Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Bar Soap, Feminine Care, Personal Care, Sensitive Areas, Skin Care

Yong Chin Virginity Soap Rose 90gm

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Yong Chin Virginity Soap Rose 90gm

Yong Chin Virginity Soap Rose is enriched with herbal extract for cleansing the most sensitive area of a woman without leaving any residue. It is Refreshing and eliminates unpleasant odor. Tea tree oil, thyme and lavender working together to maintain the proper natural moisture of the feminine area.

How to use:

Gently apply to the Feminine Area at bath time and rinse well, daily use for good results. During your period, washing more than once a day may be helpful.

20 AED

11% OffFeatured

Alatar Fenugreek Seeds Plumping Face & Body Cream

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Alatar Fenugreek Seeds Plumping Face & Body Cream

40 AED

17% OffFeatured

Skin Doctor Lavender Tea Hand Cream 100ml

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Skin Doctor Lavender Tea Hand Cream 100ml

Feel the magic of lavender, where hydration meets relaxation. Soothe, restore and protect your hands in every application.

How to use:

Apply a small amount of hand cream to clean, dry hands and massage it in until fully absorbed.

Ingredients

25 AED

6% OffFeatured

Cetaphil Moisturizing Cream Dry to Very Dry, Sensitive Skin 453gm

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Cetaphil Moisturizing Cream Dry to Very Dry, Sensitive Skin 453gm

Care for your dry to very dry skin with CETAPHIL Moisturizing Cream, a non-greasy, moisture rich cream for the whole body. Enriched with sweet almond oil and vitamin E, it immediately comforts and instantly hydrates dry, sensitive skin. Formulated with a new blend of key ingredients: hydrating glycerin, panthenol (vitamin B5) to hydrate, soothe and preserve the skin barrier, and niacinamide (vitamin B3) to help smooth skin texture and retain skin moisture barrier. For long lasting hydration, this extra strength moisturizer binds water to the skin to deeply replenish the skins moisture and prevent moisture loss, hydrating and soothing skins dryness for 48 hours and completely restoring the skins moisture barrier in one week. Ideal for very dry areas of skin on the hands, feet, elbows and knees, leaving your skin feeling soft, smooth and nourished. This fragrance free, paraben free, and sulfate free formula will not clog pores and is clinically tested for even the most gentle skin. Effectively defends against 5 signs of skin sensitivity.

150 AED

8% OffFeatured

LaLaLa Lightening & Exfoliating Shower Gel 750ml

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LaLaLa Lightening & Exfoliating Shower Gel 750ml

Helps to eliminate spots and blackheads on all parts of the body.

Rich in collagen and fruit acids, vitamins C, E which help reduce itching, dryness, dark marks and premature aging.

Also minimizes the harmful effects of the sun and daily pollutants.

Aids in the skin’s healing process by helping to repair scarred tissue by rejuvenating and softening skin tissue.

Use daily for best results.

55 AED

10% OffFeatured

Face Cream, Hair Mask, Hair Care

Skinamm Protein Brazilian Treatment Hair Mask With Argan Oil And Collagen And Keratin 1000ml

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Skinamm Protein Brazilian Treatment Hair Mask With Argan Oil And Collagen And Keratin 1000ml

Protein Treatment Hair Mask – Features & Benefits

✨ Deep Nourishing Formula

Enriched with Argan Oil, Collagen, and Keratin to deeply moisturize and repair damaged hair.

✨ Frizz Control & Smoothness

Helps reduce frizz and leaves hair soft, silky, and manageable.

✨ Strengthens Hair

Keratin helps strengthen weak hair strands and reduce breakage.

✨ Healthy Shine

Argan Oil adds natural shine and improves overall hair appearance.

✨ Suitable for All Hair Types

Perfect for dry, damaged, colored, curly, or chemically treated hair.

How to Use

Wash hair with shampoo and rinse well.

Apply an appropriate amount of the hair mask evenly from roots to ends.

Leave for 5–10 minutes.

Rinse thoroughly with water.

Use 2–3 times weekly for best results.

Effectiveness

✔️ Repairs damaged and dry hair

✔️ Makes hair softer and smoother

✔️ Improves elasticity and strength

✔️ Reduces split ends and breakage

✔️ Gives salon-like results at home

45 AED

6% OffFeatured

Pure Carrot Kojic Balance Lightening 3pc Set

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Pure Carrot Kojic Balance Lightening 3pc Set

The Pure Carrot Kojic Balance range was skilfully created to be the full complement to your skincare regimen. Discover the Kojic Balancing Suite’s whole collection’s skin-balancing effects.

