Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

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Lotion, Skin Care

Finesse Glow Half Cast Carrot Body Lotion 500ml

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Finesse Glow Half Cast Carrot Body Lotion 500ml

Finesse Glow Carrot Whitening Face and Body Lotion is a skincare product designed for skin brightening and hydration. It features carrot extract as a key ingredient to promote an even-toned, radiant complexion on both face and body.

155 AED

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Lotion, Skin Care

Finesse Glow Half Cast Body Lotion 500ml

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Finesse Glow Half Cast Body Lotion 500ml

The Finesse Whitening Face and Body Lotion is a daily use product designed to target discolouration while providing nourishment for all skin types. With ingredients such as glycerin, collagen, vitamin C, glutathione, and retinol. The lotion comes in a regular size and is formulated for full body use, making it a convenient and effective option for achieving a 3x whitening and more even skin tone.

155 AED

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Touch Me Black Seed Oil Soap for Skin Care 135gm

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Touch Me Black Seed Oil Soap for Skin Care 135gm

Black Seed Oil Soap 135g: deeply cleanses, moisturizes, and naturally enhances skin radiance.

Highlights

Deeply moisturizes the skin
cleanses pores, helps reduce acne
leaves the skin soft and radiant

15 AED

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Touch Me Rice Milk Face Wash Foam Deep Cleanse & Oil-Free Brightening 100ml

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Touch Me Rice Milk Face Wash Foam Deep Cleanse & Oil-Free Brightening 100ml

Experience a refreshing cleanse with the Touch Me! Rice Milk Face Wash Foam, specially formulated to deliver deep cleansing and brightening benefits. This 100ml facial cleanser is designed to be oil-free, helping to purify the skin and reduce excess oil for a clearer complexion. Enriched with rice milk, it works to nourish and hydrate the skin, promoting an even tone and smooth texture, making it suitable for daily use.

Highlights

Formulated with Rice Milk for nourishing and hydrating benefits.
Provides a deep cleanse to remove impurities and excess oil.
Helps brighten the complexion and promote an even skin tone.
Oil-free formula for a fresh and smooth skin feel, 100ml size.

25 AED

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Touch Me Lemon Face Wash Foam Anti-Acne Oil Control Deep Cleansing 100ml

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Highlights:

Touch Me Lemon Face Wash Foam Anti-Acne Oil Control Deep Cleansing 100ml

Advanced Oil Control: Formulated to eliminate excess sebum and keep facial shine away throughout the day.

Brightening Formula: Infused with lemon extract to boost natural skin radiance, target dark spots, and improve overall skin glow.

Anti-Acne Action: Designed to target pimples and prevent future breakouts by clearing out deeply settled dirt and impurities.

Deep Gentle Cleansing: The foaming action lifting surface oils makes it suitable for all skin types, though it is highly favored by individuals with oily or acne-prone skin

25 AED

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Touch Me Saffron Fairness Glow Face Wash Foam Prevent Acne Blemishes Wrinkels 100ml

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Highlights:

Touch Me Saffron Fairness Glow Face Wash Foam Prevent Acne Blemishes Wrinkels 100ml

Brightens Complexion: Saffron naturally fades dark spots and reduces pigmentation.

Deep Cleansing: Foam bases quickly lift daily dirt, oil, and makeup buildup.

Gentle Exfoliation: Many variants come with a built-in silicone face brush for smooth skin.

Even Skin Tone: It fights dullness to give your face a luminous, natural glow.

25 AED

17% OFFFeatured

Touch Me Coffee Deep Cleanse And Oil Free Face Wash 100mls

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Touch Me Coffee Deep Cleanse And Oil Free Face Wash 100mls

Experience a refreshing cleanse with Touch Me! Coffee Deep Cleanse & Oil Free Face Wash. This gentle yet effective formula is designed for all skin types, targeting dark spots and promoting a radiant complexion. Infused with coffee extract, it deeply cleanses pores, removes excess oil, and leaves your skin feeling soft and revitalized. Made in Thailand, this 100ml face wash is perfect for daily use.

