Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Super White Anti Marks Cream With Extract Turmeric And Zaffran 5Days

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Super White Anti Marks Cream With Extract Turmeric And Zaffran 5Days

So White Ant Mark Cream Helps to Reduce the number and size marks on your skin, Brighten and even out skin tone. It helps to reduce the appearace of acne marks …

25 AED

17% OffFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Super White Beauty Cream With Extract Tumeric & Zafran 5 Days

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Super White Beauty Cream With Extract Tumeric & Zafran 5 Days

ntroducing Super White Beauty Cream, a brilliant fusion of turmeric and zafran, designed to elevate your skincare routine. This luxurious cream, crafted with all-natural ingredients, is perfect for anyone seeking a radiant complexion. Turmeric, renowned for its anti-inflammatory properties, works diligently to reduce acne and lighten dark spots, while zafran offers a wealth of antioxidants that enhance skin luminosity. These potent botanicals combine to create a cream that nourishes your skin deeply, revealing a smoother, brighter appearance. With an enticing 30g volume, this product is tailored for daily use, making it an ideal addition to your everyday self-care regimen. Experience how these powerful ingredients create a perfect balance between efficacy and gentleness, suitable for all skin types regardless of texture or sensitivity.

25 AED

17% OffFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Super White Oil-Free Beauty Cream

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Super White Oil-Free Beauty Cream

ay goodbye to greasy skin with Super White Oil-Free Cream, specially made to control excess oil while keeping your skin bright, smooth, and hydrated. Its lightweight formula absorbs quickly, giving you a fresh, shine-free glow all day.

Key Benefits
✅ Controls excess oil & prevents shine
✅ Brightens dull, tired-looking skin
✅ Lightweight & non-greasy formula
✅ Keeps skin smooth, soft & hydrated
✅ Helps reduce acne breakouts caused by oil
✅ Perfect for oily & combination skin

Stay fresh, confident, and glowing without the shine – with Oil-Free Cream.

25 AED

17% OffFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Super White Strawberry Beauty Cream 30gm

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Super White Strawberry Beauty Cream 30gm

Give your skin the daily care it deserves with Super White Strawberry Beauty Cream. Enriched with the refreshing goodness of strawberry extracts, this lightweight beauty cream helps moisturize, nourish, and brighten your skin, leaving it feeling soft, smooth, and naturally radiant.

Its non-greasy formula absorbs quickly, making it perfect for everyday use. Whether you’re getting ready for work, college, or a special occasion, this cream helps keep your skin hydrated and fresh throughout the day.

Key Benefits

Enriched with Strawberry Extract
Helps improve your skin’s natural glow
Deeply moisturizes and hydrates dry skin
Leaves skin feeling soft, smooth, and refreshed
Lightweight, non-sticky formula for daily use
Suitable for all skin types

How to Use

Cleanse your face and pat it dry. Apply a small amount of Super White Strawberry Beauty Cream evenly to your face and neck. Massage gently in circular motions until fully absorbed. Use daily for best results.

25 AED

17% OffFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Super White Vitamin C Beauty Cream 30gm

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Super White Vitamin C Beauty Cream 30gm

Experience the natural goodness of turmeric with Super White Turmeric Beauty Cream, specially formulated to nourish, moisturize, and enhance your skin’s natural radiance. Infused with the benefits of turmeric, this lightweight beauty cream helps keep your skin soft, smooth, and hydrated while promoting a healthy, glowing complexion.

Its fast-absorbing, non-greasy formula is perfect for everyday use, making it an ideal addition to your morning and evening skincare routine. Suitable for all skin types, Super White Turmeric Beauty Cream leaves your skin feeling fresh, revitalized, and beautifully moisturized.

Key Benefits

Enriched with Turmeric Extract
Helps improve your skin’s natural glow
Moisturizes and hydrates the skin
Leaves skin soft, smooth, and refreshed
Lightweight, non-greasy formula
Suitable for daily use and all skin types

How to Use

Wash your face with a gentle cleanser and pat dry. Apply a small amount of Super White Turmeric Beauty Cream to your face and neck. Massage gently in circular motions until fully absorbed. Use twice daily for the best results.