170 AED

7% OffFeatured

Dr Meinaier Avocado Whitening Sugar Scrub 650gm

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Dr Meinaier Avocado Whitening Sugar Scrub 650gm

Exfoliating dead skin aging to soften, help purify the skin remove dirt and impurities, filling the skin sm0oth and supple texture. Deeply nourish and balance skin’s hydration to help restore skin’s natural glow. This Sugar Scrub is paraben free, vegan, sulfate free, alcohol free, contains no formaldehyde donors, has a no-slip formula and long-lasting fragrance. Coconut Oil is known to help moisturize and soften skin. Lime helps with a brighter-looking complexion, while polishing skin by removing dead skin cells. Sugar is a natural exfoliant that effectively polishes away dead skin while helping to boost circulation to the skin surface.

65 AED

14% OffFeatured

Amalico Pink Peel Off Mask 125ml

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Amalico Pink Peel Off Mask 125ml

AMALICO MASK is made with natural ingredients and is effective in reducing the appearance of blemishes. It’s gentle, non-greasy, and absorbs quickly. Use it regularly to see a noticeable improvement in your skin’s appearance and boost your confidence!

30 AED

13% OffFeatured

Ndjansang Lightening Milk 300ml

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Ndjansang Lightening Milk 300ml

Ndjansang Super Lightening Milk Brings radiance, softness, uniformity to the skin, removes impurities and regenerates the skin.
– Lightens the skin and evens out the complexion
– Improves skin elasticity
– Softens the skin without oily deposits.

65 AED

PRODUCTS ON SALES

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17% OffFeatured

Creams, Skin Care

Lady Diana Cucumber Moisturizing Face and Body Cream 170ml

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Lady Diana Cucumber Moisturizing Face and Body Cream 170ml

Lady Diana Cucumber Moisturizing Cream for extra dry skin contains a creamy ultra-rich formula for intense hydration, restoring skin’s natural barrier. This finest moisturizing cream is a luxurious blend of natural vitamin and fast absorbing components securing the skin against external factors to reveal radiant, moisturized and healthy skin.

25 AED

17% OffFeatured

Face Cream, Spot Corrector, Skin Care

Arena Gold Herbal Beauty Cream

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Arena Gold Herbal Beauty Cream

How to use Cream :

Take the substantial amount of the Arena gold herbal beauty cream on your palm. Apply it on the face and leave it overnight. Wash your face in the morning for best results. Don’t go near flame or in sun exposure. Do not massage or rub after applying the cream.

25 AED

8% OffFeatured

Hair Treatment, Hair Care

&Honey Creamy EX Damage Repair Hair Oil 100ml

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&Honey Creamy EX Damage Repair Hair Oil 100ml

A nourishing hair oil that provides an moisture replenishment
The creamy series is intended to focus on deep repairing effects
Designed for damaged hair caused by daily stressors such as UV rays, heating tools, dehydration, friction, chemicals, etc
Boasts a 14% moisture level creating a whole new level of hydration, & more importantly, sustaining this moisture
Made with 3 types of honey: Manuka honey, Himawari Honey & raw honey from Japan
Contains ingredients such as Argan oil, golden silk, hyaluronic acid & keratin
Leaves hair hydrated, strong
Scented with a delightful fragrance of berry honey
Free from sulfate, mineral oil, synthetic dyes, propylene glycol, paraben, silicon, additives & animal testing

110 AED

20% OffFeatured

Every Strand Argan Oil With Macadamia Hydrating Shampoo 399ml

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Every Strand Argan Oil With Macadamia Hydrating Shampoo 399ml

Every Strand Argan Oil Shampoo is a sulfate-free shampoo formulated with argan oil from Morocco and macadamia oil. It gently cleanses while helping to hydrate and smooth hair for a healthy-looking finish.

How to Use:

Wet hair, apply shampoo, lather, and rinse thoroughly. Repeat if desired. For optimal results, follow with Every Strand Argan Oil Hair Masque.

60 AED

5% OffFeatured

Petal Fresh Super Foods Color Shield Acai, Vitamin C, Macadamia Oil Shampoo 335ml

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Petal Fresh Super Foods Color Shield Acai, Vitamin C, Macadamia Oil Shampoo 335ml

Vegan and cruelty-free

Made in the USA with high-quality organic ingredients

Contains no parabens, sulfates, or phthalates

Safe for color-treated hair

95 AED

13% OffFeatured

Aichun Beauty Black Removal Whitening Serum 30ml

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Aichun Beauty Black Removal Whitening Serum 30ml

35 AED

17% OffFeatured

Moisturizers, Personal Care, Skin Care

Vaseline Blueseal Vitamin-E Nourishing Skin Petroleum Jelly 250ml

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Vaseline Blueseal Vitamin-E Nourishing Skin Petroleum Jelly 250ml

Keeps lips moisturised, preventing them from chapping

Offers your skin gentle protection to safeguard it against dryness

Leaves your skin feeling soft, smooth and moisturised

25 AED

10% OffFeatured

Creams, Skin Care, Spot Corrector

DH7 Paris Gold Night Cream Mattifying 50ml

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DH7 Paris Gold Night Cream Mattifying 50ml

