Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

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Lotion, Skin Care

Finesse Glow Half Cast Carrot Body Lotion 500ml

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Finesse Glow Half Cast Carrot Body Lotion 500ml

Finesse Glow Carrot Whitening Face and Body Lotion is a skincare product designed for skin brightening and hydration. It features carrot extract as a key ingredient to promote an even-toned, radiant complexion on both face and body.

155 AED

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Lotion, Skin Care

Finesse Glow Half Cast Body Lotion 500ml

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Finesse Glow Half Cast Body Lotion 500ml

The Finesse Whitening Face and Body Lotion is a daily use product designed to target discolouration while providing nourishment for all skin types. With ingredients such as glycerin, collagen, vitamin C, glutathione, and retinol. The lotion comes in a regular size and is formulated for full body use, making it a convenient and effective option for achieving a 3x whitening and more even skin tone.

155 AED

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Touch Me Black Seed Oil Soap for Skin Care 135gm

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Touch Me Black Seed Oil Soap for Skin Care 135gm

Black Seed Oil Soap 135g: deeply cleanses, moisturizes, and naturally enhances skin radiance.

Highlights

Deeply moisturizes the skin
cleanses pores, helps reduce acne
leaves the skin soft and radiant

15 AED

17% OFFFeatured

Touch Me Rice Milk Face Wash Foam Deep Cleanse & Oil-Free Brightening 100ml

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Touch Me Rice Milk Face Wash Foam Deep Cleanse & Oil-Free Brightening 100ml

Experience a refreshing cleanse with the Touch Me! Rice Milk Face Wash Foam, specially formulated to deliver deep cleansing and brightening benefits. This 100ml facial cleanser is designed to be oil-free, helping to purify the skin and reduce excess oil for a clearer complexion. Enriched with rice milk, it works to nourish and hydrate the skin, promoting an even tone and smooth texture, making it suitable for daily use.

Highlights

Formulated with Rice Milk for nourishing and hydrating benefits.
Provides a deep cleanse to remove impurities and excess oil.
Helps brighten the complexion and promote an even skin tone.
Oil-free formula for a fresh and smooth skin feel, 100ml size.

25 AED

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Touch Me Lemon Face Wash Foam Anti-Acne Oil Control Deep Cleansing 100ml

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Highlights:

Touch Me Lemon Face Wash Foam Anti-Acne Oil Control Deep Cleansing 100ml

Advanced Oil Control: Formulated to eliminate excess sebum and keep facial shine away throughout the day.

Brightening Formula: Infused with lemon extract to boost natural skin radiance, target dark spots, and improve overall skin glow.

Anti-Acne Action: Designed to target pimples and prevent future breakouts by clearing out deeply settled dirt and impurities.

Deep Gentle Cleansing: The foaming action lifting surface oils makes it suitable for all skin types, though it is highly favored by individuals with oily or acne-prone skin

25 AED

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Touch Me Saffron Fairness Glow Face Wash Foam Prevent Acne Blemishes Wrinkels 100ml

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Touch Me Saffron Fairness Glow Face Wash Foam Prevent Acne Blemishes Wrinkels 100ml

Brightens Complexion: Saffron naturally fades dark spots and reduces pigmentation.

Deep Cleansing: Foam bases quickly lift daily dirt, oil, and makeup buildup.

Gentle Exfoliation: Many variants come with a built-in silicone face brush for smooth skin.

Even Skin Tone: It fights dullness to give your face a luminous, natural glow.

25 AED

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Touch Me Coffee Deep Cleanse And Oil Free Face Wash 100mls

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Touch Me Coffee Deep Cleanse And Oil Free Face Wash 100mls

Experience a refreshing cleanse with Touch Me! Coffee Deep Cleanse & Oil Free Face Wash. This gentle yet effective formula is designed for all skin types, targeting dark spots and promoting a radiant complexion. Infused with coffee extract, it deeply cleanses pores, removes excess oil, and leaves your skin feeling soft and revitalized. Made in Thailand, this 100ml face wash is perfect for daily use.

