Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Bar Soap, Skin Care

Soft 7 Tumeric With Honey Soap 120gm

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Soft 7 Tumeric With Honey Soap

Smooth, Soft and Radiant skin Adjust the skin condition, eliminate dead skin cell with herbs. You can feel the change after use. Help curing acne, blemish, dark scar mask, freckled and help nourishing the skin, moisturize and prevent dryness (Noticeable within 7 days). Leaving your skin soft and radiant

Soft 7 turmeric with honey soap is a soap with honey and turmeric and it is becoming more popular lately. The turmeric in this soap helps to fade acne and acne scars and kills the bacteria causing acne and the honey in this soap helps to add moisture and nourish your skin. Soft 7 turmeric with honey soap generally enhances a soft, smooth, and radiant complexion.

20 AED

17% OffFeatured

Anti Stretch Marks, Face Cream, Spot Corrector, Skin Care

Super White Anti Marks Cream With Extract Turmeric And Zaffran 5Days

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Super White Anti Marks Cream With Extract Turmeric And Zaffran 5Days

So White Ant Mark Cream Helps to Reduce the number and size marks on your skin, Brighten and even out skin tone. It helps to reduce the appearace of acne marks …

25 AED

17% OffFeatured

Anti Stretch Marks, Face Cream, Spot Corrector, Skin Care

Super White Beauty Cream With Extract Tumeric & Zafran 5 Days

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Super White Beauty Cream With Extract Tumeric & Zafran 5 Days

ntroducing Super White Beauty Cream, a brilliant fusion of turmeric and zafran, designed to elevate your skincare routine. This luxurious cream, crafted with all-natural ingredients, is perfect for anyone seeking a radiant complexion. Turmeric, renowned for its anti-inflammatory properties, works diligently to reduce acne and lighten dark spots, while zafran offers a wealth of antioxidants that enhance skin luminosity. These potent botanicals combine to create a cream that nourishes your skin deeply, revealing a smoother, brighter appearance. With an enticing 30g volume, this product is tailored for daily use, making it an ideal addition to your everyday self-care regimen. Experience how these powerful ingredients create a perfect balance between efficacy and gentleness, suitable for all skin types regardless of texture or sensitivity.

25 AED

17% OffFeatured

Anti Stretch Marks, Face Cream, Spot Corrector, Skin Care

Super White Oil-Free Beauty Cream

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Highlights:

Super White Oil-Free Beauty Cream

ay goodbye to greasy skin with Super White Oil-Free Cream, specially made to control excess oil while keeping your skin bright, smooth, and hydrated. Its lightweight formula absorbs quickly, giving you a fresh, shine-free glow all day.

Key Benefits
✅ Controls excess oil & prevents shine
✅ Brightens dull, tired-looking skin
✅ Lightweight & non-greasy formula
✅ Keeps skin smooth, soft & hydrated
✅ Helps reduce acne breakouts caused by oil
✅ Perfect for oily & combination skin

Stay fresh, confident, and glowing without the shine – with Oil-Free Cream.

25 AED

17% OffFeatured

Anti Stretch Marks, Face Cream, Spot Corrector, Skin Care

Super White Strawberry Beauty Cream 30gm

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Super White Strawberry Beauty Cream 30gm

Give your skin the daily care it deserves with Super White Strawberry Beauty Cream. Enriched with the refreshing goodness of strawberry extracts, this lightweight beauty cream helps moisturize, nourish, and brighten your skin, leaving it feeling soft, smooth, and naturally radiant.

Its non-greasy formula absorbs quickly, making it perfect for everyday use. Whether you’re getting ready for work, college, or a special occasion, this cream helps keep your skin hydrated and fresh throughout the day.

Key Benefits

Enriched with Strawberry Extract
Helps improve your skin’s natural glow
Deeply moisturizes and hydrates dry skin
Leaves skin feeling soft, smooth, and refreshed
Lightweight, non-sticky formula for daily use
Suitable for all skin types

How to Use

Cleanse your face and pat it dry. Apply a small amount of Super White Strawberry Beauty Cream evenly to your face and neck. Massage gently in circular motions until fully absorbed. Use daily for best results.