25 AED

17% OffFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Super White Turmeric Beauty Cream 30gm

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Super White Turmeric Beauty Cream 30gm

25 AED

17% OffFeatured

Rano Beauty Cream Glowing White Skin in Just 7 days

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Rano Beauty Cream Glowing White Skin in Just 7 days

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Rano Beauty Cream Glowing White Skin in Just 7 days

Rano Beauty Cream

Visible Results in 7 days

Effective for Dryness, Darkspots, Wrinkles, Uneven skin tone, skin dullness and rough skin

25 AED

6% OffFeatured

Mixa Ceramide Protect Cream 400ml

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Mixa Ceramide Protect Cream 400ml

Mixa Ceramide Protect Body Cream 400ml provides intensive care for very dry skin.
Formulated with 10% glycerin, squalane, and ceramides, it deeply hydrates, soothes, and strengthens the skin barrier.
The cream offers up to 48 hours of moisture, relieving discomfort while keeping skin soft and protected.

Product Features:

Clinically proven to reduce dryness, even severe.
Fragrance free. Hypoallergenic
Reduces 60% of dryness
10% of glycerin, squalane & ceramides
Tested under medical control
Clinically proven results

How to use:

Apply mixa ceramide daily and generously on body

75 AED

6% OffFeatured

Mixa Urea Cica+ Repair Cream Jar 400ml

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Mixa Urea Cica+ Repair Cream Jar 400ml

Mixa Urea Cica Repair+ Cream 400ml is designed to treat dry, rough, and bumpy skin with intensive care.
Formulated with 10% urea and amino acids, it delivers deep hydration and gentle exfoliation.
Urea smooths and softens, while amino acids help maintain the skin’s natural moisture barrier and support repair.
The cream visibly reduces 90% of flakes and begins repairing skin after just one use.
It provides up to 48 hours of comfort, leaving skin noticeably smoother, softer, and protected.

Product Features:

Clinically proven: repairs in 1 use: -90% flakes
48H smoothed skin
Hypoallergenic
10%: urea: moisturizes skin
Amino acid: skin hydration
Tested under medical control
Clinically proven results

How to use:

Apply mixa cica repair daily and generously on body

75 AED

5% OffFeatured

Serums, Skin Care, Spot Corrector

PRO LAB Ceramide Barrier Repair Serum 30ml

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PRO LAB Ceramide Barrier Repair Serum 30ml

The PRO LAB Ceramide Barrier Repair Serum 30ml is a concentrated facial booster designed to soothe, hydrate, and strengthen your skin’s natural moisture barrier. It is formulated with skin-loving ingredients to reduce redness, lock in moisture, and restore balance to sensitive or damaged skin.

Key Features

Core Ingredients: Packed with 3% Ceramides, 1% Centella (Cica), and 1% Squalane.
Barrier Protection: Helps reinforce the skin against environmental stressors and prevents moisture loss.
Skin Calming: Helps soothe irritation, making it great for dry, sensitive, or compromised skin.

95 AED

Key Benefits

Gently exfoliates dead skin cells
Helps unclog pores and remove impurities
Smooths rough, dry skin areas
Supports brighter and healthier-looking skin
Suitable for both face and body use
Leaves skin feeling refreshed and renewed
Helps improve skin texture and softness
Enriched with apricot exfoliating particles

30 AED

20% OffFeatured

Creams, Skin Care, Tubes

New Light Pomegranate Grenadine Whitening Cream 50gm

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New Light Pomegranate Grenadine Whitening Cream 50gm

New Light Zaban Cream is a cosmetic product that has been studied to reduce callosity of the skin. Its concentrated, water-free formula is designed to smooth down rough skin, renew surface layers and eliminate dead cells through the combined action of natural extracts and salycylic acid. From the very first application the skin will be soft, smooth and gently scented

20 AED

11% OffFeatured

Lady Diana Herbal Collection Moroccan Natural Argan Scrub 500ml

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Lady Diana Herbal Collection Moroccan Natural Argan Scrub 500ml

“Lady Diana” Herbal Moroccan Argan Scrub is enriched with natural exfoliates and Almond & Honey extracts. It gently removes dead skin cells and unclogs pores to reveal softer and smoother skin. It eliminates blackheads and prevents acne from recurring.

 Direction: Gently massage with fingertips in a circular motion over damp face and neck, avoiding the area around the eyes. Wash off and pat dry. Use 2-3 time a week for healthy, glowing skin.

40 AED

13% OffFeatured

Skin Doctor Apricot Whitening Scrub For Face & Body 500gm

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Skin Doctor Apricot Whitening Scrub For Face & Body 500gm

Gently exfoliates the skin for a radiant glowing look with refreshed feeling.

