Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Scrubs, Skin Care

Fruit of the Wokali Nourishing Body Scrub with Avocado Extract and Sweet Cream 600gm

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Fruit of the Wokali Nourishing Body Scrub with Avocado Extract and Sweet Cream 600gm

Fruit of the Wokali – Avocado Natural Sherbet Scrub (Avocado and Sweet Cream Body Scrub)

Product type: Nourishing body scrub / Polishing and natural shine treatment

Key ingredients:

Avocado Extract: A rich source of essential fatty acids and vitamins that deeply nourish and restore the skin’s lipid barrier.
Natural Sugar: Acts as a medium-gentle physical exfoliating agent that polishes away dead skin without causing micro-lesions.
Vitamin C and Strawberry Hydration: Provides brightening and antioxidant properties that revitalize skin tone and add “juicy” hydration.
Sweet Cream: Provides a “sorbet” texture that facilitates gliding and leaves a silky finish.

Main benefits:

Reveals Radiant Skin: Effectively removes dry, dull skin cells, allowing new, luminous skin to emerge.
Hydration Balance: Unlike other exfoliants, this one nourishes while cleansing, preventing the skin from feeling tight after use.
Boost to Circulation: The mechanical action of sugar crystals helps to stimulate superficial blood flow, promoting cell regeneration.
Soft and Smooth Skin: Transforms rough areas (such as elbows, knees and heels) into velvety surfaces instantly.
Antioxidant and Illuminating Action: Thanks to Vitamin C and fruit extracts, it helps to combat the tired appearance of the skin, restoring its youthful glow.

45 AED

11% OffFeatured

Advanced Clinicals Collagen Multi-Lift Face Gel Cream 59ml

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Advanced Clinicals Aloe Vera Soothe + Recover Cream 454ml

Discover the ancient medicinal power of Aloe Vera–also known as The Desert Lily. Rich in enzymes and am

Advanced Clinicals Collagen Multi-Lift Face Gel Cream 59ml

Advanced Clinicals Collagen Face Gel Cream is deceptively light and extremely hydrating. This product has a whopping 2% of Marula Oil suspended in a micro-emulsion. Marula oil is rich in anti-aging amino acids, moisturizing fatty acids, protective antioxidants and blemish-blasting properties. Not only does this Collagen Face Cream offer hydration properties, it also nourishes, and visibly evens skin tone too! This product softens the look of imperfections, helps fights dull skin, re-hydrates and plumps up fine lines and wrinkles, and is great for achieving both a radiant and moisturized appearance. Clean Beauty, Paraben-Free, Alcohol-Free, Phthalate-Free, and made in the USA with globally sourced materials.

Dermatologist & Allergy Tested.

ino acids, this excellent hydrator helps soothe and soften dry, damaged skin. Advanced Clinicals Aloe Vera Soothe + Recover Cream is boosted with nourishing Olive and Grape seed Oils to help replenish elasticity to dry skin. Antioxidant Vitamins C and E defend against environmental stress. Hyaluronic Acid and Glycerin attract and bind moisture to your skin.

85 AED

10% OffFeatured

Silky Cool Honey Face & Body Scrub 500ml

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Highlights:

Silky Cool Honey Face & Body Scrub 500ml

Removes black dead cells & impurities leaves your skin fresh and younger

45 AED

12% OffFeatured

Advanced Clinicals Tea Tree Oil Face Serum 52ml

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Advanced Clinicals Tea Tree Oil Face Serum 52ml

Tea Tree sounds quite sweet, but it is a tough ingredient for reducing skin problems like acne, bumps, blemishes, and redness. Looking for a clearer complexion? This antioxidant-rich, restorative blend of Tea Tree Oil, Vitamin E, Witch Hazel, and Sunflower Extract will help penetrate your pores for deep hydration and deliver skin-saving benefits to relieve and calm irritated skin. Enriched with Fractionated Coconut Oil to refine and soothe stressed out pores due to acne medication and environmental damage. Tea Tree Oil treats skin in a safe, effective way. After you cleanse your face and apply your Advanced Clinicals Tea Tree Oil and admire your new complexion, make yourself a cup of tea, and relax. Conclusion? Clear complexions complete with refining Tea Tree Oil. Treat yourself to calmer skin now.