25 AED

17% OffFeatured

Anti Stretch Marks, Face Cream, Spot Corrector, Skin Care

Super White Vitamin C Beauty Cream 30gm

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Super White Vitamin C Beauty Cream 30gm

Experience the natural goodness of turmeric with Super White Turmeric Beauty Cream, specially formulated to nourish, moisturize, and enhance your skin’s natural radiance. Infused with the benefits of turmeric, this lightweight beauty cream helps keep your skin soft, smooth, and hydrated while promoting a healthy, glowing complexion.

Its fast-absorbing, non-greasy formula is perfect for everyday use, making it an ideal addition to your morning and evening skincare routine. Suitable for all skin types, Super White Turmeric Beauty Cream leaves your skin feeling fresh, revitalized, and beautifully moisturized.

Key Benefits

Enriched with Turmeric Extract
Helps improve your skin’s natural glow
Moisturizes and hydrates the skin
Leaves skin soft, smooth, and refreshed
Lightweight, non-greasy formula
Suitable for daily use and all skin types

How to Use

Wash your face with a gentle cleanser and pat dry. Apply a small amount of Super White Turmeric Beauty Cream to your face and neck. Massage gently in circular motions until fully absorbed. Use twice daily for the best results.

25 AED

17% OffFeatured

Anti Stretch Marks, Face Cream, Spot Corrector, Skin Care

Super White Turmeric Beauty Cream 30gm

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Super White Turmeric Beauty Cream 30gm

25 AED

17% OffFeatured

Rano Beauty Cream Glowing White Skin in Just 7 days

Anti Stretch Marks, Face Cream, Spot Corrector, Skin Care

Rano Beauty Cream Glowing White Skin in Just 7 days

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Highlights:

Rano Beauty Cream Glowing White Skin in Just 7 days

Rano Beauty Cream

Visible Results in 7 days

Effective for Dryness, Darkspots, Wrinkles, Uneven skin tone, skin dullness and rough skin

25 AED

6% OffFeatured

Mixa Ceramide Protect Cream 400ml

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Mixa Ceramide Protect Cream 400ml

Mixa Ceramide Protect Body Cream 400ml provides intensive care for very dry skin.
Formulated with 10% glycerin, squalane, and ceramides, it deeply hydrates, soothes, and strengthens the skin barrier.
The cream offers up to 48 hours of moisture, relieving discomfort while keeping skin soft and protected.

Product Features:

Clinically proven to reduce dryness, even severe.
Fragrance free. Hypoallergenic
Reduces 60% of dryness
10% of glycerin, squalane & ceramides
Tested under medical control
Clinically proven results

How to use:

Apply mixa ceramide daily and generously on body

75 AED

6% OffFeatured

Mixa Urea Cica+ Repair Cream Jar 400ml

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Highlights:

Mixa Urea Cica+ Repair Cream Jar 400ml

Mixa Urea Cica Repair+ Cream 400ml is designed to treat dry, rough, and bumpy skin with intensive care.
Formulated with 10% urea and amino acids, it delivers deep hydration and gentle exfoliation.
Urea smooths and softens, while amino acids help maintain the skin’s natural moisture barrier and support repair.
The cream visibly reduces 90% of flakes and begins repairing skin after just one use.
It provides up to 48 hours of comfort, leaving skin noticeably smoother, softer, and protected.

Product Features:

Clinically proven: repairs in 1 use: -90% flakes
48H smoothed skin
Hypoallergenic
10%: urea: moisturizes skin
Amino acid: skin hydration
Tested under medical control
Clinically proven results

How to use:

Apply mixa cica repair daily and generously on body

75 AED

10 AED

17% OffFeatured

Creams, Tubes, Skin Care

Lady Diana Lemon Extracted Skin Whitening Cream 50gm

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Lady Diana Lemon Extracted Skin Whitening Cream 50gm

Lady Diana Lemon Extra Skin Lightening Cream contains a creamy ultra-rich formula for facial skin nourishment, restoring skin’s natural barrier and makes it all even toned. It gives radiant, moisturized and healthy light skin.

