Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Creams, Skin Care

Pastil Elegant Touch Soft Skin Body Cream 360ml

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Pastil Elegant Touch Soft Skin Body Cream 360ml

Nourish dry skin & send your senses on an island escape with this fast-absorbing, rich & creamy, tropical body lotion. This blend restores essential hydration to skin.

The non-greasy formula absorbs quickly leaving skin feeling soft & smelling great.

This one of a kind non-greasy body lotion and daily moisturizer for skin glides on comfortably to soothe skin without stickiness.

35 AED

17% OffFeatured

Skin Doctor Arabica Coffee Magic 5in1 Whitening Scrub Cream for Face & Sensitive Areas

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25 AED

8% OffFeatured

Pure Egyptian Maxi-Tone Face & Body Lotion 14 Days Whitening 300ml

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Pure Egyptian Maxi-Tone Face & Body Lotion 14 Days Whitening 300ml

Pure Egyptian Magic Whitening Gold Maxi-Tone is a fastest Arabian whitening and regenerating lotion enriched with pulp of passion, restores elasticity and suppleness to your skin. Its whitening and moisturising formula absorbs quickly, taking care of your skin and make it fair day by night.

Pure Egyptian Magic Whitening Gold Maxi-Tone protects, softens and whitens with exotic aroma and leaves a pleasant scent on your body.14 days Extra whitening body lotion brighten & tones with 2% Arbutin oil extract.

Direction for use

Apply morning and evening on cleansed skin. Gently massage till complete absorption.

60 AED

5% OffFeatured

Creams, Face Cream, Skin Care

Carotis Active Brightening Cream With Vitamin A 100gm

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Carotis Active Brightening Cream With Vitamin A 100gm

Carrot oil is a radiance booster that promotes skin rejuvenation with added nourishments like beta-carotene and vitamins.

Alpha Arbutin, a plant-based brightening agent, helps your skin to accelerate the the growth of new tissues, resulting in naturally healthy, and glowing skin. Shea Butter is rich in antioxidants that soothe the skin and give it a younger complexion.

The light and refreshing texture of this Carotis Brightening Gel is absorbed easily by the skin and promotes healthy skin from within. This gel is made with high-performing ingredients and promotes a bright and shiny complexion and healthy skin. Vitamin A and Carrot oil smoothes the skin and gives a luminous texture. Apply it on the neck, armpits, elbows, and heels to reduce dark spots and hyperpigmentation.

95 AED

17% OffFeatured

Moisturizers, Skin Care

Disaar Skin Care Moisturizing Whitening Soothing Collagen Face Gel 280ml

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Disaar Skin Care Moisturizing Whitening Soothing Collagen Face Gel 280ml

Contiene extractor de colágeno hasta el 92%

Hydrate y repair profundamente

Aclara las cicatrices más marcadas

Presentación moderna en cápsula

Contenido neto 280ml

25 AED

6% OffFeatured

Shower Gel, Skin Care

Tree Hut Vitamin C Foaming Gel Wash 532ml

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Tree Hut Vitamin C Foaming Gel Wash 532ml

Refresh your shower routine with Tree Hut Foaming Gel Wash in the glow-boosting scent of Vitamin C. Drench your body in a luxurious lather that nourishes skin and leaves a long-lasting scent. Tree Hut washes are infused with our hydrating oil complex, packed with antioxidant-rich avocado, kiwi and orange oils so you leave the shower feeling fresh and glowing.

80 AED

American Dream Cocoa Butter Lemon Solid Complex 112g

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American Dream Cocoa Butter Lemon Solid Complex 112g

The most hydrating formula in our range. Ideal for targeting really rough, dry areas like elbows, knees and heels to restore the skin to supple smoothness.

Solid Complex will help to heal dry, chapped lips as well as being effective as an all over body butter.