Bonus: This natural formula contains intensive moisturizing capabilities and can be also used on your feet. What a Tea Tree treat! Nourish from head to toe.

75 AED

12% OffFeatured

Fair & White Original Maxi Tone Brightening Lotion 250ml

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Fair & White Original Maxi Tone Brightening Lotion 250ml

The care Maxi Tone Original F&W contains a clarifying ingredient aimed at visibly lightening your complexion and reducing marks.

75 AED

5% OffFeatured

Some By Mi Super Matcha Pore Tightening Serum 50ml

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Highlights:

Some By Mi Super Matcha Pore Tightening Serum 50ml

Some By Mi Matcha Textured Water-Based Serum to cleanse and purify pores.

Superior pore care, with a lightweight, non-sticky formula that refreshes the skin and gives it instant freshness.

Contains 93% powder & water from Korea’s best matcha plant for intensive pore care.

One of its main ingredients is niacinamide to maintain the health and freshness of the skin, treat pigmentation and get rid of fine lines.

Formulated with naturally sourced exfoliating acids, it fights the appearance of blackheads, whiteheads and dead skin cells.

Contains camellia leaf extract & evening primrose.
Contains naturally sourced exfoliating acids.
It tightens large pores.
Deeply cleanses pores.
Reduces skin redness.
Contains hyaluronic acid and glycerin.
Soothes sensitive and irritated skin.
Ideal for all skin types.
Regulates oily secretions in the skin.
Resists the appearance of black and white heads and dead skin cells.
Enriched with natural moisturizing ingredients.

Information:

Made in Korea.

Ingredients:

Camellia sinensis leaf extract (93%), niacinamide, 1,2-hexanediol, water, butylene glycol, polyglyceryl-10 laurate, polyglyceryl-10 myristate, glycerin, acrylate/C10-30 alkyl acrylate crosspolymer, arginine, ethylhexylglycerin, Adenosine, Disodium EDTA, Fragrance, Melia Azadirachta Leaf Extract, Melia Azadirachta Flower Extract, Melissa Officinalis Extract, Citrus Aurantium Dulcis (Orange) Flower Extract, Chanomelia sinensis Fruit Extract, Enthera Penis (Evening Primrose) Flower Extract, Pueraria Lobata Root Extract Pine palustris leaves. Extract, Ulmus davidiana Root Extract, Centella Asiatica Extract, Melaleuca Alternifolia (Tea Tree) Leaf Water, Salix Alba (Willow) Bark Extract, Madecassoside, Houttuynia Cordata Extract, Lactobionic Acid, Asiaticoside, Asiatic Acid, Madecassic Acid, Sodium Hyaluronate, Glyceryl Caprylate . , hexyl cinnamal, limonene, linalool

180 AED

14% Off

Vitamin White Gold 24 Carat Body Serum 50ml

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Vitamin White Gold 24 Carat Body Serum 50ml

Vitamin White GOLD serum is a repairing and anti-impurity complex. It soothes and relieves dry skin, providing great comfort; and thanks to its antibacterial and anti-inflammatory properties, it is also recommended as a treatment for certain skin problems such as acne.

Application

Apply to clean, dry skin, preferably after your bath or shower. Full use of the range is recommended.

Precautions

Do not use on children under 12 years old. Store in a cool, dry place.

30 AED

10% OffFeatured

Washami Milk Protein Shower Gel Whitening Moisturizing 1000ml

Shower Gel, Skin Care

Washami Milk Protein Shower Gel Whitening Moisturizing 1000ml

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Highlights:

Washami Milk Protein Shower Gel Whitening Moisturizing 1000ml

MILK PROTEIN It can effectively clear away greasy dirt from skin, evidently improve complexion, deeply filter into skin substrate, supply abundant water and nutrition to skin, moisten skin from inside out, bring pleasant, comfortable and refreshing feelings to you.

Safety Information

For external use only. Avoid contact with eyes If this happens, rinse eyes with abundant water. Store in a dry place. Keep out of reach of children.

45 AED

17% OffFeatured

Face Cream, Spot Corrector, Skin Care

Sia Ultra Clear Acne Cream

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Highlights:

Sia Ultra Clear Acne Cream

SIA Ultra Clear Acne Cream is a revolutionary solution for achieving flawless, blemish-free skin without the discomfort of flakiness or dryness. This soothing cream targets and clears breakouts, resulting in a smoother complexion. It also refines the skin, reducing the appearance of pores, and enhancing natural beauty.

