Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Skin Care, Tonners

Medicube Kojic Acid Turmeric Resurfacing Toner 250ml

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Medicube Kojic Acid Turmeric Resurfacing Toner 250ml

Refresh and refine your skin with this glow-boosting toner designed to gently resurface dull, uneven skin. Its lightweight formula supports natural renewal, helping improve skin tone and texture while leaving the face soft and hydrated. Ideal for all skin types, this toner works beautifully in the UAE’s warm climate, keeping your skin refreshed without dryness or irritation.

Power-Packed With Nature-Inspired Brighteners

Blended with kojic acid and turmeric, this toner fades dark spots and uneven tone for a glowing complexion. Medicube Kojic Acid Turmeric Resurfacing Toner restores balance, leaving skin smooth, refreshed, and luminous with consistent daily u

95 AED

13% OffFeatured

Oils & Moisturizer, Skin Care

Nature White Luxury Body Oil with Snail Slime 125ml

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Nature White Luxury Body Oil with Snail Slime 125ml

Nature White & Toning Luxury Body Oil is made with vegetable oils. The oil helps clear dark stains, protects against dryness and keeps your skin fresh all day. Directions: Use daily morning and evening. Ingredients: Glycerine, MPG, PEG-40, Castor Oil, Soya Bean Oil, Sodium Sulfate, Hydroxy 1,4, Benzene, Tocopheryl, Acetate, Fragrance

35 AED

13% OffFeatured

Pretty Cowry Natural Donkey Milk Mask Cream 120ml

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Pretty Cowry Face Whitening Donkey Oil 75ml

35 AED

14% OffFeatured

ActiveX Coffee Facial Mud Mask 500ml

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ActiveX Coffee Facial Mud Mask 500ml

Energize your skin with ActiveX Facial Mud Mask 500ml in the Coffee variant. This invigorating mud mask is infused with the rich aroma of coffee, known for its exfoliating and energizing properties. It gently exfoliates, removes impurities, and revitalizes the skin, leaving it smooth, refreshed, and renewed. Indulge in the rejuvenating experience of ActiveX Facial Mud Mask Coffee.

30 AED

5% OffFeatured

Silky Cool Gold Foot & Body Scrub Gel 4 Litres

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Silky Cool Gold Foot & Body Scrub Gel 4 Litres

Removes black dead cells & impurities leaves your skin fresh and younger

95 AED

20% OffFeatured

Trimay Dual Firming & Lifting Cream 50ml

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Trimay Dual Firming & Lifting Cream 50ml

Trimay Dual Firming & Lifting Cream is a dual-action anti-aging product that works to tone and smooth the skin: it smoothes, evens, catifies, activates internal regenerative processes and improves skin texture.

The product reduces the depth of wrinkles, hydrates and nourishes, eliminates dullness, signs of stress and fatigue, restores natural radiance and fights against external irritants thanks to the plant extracts in the composition.

The cream?s formula is not based on water, but on pomegranate extract (33.3%), which has an antioxidant action and protects cells from free radicals. Pomegranate extract prevents premature ageing, tones, evens out the complexion and gently illuminates.

The composition is enriched with a complex of 7 peptides, including myorelaxing peptides such as argyrelin. The peptides rejuvenate, restore firmness and elasticity to the skin, stimulate tissue regeneration and have a botox-like effect, relaxing facial muscles and preventing the appearance of mimic wrinkles.

120 AED

25% OffFeatured

Bar Soap, Skin Care, Spot Corrector

Botanical Facial Milk 80ml

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Botanical Facial Milk 80ml

Our Botanical Facial Milk is packed with natural ingredients that work together to soften and soothe the skin without clogging pores.This light, non-greasy moisturiser helps to restore smoothness, suppleness and elasticity. It also forms a subtle film over your skin, which helps to protect it from environmental pollution and the drying effects of the weather, including the sun. This creates a year-round summery glow as well as helping make-up stay in place.

Apply before make-up, however you can also use the facial milk as a make-up remover.