25 AED

8% OffFeatured

Pro White Collagen Lotion 500ml

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Highlights:

Pro White collagen Lotion 500ml

Pro white collagen lotion is Formulated with shea butter and egg yolk, this range eliminates pigmentation and unifies the skin while hydrating it. It also … Pros and cons: Clarifies the skin expertly and naturally.

55 AED

12% OffFeatured

Fair & White Original Ultra Moisturizing Cream For Body 400ml

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Highlights:

Fair & White Original Ultra Moisturizing Cream For Body 400ml

The Ultra Moisturizing Cream rich and creamy moisturises dry and dehydrated skin. Its formula contains sea Collagen to reinforce its anti-drying action. Delicately perfumed, this skin care helps your skin to recover softness and suppleness.

75 AED

25% Off

Spot Corrector, Skin Care

Dodo Lightening Body Soap Anti Spots 225g

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Dodo Lightening Body Soap Anti Spots 225g

Dodo White up intensive tube cream Dodo oil is a concentrate of assets that contribute to the deep cleansing of your skin, its…

15 AED

31% Off

Oils & Moisturizer, Skin Care

Bio Oil Skincare Oil Natural 60ml

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Bio Oil Skincare Oil Natural 60ml

Bio-Oil Skincare Oil (Natural) is an all-natural product clinically proven to help improve the appearance of scars and stretch marks. Its unique formulation is also highly effective for uneven skin tone, ageing and dehydrated skin. The formulation is 100% natural.

Benefits

For Scars and Stretch Marks

Helps to improve the appearance of new and existing scars.

Helps to prevent the formation and improve the appearance of existing stretch marks formed during pregnancy, teenage growth spurts or periods of rapid weight gain.

With regular application, Bio-Oil helps to improve the appearance of uneven skin tone.

For Aging and Dry Skin

45 AED

22% OffFeatured

Royal Natural Honey Lotion 300ml

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Royal Natural Honey Lotion 300ml

Royal Natural Honey skin conditioning lotion for dry skin

35 AED

PRODUCTS ON SALES

3% OffFeatured

Makari Body Brightening Beauty Milk Premium Plus 140ml

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Makari Blue Blue Crystal Skin Reviving Body Lotion 500ml

Skin Reviving Body Lotion heals and revitalizes skin with vitamins, antioxidants, and natural botanicals revealing a radiant glow.This creamy moisturizing lotion with Glutathione stimulates cell renewal, resulting in firmer and silky smooth even tone skin all over your body.

Recommended for all skin types
-Apply to clean and dry skin on body only. Pump into hand and massage in circular motions onto targeted areas until completely absorbed into skin.
-Highly recommend wearing sunscreen SPF 15 or higher during the day to help prevent future hyperpigmentation.
-If used post-surgery or on stitches, wait at least 2 weeks for use.
-May be used daily

390 AED

13% OffFeatured

Reborn Natural Clay Khaon Shampoo 1000ml

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Reborn Natural Clay Khaon Shampoo 1000ml

Soft, Silky Smooth & luminescent shine for hair. REBORN BEAUTY Hair shampoo offers the perfect treatment for your unique hair. Professional shampoo works to cleanse, strengthen and give healthy shine to all hair types. Treat yourself to moisturizing shampoo and more salon hair products that give you healthier, beautiful hair.

65 AED

13% OffFeatured

So Beauty Soriko Milk SPF 50+ X10 Collagen Lotion 500ml

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Highlights:

So Beauty Soriko Milk SPF 50+ X10 Collagen Lotion 500ml

Body lotion enriched with pure milk. Helps to nourish the skin to be smooth and soft younger looking skin. Combined with Collagen and Hyaluronic acid that help retain moisture for the skin for a long time. Reinforces the skin’s protective barrier and contains a whitening complex that can be obtained from Vitamin C, Vitamin B3 and Arbutin to make the skin look naturally radiant and contains Shea Butter and Vitamin E. Helps smooth skin reduce wrinkles UV protection.

𝐁𝐄𝐍𝐄𝐅𝐈𝐓𝐒:

It deeply moisture, eliminates skin dryness and restores lasting radiance.

