Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Lotion, Skin Care

Kojie San Skin Lightening Body Lotion with Hydromoist Zero Pigment Light 100ml

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Kojie San Skin Lightening Body Lotion with Hydromoist Zero Pigment Light 100ml

For a lighter, more moisturized skin

A light, non-greasy formula that’s easily absorbed by the skin.

Deeply moisturizes skin, keeping it soft, smooth, and well hydrated for up to 72 hours

Helps restore and strengthen your skin barrier, minimizing the appearance of rough skin and stretch marks.

Dermatologically Tested. Hypoallergenic. Paraben Free

35 AED

5% OffFeatured

Fair & White So White Skin Perfector Brightening and Moisturizing Body Lotion 500ml

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Fair & White So White Skin Perfector Brightening and Moisturizing Body Lotion 500ml

Moisturizing ingredients have been combined with a lightening agent to nourish and lighten your skin. The smooth structure of this milk makes it a true pleasure care product that leaves an attractive perfume on your more even and satin-like skin.

95 AED

29% OffFeatured

Creams, Skin Care, Personal Care

Valera Massage Cream Abdominos 300gm

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Valera Massage Cream Abdominos 300gm

25 AED

6% OffFeatured

Lumine Vitamin C Skin Boost & Blend Complecxion Face & Body Milk 400ml

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Lumine Half-Cast Lightening Milk 400ml

Introducing Lumine Half-Cast Milk, the perfect blend of indulgence and nourishment that your body deserves! Our half-cast milk is a unique and innovative dairy product that brings together the rich, creamy texture of whole milk with the light, refreshing taste of low-fat milk. Crafted from the finest ingredients, Lumine Half-Cast Milk is designed to cater to those who appreciate both flavor and health benefits in one delightful package.
Picture the smooth, velvety essence that flows through every sip of Lumine Half-Cast Milk. This luxurious beverage boasts a perfect balance of calcium and vitamins, essential for maintaining strong bones and overall well-being. It contains a wholesome mix of proteins, ensuring that your body gets the fuel it needs, whether you’re starting your day with a hearty breakfast or winding down with a soothing evening treat.

160 AED

22% OffFeatured

Oils & Moisturizer, Skin Care

Amalico Whitening Body Oil 100ml

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Amalico Whitening Body Oil 100ml

Amalico Whitening Body Oil is made with natural ingredients and is effective in reducing the appearance of blemishes. It’s gentle, non-greasy, and absorbs quickly. Use it regularly to see a noticeable improvement in your skin’s appearance and boost your confidence!

35 AED

11% OffFeatured

A Bonne Milk Power Niacinamide Lotion Plus Collagen UVA/UVB SPF20 500ml

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A Bonne Milk Power Niacinamide Lotion Plus Collagen UVA/UVB SPF20 500ml

Experience the concentrated essence body lotion with a light, non-greasy texture that deeply nourishes and softens your skin, offering intense sun protection with SPF20.

Milk Protein & Collagen boosts skin moisture, flexibility, and strength while energizing skin cells for a radiant glow.

Niacinamide works excellently to promote healthy and brighter skin.

40 AED

17% OffFeatured

Anti Stretch Marks, Face Cream, Spot Corrector, Skin Care

Dr Vite Rice Milk 3 Plus Whitening Cream 30gm

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Dr Vite Rice Milk 3 Plus Whitening Cream 30gm

Dr Vite Rice Milk 3 Plus Whitening Cream is enriched with the goodness of rice milk to deeply nourish and moisturize the skin. It helps improve skin tone, enhance softness, and support a naturally fresh glow. The lightweight and fast absorbing formula makes it suitable for everyday use on all skin types. Regular use leaves skin feeling smooth, hydrated, and naturally radiant.

25 AED

17% OffFeatured

Creams, Oils & Moisturizer, Skin Care

Neoprosone Skin Brightening Tube Cream 30gm

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Neoprosone Skin Brightening Tube Cream 30g
Formulated in a light refreshing scent, Neoprosone Complex Forte Brightening Cream deeply nourishes and moisturizes the skin at the same time help even out skin tone. Ultimately improving the brightness and glow of your skin.