Highlights

An effective facial cleanser that is gentle on the skin.
Gently softens skin, promoting a radiant appearance.
Deep cleanses pores to remove impurities and excess oil.

25 AED

17% OFFFeatured

Touch Me Frankincense & Myrrh Face Wash Foam 100ml

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Touch Me Frankincense & Myrrh Face Wash Foam 100ml

Experience daily facial cleansing with the Touch Me! Frankincense & Myrrh Face Wash Foam. This 100ml nourishing and purifying cleanser is formulated to deeply cleanse your skin, effectively removing impurities and excess oil for a refreshed feel. Enriched with the natural benefits of frankincense and myrrh, it works to purify the skin and visibly reduce the appearance of pores, leaving your complexion feeling soft and radiant. Designed with a 4X effective formula, this gentle face wash is suitable for all skin types, providing a comprehensive cleansing experience for a healthier-looking glow.

Highlights

Nourishing and purifying daily face wash foam for all skin types.
Infused with natural frankincense and myrrh extracts for deep cleansing.
Effectively removes impurities and excess oil while reducing pore appearance.
Leaves skin feeling soft, radiant, and contributes to a healthier complexion.

25 AED

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Curcuma Clear Turmeric Exfoliating Shower Gel 400ml

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Highlights:

Curcuma Clear Curcuma + Vit. C Dark Spots Remover Cream 55ml

Helps improve the appearance of dark spots and uneven skin tone.
Enriched with Turmeric and Vitamin C for a naturally radiant complexion.
Moisturizes the skin and leaves it soft and smooth.
Helps revive dull and tired-looking skin.
Supports the skin’s natural moisture barrier.
Lightweight, fast-absorbing, and non-greasy formula.
Suitable for daily use and all skin types.
Convenient 55 ml size.

45 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Curcuma Clear Curcuma + Vit. C Dark Spots Remover Cream 55ml

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Highlights:

Curcuma Clear Curcuma + Vit. C Dark Spots Remover Cream 55ml

Helps improve the appearance of dark spots and uneven skin tone.
Enriched with Turmeric and Vitamin C for a naturally radiant complexion.
Moisturizes the skin and leaves it soft and smooth.
Helps revive dull and tired-looking skin.
Supports the skin’s natural moisture barrier.
Lightweight, fast-absorbing, and non-greasy formula.
Suitable for daily use and all skin types.
Convenient 55 ml size.

25 AED

LATEST PRODUCTS

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Face Wash, Scrubs, Skin Care

Yong Chin Whitening Face Wash With Neem Extract 100ml

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Highlights:

Yong Chin Whitening Face Wash With Neem Extract 100ml

Gently cleanses deeply and prevents formation of pimples.

YC Whitening Face Wash With Neem Extract contains purifying herbal formula that gently cleanses deeply and prevents pimples. It works as an intense detoxifying cleanser that helps removing oils, keeps refreshing and wash away excess oil that can cause acne and blemishes.

How to use

Apply the Face Wash to wet skin until a lather forms. Gentle massaging, wash and rinse off with warm water.

35 AED

17% OFFFeatured

Pr.Francoise Bedon Royal Lightening Lotion 500ml

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Pr.Francoise Bedon Royal Lightening Lotion 500ml

Professor Francoise Bedon’s Royal Body Lotion, specially formulated for the skin of Black and semi-black people, is formulated with 100% natural plants and multivitamins. This formula treats and helps eliminate scars and blemishes caused by pregnancy, aging, or sun exposure. It also promotes health and freshness for your skin. For exceptional effectiveness, it eliminates all blemishes and spots, illuminates your complexion, and guarantees clear, smooth skin.