This product offers a special formula that contains natural exfoliating particles and Apricot which gently exfoliates the skin without any side effects, for radiant glowing skin.

How to use:

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin types.

35 AED

22% OffFeatured

Melano Milk & Honey Lotion 300ml

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Highlights:

Melano Milk & Honey Lotion 300ml

Brightening & Unifying Complexion

– Nutrition & Skin rejuvenation

– Honey takes care of your skin and makes it smooth and hydrated

– Lactic acid reduce the appearance of wrinkles and signs of aging

Ingredients:

Milk & Honey, licorice, mulberry extract, kojic acid.

How to use :

Melano lotion is used on clean skin, better to be used directly after a shower, put an appropriate amount of lotion on your hands and gently massage into your skin.

35 AED

11% OffFeatured

Fruit Of The Wokali Professional Care Oat Rejuvenating And Moisturizing Anti-Wrinkle Facial Serum 50ml

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Fruit Of The Wokali Professional Care Oat Rejuvenating And Moisturizing Anti-Wrinkle Facial Serum 50ml

Fruit of the wokali professional care oat anti-wrinkle rejuvenating serum deep hydration, renewed skin feels smoother and more suitable, intensive hydration, reduces wrinkles, tightens skin, repairs acne scars, helps to brighten, illuminate, soften, firms skin and gives elasticity, redensifies and rejuvenates skin. This anti-wrinkle serum helps transform the appearance of aged skin by acting both on the surface and penetrating it. The complexion looks more radiant in one week of use. The skin’s texture looks smoother.

40 AED

PRODUCTS ON SALES

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20% OffFeatured

Nature Secrete Facial Cream with Argan Oil 40g

Skin Care, Spot Corrector

Nature Secrete Facial Cream with Argan Oil 40g

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Nature Secrete Facial Cream with Argan Oil 40g

Nature Secrete Argan Oil Facial Cream is formulated with Argan Oil, Ginseng and Snail Slime to ensure a lighter and clarified complexion.

Nature Secrete With Pure Argan Oil Lightening Facial Cream Always Beautiful: brightens your skin, more luminous. It attenuates your hyper pigmentation spots and help to prevent their appearance. Its concentrated formula with Argan oil works gently and effectively to unify and clarify the complexion. Enriched with lightening plant extracts, body cream Nature Secrete with pure Argan oil moisturizes, protects and helps your skin retain its elasticity without leaving a greasy film. It will leave your skin silky, soft, and radiant beauty by offering a pleasant sensation of freshness

20 AED

25% OffFeatured

Eye & Lip Care, Lipstick, Make Up, Skin Care

Lady Diana Lip Balm Tropical Vibes 4.5gm

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Lady Diana Lip Balm Tropical Vibes 4.5gm

Lady Diana lip balm gives you a soft shine. Say goodbye to dry, chapped lips and hello to a lush, supple pout. Our formula is carefully crafted to soothe and protect, leaving your lips feeling replenished and revitalized.

15 AED

20% OffFeatured

Skin White Glutathione Vitamin C Face & Body Soap 90gm

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Skin White Glutathione Vitamin C Face & Body Soap 90gm

Dynamic duo for skin brightening and rejuvenation
Glutathione helps lighten dark spots and pigmentation
Vitamin C boosts collagen production for youthful skin
Evens out skin tone and improves complexion
Supports collagen production for firmer, more youthful-looking skin.

20 AED

38% OffFeatured

Yong Chin Whitening Milk Extract Face Wash 50ml

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Highlights:

Yong Chin Whitening Milk Extract Face Wash 50ml

Moisturizes the skin and protects it from drying out. Gives skin softness, radiance and freshness.

YC Whitening Face Wash is an extra moisturizing face wash for skin that needs special nourishment. Effective formula deeply cleanses your face. Extra nourishment with natural extracts helps eliminate dirt and residue while helping in control of excess oil, restores natural moisture balance to your skin. The skin appears clean, healthy and young.

How to you

Gently apply face wash all over the face, rinse off with fresh water. For best results apply twice a day, every morning and night.