35 AED

20% OffFeatured

Donkey Milk Facial Exfoliating Scrub 120ml

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Donkey Milk Facial Exfoliating Scrub 120ml

The Donkey Milk Facial Exfoliating Scrub is a rejuvenating skincare essential designed to deeply cleanse, exfoliate, and restore your skin’s natural glow. Infused with the nourishing properties of donkey milk, natural Vitamin E, and collagen, this gentle yet effective scrub removes impurities, unclogs pores, and promotes a brighter, more even complexion.

Key Benefits:

Deep Cleansing: Effectively eliminates dirt, oil, and impurities, leaving skin refreshed.

Brightens Complexion: Promotes a radiant, healthy glow.

Gentle Exfoliation: Softens and smooths the skin, suitable for daily use.

Collagen Boost: Improves skin elasticity and minimizes fine lines and wrinkles.

Universal Suitability: Ideal for dry, oily, combination, or sensitive skin types

20 AED

8% OffFeatured

Scrubs, Shower Gel, Skin Care

Neoprosone Exfoliating Shea Butter Shower Gel 1000ml

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Neoprosone Exfoliating Shea Butter Shower Gel 1000ml

Experience a revitalizing skincare routine with Neoprosone Exfoliating Shea Butter Shower Gel. Infused with nourishing Vitamin A, this scrub energizes and softens the skin, leaving it noticeably smoother and more radiant. Apricot seeds gently exfoliate and brighten the complexion, effectively removing dead skin cells.

Directions: simply apply the scrub as needed, massaging it onto the skin. Avoid contact with the eyes, and in case of contact, rinse immediately and thoroughly. For added protection and to maintain an even skin tone, follow up with a minimum SPF 30 sunscreen every morning, regardless of the weather.

Key Ingredients: Vitamin A, Shea Butter, Coconut Oil. These powerful ingredients work together to nourish and enhance the appearance of your skin, leaving it feeling rejuvenated and looking its best.

110 AED

10% OffFeatured

Eveline Amazing Oils Sun Bronze Tanning Accelerator 150ml

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Eveline Amazing Oils Sun Bronze Tanning Accelerator 150ml

The Eveline Amazing Oils Sun Bronze Tanning Accelerator is a fast-acting, lightweight tanning lotion designed to enhance your sun-kissed glow while providing optimal skin hydration and protection.

Enriched with natural oils and tan-accelerating ingredients, this product helps you achieve a deeper, more radiant tan while nourishing your skin.

This lotion enhances your skin’s ability to absorb UV rays, resulting in a quicker and deeper tan.

It gives a beautiful glow to the skin.
Enhances softness and elasticity of the skin.
Deeply moisturizes.
Lightweight & Non-Greasy.
Suitable for All Skin Types.

45 AED

PRODUCTS ON SALES

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33% OffFeatured

Creams, Skin Care

Dabur Herbolene Aloe Petroleum Jelly Green 225ml

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Dabur Herbolene Aloe Petroleum Jelly Green 225ml

Dabur Herbolene Aloe Petroleum Jelly Green 225ml is a multi-purpose skincare product that is enriched with the goodness of aloe vera. It provides deep Moisturization and nourishment to the skin making it soft and supple. This petroleum jelly is perfect for dry and rough skin as it helps to lock in moisture and protect the skin from external factors. It can be used on lips elbows knees and other areas that need extra care and hydration. The white colour of the jelly gives a clean and fresh look to the skin.

Safety Warning

Do not use it when seal is broken and stop using it if any allergic reactions

20 AED

14% OffFeatured

Hair Scalp Treatment, Hair Treatment, Hair Care

Olaplex No. 0 Deep Hair Treatment 155ml

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Olaplex No. 0 Deep Hair Treatment 155ml

Olaplex is an innovative range of patented damaged hair care products that restore healthy and symmetrical hair bonds.