250 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Sia 24k Gold Beauty Cream

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Highlights:

Sia 24k Gold Beauty Cream

Sia Gold Beauty Cream has Saffron, Bearberry, Licorice and Aloe Vera. Sia Gold Beauty Cream use whitening beads technology (first one to use in Pakistan), Whitening Beads give vitamins directly to your skin.

Benefits :
– Brighten & Fairer your skin
– Make your skin clear and spotless
– Get glow on your face with soft & supple skin
– Suitable for all kind of skin

25 AED

17% OFFFeatured

Violet Glow Extensive Lightening Treatment Cream 50gm

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Highlights:

Violet Glow Extensive Lightening Treatment Cream 50gm

Lightening Strength: Maximum Strength – Strongest Lightening With Anti-Aging Benefits

Violet Glow Extensive Lightening Beauty Cream combines Alpha Arbutin, Kojic Acid Dipalmitate, Sweet Violet Flower Extract, and Vitamin C in a rich, nourishing formula developed to deliver our highest level of skin lightening with the added benefit of anti-aging care. Designed to target stubborn discoloration, uneven skin tone, and the visible signs of aging, it helps promote a brighter, firmer, and more youthful-looking complexion. Vitamin A supports smoother-looking skin while helping refine skin texture.

Enriched with moisturizing oils, antioxidants, and skin-conditioning ingredients, it provides long-lasting hydration while helping improve skin texture and maintain softness. With continued use, skin appears visibly lighter, smoother, more even-toned, and naturally radiant, while fine lines and other visible signs of aging appear less noticeable.

125 AED

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Shea Moisture Manuka Honey & Mafura Oil Shea Butter Soap 230gm

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Shea Moisture Manuka Honey & Mafura Oil Shea Butter Soap 230gm

Manuka Honey & Mafura Oil Bar Soap This hydrating bar soap is specially formulated with Manuka Honey creates a moisturizing barrier to hydrate skin. Mafura Oil helps replenish oils stripped from skin and African Rock Fig leaves skin looking vibrant.

45 AED

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Epiderm Baby & Junior Cream Triple Action Skin Cream 400g

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Highlights:

Epiderm Baby & Junior Cream Triple Action Skin Cream 400g

Eczema, Psoriasis, Dehydrated skin, Uneven skin tone, Dark spots, Aging skin, Wrinkles & fine lines, Softens skin, soothes skin, Dry skin, cracked skin, Dry itchy skin & redness in skin. Gentamicin kills bacteria which are associated with eczema and psoriasis. In other words, it has anti-bacterial action.

60 AED

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Silky Cool Milk Face & Body Scrub 500ml

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Highlights:

Silky Cool Milk Face & Body Scrub 500ml

Removes black dead cells & impurities leaves your skin fresh and younger

45 AED

33% OFFFeatured

Skin Doctor Honey & Milk Soap 100gm

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Highlights:

Skin Doctor Honey & Milk Soap 100gm

Intensive and nourishing soap for a healthy skin.

Skin Doctor Honey & Milk Soap is created with mild but effective moisturizing essences plus Honey and Milk Extract to help whiten skin while cleansing. It also contains fine moisturizers to soften, smoothen and prevent skin from dryness. Leaves your skin fairer, smoother, healthier and younger-looking.

How to use:

Apply onto wet face and gently massage thoroughly, then rinse off.

Use twice daily, morning and night.

10 AED

13% OFFFeatured

Shower Gel, Skin Care, Tubes

Fair & White So White Brightening Shower Gel 1000ml

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Highlights:

Fair & White So White Brightening Shower Gel 1000ml

The shower gel Fair & White So White! Ultra-refreshing with pomegranate and melon extracts offers your skin a pure moment of well-being. Very gentle on the skin, and enriched with emollient glycerin, it leaves a scented wake revitalizing.