25 AED

14% OffFeatured

Nutriclair Lightening Scrubbing and Moisturizing Soap 165gm

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Nutriclair Lightening Scrubbing and Moisturizing Soap 165gm

Glycerin-based soap, to moisturize and soften the skin, with a lightening action, thanks to the vegeclairine, a very active bleaching plant extract. With a scrubbing action, due to Luffa fibers that eliminate the dead cells, so giving the skin a more silky appearance. With an antiseptic action, thanks to T.T.C, that will be active against perspiration negative effects (odour and irritation)

30 AED

8% OffFeatured

Bigen Men’s Speedy Hair Color Medium Brown 105

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Bigen Men’s Speedy Hair Color Medium Brown 105

A hair dye conditioner that quickly hides gray hair in 5 minutes. Easy and comfortable to use. Comb your hair completely and then apply the non-liquid cream using the specialized comb. Moisturizing and vitalizing formula. A unique formula that nourishes, moisturizes and gives it vitality.

How to use:

Apply the same amount of cream from both tubes to the dye comb

Comb your hair starting with the areas where there is a lot of gray hair

Wait 5 minutes, then rinse your hair completely with water, then wash it with shampoo.

55 AED

11% OffFeatured

Biocos Shea Butter Body Lotion for Dry Skin Moisturizing Cocoa Butter, Vitamin E

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Highlights:

Biocos Shea Butter Body Lotion for Dry Skin Moisturizing Cocoa Butter, Vitamin E

Deep Moisture & Softness – Shea Butter and Cocoa Butter provide intense hydration, leaving your skin feeling soft, smooth, and nourished throughout the day. Ideal for dry and rough skin.
Rich in Antioxidants – Infused with Vitamin E, this body lotion protects against environmental damage, while promoting skin health and reducing the appearance of scars and stretch marks.
Non-Greasy, Fast Absorbing – The lightweight formula absorbs quickly into the skin without a greasy residue, offering long-lasting moisture for soft and healthy skin all day.
Restores Skin’s Natural Glow – Cocoa Butter helps to brighten and even out skin tone, giving you a natural glow while Shea Butter deeply moisturizes and heals damaged skin.
Safe for All Skin Types – Gentle enough for sensitive skin, this nourishing body lotion is free from parabens and sulfates, providing a soothing and hydrating experience for everyone.

40 AED

17% OffFeatured

Perfect White Lightening Cream with AHA 150ml

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Highlights:

Perfect White Lightening Cream with AHA 150ml

Evens out skin tone and makes it firmer giving a more radiant complexion

Fights against a dull complexion and diminishes the visible appearance of pigment spots

Hydrates and protects the epidermis

The skin is soft, supple and radiant

25 AED

13% OffFeatured

Hair Care, Hair Cream

Alatar Sidr Leaves Extra Strength Repair Hair Cream

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Highlights:

Alatar Sidr Leaves Extra Strength Repair Hair Cream

35 AED

6% OffFeatured

Creams, Fragrances, Roll On, Skin Care

Fair and White Exclusive Whitenizer Vitamin C Glow Energy Cream 180ml

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Highlights:

Fair and White Exclusive Whitenizer Vitamin C Glow Energy Cream 180ml

Day after day, experience its benefits as it helps to:

– Protect the skin from external damage.

– Diminish pigmentation and unify the complexion.

– Reduce facial imperfections, diminish shine, and minimize pores.

– Increase skin firmness.

– Soften and smooth the skin for incomparable comfort.

145 AED

GIFT SET

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Eau De Toilette, Fragrances

Enchanteur Rose Oud Amour 100ml EDT for Women

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Enchanteur Rose Oud Amour 100ml EDT for Women

Wear a mysterious aura with the new Enchanteur Rose Oud Amour Eau De Toilette. Mesmerize your man with an excotic fragrance of Blue Chamomile, Rose Damascasia and alluring Saffron. Once the luxurious Cashmere Musk embraces the sensual oriental blend of Oud, Sandalwood and Patchouli you become impossible to resist. A perfect blend that will keep him wrapped around your fingers.

38 AED

13% OffFeatured

Shower Gel, Skin Care

Pure skin Clarifying Shower Gel 475ml

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Highlights:

Pure skin Clarifying Shower Gel 475ml

Pure Skin Clarifying Shower Gel is a premium skincare product designed to cleanse and clarify your skin.

Enriched with natural ingredients, including tea tree oil and aloe vera, it helps to unclog pores, remove dirt and impurities, and soothe and hydrate the skin, leaving it looking and feeling refreshed and revitalized.