Features and benefits:

A treatment that rebuilds broken and weakened hair bonds, strengthens and protects the integrity of the hair, preparing the hair for a deeper repair.
Ideal for clients who need a more intensive repair as it is very effective for damaged hair and split ends.
It helps maintain strength, softness and shine and repairs hair from chemical, thermal, mechanical and environmental damage.
Vegetable oil is gluten-free, sulfate-free, paraben-free and phthalate-free.
Olaplex No. 0 deep moisturizing and intense repair for all hair types.

Instructions for use:

Clean or detangle hair before applying Olaplex No. 0 so that it can be easily absorbed
For thick, coarse or long hair, work in small sections to ensure each area is fully saturated, leave on for 10 minutes and rinse off.
For best results, use it as the first step in a two-part system with N°3 Hair Perfector, proven to deliver 68% more repair and 3x stronger hair when used as a two-part system in just one application.

120 AED

14% OffFeatured

Bravia Tone Complexion Clarifying Lotion 210ml

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Bravia Tone Complexion Clarifying Lotion 210ml

With snail slime extracts, Bravia unifying milk hydrates, corrects and reveals the radiance of the complexion. Thanks to its unique texture, this natural milk penetrates quickly into the skin while tightening and protecting pores from free radicals. It gently reduces spots, wrinkles and fine lines. Your skin is radiant and maintains a fresh scent all day long.

30 AED

25% OffFeatured

H20 Jours Natural Lemon Lightening Bar Soap 225gm

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H20 Jours Natural Lemon Lightening Bar Soap 225gm

This soap containing honey and green clay acts effectively on the skin by eliminating the black wrinkles and spots. It ensures a clear complexion, perfect and harmonious. Use the range to ensure you visible and satisfactory result.

H20 Jours Natural soap Lemon 225g – effectively eliminates impurities such as dark spots & discoloration, offering a smoother, more even complexion.

15 AED

18% OffFeatured

Bioskin Lightening Body Lotion 500ml

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Bioskin Lightening Body Lotion 500ml

Bioskin Body Lotion moisturizes and lightens your skin gradually. The pomegranate extracts it contains enhance its protective action thanks to the antioxidant properties of the pomegranate. Your skin regains firmness, softness and radiance.

45 AED

6% OffFeatured

Hair Care, Hair Treatment

Skala Hair Treatment Cream Divino Potao 1000gm

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Skala Hair Treatment Cream Divino Potao 1000gm

Transition hair | super curly and curly hair

Do you know that product you’ll be using even when your hair is awesome? That’s the one! It’s divine afterall. Divine curls products were especially designed to the ones who may be going through hair transition process. Only a divine product could understand and help two layer haired people. It outs an end to frizz, moisturizes, revitalizes dull hair, provides perfect volume and shapes your curls perfectly with no residues.

85 AED

15% OffFeatured

Irish Gold Absolute Lightening Lotion With Revitalising Cocoa Complex 400ml

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Irish Gold Absolute Lightening Lotion with Revitalising Cocoa Complex 400ml

An effective depigmentation lotion that contains a blend of potent active ingredients that work together to lighten the skin on the face and other areas that have been exposed to the sun. With regular and continued use, the appearance of hyperpigmented areas and dark spots are dramatically improved and, in some cases, completely eradicated.

This hyperpigmentation treatment works by preventing the synthesis of melanin, inhibiting the production for so long that the skin continues its natural regeneration process, shedding away the top layers of the skin and taking the darker, pigmented areas with them.

This lotion can be used on its own or as part of your skin lightening regime.

85 AED

14% OffFeatured

Creams, Skin Care, Spot Corrector

Laser White Anti-dark Spots And Skin Corrector 30gm

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Laser White Anti-dark Spots And Skin Corrector 30gm

Helps to lighten unwanted areas of darkened skin, including melasma , chloasma, freckles, age spots and senile lentigines
Mechanism of action is reducing the amount of pigments such as melanin
Will reduce the inflammation on the skin

30 AED

10% OffFeatured

Hair Care, Hair Colour

ActiveX Mayonnaise Hair Mask Conditioner 500ml

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Highlights:

ActiveX Mayonnaise Hair Mask Conditioner 500ml

ACTIVEX Mayonnaise Hair Mask Conditioner 500ml is a rich hair treatment formulated with key natural ingredients like egg powder, olive oil, sunflower seed oil, and castor oil. This blend is designed to deeply hydrate and repair hair by:

Nourishing and moisturizing dry, brittle hair
Strengthening hair strands to reduce breakage
Enhancing shine and softness for smoother texture

Highlights

ACTIVEX Mayonnaise Hair Mask Conditioner 500ml is a nourishing hair mask enriched with egg, olive oil, and other natural oils for deep conditioning, while mayonnaise hair masks in general provide hydration, shine, and strength to dry or damaged hair.

45 AED

13% OffFeatured

AR Citronella Body Gel Cream 200gm

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AR Citronella Body Gel Cream 200gm

Citronella mosquito repellent body cream product enriches with natural Citronella oil which helps to protect mosquito and bugs.

Citronella Mosquito Repellent Body Gel is enriched with natural citronella oil to help protect against mosquitoes and insects.

35 AED

GIFT SET

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20% OffFeatured

Hair Cream, Hair Care

Alatar 100% Batana Hair Mask

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Alatar 100% Batana Hair Mask

40 AED

8% OffFeatured

Hair Care, Hair Food, Hair Scalp Treatment

Royal Silicone Hair Polisher Aloe Vera 180ml

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Royal Beeswax Cire Dabeille 338gm

Royal Bees Wax combines Lanolin, essential oils and 100% pure beeswax to offer the ultimate hair treatment. It protects the hair and scalp. Terrific for pressing, curling, braids & dreadlocks.

55 AED

15% OffFeatured

The Ordinary Alpha Arbutin Serum 2% + Hyaluronic 30ml

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Highlights:

The Ordinary Alpha Arbutin Serum 2% + Hyaluronic 30ml

This serum is formulated with a highly concentrated dose of Alpha Arbutin, a skin-lightening ingredient that works by reducing melanin production by targeting hyperpigmentation, age spots, dark spots, marks and scars by inhibiting melanin and is supported by a new generation hyaluronic acid complex in order to provide an enhanced complexion. Alpha arbutin is much stronger in terms of effect than arbutin or beta arbutin.

Features and Benefits:

Reduces the appearance of spots and hyperpigmentation.

A product that combines the power of purified Alpha Arbutin and Hyaluronic Acid to reduce the appearance of brown spots.

Resistant to discoloration and blemish-prone skin.

Product made from plant ingredients.

Free of solids, oils, alcohol, silicones, nuts and gluten.

Hyaluronic acid acts as a moisture delivery system and improves skin exposure to alpha arbutin.

How to use:

Apply a few drops to face in the AM and PM as part of your skincare regimen.

55 AED

25% Off

Bravia Clarifying Soap 190gm

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Bravia Clarifying Soap 190gm

Bravia clarifying soap removes impurities from your skin and evens out your skin a little more after each shower. Based on snail slime, Bravia clarifying soap eliminates stretch marks on your skin. For a more effective result, Bravia soap is used in addition to the rest of the range.

15 AED

7% OffFeatured

QEI+ Paris Active Harmonie Repair Lightening Body Lotion with Carrot Extract 500ml

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QEI+ Paris Active Harmonie Repair Lightening Body Lotion with Carrot Extract 500ml

This lotion is a treat for all types of skin. It is packed with the best ingredients: Nourishing Oligo Phyto Natural vitamins and moisturizing agents. This rich Carrot-based formulation (carotene) is an abundant source of vitamins A, E, F and PP. Lightening Body Lotion with Carrot Extract

In the range Active Harmonie, QEI+ has elaborated a body lotion with carrot extract which perfumes your skin. Based on a cocktail of plant extracts with lightening properties, your skin will be brighter and unified. Its formula includes the best lightening plant extracts known and its effectiveness can be improved in combination with the QEI+ Lightening Serum.