Yogurt Protein & Milk Protein double its effectiveness in giving you a younger look with bright, soft and smooth skin.

Collagen this pure natural protein improves skin firmness, reduces wrinkles and enhances skin elasticity.

Moisturizing & Whitening

10x Whitening Soft & Smooth

𝐃𝐈𝐑𝐄𝐂𝐓𝐈𝐎𝐍 𝐅𝐎𝐑 𝐔𝐒𝐄:

• Apply Abonne Milk Lotion all over the body. Skin will become radiant and its tone will be naturally lightened after daily.

35 AED

6% OffFeatured

Conditioner, Hair Care

TGIN Rose Water Smoothing Leave-In Conditioner 384ml

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Highlights:

TGIN Rose Water Smoothing Leave-In Conditioner 384ml

TGIN Rose Water Smoothing Leave-In Conditioner is a lightweight formula designed to help hydrate and soften dull or dry hair. Infused with rose water, it supports moisture retention while enhancing the look of shine and manageability.

Key Features:

Helps lock in moisture for lasting hydration
Supports hair softness and smoothness
Infused with rose water for a fresh feel
Helps maintain the scalp and hair’s natural pH balance
Suitable for daily use and a variety of hair types

How to Use:
Apply a small amount to damp or dry hair. Comb through to distribute evenly. Style as desired.

Note: For external use only. Individual results may vary.

75 AED

13% OffFeatured

A Bonne 2in1 Spa Milk Salt Tube 350gm

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Highlights:

A Bonne 2in1 Spa Milk Salt Tube 350g

Spa Milk Salt is a skin whitening product with Milk formula and natural spa salt benefits. It provides nourishment to your skin with Pure Milk, Arbutin and Allantoin. It removes dirt deposits and dead Skin cells from you body, giving you a new and radiant skin.

* Moisturizing Spa Salt

* Whitening Yogurt

* Smooth & Baby Skin

✔ Natural Exfoliating

✔ Natural Anti Bacteria

✔ Natural Smooth & Radiant

Direction: Squeeze a generous amount and apply onto moist skin. Massage gently in circular motion to remove dead skin cells, then rinse with water.

35 AED

GIFT SET

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8% OffFeatured

Hair Oil, Oils & Moisturizer, Skin Care, Hair Care

Now Foods Solutions Avocado Oil 118ml

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Highlights:

Now Foods, Solutions, Avocado Oil, 4 fl oz,118 ml

Condition: Skin in need of moisturization.

Solution: 100% Pure Avocado Oil is a natural, nutrient-rich vegetable oil. Heavy in texture, avocado oil helps to keep skin supple, while lubricating the skin and forming a barrier that prevents moisture loss. When used as a massage oil, it’s soft, soothing and leaves no greasy residue.

NOW® Solutions is the next step in the evolution of personal care products. This comprehensive natural line encompasses anti-aging moisturizers and serums, bath and body gels, shampoos and conditioners, oral care, skin care, and essential oils, all of which are formulated with the finest functional ingredients from around the world. NOW Solutions products avoid harsh chemicals and synthetic ingredients in our formulations, to provide a more natural product line.

55 AED

29% Off

Clear Therapy CT+ Lightening Cream Carrot Oil 200ml

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Highlights:

Clear Therapy CT+ Lightening Cream Carrot Oil 200ml

AHA therapy which targets pigment spots and lightens the complexion

A flawless, unified complexion in 10 days

Moisturises and nourishes the skin

Refines the skin’s texture

The skin is soft, supple and beautifully radiant

25 AED

17% OffFeatured

Anti Stretch Marks, Face Cream, Spot Corrector, Skin Care

Aima Gold Beauty Cream 5Days 30gm

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Highlights:

Aima Gold Beauty Cream 5Days 30gm

Revitalize your skin with Aima Gold Beauty Cream, a powerful blend designed to brighten, even skin tone, and reduce blemishes. Infused with natural extracts and gold-infused skincare technology, this luxurious cream provides deep hydration, minimizes pimples, scars, and wrinkles, and enhances your natural glow.