25 AED

5% OffFeatured

Cerave Hyaluronic Acid Serum for Face with Vitamin B5 30ml

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Cerave Hyaluronic Acid Serum for Face with Vitamin B5 30ml

HYALURONIC ACID SERUM CeraVe Hydrating Hyaluronic Acid Serum for Face is formulated with our highest concentration of hyaluronic acid, an ingredient that helps retain skin’s natural moisture. Helps skin appear more hydrated and smoother.
SMOOTH TEXTURE Lightweight, hydrating serum with a smooth, gel texture. If layering with an eye cream or facial moisturizer, apply HA Serum in a thin layer to slightly damp skin and allow to fully absorb into skin before applying additional products.
ALL DAY HYDRATION With Vitamin B5 to help soothe skin. Features CeraVe’s patented MVE ingredient-delivery technology to continually release moisturizing ingredients and provide 24-hour lasting hydration.
3 ESSENTIAL CERAMIDES Ceramides are found naturally in the skin and make up 50% of the lipids in the skin barrier. All CeraVe products are formulated with three essential ceramides (1, 3, 6-II) to help restore and maintain the skin’s natural barrier

95 AED

20% OffFeatured

Creams, Skin Care, Tubes

Esapharma Lemonvate Cream Tube 30g

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Esapharma Lemonvate Cream Tube 30g

Unleash the power of radiance with Esapharma Lemonvate Brightening Cream. Formulated with care and precision, this 30g wonder is crafted to enhance your natural glow, promote even skin tone, and leave your complexion looking revitalized.

Key Features:

Lemon Extract Brilliance: Enriched with the brightening properties of lemon extract, Lemonvate works to rejuvenate your skin, reduce dark spots, and unveil a luminous complexion.

20 AED

PRODUCTS ON SALES

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17% OffFeatured

Body Mist, Fragrances

Ella James Body Mist Precious Musks 250ml

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Ella James Body Mist Precious Musks 250ml

25 AED

4% OffFeatured

Difeel Rosemary and Mint Premium Hair Oil 237ml

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Difeel Rosemary and Mint Premium Hair Oil 237ml

Our expertly formulated Difeel Rosemary & Mint Hair Care line, helps promote healthy, natural hair growth while strengthening dry, damaged hair, while invigorating your scalp!

Strengthening and Nourishing

Our Difeel Rosemary & Mint Hair Oil is infused with nourishing Biotin. Biotin plays an important role in the health of your hair, skin, and nails. A lack of Biotin can lead to hair loss.

For Stronger, Fuller and Thicker Hair

Our Strengthening Leave-in Hair Oil repairs dry and damaged hair to improve overall hair strength and growth.

Invigorating Non-Greasy Formula

This expertly blended formula provides intense moisture and shine without being greasy, while its infusion of Biotin encourages healthy hair growth.

Sulfate Free – Paraben Free – Phthalate Free – Color Safe Formula

115 AED

20% OffFeatured

Eye & Lip Care, Lipstick, Skin Care, Make Up

Yong Chin Fruity Shine Lip Care 3.8gm

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Yong Chin Fruity Shine Lip Care 3.8gm

YC Essential Lip Care is a Fruity Shine (Strawberry) with Vitamin E & Aloe Vera delights your lips with a delicious flavour of strawberry. It helps nourish and provide long-lasting moisture to protect lips from drying out in all seasons. This formula leaves lips with aromatic and remarkable shine.

How to use:

Apply on lips as often as needed. Use alone as a lips moisturizer or use before applying color lipstick for smoother and more beautiful color.

20 AED

8% OffFeatured

ACM Dark Spot Cream Azéane Azelaic Acid Cream 15% 30ml

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ACM Dark Spot Cream Azéane Azelaic Acid Cream 15% 30ml

Its formula, which contains 15% azelaic acid, prevents and treats skin cracks and signs of sensitivity, and contains exfoliating acids.
Its formula contains 15% azelaic acid which should be treated, repaired and prevented at any time and signs of pollution caused by the soil.
In addition, this cream is also applied with salicylic acid and other exfoliating acids to maintain the skin’s natural radiance and reduce shine and shine.
Ideal for treating acne, pink, oily and red spots.

Instructions for use:

Apply to clean, dry skin every day.
Massage gently until completely absorbed.

110 AED

4% OffFeatured

Bar Soap, Gift Sets, Lotion, Skin Care

Makari Exclusive Toning Gift Set 5 Piece

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Makari Exclusive Toning Gift Set 5 Piece

Illuminate and unify skin tone with this 5-pc clarifying exclusive toning gift set. Formulated with our most potent botanical ingredients, this multi-benefit gift-set reverses damage caused by severely darkened pigmentation issues such as age spots, melasma, dark spots and acne scars helping to promote a clearer, brighter all-over complexion.

Recommended for all skin types except sensitive.