The cream’s gentle touch prevents dryness and flakiness associated with acne treatments, providing a nurturing experience. The formula is enriched with the secrets of a beauty icon, ensuring effective and lasting results. SIA Ultra Clear Acne Cream is the go-to solution for achieving clear, radiant skin with minimal effort

25 AED

10% OffFeatured

Clere Nourishing Body Lotion Powder Fresh 400ml

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Highlights:

Clere Nourishing Body Lotion Powder Fresh 400ml

Clere moisturizing body lotion is characterized by its luxurious formula that combines natural oils and moisturizing glycerin.

Its unique formula effectively helps to moisturize the skin intensively and deeply.

Enriched with moisturizing glycerin and nourishing multivitamin serum for glowing skin.

Available in four refreshing fragrances.
Enriched with the scent of refreshing powder.
Nourishing formula for the skin.
Improves skin elasticity.
Softens skin texture.
Gives you a unique aromatic experience.
Moisturizes for up to 48 hours.

45 AED

PRODUCTS ON SALES

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15% OffFeatured

Bar Soap, Skin Care

Clovate Beauty Bar With Dual Nourishment 200gm

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Clovate Beauty Bar With Dual Nourishment 200gm

Our Clovate Beauty Bar With Dual Nourishment soap with the healing properties of allantoin, combined with the antibacterial benefits of eucalyptus leaf oil, works together to soothe and calm irritated-prone skin. This gentle cleanser leaves skin looking and feeling soft, smooth, and healthy.

Directions: Wet your face with warm water, then apply the cleanser and gently massage it into a lather. Rinse thoroughly and dry your face.

Ingredients: Clove Oil, Glycerin, Allantoin, Eucalyptus Leaf Oil.

55 AED

22% OffFeatured

Skin Doctor Cracked Heel Repair Cream 75gm

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Highlights:

Skin Doctor Cracked Heel Repair Cream 75gm

Pro active treatment that gets rid of rough, dry or cracked heels and stimulates re-growth.

Pro-Active Repair Treatment is specially created to get rid of rough, dry or cracked heels and stimulate re-growth of skin cells. With Skin Doctor Cracked Heel Repair cream, you’ll notice visible improvement of less cracks in 3 days and softer, smoother and more supple skin in just 7 days.
Product Highlights:
– Fast and visible repair results.
– Dermatologist tested and recommended.
– Reduces discomfort.
– Helps reduce foot odor.
– Prevents skin infection.
– Easily absorbed.
– Fragrance free.
– Can be used on sensitive skin.

35 AED

13% OffFeatured

Laser White Arbutin Serum Lightening Complex 30 ml

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Highlights:

Laser White Arbutin Serum Lightening Complex 30ml

Highlights

Arbutin serum enriched with Niacinamide (Vitamin B3) to brighten the skin and make it smoother and more youthful, by restoring the skin’s natural moisture barrier to provide, hydrate and protect the facial skin.
Lighten facial skin and tighten wrinkles and fine lines
It provides a continuous supply of energy to activate human cells
Makes the skin smoother and younger

35 AED

5% OffFeatured

Conditioner, Hair Treatment, Hair Care

Doo Gro Leave-In Treatment 300ml

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Highlights:

Doo Gro Leave-In Treatment 300ml

Helps promote strong, healthy, manageable hair. Its unique non-greasy, non-oily formula repairs damaged hair and helps mend split ends. It also conditions, adds shine and helps hold your style. DOO GRO® Leave-In Treatment is extra light and safe to use on all types of hair including color treated, bleached and relaxed. Great for use before blow drying or setting hair.

Strengthens & helps repair damage
Helps protect hair from breakage while styling
Extra light formula
Promotes strong, healthy manageable hair
Helps prevent breakage allowing hair to grow longer

Directions for severely damaged hair: After shampooing and conditioning, towel dry hair. On damp hair, apply DOO GRO® Leave- In Treatment as needed. Gently massage with fingertips. Do not rinse out. Comb through and style as usual.

For best results, use DOO GRO® Products!