**Essential vitamin B complex counteracts itchy, flaky and rough skin and helps to balance oil secretions.

**Organic shea butter moisturises while helping to prevent breakouts.

**Chamomile extract soothes sensitive skin.

**Botanical UV filters help to protect skin from the sun.

How to Use

After cleansing and toning, squeeze a small amount into your hand rub your hands together and starting at the bottom of your neck massage into skin. For best results use regularly morning and night.

Caution:Avoid eye contact; discontinue use if signs of irritation occur. External use only

Ingredients

Aqua (Water), Ethylhexyl Palmitate (Palm Oil), Glycerin (Vegetable) Glycerine, Shea Butter (Butyrospermum Parkii), Glyceryl Monosterate (Coconut), Cetyl Alcohol (Coconut), Beeswax (Cera alba), UVA/UVB (Sunscreen), Xantham (Natural) Gum, Vitamin E (Tocopheryl Acetate), Phenoxyethanol, Carbomer, Ananas Sativus (Pineapple) Fruit Extract, Panthenol (Vitamin B), Chamomilla Recutita (Matricaria) Flower Extract, Bisabolol (Matricaria chamomilla),Olea europea (Olive) Seed Oil

75 AED

11% OffFeatured

Fair & White Miss White Body Lotion 400ml

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Fair & White Miss White Body Lotion 400ml

New, intense Miss White Body Lotion targets and controls hyperpigmentation while fading existing discoloration and brightening skin tone.

A blend of whitening and nourishing properties moisturizes the skin as it prevents new dark spots from surfacing, restoring a more even, uniform complexion.

85 AED

Biolight Hibiscus Flower Lightening Cream 500ml

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Biolight Hibiscus Flower Lightening Cream 500ml

Evens out skin tone and makes skin firmer giving a more radiant complexion

Fights against a dull complexion and diminishes the visible appearance of pigment spots

Hydrates and protects the epidermis

The skin is soft, supple and radiant

45 AED

33% OffFeatured

Scrubs, Skin Care, Tubes

Melano Beauty Line Honey and Collagen Scrub 300gm

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Melano Beauty Line Honey and Collagen Scrub 300gm

Provides anti-ageing benefits and nourishes the skin

Leaves your skin soft and supple imparting a natural glow

Softer looking and smoother feeling skin

30 AED

PRODUCTS ON SALES

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13% OffFeatured

Hair Care, Hair Cream

Alatar Sidr Leaves Extra Strength Repair Hair Cream

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Alatar Sidr Leaves Extra Strength Repair Hair Cream

35 AED

17% OffFeatured

Skineal Tripple Action Cream 15gm

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Skineal Tripple Action Cream 15gm

Vixa Skineal is a trusted skincare solution in a compact 15g tube, designed to provide relief and protection for various skin conditions. Formulated with a blend of soothing and healing ingredients, including antifungal and antibacterial agents, Vixa Skineal helps to alleviate itching, irritation, and inflammation associated with conditions such as athlete’s foot, ringworm, and eczema. Whether you’re dealing with dry, cracked skin or fungal infections, Vixa Skineal offers targeted relief and promotes healing, restoring your skin to its natural health and vitality. Compact and convenient, it’s perfect for on-the-go use, so you can keep it handy for whenever skin issues arise. Trust Vixa Skineal to care for your skin and bring you comfort and relief whenever you need it

25 AED

20% OffFeatured

Reborn Saffron Mud Mask For All Skin Types 500ml

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Reborn Saffron Mud Mask For All Skin Types 500ml

Natural Saffron Mask has a high concentration of herbal elements that cleanses deeply, absorbs impurities, reduces excessive oil while detoxifying your skin to its very depths. With all that gunk gone, skin absorbs moisture more efficiently. This special Mask tightens crater sized pores, leaving your skin feeling unbelievably soft and radiant. DIRECTIONS FOR USE: Apply generously to face and neck, avoiding eye areas. Leave on until completely dry (15-20 minutes). Rinse well with warm water and cloth.

