Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Shower Gel, Skin Care

Zeenat Glow Booster Lightening Body Wash 1000ml

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Zeenat Glow Booster Lightening Body Wash 1000ml

This purifying brightening body wash gently exfoliates the skin and helps remove dirt and environmental pollutants while visibly improving overall clarity.

65 AED

20% OffFeatured

Cleansers, Skin Care

RDL Babyface Facial Cleanser Avocado 250ml

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RDL Babyface Facial Cleanser Avocado 250ml

It thoroughly removes deep-seated dirt and excess oil to prevent the recurrence of pimples, whiteheads and blackheads. It also moisturizes your skin with Avocado Extract to keep it soft, smooth and supple.

20 AED

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Oils & Moisturizer, Skin Care

Veet Gold Orange Vitamic C Oil Body Corrector Oil 1000ml

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Veet Gold Orange Vitamic C Oil Body Corrector Oil 1000ml

veet gold vitamin c face body corrector oil spf 15. Dark spots. Uneven skin tone. clear Sunburns, patches, sunburn, blackheads, stretch marks, acne pimples, body odour.

85 AED

Enchanteur Perfumed Body Lotion Charming 750ml

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Enchanteur Perfumed Body Lotion Charming 750ml

Enchanteur Body Lotion with its uplifting fragrance pampers your skin to perfection. Enriched with Aloe Vera and Olive Butter, to give you Satin Smooth skin with optimum moisturisation and nourishment.

42 AED

14% OffFeatured

Silky Cool Shea Butter Face & Body Scrub 300ml

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Silky Cool Shea Butter Face & Body Scrub 300ml

Removes black dead cells & impurities leaves your skin fresh and younger

30 AED

8% OffFeatured

Jardin D’ Oleane Licorice Scalp Scrub 250Gm

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Highlights:

The Jardin D’ Oleane Licorice Scalp Scrub is a 250-gram product designed to gently exfoliate the scalp, promoting a cleaner, healthier environment for hair growth. This scalp scrub uses natural ingredients, including licorice extract, to help remove buildup, excess oil, and impurities, providing a refreshing cleanse. Licorice is known for its soothing and anti-inflammatory properties, making it an excellent choice for calming irritation and supporting scalp health.

Benefits:

Deep Cleansing: Exfoliates the scalp, removing dead skin cells, impurities, and product buildup.
Promotes Healthy Scalp: Licorice extract helps to soothe and calm the scalp, reducing itchiness and potential irritation.
Enhances Hair Health: A clean, balanced scalp environment can support stronger, healthier hair growth.
Natural Ingredients: Enriched with natural botanicals, it’s suitable for various scalp types.

How to use:

Dampen the Scalp: Begin with damp hair to help distribute the scrub evenly.

Apply Scrub: Take a small amount and gently massage into the scalp using circular motions. Focus on areas with the most buildup or dryness.

Massage: Continue massaging for a few minutes to ensure thorough exfoliation.

Rinse Thoroughly: Rinse out the scrub completely with warm water, ensuring no residue is left behind.

Follow with Shampoo/Conditioner: For best results, follow up with your regular shampoo and conditioner.

55 AED

31% OffFeatured

Eveline Foot Care Med+ Professional Exfoliating Mask Pair

Mask, Scrubs, Skin Care

Eveline Foot Care Med+ Professional Exfoliating Mask Pair

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Eveline Protective Hand Cream Raspberry Coriander 50ml

This hand cream is specially formulated for dry hands skin.
It intensely soothes and moisturizes the hands, deeply rejuvenates and nourishes the skin, and acts as a protective shield against harmful external factors.
It contains coriander extract which has antioxidant properties.
Extracted from Scandinavian berries that visibly smooth skin.
It contains allantoin, which treats irritation and moisturizes the skin, and shea butter, which speeds up the process of skin renewal.

The perfect cream to protect, nourish and moisturize your hands from Eleven.

45 AED

17% OffFeatured

RDL PlantCenta Whitening Soap 135g

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RDL PlantCenta Whitening Soap 135g

RDL PlantCenta anti-aging soap is especially formulated to decrease the visible signs of skin aging. It contains plant extracts which detoxify the skin against harmful elements from the environment. It is also formulated with alpha hydroxyl acids to rejuvenate the skin keeping it young and healthy.

25 AED

15% OffFeatured

Irish Gold with Carotene Extract Toning Formula 300ml

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Irish Gold with Carotene Extract Toning Formula 300ml

Natural carrot extracts are used in the composition to help erase scars and spots produced by ageing as well as sunburns. Carrot assist to keep skin healthy and clear by providing vitamin C and antioxidants, which aid to prevent wrinkles and remove blemishes and scars. The antioxidants in carrots also help to treat minor skin conditions such as pimples and mild acne, rashes. It assists by rebuilding skin tissue and giving UV protection. So glitzy and glam! The potency of this cream will astound you. It combines a brightening active ingredient with Carrot Oil for a more radiant complexion and lovely skin on a daily basis. Using Irish Gold with Carrot Extract on the body leaves the skin beautiful, shining, and silky with a fresh skin tone.