95 AED

40% OffFeatured

Goldman Lightening Cream 135ml

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Highlights:

Goldman Lightening Cream 135ml

Goldman unifying cream eliminates impurities, repairs and protects the most damaged skin. Its daily application allows you to obtain a clear and even complexion.

15 AED

10% OffFeatured

Conditioner, Hair Care

OGX Clarify & Shine+ Apple Cider Vinegar Conditioner 385ml

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Highlights:

OGX Anti-Breakage+ Keratin Oil Conditioner 385ml

Fortify stressed, weakened strands plagued with thirsty split ends, frizzy fly-aways and breakage, the Anti-Breakage+ line of strengthening haircare by OGX utilises Keratin oil to reinforce and smooth splintered strands.

Frequent heat styling and chemical processes like colour treatments, bleaching and perming can strip your hair of its natural proteins over time, causing breakage. The Anti-Breakage+ Keratin Oil Conditioner envelops dry lengths and brittle ends to replenish long-lasting hydration and detangles knots and clumps for easier combing.

The creamy formula’s Keratin molecules bond to the rough edges of the hair fibre and seal the cuticle, resulting in smoother, silkier strands, while also strengthening hair, boosting resistance to splitting. Formulated to minimise static and tame frizz for a more manageable mane, this conditioner transforms overtaxed hair into strong, smooth and enviably glossy locks.

Ideal for damaged, over-processed hair types.

45 AED

7% OffFeatured

Silky Cool Professional Hair Shampoo Nourishing Bulk Shampoo with Milk 5 Liter

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Highlights:

Silky Cool Professional Hair Shampoo Nourishing Bulk Shampoo with Milk 5 Liter

Silky Cool’s professional 5L shampoos are specially formulated to gently cleanse the hair and scalp while nourishing strands with enriching natural extracts. Ideal for salon use or everyday family care, each variant is infused with a targeted ingredient to support healthy, beautiful hair.

Key Benefits:

Cleanses without stripping natural moisture
Promotes smooth, shiny, easy-to-manage hair
Helps reduce hair breakage.
Safe for daily use and suitable for all hair types
Available in a range of variants tailored to different hair needs
Convenient 5L pump packaging for professional or bulk us

65 AED

33% OffFeatured

Creams, Skin Care, Spot Corrector

Purec Pure Egyptian Giga & Argan Soap 200g

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Purec Pure Egyptian Facial Whitening & Firming Cream 50gm

Purec Egyptian Facial Whitening & Firming Cream give you a fair and flawless complexion. It reduces signs of skin ageing and increases the luminance and vibrancy of your skin. The skin appears more plum & radiant after judicious use.

Usage:

Apply liberally to clean face and gently massage into skin using small circular motion until fully absorbed. It is suitable for all skin types.

30 AED

20% OffFeatured

Conditioner, Hair Care

Mielle Rosemary Mint Strengthening Leave-In Conditioner 355ml

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Highlights:

Mielle Rosemary Mint Strengthening Leave-In Conditioner 355ml

Infused with Biotin and Rosemary, this leave-in hydrates while protecting and moisturizing.

Key Benefits:

Infused with biotin

Amazing shine

Locks in moisture

60 AED

13% OffFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Veet Gold Carrot Super Whitening Serum 7 days 52ml

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Highlights:

Veet Gold Carrot Super Whitening Serum 7 days 52ml

Infused with Carrot Oil to transform the rough dry areas into moisturised skin
Vitamin E act as an anti-oxidant to fade stretch marks and imperfections
Nourishes skin and keeps them soft and supple
Removes undesirable spots and leaves your skin soft and glowing

35 AED

GIFT SET

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8% OffFeatured

Cleansers, Powders, Skin Care, Skin Supplements

LightenUp Plus Powdered Exfoliating Cleanser 75gm

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Highlights:

LightenUp Plus Powdered Exfoliating Cleanser 75g

Unveil smooth and glowing skin with our water-activated exfoliant with Papaya Enzyme Powder LightenUp Plus Powdered Exfoliating Cleanser. This gentle yet effective formula harnesses the power of papaya enzymes to diminish dull skin and refine its texture, leaving you with a radiant complexion

Directions: simply activate the powder with water and watch it transform into a creamy, rich foam. Gently massage the foam onto your skin to exfoliate and remove the appearance of uneven skin tone. Incorporating this exfoliant into your skincare routine 1-2 times a week will help prepare your skin for a perfectly smooth canvas.