Highlights

An effective facial cleanser that is gentle on the skin.
Gently softens skin, promoting a radiant appearance.
Deep cleanses pores to remove impurities and excess oil.

25 AED

17% OFFFeatured

Touch Me Frankincense & Myrrh Face Wash Foam 100ml

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Touch Me Frankincense & Myrrh Face Wash Foam 100ml

Experience daily facial cleansing with the Touch Me! Frankincense & Myrrh Face Wash Foam. This 100ml nourishing and purifying cleanser is formulated to deeply cleanse your skin, effectively removing impurities and excess oil for a refreshed feel. Enriched with the natural benefits of frankincense and myrrh, it works to purify the skin and visibly reduce the appearance of pores, leaving your complexion feeling soft and radiant. Designed with a 4X effective formula, this gentle face wash is suitable for all skin types, providing a comprehensive cleansing experience for a healthier-looking glow.

Highlights

Nourishing and purifying daily face wash foam for all skin types.
Infused with natural frankincense and myrrh extracts for deep cleansing.
Effectively removes impurities and excess oil while reducing pore appearance.
Leaves skin feeling soft, radiant, and contributes to a healthier complexion.

25 AED

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Shower Gel, Skin Care

Curcuma Clear Turmeric Exfoliating Shower Gel 400ml

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Highlights:

Curcuma Clear Curcuma + Vit. C Dark Spots Remover Cream 55ml

Helps improve the appearance of dark spots and uneven skin tone.
Enriched with Turmeric and Vitamin C for a naturally radiant complexion.
Moisturizes the skin and leaves it soft and smooth.
Helps revive dull and tired-looking skin.
Supports the skin’s natural moisture barrier.
Lightweight, fast-absorbing, and non-greasy formula.
Suitable for daily use and all skin types.
Convenient 55 ml size.

45 AED

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Face Cream, Skin Care, Spot Corrector

Curcuma Clear Curcuma + Vit. C Dark Spots Remover Cream 55ml

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Highlights:

Curcuma Clear Curcuma + Vit. C Dark Spots Remover Cream 55ml

Helps improve the appearance of dark spots and uneven skin tone.
Enriched with Turmeric and Vitamin C for a naturally radiant complexion.
Moisturizes the skin and leaves it soft and smooth.
Helps revive dull and tired-looking skin.
Supports the skin’s natural moisture barrier.
Lightweight, fast-absorbing, and non-greasy formula.
Suitable for daily use and all skin types.
Convenient 55 ml size.

25 AED

LATEST PRODUCTS

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Lotion, Skin Care

Active Balance Vitamin C + Carrot Oil Whitening Body Lotion 500ml

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Active Balance Vitamin C + Carrot Oil Whitening Body Lotion 500ml

Active Balance Vitamin C + Carrot Oil Whitening Body Lotion brightens, smoothens and softens your skin. Fortified with Vitamin C, Carrot Oil and Glutathione for effective delivery.

160 AED

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X7 UV Pure Organic Skin Lightening Body Lotion 300ml

X7 Skin Lightening Body Lotion is formulated to lighten, moisturize, and rejuvenate your skin, giving you a flawless and luminous complexion. Each variant of X7 Skin Lightening Body Lotion is meticulously crafted to address specific skin concerns and provide optimal results.

Features: Made with pure organic ingredients, this variant provides gentle and effective skin lightening while nourishing your skin with natural goodness.

Benefits: Enjoy a softer, more radiant complexion with the benefits of organic skincare.

150 AED

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Rapid Clair Lightening Serum 100ml

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Rapid Clair Lightening Serum 100ml

Rapid Clair serum intensively nourishes the skin and effectively fights against hyperpigmentation (black spots). It is enriched with vegetable extracts recognised for their lightening and refreshing properties.

