizer, Skin Care

Clairmen Clarifying Lightening Oil 50 ml

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Highlights:

Clairmen Clarifying Lightening Oil 50 ml

Clairmen Clarifying Lightening Oil 50 ml Formula for Men is rich in vitamin E and formulated with natural bleaching agents, moisturizes and corrects hyperpigmentation markings of the skin.

Hydrates and protects the skin Harmonizes the complexion, reduces pigment spots Smooth skin, even complexion Non-greasy, rapid absorption

15 AED