85 AED

10% OffFeatured

Pretty Cowry Grapefruit Scrub 350ml

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Highlights:

Pretty Cowry Grapefruit Scrub 350ml

The Grapefruit scrub contains Vitamin C and other natural ingredients that provide nutrients to your face and body skin. The scrub is prepared to exfoliate skin that smooth away roughness. It only gives an amazing skin but leaves with a sweet and tangy scent.

45 AED

PRODUCTS ON SALES

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17% OffFeatured

Lotion, Skin Care

Fairlady Body Milk Pure Honey 300ml

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Fairlady Body Milk Pure Honey 300ml

Fairlady Body Milk Pure With Honey Is For Rough, Dry Skin.Fairlady Body Milk Pure Honey 500ml

It Consists Of Ingredients Such As Collagen, Natural Oils, Glycerine And Vitamin E. Ingredient Are Excellent Moisturisers.Skin Will Be Left Looking Young And Healthy.

25 AED

22% OffFeatured

Reo Whitening and Brightening Facial Scrub 300ml

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Highlights:

Reo Whitening and Brightening Facial Scrub 300ml

Deeply cleanse pores and impurities, remove dead surface cells, stimulate cell renewal, whist simultaneous enveloping skin in a nourishing anti-oxidant formula. At the heart of the skin renewal treatment are vitamin rich walnut kernels, which glide over the skin lifting dead surface and removing impurities to leave a brighter, healthier fresh faced complexion. Active hero ingredients Liquorice and Papaya, abundant in anti-oxidants, help brighten, even skin tone, and protect skin against anti-aging free radicals. The luxuriant formula, enriched with collagen helps to reveals younger looking and glowing skin. The Reo brand continues its mission with effective, results driven cosmetic formulas developed and made in England.

35 AED

17% OffFeatured

Face Cream, Skin Care

Kanza Beauty Cream 50gm

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Highlights:

Kanza Beauty Cream 50gm

Kanza cream, helped me remove dark circles, acne, wrinkles, freckles and signs of aging, and Kenza cream is a very popular cream that helps moisturize and lighten the skin, as I discovered from my experience with Kenza cream that it helps protect it from ultraviolet ray

Highlights

Stimulates skin renewal and helps lighten spots, blemishes
Improve appearance of pigmentation marks and reduce face puffiness
Helpful to reduce dark circles resulting in even skin tone

25 AED

13% OffFeatured

Skin White Whitening Lotion Papaya Milk SPF 10 Whitens Skin in 7 Days 200ml

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Highlights:

Skin White Advanced Whitening Power SPF20 Lotion 200ml

Helps managar excessive melanin production

Prevents the resurfacing of dark pigmentation

Screens the harmful UV rays from entering your skin

Formulated to promote skin whitening and even tone

Nourishes and moisturizes the skin for a smoother texture

65 AED

10% OffFeatured

Curly & Wavy hair, Hair Care, Hair Gel & Spray

The Doux Beegirl Crazy Sexy Curl Honey Setting Foam 207ml

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Highlights:

The Doux Beegirl Crazy Sexy Curl Honey Setting Foam 207ml

WHAT IT DOUX? ?What about your coils?!?? This ALL IN 1 Styler conditions, detangles, defines and sets wash & go?s?(*catches breath*), twist-outs, braids and TWA?s in one step! Fast-drying with a strong, but flexible hold. No frizz. No flaking. No cap! Just #Science

WHAT?S GOOD?

Honey: Fights Frizz. Smells good.

Aloe: Moisturizes + Hydrates hair

Bamboo: Strengthens + Holds

Cruelty & Paraben Free

DOUX YOU:

For best results, DO NOT apply oil to the hair before applying this product. We mean it!

Apply a juicy amount to clean, damp hair in small sections, smoothing for roots to ends. Air dry, hood dry, or diffu

90 AED

12% OffFeatured

Shower Gel, Skin Care

Mekako Gluta-LCP 15Plus Shower Gel 500ml

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Highlights:

Mekako Gluta-LCP 15Plus Shower Gel 500ml

Smooth your skin to radiance!

2 in 1 product both cleanses and polishes the skin.

While surfactants remove dirt and impurities, wax micro granules scrub away dead cells to leave your skin looking refined and more radiant, indeed ready to get the best benefits from subsequent body care treatments.

To complement your mood, a clean fresh scent you will love.

Excellent for daily use for oily and normal skin types.