70 AED

7% OFFFeatured

Fair & White Glutathione Extra Brightening Face Cream for Face 50ml

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Highlights:

Fair & White Glutathione Extra Brightening Face Cream for Face 50ml

For glowing skin! This Face Cream contains Glutathione, a detoxifying agent combined with the energizing benefits of Vitamin C. With its optimal texture, this cream is designed to brighten the complexion and reduce the appearance of pigmentation spots. For skin that is radiant, even and revitalized.

65 AED

PRODUCTS ON SALES

8% OFFFeatured

Face Wash, Skin Care

Neutrogena Visibly Clear Pore & Shine Daily Wash 200ml

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Highlights:

Neutrogena Visibly Clear Pore & Shine Daily Wash 200ml

Neutrogena Visibly Clear Daily Skin Cleansing Lotion to tighten pores and control shine with a double formula that gives you skin with clean, refreshed pores and a matte, flawless complexion with lemon extract that gives you unparalleled freshness and cleanliness. Neutrogena Visibly Clear helps tighten pores as it deeply cleanses for a noticeably pure appearance Mandarin scent Refreshing tangerine and lemon provide the wonderful and invigorating skin cleansing experience you are looking for. Neutrogena Skin Cleansing Lotion also significantly reduces shine thanks to the clinically proven formula that removes 77% of excess oil upon use, leaving your skin shine-free for a long time without drying it out. Cleansing Lotion Neutrogena Visibly Clear Shine Control is suitable for oily and combination skin.

Benefits and features:

It helps tighten pores and make them less visible.
Controls shine and prevents its appearance throughout the day.
Deeply cleanses the skin and removes dirt and excess oil.
Leaves the skin soft and supple.

How to use:

Put an appropriate amount of lotion on the palms of your hands.

Massage it on your wet face in circular motions.

Rinse it with lukewarm water..

60 AED

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Finesse Glow Half Cast Body Lotion 500ml

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Finesse Glow Half Cast Body Lotion 500ml

155 AED

11% OFF

Waouh Clarifying Complexion Correction Shower Gel 450ml

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Highlights:

Waouh Clarifying Complexion Correction Shower Gel 450ml

the actives to go deep into skin and provide rich nourishment and moisturization. This enables a long lasting 48-hour moisturization.

40 AED

6% OFFFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Difeel 100% Pure Essential Oil Spearmint Oil 30ml

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Highlights:

Difeel 100% Pure Essential Oil Spearmint Oil 30ml

Extra premium grade and perfect for aromatherapy, these Natural Essential Oils maintain the balance of body, mind, heart and spirit. Whether you are looking for a specific healing from the oils or simply for the scent, these oils are soothing, relaxing and full of benefits.
Aroma: Refreshing andminty
Our Spearmint Oil:

Is cleansing, uplifting andrelaxing
Relieves headaches, indigestion, nausea andvomiting
Can help with muscle/nerve pain andskin conditions
Is antibacterial, antifungal, anti-inflammatory, antispasmodic andinsecticidal

75 AED

13% OFFFeatured

Skin Doctor Cucumber Face & Body Scrub 500ml

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Highlights:

Skin Doctor Cucumber Face & Body Scrub 500ml

For smoother and fresher skin with cool moisturizing effect.

Skin Doctor Cucumber Face & Body Scrub cleans your skin effectively by removal of dead skin cells and leaves skin healthy with a fresh glow. Our unique formula uses natural cucumber to quickly and gently remove dirt and impurities from your skin, leaving it bright, smooth, clear and blemish free.

How to use:

Scoop some of the scrub on to your hands and massage it over your wet face and body using gently circular motions. For extra smooth skin, let the scrub sit on your skin for a couple of minutes. Rinse off the scrub and gently pat your skin dry. Do not rub, as rubbing your skin after exfoliation will irritate it.

35 AED

15% OFFFeatured

IQueen Classic Wood Solid Round Hair Brush 46x228mm

Accessories, Hair Accessories, Hair Care

IQueen Classic Wood Solid Round Hair Brush 46x228mm

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Highlights:

IQueen Classic Wood Solid Round Hair Brush 46x228mm

Made with solid wood and a classic triangle handle for a comfortable, non-slip grip.