45 AED

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Lotion, Skin Care, Tubes

Melano Liquorice Lotion Advanced Nourishment Complex 220ml

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Melano Liquorice Lotion Advanced Nourishment Complex 220ml

25 AED

PRODUCTS ON SALES

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Scrubs, Skin Care

Melano Basilque Charcoal Face Scrub 300gm

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Highlights:

Melano Basilque Charcoal Face Scrub 300gm

Natural scrub for deep skin purifying

charcoal scrub gently removes dead skin cells, clears black and whiteheads, and provides the skin with nourishment, hydration, and smoothness.

ingredients:
charcoal extract, almond oil, alpha hydroxy acids, honey, propylene glycol, fragrance.

how to use:
wash the face well, then apply the scrub and gently massage in light circular motions for about 3 minutes to remove dead skin. rinse thoroughly with lukewarm water.

For all skin types
Removes dead skin cells
Removes black and whiteheads
Leaves skin smooth and nourished

55 AED

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Fair & White Original Exfoliating and cleansing Soap Aloe Vera 200gm

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Fair & White Original Exfoliating and cleansing Soap Aloe Vera 200gm

The aloe vera Soap offers a twofold efficacy: it rubs impurities responsible for dull complexions and cares for your epidermis while preserving the skin’s natural balance. This skincare contains aloe vera well known for its soothing, moisturizing and protective properties. Suitable for all skin

45 AED

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Deodorants & Antiperspirants, Fragrances, Women

MAAKE Active Revive Deodorant Spray for Women 200ml

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Highlights:

MAAKE Active Revive Deodorant Spray for Women 200ml

Feeling drained and it’s only midday ? Just apply and revive to keep on going! It’s important to take care of how you smell because that’s your identity, and in a busy world, there’s no better companion that MAAKE.

Instructions: Shake well and hold nozzle approximately 15 centimeters from your body, and spray 2-3 times.

Caution: For external use. Highly flammable. Do not use near sources of heat or fire, and do not expose to sun. Store in a cool, dry place. Keep out of the reach of children.

45 AED

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Silky Cool Hot Oil Treatment Lavender Infused Moisturizing Hair Oil for Dry, Damaged Hair Repair 1000ml

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Silky Cool Hot Oil Treatment Lavender Infused Moisturizing Hair Oil for Dry, Damaged Hair Repair 1000ml

Keep your hair Shiny & Healthy and get the hairstyle you’ve always wanted with our hot oil Hair Cream.

45 AED

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Conditioner, Hair Care, Hair Mask, Hair Treatment

Melano Pharma Ginseng Line Hair Mask Anti Hair Loss 500gm

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Melano Pharma Ginseng Line Hair Mask Anti Hair Loss 500gm

45 AED

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Conditioner, Hair Care

Palmer’s, Cocoa Butter Formula with Vitamin E, Length Retention Conditioner 400ml

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Highlights:

Palmer’s, Cocoa Butter Formula with Vitamin E, Length Retention Conditioner 400ml

Palmer’s® Cocoa Butter Formula® Length Retention system with Biotin, fully strengthens hair with powerhouse natural protectants that help block brittleness, breakage and split ends to help hair achieve its optimal length.

Why Your Hair Will Love Cocoa Butter and Biotin

Cocoa Butter: Contains nourishing properties that shield the hair strand from the harmful effects of styling damage. Combined with Vitamin E, hair is less prone to dullness and fading, leaving hair shiny and healthier.

Biotin: Helps to optimize the natural hair the growth cycle. Biotin also strengthens hair strands, preventing hair from becoming brittle and fragile reducing breakage.

Effortlessly wraps the hair strands, creating a protective shield

Deeply hydrates and detangles

Nourishes and maintains moisture balance

Enhances hair’s Strength, shin and manageability

Suggested use

After shampooing with Palmer’s® Cocoa Butter Formula® Length Retention Shampoo, apply generously and work through hair from root to tip and allow to penetrate for 2 to 3 minutes or as desired. Rinse thoroughly with cool water.

For best results: Use with Palmer’s® Cocoa Butter Formula® Shampoo and Leave-In Conditioner.