75 AED

17% OffFeatured

Tenovate Gel M.C.A Fast Action Gel 30gm

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Highlights:

Tenovate Gel M.C.A Fast Action Gel 30gm

Tenovate Gel is a topical skincare treatment used for certain inflammatory skin conditions. It helps reduce redness, itching, and swelling on the skin. The gel formula is light and easy to apply.

This gel absorbs quickly into the skin. It does not feel oily or sticky. It is suitable for use on areas where a lighter texture is preferred. With proper use, it helps improve skin comfort and appearance.

Tenovate Gel is for external use only. It is commonly recommended for short-term skin care under professional guidance.

25 AED

18% OffFeatured

Conditioner, Hair Care

Olive Babies Detangling Leave In Conditioner 237ml

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Olive Babies 3 in 1 Conditioning Shampoo & Body Wash 414ml

Bath time is always a nurturing moment when you use Olive Babies 3 in 1 Conditioning Shampoo & Wash. A hypoallergenic, sulfate-free and tear free formula that gently cleanses your little one’s delicate skin and hair. Derived from olive oil, aloe vera and oatmeal to help your baby’s skin and hair stay soft and healthy

45 AED

14% OffFeatured

Alada Face & Body Whitening Soap 160gm

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Highlights:

Alada Face & Body Whitening Soap 160gm

Alada Whitening Face & Body Bar Soap is a daily cleanse soap that gently brightens skin tone while helping reduce dark spots and pigmentation for a naturally radiant glow. This face and body bar soap deeply cleanses impurities, refreshes skin, and washes away dullness without leaving dryness.

Enriched with glutathione, collagen, and fruit extracts, this brightening body soap supports skin elasticity, hydration, and softness with every wash. Ideal for those searching for brightening face soap, body bar soap for glowing skin, soap to even skin tone, and skincare bar for dark spots in the Noon app search.

With regular use, this skin tone soap helps maintain clear, balanced, and luminous skin, making it a trusted choice for daily body and face cleansing routines.

Highlights

Brightens and evens skin tone for a glowing complexion
Reduces dark spots & pigmentation with gentle daily use
Hydrates and softens skin without dryness
Rich, creamy lather for refreshing face and body cleansing
Gentle formula suitable for everyday skincare routines

30 AED

20% OffFeatured

Hair Care, Hair Gel & Spray

Silky Cool Extra Strong Hair Gel Blue 100ml

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Highlights:

Silky Cool Extra Strong Hair Gel Blue 100ml

High Stiffness, Long Lasting, Manageability and Out Standing Shine

20 AED

GIFT SET

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11% Off

Creams, Skin Care, Tubes

Labidjanaise Lightening Body Cream 300g

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Highlights:

Labidjanaise Treating Body Cream 300g

Labidjanaise Treating Body Cream 300g. The beauty cream L’abidjanaise results from a new generation of care purifying and clearing up. its high acidic fruits and vitamins content allows to protect your skin against solar rays and the blows from wind which dry the skin. This cream permits to your skin to find again very quickly a gleaming staunch of a visible purity. It contains acidic fruits and vitamins to protect your skin against solar rays and the blows from the wind which dries the skin. Use daily, the range ensures you a perfect and logical result.

40 AED

20% OffFeatured

Skin by Zaron Ultimate Glow Brightening Toner with Niacinamide, Kojic Acid, Hyaluronic Acid 300ml

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Skin by Zaron Ultimate Glow Brightening Toner with Niacinamide, Kojic Acid, Hyaluronic Acid 300ml

A potent water-based brightening toner that gently exfoliates, hydrates and refines your complexion for a smooth, glowing finish.

Skin by Zaron Ultimate Glow Brightening Toner is a multi-action toner designed to gently exfoliate, hydrate and refine the look of pores for a clearer, more even-toned glow. Perfect for dull, uneven or textured skin needing a smooth, refreshed finish.

160 AED

3% OffFeatured

Gift Sets, Hair Care, Hair Mask, Hair Oil, Shampoo

Difeel Superior Growth Jamaican Black Castor 3-PC Hair Care Set – Includes 12 oz. Shampoo, 12 oz. Hair Mask & 2.5 oz. Root Stimulator

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Difeel Superior Growth Jamaican Black Castor 3-PC Hair Care Set – Includes 12 oz. Shampoo, 12 oz. Hair Mask & 2.5 oz. Root Stimulator

Vitamin-rich Jamaican Black Castor helps promote healthy hair growth,
thickness, strength and shine.

This Deluxe 3-PC Jamaican Black Castor Collection
includes each of the following items:

Difeel Superior Growth Shampoo 12 oz.
Difeel Superior Growth Hair Mask 12 oz.
Difeel Superior Growth Root Stimulator 2.5 oz.