110 AED

3% OffFeatured

Creams, Oils & Moisturizer, Skin Care

Topicrem Ultra-Moisturizing Hand Cream Sensitive Skins 50ml

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Highlights:

Topicrem Ultra-Moisturizing Hand Cream Sensitive Skins 50ml

Discover the luxurious touch of Topicrem Ultra-Moisturizing Hand Cream Sensitive Skins 50ml (1.69fl oz), a true oasis for delicate hands in need of nourishment. Specially crafted for sensitive skin, this hand cream offers a silky texture that effortlessly glides onto the skin, enveloping your hands in a veil of comfort and hydration. Infused with a subtle, calming fragrance, it transforms your daily routine into a moment of pure indulgence. Thanks to its formulation enriched with glycerin, this cream provides immediate relief to dry, tight skin, restoring its natural suppleness and softness.

The inclusion of urea further enhances its moisturizing power, helping to lock in moisture and prevent dehydration, while allantoin soothes and protects the skin from external aggressors. With continued use, hands feel noticeably smoother and more resilient, making this cream a staple in your skincare arsenal. Let the gentle, non-greasy formula of Topicrem Ultra-Moisturizing Hand Cream cocoon your hands in unparalleled comfort, leaving them beautifully hydrated and touchably soft.

How to use

Apply Topicrem Ultra-Moisturizing Hand Cream Sensitive Skins 50ml (1.69fl oz) generously to clean, dry hands as often as needed, especially after washing or exposure to harsh environmental conditions.

145 AED

17% OffFeatured

Bicarbolight Lightening Body Cream with Bicarbonate and Lemon 130ml

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Highlights:

Bicarbolight Lightening Body Cream with Bicarbonate and Lemon 130ml

With its exclusive and unique formula, BICARBOLIGHT lightening cream combines the whitening action of sodium bicarbonate and the purifying effect of lemon.

The use of the product should not exceed 15 days. Let the skin rest 2 weeks between each routine.

Product benefits

Clarifies the skin harmoniously

Moisturizes, softens, and Smoothest the epidermis

How to use

Apply BICARBOLIGHT lightening cream morning and evening to the completely cleansed body with BICARBOLIGHT shower gel. Lightly massage into skin.

25 AED

20% OffFeatured

DH7 Gold Lotion Clarifiante 250ml

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Highlights:

DH7 Gold Lotion Clarifiante 250ml

DH7 GOLD Clarifying Anti-Dark Spot Lotion with sweet orange extract, dissipates dark spots while harmoniously clarifying your complexion. It significantly brightens your complexion.

120 AED

11% OffFeatured

ActiveX Orchid & Oud Body Lotion 700ml

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Highlights:

ActiveX Orchid & Oud Body Lotion 700ml

Indulge in luxury with Activex Body Lotion – Orchid & Oud. This rich formula combines orchid flower extract to enhance skin suppleness and oud extract to help protect and calm stressed skin. Enriched with a luxurious and elegant aroma, it leaves your skin soft, nourished, and delicately fragrant.

Highlights

Enhances Skin Suppleness
Protects & Calms
Rich, elegant aroma leaves a subtle, lasting scent.
Deeply nourishes and hydrates the skin.

40 AED

25% OffFeatured

Pure Carrot Kojic Balance Whitening Serum 60ml

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Highlights:

Pure Carrot Kojic Balance Whitening Serum 60ml

Pure Carrot Kojic Balance Lightening Serum is a lightweight lightening oil that softens, smooth’s and unifies he complexion. It helps with hyperpigmentation or discoloured skin troubles.

60 AED

5% OffFeatured

Clovate Brightening Face Cream Jar 50gm

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Highlights:

Clovate Brightening Face Cream Jar 50gm

Our light and creamy Clovate Brightening Face Cream is formulated with a safe and effective Arbutin Complex that reduces dark brown spots while hydrating and protecting against free radicals. It promotes a luminous complexion and restores soft, smooth, and even-toned skin.

Directions: Gently massage a small amount onto dampened face and neck. Rinse thoroughly with water.

Warnings: For external use only. Do not ingest. Keep out of reach of children. Avoid contact with eyes. If irritation develops, discontinue use or consult a physician.

105 AED