25 AED

17% OffFeatured

Creams, Face Cream, Spot Corrector, Skin Care

Navia Multi Vitamins Skin Glowing Beauty Face Cream 30gm

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Highlights:

Navia Multi Vitamins Skin Glowing Beauty Face Cream 30gm

Highlights

Enhances the skin’s elasticity and increases suppleness
Helps to fight signs of premature ageing giving you younger looking skin
Glow boosting cream Reduce dullness and Restores the skin’s natural glow!
Formulated with arbutin, turmeric and vitamin that enhances skin texture to provide youthful and glowing skin
Instantly removes all that sign of dirt, pollution, and tan and helps in opening up the skin pores

25 AED

13% OffFeatured

Eveline White Prestige 4D Whitening Facial Wash Gel 200ml

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Highlights:

Eveline Gold Lift Expert Anti-Wrinkle Eye Cream 15ml

The Eveline Gold Lift Expert Anti-Wrinkle Eye Cream is a high-performance eye cream designed to target signs of aging around the delicate eye area.

Infused with gold particles and advanced anti-aging ingredients, this cream helps to reduce the appearance of fine lines, wrinkles, and puffiness, while lifting and firming the skin around the eyes for a refreshed, youthful look.

Specially formulated to address fine lines, wrinkles, and loss of elasticity around the eyes, this cream helps to firm and smooth the skin, reducing the appearance of crow’s feet and sagging.

Anti-Wrinkle.
Enriched with gold particles.
Stimulate collagen production.
Improving skin texture and elasticity.
Reduces Puffiness.
Deep Hydration.
Reduce the appearance of dark circles.

70 AED

18% OffFeatured

Hair Treatment, Hair Care

Ab Naturals Argan Oil Treatment with Pure Organic Argan Oil 4.0 fl oz

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Highlights:

Ab Naturals Argan Oil Treatment with Pure Organic Argan Oil 4.0 fl oz

What about getting a product that provides your hair, body and skin with intense care and deep hydration? This product is definitely pure organic argan oil from AB Naturals, which needs to be known for its many features and benefits. It is extracted from pure organic argan, free of any additives, which is the best effective and nourishing treatment for hair, skin and body. Get it now and provide it to you with the highest quality.

Benefits:

Pure Organic Argan Oil AB Naturals Argan oil gives the hair the required nourishment, which gives its appearance super shine and softness. Organic Argan oil is the best treatment oil for damaged and dry hair. When used on the skin and body, it provides them with nutrition and hydration and gives them a natural, glowing shine. One hundred percent pure and safe. Effective results.

How to use:

Place the oil in your hands and gently massage the scalp, hair, body and skin, avoiding contact with the eyes. It can be combined with other products to enhance moisturizing properties.

45 AED

4% OffFeatured

Fair & White Gold Revitalizing Even Tone Brightening & Clarifying Body Lotion 500ml

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Highlights:

Fair & White Gold Revitalizing Even Tone Brightening & Clarifying Body Lotion 500ml

Enhanced with Sweet Almond oil and Shea butter, this lotion nourishes as it diminishes the appearance of brown spots, promoting an even, brighter, smoother skin tone.

120 AED

33% OffFeatured

Extract Whitening Herbal Soap Green Papaya Calamansi, 135gm

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Highlights:

Green papaya calamansi whitening herbal soap with longer lasting scent

Papaya is known to effectively whiten skin

Calamansi is known to lighten stubborn dark spots

Enriched with vitamins and antioxidants

10 AED

17% OffFeatured

Body Mist, Fragrances

Ella James Body Mist (Teens) Fairy Dust 250ml

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Highlights:

Ella James Body Mist (Teens) Fairy Dust 250ml

25 AED

6% OffFeatured

Fair & White So White Maxi Tone Clarifying Body Milk 250ml

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Highlights:

Fair & White So White Maxi Tone Clarifying Body Milk 250ml

Ultra-refreshing with Pomegranate and Melon extracts for a pure moment of well-being. Very gentle for the skin and enriched with emollient glycerine, it leaves a revitalizing scented trail.

85 AED