485 AED

22% OffFeatured

Moisturizers, Skin Care

Yoko Multi Purpose Aloe Gel 300ml

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Highlights:

Yoko Multi Purpose Aloe Gel 300ml

Moisturizing gel to keep your skin beautiful. Take care of your face, body and hair in one. Contains aloe vera, cucumber and chamomile extracts to help nourish and moisturize your skin. With a light gel texture that is quickly absorbed, it does not leave a sticky feeling on the skin. It also gives a smooth feel after use and makes the skin feel refreshed. Can be used as often as needed.

How to use

Increase skin moisture by applying the product all over the face, neck, and body regularly in the morning and evening. For better efficiency, it can be mixed with other skin care oils. Use to wipe off makeup and oil on the face by applying the product all over the face. Use a cotton swab to check thoroughly and then clean your face as usual. Apply the product all over the skin after exposure to the sun to soothe the skin. and reduce skin irritation from sunlight Reduce swelling of the skin around the eyelids Place a cotton pad soaked in the product on your eyelid for a few minutes to moisturize the skin. Apply the product to the skin before shaving to help keep the skin smooth, moisturized, and reduce irritation. Use the hair mask for about 5 minutes after cleansing your hair and rinse. Adds moisture and shine to the hair.

35 AED

17% OffFeatured

Face Cream, Skin Care, Spot Corrector

Shadab Beauty Cream

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Highlights:

Shadab Beauty Cream

Shadab cream absorbs into your skin & flourishes the skin cells to makes you beautiful. Skin tissues energy essence present in vitamin B3 enhances the process of making you more beautiful. Aloe vera included in Thai Beauty cream eliminates excess oil & bacteria and skin becomes everlasting fresh. Thai Cream not gives you beautiful face but a fresh & charming skin. It vanishes the dark circles, pimples, acne, wrinkles & freckles. It is suitable for men & women of all ages. Thai is first time included in a beauty cream which is famous for its effectiveness on human skin. It enhances the process of manufacturing new skin cells and eliminates the dead cells

25 AED

11% OffFeatured

Conditioner, Hair Care, Hair Mask

Melano Basilque Total Repair Hair Conditioning Mask with Protein And Keratin, 1000ml

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Highlights:

Melano Basilque Total Repair Hair Conditioning Mask with Protein And Keratin, 1000ml

Basilque hair conditioning mask with protein and keratin provides repair, complete nourishment, and split-end relief, leaving hair healthy, soft, and free from damage.

ingredients:
silk protein, keratin, dimethicone, cetyl alcohol, water.

how to use:
apply to wet hair, gently massaging, and leave for 10–20 minutes. then rinse thoroughly with plenty of water.

for smooth and shiny hair
restores hair strength
deeply moisturizes

40 AED

20% OffFeatured

Oserth Volume Shampoo 300ml

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Highlights:

Oserth Volume Shampoo 300ml

Lifts roots and plumps strands for lasting body that looks and feels natural.

• Wheat Protein Boost: Temporarily thickens hair diameter
• Panthenol Support: Adds flexible fullness without stiffness
• Scalp-Friendly: Never causes product buildup at roots
• Fine Hair Optimized: Weightless formula made for delicate strands
• Refreshing Mint: Invigorates scalp during application

Wake up flat hair with this volumizing awakening.

120 AED

5% OffFeatured

Conditioner, Hair Care

Petal Fresh Pure Rosemary & Mint Volumizing Conditioner 355ml

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Highlights:

Petal Fresh Pure Rosemary & Mint Volumizing Conditioner 355ml

Give your hair and your day an extra lift with Petal Fresh Pure Rosemary & Mint Conditioner (Volumizing). This body boosting blend of Rosemary, Mint, Babbasu Oil and Chamomile gently cleanses hair while adding volume from root to tip for lush body and long-lasting fullness.

95 AED

15% OffFeatured

Hair Care, Hair Fertilizer

Doo Gro Medicated Hair Vitalizer Anti-Dandruff Creme Formula 100ml

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Highlights:

Doo Gro Medicated Hair Vitalizer Anti-Dandruff Creme Formula 100ml

Creamy light-weight formula
Controls scalp itching and flaking due to dandruff
Helps reduce breakage allowing hair to grow longer

55 AED

17% OffFeatured

Lady Diana Herbal Collection Aloe Vera & Apricot Enriched Scrub 300ml 12pieces

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Highlights:

Lady Diana Herbal Collection Aloe Vera & Apricot Enriched Scrub 300ml 12pieces

Lady Diana Aleo Vera and Apricot Scrub effectively eliminate dead cells, excess oil and other skin impurities without damaging natural skin texture. The perfect Aleo Vera and Apricot blend removes dead skin and controls acne and pimple reoccurrence giving a radiant and clean skin.

250 AED