40 AED

12% OffFeatured

Difeel Growth and Curl Biotin Shampoo 1000ml

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Difeel Growth and Curl Biotin Shampoo 1000ml

Curly Hair Shampoo

Difeel Growth & Curl Biotin Infused Shampoo is formulated with Biotin and Wavemax, a plant-based active ingredient for proven long-lasting and defined curls.

Shampoo for Curly Hair

Made with premium oils, our expertly formulated shampoo helps promote natural, healthy hair growth while improving overall thickness.

Shampoo for Wavy Hair

This expertly crafted hair shampoo is formulated with Biotin, part of the vitamin B family that plays a vital role in the health of your hair. A lack of Biotin can lead to hair loss.

Curl Enhancing Shampoo

This pro-growth blend strengthens hair, enhances waves and curls, while encouraging healthy hair growth.

Wavy Hair Shampoo for Hair Growth

Sulfate Free – Paraben Free – Phthalate Free – Color Safe Formula
Easy Difeel Dispensing – Proudly Made in USA

220 AED

8% Off

Pretty White Booster Lightdrop Radiance Activating Serum

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Pretty White Booster Lightdrop Radiance Activating Serum

Strengthens the clarifying action of treatments Activates the radiance of the complexion

Refines skin texture

Effectively corrects resistant pigment spots A uniform complexion that radiates

230 AED

11% OffFeatured

Oils & Moisturizer, Skin Care

Mamado Aromatherapy Natural Rosemary Oil 150ml

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Mamado Aromatherapy Natural Rosemary Oil 150ml

Mamado Natural Rosemary Oil is a versatile essential oil known for its fresh, invigorating aroma.

Commonly used in massage routines, it helps create a soothing and refreshing experience.

The oil is also popular in hair care routines and can be applied to the scalp and hair as part of your self-care regimen. Suitable for external use only.

40 AED

6% OffFeatured

Tree Hut Shea Sugar Scrub Bikini Reef Exfoliating Body Scrub 510gm

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Tree Hut Shea Sugar Scrub Bikini Reef Exfoliating Body Scrub 510gm

Bring the beach to your bathroom with the Tree Hut Bikini Reef Shea Sugar Scrub, a tropical-inspired exfoliating scrub designed to leave your skin incredibly soft, smooth, and glowing.
This luxurious formula uses natural sugar crystals for gentle yet effective exfoliation, removing dead skin and helping to improve texture and radiance.
Infused with shea butter and natural oils, the scrub delivers deep hydration, locking in moisture while boosting skin softness and elasticity.
The refreshing Bikini Reef fragrance provides a clean, bright, summer-like scent that enhances your shower routine
A refreshing beach-inspired scent that instantly transports you to a tropical escape. Perfect for summer vibes and everyday pampering.
Made with 100% natural sugar granules that buff away dead skin, unclog pores, and smooth rough areas for soft, glowing skin.
Enriched with deeply nourishing shea butter and natural oils that restore moisture and improve skin elasticity.
Free from parabens, sulfates, alcohol, and formaldehyde. Vegan-friendly, cruelty-free, and suitable for all skin types — even sensitive skin.
PERFECT FOR PRE-SHAVE & SELF-CARE Helps reduce ingrown hairs, prevents dryness, and preps the skin for shaving, tanning, or body care routines.
Perfect for daily use, pre-shave prep, or treating yourself to a self-care moment, this scrub is free from harsh chemicals and made with clean, skin-loving ingredients.

80 AED

22% OffFeatured

Vitamin White Carrot Cleanser Lotion with Carrot Oil 50ml

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Vitamin White Carrot Cleanser Lotion with Carrot Oil 50ml

Vitamin White Body Lotion, with carrot oil, is nourishing and anti-impurity. It offers the face delicious comfort with preserved brown skin and complexion.

Application

Apply to clean, dry skin using light patting motions, or soak a cotton pad and pass it over the face and neck before the usual treatment cream. Avoid the eye area. Full use of the range is recommended.