Toning Cream recommended for dry, normal and maturing skin types only.

1.150 AED

14% OffFeatured

Precious Skin Tofu Baby Face and Body Soap 80gm

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Precious Skin Tofu Baby Face and Body Soap 80gm

A gentle cleansing formula enriched with soy milk extract, aloe vera, and Vitamin B3 to deeply cleanse and nourish the skin. This cleanser helps maintain a smooth, radiant, and healthy complexion for all skin types.

Key Benefits:

Enriched with natural plant seed extracts for daily nourishment
Promotes clear, glowing, and healthy-looking skin
Helps inhibit skin inflammation and reduce irritation caused by pollution
Suitable for both face and body

30 AED

15% OffFeatured

Medicube PDRN Pink Niacinamide Milky Toner 150ml

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Medicube PDRN Pink Niacinamide Milky Toner 150ml

A milky toner enriched with PDRN that helps dewy and moisturized skin with a pink glow.
Salmon DNA PDRN makes glass glow skin targeting uneven skin tone, Peptide helps improve skin elasticity, Niacinamide achieves smooth skin with a healthy complexion, and Ceramide enhances skin radiance and firmness.
Improvement in hydration 48.3% after 2 weeks of use.
Non-comedogenic test completed for daily toner suitable for troubled skin.

How to use:

Apply a moderate amount on the entire face and gently dab to absorb.

110 AED

8% OffFeatured

Neutrogena Bright Boost Liquid Gel SPF 30 50ml

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Neutrogena Bright Boost Liquid Gel SPF 30 50ml

Neutrogena Bright Boost Facial Serum is a product packed with active ingredients, which means it provides the ultimate in luxurious care for your skin. Benefit: Restores your skin’s youthful radiance and beauty Brightens Smoothes away signs of fatigue Non-comedogenic How to use: Gently apply an appropriate amount of the gel fluid onto clean skin with your fingertips. Apply to face and neck. Continue with your favorite day/night care products.

60 AED

15% OffFeatured

Hair Care, Hair Styling Products

African Pride Moisture Miracle Aloe & Coconut Oil Deep Conditioner 340gm

African Pride Moisture Miracle Aloe & Coconut Oil Deep Conditioner 340gm

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African Pride Moisture Miracle Aloe & Coconut Oil Deep Conditioner 340gm

This hydrating deep conditioner is moisture-rich, infused with Aloe, Coconut Oil and other natural ingredients to help restore and repair damaged hair, while deeply imparting lasting moisture. Leaving coils and curls manageable, hydrated and strengthen.

HOW TO USE IT

Apply to hair in section partings and comb through for even distribution. Leave in 15 minutes. Rinse thoroughly. For deep penetrating treatment, cover hair with plastic cap and apply moderate heat for up to 30 minutes. Rinse thoroughly.

55 AED

20% OffFeatured

Bath Sponge, Skin Care

Moroccan Oil Loofah Back Strap Big Lt1162

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Moroccan Oil Loofah Back Strap Big Lt1162

The natural material of this item gently exfoliates to reveal fresh, radiant skin.
Make sure that the product gently massages your body.

20 AED

GIFT SET

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12% OffFeatured

Creams, Skin Care

Pr. Francoise Bedon Lightening Cream Puissance 50ml

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Pr. Francoise Bedon Lightening Cream Puissance 50ml

Soft facial lightening cream enriched with sweet almond extract. Brightens the complexion and helps cell renewal leaving the fresh more rejuvenated and youthful looking.

75 AED

4% OffFeatured

Bar Soap, Lotion, Skin Care, Gift Sets

Makari Naturalle Carotonic Extreme Harmattan 3-Pc Set ( Glycerine, Serum And Soap)

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Makari Naturalle Carotonic Extreme Harmattan 3-Pc Set ( Glycerine, Serum And Soap )

Harmattan season is upon us! And the drop in temperature, dry and dusty winds brings with it dry skin in general. It’s important during this season to be aware and intentional about taking care of our skin. This routine should help protect and alleviate what can often be the harsh by-product of harmattan on our skin.

Rejuvenate oily, acne-prone problematic skin issues with healing botanicals that restore skin to a flawless, even-toned appearance.