This shower gel is suitable for all skin types and can be used daily for best results.

35 AED

11% OffFeatured

White Express Cream 21 Days with Fruits 500ml

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White Express Cream 21 Days with Fruits 500ml

White Express Lightening Beauty Cream with fruit acids is a real treatment suitable for all skin types. Its unique formula with fruit acids protects your skin against external aggressions while deeply treating the most pigmented areas to make your skin smooth, uniform and silky in 21 days.

85 AED

13% OffFeatured

Oils & Moisturizer, Skin Care

Kenta Moroccan Vitamin E Oil 75gm

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Kenta Moroccan Vitamin E Oil 75gm

Kenta Moroccan Vitamin E Oil – 75 ml is a natural, skin-nourishing oil containing pure vitamin E, which promotes skin cell renewal and fights signs of aging such as wrinkles and fine lines. With its non-greasy formula, the oil deeply moisturizes the skin, leaving it soft and radiant.

Benefits and Benefits:

Deeply moisturizes the skin throughout the day.

Helps lighten and even out skin tone.

Reduces the appearance of wrinkles and fine lines.

Promotes cell renewal and collagen production.

Revitalizes dry skin.

How to use:

Apply an appropriate amount of oil to the skin after showering or cleansing.

Gently massage until fully absorbed.

35 AED

Veet Gold Carrot Super Whitening Soap, Whitening & Blemishes, 250g

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Veet Gold Carrot Super Whitening Soap, Whitening & Blemishes, 250g

15 AED

20% OffFeatured

Vaseline Intensive Care Healthy Hands Stronger Nails Non-Greasy Hand Cream 200ml

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Vaseline Intensive Care Healthy Hands Stronger Nails Non-Greasy Hand Cream 200ml

Vaseline Intensive Care Healthy Hands Stronger Nails Lotion is designed to nourish hands and nails

Vaseline Healthy Hands Stronger Nails Lotion is fast absorbing and non-greasy, its conditioning moisturizers leave behind smooth, soft hands

Healing lotion with micro-droplets of Vaseline Jelly. Unscented lotion to relieve even stubborn rough, dry patches.

20 AED

3% OffFeatured

Lumine Gold Extra Whitening Body Lotion 400ml

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Lumine Gold Extra Whitening Body Lotion 400ml

Lumine Gold Extra Whitening Body Lotion is a 400ml lightening and toning lotion designed to remove dark spots while providing deep hydration. Manufactured by MGc, this lotion is suitable for all skin types and promises a radiant, even complexion.

145 AED

20% OffFeatured

Eveline Actively Purifying Glitter Mask Cosmic Dust 10ml

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Eveline Actively Purifying Glitter Mask Cosmic Dust 10ml

A skin purifying face mask designed with an elegant sheen that will make you feel luxurious while caring for your skin.

Its unique formula contains matcha tea to detoxify and restore the skin’s balance.

It also contains activated charcoal to open, purify and reduce the appearance of pores, and Everman to control unwanted shine on the skin.

Ideal for smooth and flawless skin.

20 AED

Perfect Glow Exfoliating Shower Gel 500ml

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Perfect Glow Exfoliating Shower Gel 500ml

Perfect glow carrot Exfoliating, Clarifying & Purifying Shower Gel brightens skin tone and gently erases dead cells. Enriched with carrot extracts, having important properties; it gently cleanses the skin, eliminates dead cells and restores the radiance of the face and body. Results: The skin is plumped, rehydrated and regains its luminosity. This exfoliating shower gel helps reduce dark spots as well as complexion imperfections.

Used on the face or on the body, this cleansing prepares the skin and is an essential base to refine its skin texture and reveal its beauty.

35 AED

18% OffFeatured

Dr. Teal’s Foaming Bath with Pure Epsom Salt Lavender 1000ml

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Dr. Teal’s Foaming Bath with Pure Epsom Salt Lavender 1000ml

Soothe & Sleep Foaming Bath with Lavender

Dr Teal’s Soothe & Sleep Foaming Bath transforms your self-care ritual with long-lasting bubbles & essential oils. Lavender essential oils help calm the mind, with soothing properties that are known to promote a better night’s sleep.

Directions

Pour a generous amount of Dr Teal’s Foaming Bath under warm, running water for a relaxing bubble bath experience or try combining with your favorite Dr Teal’s Pure Epsom Salt Soak.

45 AED