DH7 Gold Night Cream Mattifying have been made for your face. It will give you a complexion more matte.
Liste INCI : Aqua, Paraffinum Liquidum, Glycerin, Cetyl Alcohol, Hydrogenated Palm Glycerides, Prunus Amygdalus Dulcis oil, Dimethicone, Kojic Acid, PEG-75 Shea butter Glycerides, Polysorbate 20, CI 77019(Mica), CI 77891(Titanium Dioxyde), Pearl powder, Maris salt, Tocopherol Acetate, Ceteareth-20, Ceteareth-12,

180 AED

13% OffFeatured

Donkey Milk Protect Sunblock SPF 60 130ml

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Donkey Milk Protect Sunblock SPF 60 130ml

The Donkey Milk Protect Sunblock is the ultimate sun protection solution for all skin types, available in two powerful variants SPF 90 PA+++ for extra protection and SPF 60 PA+++ for moderate coverage. Formulated with natural donkey milk extract, this sunblock not only provides superior UVA/UVB protection but also helps lighten, mattify, and moisturize your skin, leaving it feeling soft, nourished, and well-protected throughout the day.

Key Benefits:

Superior Sun Protection: Offers broad-spectrum UVA/UVB protection to shield skin from harmful sun rays.
Lightens and Brightens: Helps even out skin tone for a radiant, glowing complexion.
Mattifies Skin: Controls shine and helps maintain a matte finish, ideal for oily or combination skin.
Moisturizes and Nourishes: Infused with donkey milk extract to hydrate and nourish your skin, preventing dryness.
Water and Sweat Resistant: Quick-absorbing formula that provides long-lasting protection during outdoor activities.

Features:

Natural Donkey Milk Extract: Rich in vitamins and minerals, it nourishes and moisturizes while protecting the skin.
SPF 90 PA+++ and SPF 60 PA+++: Choose between stronger protection (SPF 90) or moderate coverage (SPF 60) based on your needs.
Lightweight Formula: Absorbs quickly and does not leave a greasy residue, perfect for daily wear.
Non-Irritating: Suitable for all skin types, including sensitive skin.

35 AED

20% OffFeatured

Hair Scalp Treatment, Hair Treatment, Hair Care

Cantu Guava & Ginger Scalp Exfoliating Pre-Cleanse Treatment 180ml

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Cantu Guava & Ginger Scalp Exfoliating Pre-Cleanse Treatment 180ml

Cantu Guava & Ginger Scalp Exfoliating Pre-Cleanse Treatment. This treatment is packed with incredible superfood ingredients that stimulate healthy hair growth and optimally exfoliate the scalp.

Guava, ginger, turmeric, apple cider vinegar and tea tree oil work together to give your hair and scalp the super-strong pre-cleanse you’ve always dreamed of.

Plus, we created this unique formula with our curly, frizzy, and wavy hair queens in mind. It’s time to give your locks the superfood treatment they deserve.

40 AED

GIFT SET

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17% OffFeatured

Face Cream, Spot Corrector, Skin Care

Face Lift Whitening Beauty Cream

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Face Lift Whitening Beauty Cream

Face lift whitening beauty cream is designed to firm and brighten skin, leaving skin smooth. What’s more, cream is used for daily skin caring, can improve the …

25 AED

30% OffFeatured

Oils & Moisturizer, Skin Care

Silky Cool Oud Aromatic Body Oil for Full Body Massage Oil 500ml

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Silky Cool Oud Aromatic Body Oil for Full Body Massage Oil 500ml

Refreshing scent, to remove tiredness and fatigue of the body and moisturize the skin and keeping it from drying out.

Indulge in the rich, luxurious scent of oud while you relax and unwind. This deeply moisturizing massage oil helps ease body fatigue and restore skin softness, leaving it smooth, hydrated, and delicately fragranced. Perfect for soothing massages or everyday body care.

35 AED

17% OffFeatured

Alattar Face Mask With Milk 100ml

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Alattar Face Mask With Milk 100ml

The Milk Face mask helps unclog pores, control oiliness, and reduce wrinkles.

Benefits:

Keep your face smoother.

Absorbs blackheads and anti-aging skin and dissolves blackheads easily in pores.

How to use:

Cleanse your skin before applying the mask.

Apply the mask evenly over your face, including your forehead, cheeks, nose, and chin.

Let the mask dry on your skin for 20-30 minutes, then rinse off with warm water.

25 AED

11% OffFeatured

Cantu Care for Kids Nourishing Conditioner 237ml

Conditioner, Hair Care

Cantu Care for Kids Nourishing Conditioner 237ml

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Cantu Care for Kids Nourishing Conditioner 237ml

Cantu Care for Kids Nourishing Conditioner is a nourishing conditioner specifically designed for children. This formula contains high-quality ingredients to nourish, detangle and moisturize hair.