Features Long-Short Twist Bristling with flexible long nylon strands and shorter ionic bristles—perfect for detangling, smoothing, and styling thick hair with ease.

The spiral design helps guide hair for effortless curls or sleek straight looks.

Overall Diameter: 46mm, Length: 228mm

55 AED

33% OFFFeatured

Creams, Skin Care, Make Up

Bebecom Glycerin Cream 50ml

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Highlights:

Bebecom Glycerin Cream 50ml

Immediate and high hydration for your skin

Long-lasting care effect with glycerin and aloe vera

Skin compatibility confirmed with “very good”.

Suitable for all skin types

The Bebecom glycerin cream protects your skin from drying out. Glycerine and aloe vera ensure a direct and noticeable difference in moisture levels in the skin, which makes it look younger and more radiant. Your skin is optimally cared for and cared for and avoids skin irritation and irritation due to drying out. The high-quality formulation thus supports the natural regeneration and skin moisture of your demanding skin. Your intensive care for every day.

Apply the Bebecom Glycerine Cream evenly to the desired areas of skin and gently massage into the skin in circular movements. To support your natural skin function, use the cream daily, preferably in the morning and evening.

10 AED

3% OFFFeatured

Conditioner, Hair Care

Maxiline Pkc Ultimate Protein Kit 140ml

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Highlights:

Maxiline Pkc Ultimate Protein Kit 140ml

Achieve smooth, manageable hair with the Maxiline PKC Ultimate Protein Kit. This advanced formula combines Protein, Keratin, and Collagen to deeply nourish and transform hair. It helps reduce volume, control frizz, and align hair fibers, leaving your hair smoother, shinier, and easier to style.

Key Benefits:

Reduces hair volume
Smooths and aligns hair fibers
Helps control frizz
Enriched with Protein, Keratin, and Collagen
Suitable for professional or at-home use

195 AED

8% OFFFeatured

Skin Doctor Argan Anti-Breakage Conditioner 500ml

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Highlights:

Skin Doctor Argan Anti-Breakage Conditioner 500ml

Vegan formula with high content of antioxidants, essential fatty acids and vitamin E. Repairs breakage

Argan Oil present in this Skin Doctor Argan Conditioner penetrates deep to provide nourishment to the hair. It has high content of antioxidants, essential fatty acids, and vitamin E that helps to repair the breakage and split ends. Ultimate hair repair, healthier and maximum nourishment for coarse hair.

How to use:

After using shampoo, apply generous amount of conditioner to wet hair. Massage gently the hair, leave for 2-3 minutes then rinse thoroughly with water.

60 AED

8% OFFFeatured

Carotis Shea Butter Carrot Body Wash With Vitamin A 1000ml

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Highlights:

Carotis Shea Butter Carrot Body Wash With Vitamin A 1000ml

Carrot Oil in this Shea body wash helps clear the impurities in the skin and refines the texture. The beta-carotene combines with other minerals to nourish dull, dehydrated skin.
Shea Butter, rich in Vitamin A, helps energize the skin and boosts skin brightness.

Apricot Seeds act as a natural exfoliator and scrubs away impurities and pollutants in the skin.
Revitalize your skin with this Carotis Shea Butter Body Scrub with Vitamin A. The natural Shea Butter and Apricot Seed formulation helps cleanse and exfoliate the skin gently. Rich in Vitamins and Beta Carotene, this Shea Body wash heals and hydrates the skin and evades the dull complexion.