45 AED

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Belle Face Treatment ConcentrateSet

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Highlights:

Belle Face Treatment Concentrate Exfoliating Soap

195 AED

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Lady Diana Herbal Collection Beauty Complexion Cream 50gm

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Highlights:

Lady Diana Herbal Collection Beauty Complexion Cream 50gm

Lady Diana Complexion Cream contains a creamy ultra-rich formula for facial skin nourishment, restoring skin’s natural barrier and makes it all even toned. It gives radiant, moisturized and fair skin.

25 AED

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Silky Cool Rose Foot & Body Scrub Gel 4Litre

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Highlights:

Silky Cool Rose Foot & Body Scrub Gel 4Litre

Transform your skincare routine with the Rose Bouquet Spa Foot & Body Scrub Gel. Its gentle formula contains light, porous scrubbing agents that glide smoothly across the skin for a pleasant exfoliating experience without harshness. Infused with a calming rose fragrance, it cools and refreshes your feet and body, leaving skin soft and revitalized.

Key Features:

Gentle exfoliation for feet, elbows, knees, and body
Smooth, porous scrubbing agent for even application
Pleasant rose fragrance for a refreshing spa-like experience
Suitable for daily use
4-litre professional-size container – perfect for home or salon use

95 AED

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Hair Care, Hair Styling Products

Queeny Cazara Wrap & Set Mousse with Argan, Coconut & Olive 200ml

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Queeny Cazara Wrap & Set Mousse with Argan, Coconut & Olive 200ml

Using Queeny Cazara Wrap & Set Mousse, achieve flawless styles with lasting hold and volume. Whether you’re wrapping, setting, or styling, this lightweight yet powerful mousse locks in your look without stiffness or flaking.

Formulated with our signature trio-oil blend of Argan, Coconut, and Olive oils, it provides superior hold and restores shine and moisture, leaving hair soft, smooth, and full of life.

Key Features:

Strong Yet Flexible Hold: Keeps styles in place while maintaining natural movement.
Adds Volume & Body: Perfect for wraps, roller sets, and sleek styles.
Infused with Trio-Oil Blend: Argan, Coconut, and Olive oils nourish and protect hair.
Shine-Enhancing Formula: Leaves hair with a beautiful, healthy-looking glow.
No Flakes, No Crunch: Delivers a smooth, touchable finish.

How to Use:

Apply Queeny Cazara Wrap & Set Mousse evenly to damp hair. For wrapping, smooth hair down and wrap with a styling wrap or scarf. For roller sets, distribute through hair before rolling. Allow to air dry or sit under a hooded dryer. Style as desired.

40 AED

GIFT SET

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Conditioner, Hair Care

Cantu Shea Butter Leave In Conditioning Repair Cream 453gm

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Highlights:

Cantu Shea Butter Leave In Conditioning Repair Cream 453gm

The deep penetrating treatment with pure shea butter and other natural oils stops and repairs hair breakage, repairs split ends and gives the hair more suppleness and shine with each application.

When used daily, Cantu Leave-in Conditioning Repair Cream helps to create stronger, healthier hair. Ideal for: Relaxed, textured, colored and permed hair.

How to use: Daily styling – Apply a generous amount of product to the ends of damp hair, working towards the roots. Comb through to distribute evenly. Do not rinse. For longer hair or problem areas, apply more to the ends.

Leave-In Treatment – Apply the product as you would for daily styling and cover with a plastic cap overnight to ensure maximum absorption and intensive care.

Frizz Free Hair – Apply daily to split ends or damaged areas. Comb through and allow to dry naturally.

42 AED

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&Honey Milky Precious EX Repair Shampoo 500ml

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Highlights:

&Honey Milky Precious EX Repair Shampoo 500ml

This shampoo cares for damaged hair with high-purity honey beauty. &honey Milky is an upgraded version of &honey Creamy, designed to provide enhanced repair and moisture for damaged hair. This product introduces new ingredients, “Milk Honey” and “Keratin Honey,” to deliver the highest level of hydration and damage care within the &honey series. Enjoy a rich, sweet, and fruity fragrance unique to each item in the line.