The Nourishing Conditioner helps to make the hair soft, smooth and easy to comb. It makes the hair shiny and healthy and makes it easier to comb. The conditioner is gentle on the scalp and leaves the skin feeling pleasant.

Cantu Care for Kids Nourishing Conditioner can be applied to damp hair after shampooing. Massage gently and leave on for 3-5 minutes. Rinse thoroughly and continue with your hair care routine.

The conditioner’s formula is free of mineral oils, sulfates, parabens and other harmful chemicals. It is gentle on children’s sensitive hair and scalp.

Nourish your child’s hair with Cantu Care for Kids Nourishing Conditioner and enjoy soft, healthy and shiny hair. Give your child a pleasant grooming experience and encourage a positive hair routine!

40 AED

7% OffFeatured

Diyating Sakura Japanese Shampoo for Hair Growth, Preventing Hair Loss and Removing Dandruff 300ml

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Diyating Sakura Japanese Shampoo for Hair Growth, Preventing Hair Loss and Removing Dandruff 300ml

Japanese Sakura Shampoo is a luxurious shampoo with an advanced formula inspired by Japanese hair care traditions. It focuses on promoting healthy hair growth and reducing hair loss, thanks to a blend of nourishing natural ingredients. It also removes dandruff and deeply cleanses the scalp, giving your hair a thicker, healthier appearance with a fragrant scent inspired by Japanese sakura flowers.

Benefits and Features:

The Sakura Japanese shampoo promotes healthy hair growth with its nourishing ingredients.
It helps reduce hair loss with regular use.
Deeply cleanses the scalp and effectively removes dandruff.
Nourishes hair follicles to improve hair density and elasticity.
Sakura Japanese shampoo offers a uniquely fragrant hair scent inspired by Sakura blossoms.
Gentle on the scalp and suitable for all hair types.

How to use:

Wet your hair with lukewarm water.
Apply an appropriate amount of shampoo to the scalp and hair.
Massage gently with fingertips to stimulate blood circulation and deeply cleanse the hair.
Rinse well with lukewarm water.

70 AED

5% OffFeatured

Conditioner, Hair Care

Pretty Be Hair Conditioner Mix Fruit 5L

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Pretty Be Hair Conditioner Mix Fruit 5L

95 AED

11% OffFeatured

Bar Soap, Creams, Skin Care

Reo Freckle & Age Spot Cream to clarify the skin With Free Soap 30gm

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Reo Freckle & Age Spot Cream to clarify the skin 30gm With Free Soap

Reo freckle and age spot cream, containing bearberry extract, Titanium Dioxde and Sweet Almond Oil is specially formulated to clear freckles and age spots and to fight acne. It antibacterial action and light, non-greasy formulation calms redness to leave skin with a cleaner, clearer complexion.

40 AED

13% OffFeatured

Tocobo Bio Cotton Soft Sun Stick SPF50+ PA++++ 19gm

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Tocobo Bio Cotton Soft Sun Stick SPF50+ PA++++ 19gm

Tocobo Sunblock is airy and soft daily suncare with reliable UV protection vegan certified cruelty free and anti sebum sun block. It is a soft and naturally derived formula without stickiness. It is soft matt texture as silk. Micro sized powder forms a perfect base line.

105 AED

25% OffFeatured

Eye & Lip Care, Make Up, Skin Care

Bebecom Glycerin Lip Care Cherry 10gm

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Bebecom Glycerin Lip Care Cherry 10gm

The smooth lip care in the original egg ball moisturizes and cares for the lips for a long time. Thanks to the innovative egg shape, the lip care can be applied effortlessly and ensures naturally soft lips without drying them out. Available as unflavored ”Original” and strawberry, raspberry,cherry, vanilla

Protect your sensitive lips from environmental influences and provide them with additional moisture. The active ingredient glycerin has a moisturizing and regenerating effect and keeps your lips soft and supple for a long time. The gentle care formula for a more beautiful smile – in all seasons. Which is your favorite flavor?

Gently apply Bebecom Lip Balm to lips in a clockwise direction.

15 AED

5% OffFeatured

Difeel Premium Natural Hair Oil Jamaican Black Castor Oil 75ml

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Difeel Premium Natural Hair Oil Jamaican Black Castor Oil 75ml

BLACK JAMAICAN CASTOR OIL – Helps improve healthy hair growth.
CASTOR OIL HAIR GROWTH MEN – Jamaican black castor oil for hair growth starts at your hair scalp and strengthens hair roots.
BLACK CASTOR OIL TREATMENT – Jamaican black castor oil is a perfect leave in conditioner for natural healthy hair.
JAMAICAN BLACK CASTOR OIL FOR HAIR – raw castor oil for hair growth

95 AED