280 AED

11% OffFeatured

Oils & Moisturizer, Skin Care

Mamado Aromatherapy Pure Papaya Oil 150ml

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Highlights:

Mamado Aromatherapy Pure Papaya Oil 150ml

Mamado Aromatherapy 100 Percent Pure Papaya Oil
PAPAYA SEED OIL can aid in the?relief of itchy, scaly, irritated skin conditions such as eczema and psoriasis.
PAPAYA SEED OIL also contains a significant amount of Vitamin C. Vitamin C can help combat wrinkles, blotches, 
large pores, acne, dark spots and other skin blemishes.

40 AED

13% OffFeatured

Conditioner, Hair Care

Reborn Hair Conditioner with Garlic Extracts 5ltr

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Highlights:

Reborn Hair Conditioner with Garlic Extracts 5ltr

Hair Conditioner with Garlic Extracts contains natural elements that make hair soft and tangle free. It restores the vitality that it loses due to natural factors and helps hair grow naturally. With its frequent use, getting any hairdo is easy. DIRECTIONS FOR USE : Apply to wet hair a small amount of Reborn Beauty Conditioner then gently massage. Rinse thoroughly. Repeat if necessary.

65 AED

17% OffFeatured

Vaseline Healthy Bright Daily Brightening Even Tone Body Lotion 400ml

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Vaseline Healthy Bright Daily Brightening Even Tone Body Lotion 400ml

Moisturizer cream & lotion are giving you deep moisturize your skin and giving you softness and no dryness you body hand it’s very best for you This unique lightweight cream offers tough protection from pollution and UV rays, while being gentle on the skin. The non-greasy formula forms a shield to protect against dirt, pollution, and the sun It is a Moisturizing body lotion and clinically proven to restore dry skin. Suitable for all skin types. The hot summer saps the moisture from our skin and makes it dehydrated. This makes the skin look dull. So, we don’t feel fresh in summers. Aloe Fresh Body Lotion is specially crafted for summers to address this issue, as it helps to keep your skin fresh in summers and gives it 24 Hours hydration.

25 AED

17% OffFeatured

Spot Corrector, Skin Care

Active White Clarifying Dark Spot Corrector Cream with Collagen 38gm

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Highlights:

Active White Clarifying Dark Spot Corrector Cream with Collagen 38gm

The Active-White Corrective cream with collagen moisturizes, helps fade dark spots (elbows, knuckles, armpits). Used daily, the complexion regains radiance and harmony. In addition, thanks to the properties of collagen, the skin is smoothed and the effects of aging are reduced.

Product benefits

Hydrates and clarifies the skin

Harmonizes the complexion

Softens and protects the skin.

Helps fade skin spots

How to use

Apply to clean, dry skin, preferably after showering or bathing. Rinse hands well after application. In case of contact with eyes, rinse them immediately.

The use of the product should not exceed 15 days. Let the skin rest for 2 weeks between each routine.

25 AED

10% OffFeatured

Edge Control, Hair Care

Kaniz Wonderedge Citrus Water Based Pomade 4oz

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Highlights:

Kaniz Wonderedge Citrus Water Based Pomade 4oz

A pleasantly scented strong hold water-based pomade formulated with natural ingredients set to enhance, nourish and lay your delicate baby hairs and slicked back edges.

WHY IT’S SPECIAL:

Tested by professional stylists WONDEREDGE has been designed to be flake-free, non-greasy, and hold for up to 24 hours

Infused with natural Argan Oil our formula provides powerful antioxidants and nourishing fatty acids to keep your hair moisturized and protected against styling damage

Elegantly scented by the world’s finest perfumers to invigorate your senses and freshen up your hair in between washes

Our water-based and non-greasy formula allows for easy styling and versatility without contributing to clogged pores or breakouts

Texturize your hair with a natural finish, hold style without build-up, define curls, control frizz and lay edges/ delicate baby hairs

45 AED