120 AED

11% OFFFeatured

Hair Care, Hair Cream

Royal Beauty Garlic Hot Oil Hair Cream 1000ml

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Highlights:

Royal Beauty Garlic Hot Oil Hair Cream 1000ml

Royal Beauty Garlic Hot Oil Hair Cream is a powerful treatment formulated to promote healthier, stronger hair.
Enriched with garlic extract, known for its ability to stimulate circulation and encourage hair growth, this nourishing cream works deep into the hair fibers to repair damage, reduce hair thinning, and combat dandruff.
Its rich formula deeply hydrates, strengthens, and restores vitality to dry and brittle hair, leaving it soft, shiny, and full of life. Ideal for all hair types, it’s a must-have for anyone looking to enhance hair strength and support natural growth.
Keep your hair healthy and get the hairstyle you’ve always wanted with our hot oil Hair Cream from Royal Beauty.
Helps condition and repair your hair. Perfect for unmanageable hair.

40 AED

20% OFFFeatured

Asantee Papaya & Honey Soap 125g

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Asantee Papaya & Honey Soap 125g

Asantee Papaya & Honey Soap lightens the skin and fades out popular skin problems such as acne, dark spots and wrinkles. Made in Thailand, this beauty soap is enriched with essential oils, Papaya extract and Honey to improve skin complexion without drying out the skin. It also contains exfoliating AHA which helps remove dead skin cells to reveal brighter looking skin.

Asantee Papaya & Honey Soap Ingredients

Coconut Palm Oil, Sodium Hidroxide Solution, Papaya Extract, Q10+ Vitamin C, Vitamin E, AHA

20 AED

25% OFFFeatured

Medimix Turmeric & Argan Oil Soap 125gm

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Medimix Turmeric & Argan Oil Soap 125gm

Get naturally pure and glowing skin with Fast Acting Ayurveda! Turn your every day bath into an Ayurvedic beauty ritual with Medimix Ayurvedic Turmeric & Argan Oil Bathing Bar. This is your perfect daily skincare regime that keeps skin clean and pure so it glows from within. Turmeric is time-tested for its healing properties that work wonders on skin. Infused with Argan oil which is rich in Vitamin E and fatty acid to keep skin moisturized and supple. This Bathing Bar contains Ayurvedic herbs that improve skin radiance, and prevent bad odour and dryness. It is suitable for all skin types and lathers richly for a luxurious cleansing. Medimix’s new bathing bar range is crafted to give your skin the natural care it deserves. Get SkinFit with the power of Fast Acting Ayurveda!

15 AED

17% OFFFeatured

Creams, Skin Care, Tubes

Melano Pharma Papayatone Brightening Cream 30gm

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Highlights:

Melano Pharma Papayatone Brightening Cream 30gm

A rich brightening cream infused with Papaya Extract, Alpha Arbutin, Vitamin C, and Vitamin E to lighten dark spots, even skin tone, and restore skin radiance. Helps reduce melasma, freckles, and post-acne marks while keeping the skin soft and hydrated.

Important! skincare products developed for export and formulated to meet the needs of African markets, with consideration for climate conditions and daily skincare routines.

25 AED

15% OFFFeatured

Irish Gold Skin Firming Lotion 300ml

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Highlights:

Irish Gold Skin Firming Lotion 300ml

Helps firm skin and diminish signs of aging by supporting collagen synthesis and the skin’s ability to repair damage resulting from UV rays, pollutants and chemicals. This lotion can be used on its own or as part of your skin repair regime.

85 AED

33% OFF

Bar Soap, Tubes, Skin Care

Labidjanaise Carrot Lightening Soap 225g

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Highlights:

Labidjanaise Carrot Lightening Cream Spots Remover Fast Action 50gm

L’abidjanaise Cream is a lightening cream which helps your skin to rid of resistant dark spots caused by ageing, sun exposure. Its special formula offers you a light texture rich in variety beauty benefits.

Instructions for use: in evening after perfectly cleansing the skin with soap and lotion L’abidjanaise, apply L’ABIDJANAISE CREAM on the dark areas and gently massage to make it penetrate. For optimal result, we advise you all the range.

20 AED

11% OFFFeatured