720 AED

8% OffFeatured

Doo Gro Stimulating Hair Oil 133ml

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Doo Gro Stimulating Hair Oil 133ml

DOO GRO® Stimulating Hair Oil helps relieve dry scalp. Softens dry, brittle hair. Its special blend of botanical oils, vitamins A & E and herbs conditions hair while at the same time strengthens and helps repair hair that is damaged or abused. DOO GRO® Stimulating Hair Oil is extra light, and safe to use on all types of hair including color treated and relaxed

Directions: On damp or dry hair, apply directly to hair and scalp. Massage gently. Do not rinse out. Style as usual. Use daily or as often as needed. For best results, use DOO GRO® Products.

Hot Oil Directions: After shampooing, liberally apply to hair and scalp. Massage gently. Cover hair with a plastic cap. Leave on for 5-15 minutes. Rinse well (lightly shampoo if necessary). Style as usual.

55 AED

13% OffFeatured

Citrolight Lightening Cream 300ml

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Highlights:

Citrolight Lightening Cream 300ml

Evens out skin tone and makes skin firmer giving a more radiant complexion

Fights against a dull complexion and diminishes the visible appearance of pigment spots

Hydrates and protects the epidermis

The skin is soft, supple and radiant

35 AED

3% OffFeatured

Topicrem Ultra-Hydrating Ultra Moisturizing Body Milk Peaux Sensibles Et Seches 500ml

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Topicrem Ultra-Hydrating Ultra Moisturizing Body Milk Peaux Sensibles Et Seches 500ml

Discover the luxurious hydration of Topicrem Ultra-Hydrating Ultra Moisturizing Body Milk Peaux Sensibles Et Seches 500ml (16.91fl oz), a skincare marvel designed specifically for sensitive and dry skin. This sumptuous body milk boasts a silky texture that glides effortlessly over the skin, enveloping it in a delicate, comforting fragrance. Thanks to its rich, nourishing formula, this body milk delivers immediate relief to parched skin, restoring its natural softness and suppleness.

With continued use, the skin’s moisture barrier is fortified, ensuring long-lasting hydration and protection against environmental aggressors. Enriched with glycerin, it draws moisture into the skin, leaving it deeply hydrated and plump. Formulated with urea, this body milk helps to enhance the skin’s natural exfoliation process, promoting a smoother and more refined texture. Additionally, lactic acid works to gently renew the skin’s surface, revealing a radiant and healthy glow. Experience the ultimate in skin comfort and care, as this elegant body milk transforms your daily routine into a sensorial delight, leaving your skin feeling irresistibly soft and beautifully hydrated.

How to use

Apply Topicrem Ultra-Hydrating Ultra Moisturizing Body Milk Peaux Sensibles Et Seches 500ml (16.91fl oz) generously all over the body, both morning and evening, to maintain optimal hydration and softness.

175 AED

25% OffFeatured

African Nature Shea Butter Soap 150gm

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African Nature Shea Butter Soap 150gm

African Nature Shea Butter Soap 150g Shea Butter Soap lathers smoothly to cleanse and nourish your skin, giving you a fresh, smooth and firmer skin. Also frequent use Of African Nature Shea Butter Soap may result in a natural younger looking skin. This Soap can also be used for the washing of hair, keeping it beautiful and shinning. African Nature Shea Butter Soap is made up of Shea Butter, NaoH, Water & Essential Oils. Let’s make bathing natural with African Nature Black Seed Handmade Soap!

30 AED

3% OffFeatured

Shower Gel, Skin Care

Advanced Korean Skin Glycolic Exfoliating and Mint Body Gel Wash 1200ml

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Advanced Korean Skin Glycolic Exfoliating and Mint Body Gel Wash 1200ml

This gentle exfoliating and brightening body wash is guaranteed to slug off dead and dull skin, proceeds to revealing a more radiant and smoother skin.

Suitable for all skin types

195 AED

11% Off

PrettyBe Facial Scrub Charcoal 500ml

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PrettyBe Facial Scrub Charcoal 500ml

40 AED

Dr. Miracle’s Black Castor & Tea Tree Restoring Hair & Scalp Oil 118ml

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Dr. Miracle’s Black Castor & Tea Tree Restoring Hair & Scalp Oil 118ml

Restore Hair and Scalp Oil with Black Castor Oil, Tea Tree Oil and Mango Butter provides 2x more moisture to prevent dry hair and scalp.

45 AED

8% OffFeatured

Fair & White Gold AHA Brightening Exfoliating & Clarifying Lotion 350ml

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Fair and White Gold AHA Brightening Exfoliating & Clarifying Lotion 350ml

Formulated with aggressive AHA, Glycolic Acid helps to prepare skin for quick and effective absorption of GOLD skincare. Revitalizes skin’s texture, smoothing and brightening dull skin.

110 AED