110 AED

GIFT SET

8% OFFFeatured

Hair Care, Shampoo

Mahe Naturals Shea Butter Shampoo 400ml

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Highlights:

Mahe Naturals Shea Butter Conditioner 400ml

This Shea Butter Conditioner is a great everyday conditioner because it provides a healthy amount of moisture for frizz-free tresses without weighing down curls. It has the nutrients your hair needs to lock in moisture and strengthen your strands while also working to prevent split ends. In addition to enhancing curls, the formula combats frizz and boosts shine. This conditioner is intense, formulated to nourish dry and damaged curls by sealing in moisture for instant rejuvenation post-thermal or chemical treatment. It is lightweight enough to be used for every wash or just occasionally whatever your curls prefer.

55 AED

13% OFFFeatured

Immediat Claire Maxi-Beauty Lightening Body Cream With Carrot 250ml

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Highlights:

Immediat Claire Maxi-Beauty Lightening Body Cream With Carrot 250ml

Immediat Claire clarifies, unifies, and rids your skin of brown spots.
The skin barrier feels reinforced with moisture
Enriched with Vaseline Light Oil & Carrot Extracts

35 AED

Creams, Serums, Skin Care

Pro White Lightening Cream 220ml

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Highlights:

Pro White Lightening Cream 220ml

Pro White Lightening Cream 220ml is Formulated with shea butter and egg yolk, this range eliminates pigmentation and unifies the skin while hydrating it. It also … Pros and cons: Clarifies the skin expertly and naturally.

25 AED

Biolight Hibiscus Flower Lightening Shower Gel 500ml

Biolight Hibiscus Flower Lightening Shower Gel 1000ml

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Highlights:

Biolight Hibiscus Flower Lightening Shower Gel 1000ml

Deeply cleanses the skin and eliminates impurities

Exfoliates dead cells and reveals a glowing complexion

Prepares the skin for the action of other products

The skin is soft, supple and radiant

35 AED

15% OFFFeatured

Rapid Clair Lightening Body Cream Carrot 500ml

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Highlights:

Rapid Clear Lightening Body Cream Carrot 500ml

The “Rapid Clair Carrot 500ml” body cream seems to be a skin care product that incorporates the benefits of carrot. Here is a general description based on the typical characteristics of this type of product:

55 AED

14% OFFFeatured

Precious Skin Tofu Baby Face and Body Soap 80gm

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Highlights:

Precious Skin Tofu Baby Face and Body Soap 80gm

A gentle cleansing formula enriched with soy milk extract, aloe vera, and Vitamin B3 to deeply cleanse and nourish the skin. This cleanser helps maintain a smooth, radiant, and healthy complexion for all skin types.

Key Benefits:

Enriched with natural plant seed extracts for daily nourishment
Promotes clear, glowing, and healthy-looking skin
Helps inhibit skin inflammation and reduce irritation caused by pollution
Suitable for both face and body

30 AED

38% OFFFeatured

Valera Hand Cream Milk Protein

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Highlights:

Valera Hand Cream Milk Protein

25 AED

20% OFFFeatured

Hair Care, Hair Treatment

Cantu Shea Butter for Natural Hair Deep Treatment Hair Masque, 50g

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Highlights:

Cantu Shea Butter for Natural Hair Deep Treatment Hair Masque, 50g

The Cantu Shea Butter for Natural Hair Deep Treatment Hair Masque is an intensive hair care treatment that has been specially developed for curly and frizzy hair. Enriched with valuable ingredients such as shea butter, coconut oil and honey, this mask intensively nourishes the hair, moisturizes it and improves elasticity.

The rich formula penetrates deep into the hair to repair and strengthen it. It helps to revitalize damaged hair, combat dryness and reduce frizz. The hair becomes soft, smooth and easy to comb.

Apply Cantu Shea Butter for Natural Hair Deep Treatment Hair Masque generously to washed, damp hair, distributing evenly from roots to ends. Leave the mask on for 10-15 minutes and then rinse thoroughly. Use the mask regularly for best results.

Enjoy revitalized, healthy-looking and nourished hair with Cantu Shea Butter for Natural Hair Deep Treatment Hair Masque.

20 AED

13% OFFFeatured