35 AED

10% OffFeatured

Hair Texturizers, Hair Care

Cantu Shea Butter Daily Oil Moisturizer 384ml

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Cantu Shea Butter Oil Sheen Deep Conditioning Spray, 382ml

The Cantu Shea Butter Oil Sheen Deep Conditioning Spray is a versatile spray specially developed for dry and damaged hair. Enriched with shea butter and other nourishing ingredients, this spray provides the hair with intensive moisture and deep conditioning.

The spray’s formula helps detangle hair, reduce frizz and add shine. It forms a protective film around the hair that protects it from external influences and prevents further drying out. The result is soft, shiny and well-cared for hair.

Spray Cantu Shea Butter Oil Sheen Deep Conditioning Spray evenly onto dry or towel-dried hair. Gently comb through to detangle and condition. The spray can also be used to refresh and enhance shine between washes.

Give your hair intensive moisture, care and a healthy shine with the Cantu Shea Butter Oil Sheen Deep Conditioning Spray.

45 AED

14% OffFeatured

Alatar Sidr Leaves Brightening and Moisturizing Face Wash

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Alatar Sidr Leaves Brightening and Moisturizing Face Wash

30 AED

GIFT SET

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10% OffFeatured

Tonners, Skin Care

Silky Cool Gold Facial Toner 250ml

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Silky Cool Gold Facial Toner 250ml

Salicylic acid fights acne. Minimizes the pores. Balance skin level & redness appearance.

45 AED

17% OffFeatured

Maricha Whitening Body Lotion 450ml

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Maricha Whitening Body Lotion 450ml

Nourishing brightening moisturizer for dry and damaged skin. Enjoy the feeling of comfort. Maricha Nourishing Body Lotion works in harmony with the skin. It intensely moisturizes and immediately relieves the driest skin. Iso White active evenly brightens your skin. Used daily, this milk fights durably against dryness by reinforcing the natural capacity of the skin to produce its own lipids, thus promoting the circulation of water in the cells of the skin. Thus the skin regains comfort, suppleness and softness.

Maricha moisturizing and whitening skin care Whitney and hydrates your skin in one step. Its formula includes the Iso White active to lighten your skin tone in a uniform way. Maricha deeply moisturizes your skin and makes it comfortable. Your skin is softened and radiant.

50 AED

17% OffFeatured

Cologne, Fragrances, Kids & Baby Care

Baby Bench Cologne Ice Mint 200ml

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Baby Bench Cologne Ice Mint 200ml

Clinically proven mild and gentle formula for your baby’s skin Dermatologist and allergy-tested for a safe and secure use for babies Made from non-toxic and mild ingredients, suitable for all skin types Forms a protective barrier on the baby’s skin Suitable for cracking cheeks, knee, crawler noses and lubricates elbows

Maintains the smoothness of your skin keeping it fresh and clean

Especially formulated for you and your family’s delicate skin

Anti-bacterial prevention of Every day use of our Children

Dermatologist and allergy-tested for a safe and secure use for babies

25 AED

6% OffFeatured

Demelan Cream for Hyperpigmentation Treatment 20g

Creams, Personal Care, Skin Care

Demelan Cream for Hyperpigmentation Treatment 20g

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Melacare Cream For Face Melasma, hyperpigmentation, Dark spots, Skin Wrinkles, 25g

Melacare Cream 25 gm is a skin related medication primarily used to treat melasma (dark brown patch on

Demelan Cream for Hyperpigmentation Treatment 20g

Demelan cream is a topical formulation that is used to treat disorders with skin pigmentation. Its main constituents are arbutin, glycolic acid, and kojic acid dipalmitate. It aids in the reduction of dark skin discolouration caused by sun exposure, certain diseases, pregnancy, and other factors. Demelan cream is a skin lightening agent that improves the texture and pigmentation of the skin. Demelan cream should only be applied to the skin. Do not overuse this cream; if used for longer than suggested, it may cause skin irritation.

skin). Melasma also known as chloasma or mask of pregnancy, is a common skin condition which causes brown patches on the face. It is more

Melacare Forte Cream 20 gm

Melacare Forte Cream is a combination medicine which may be used for the short-term, intermittent treatment of moderate-to-severe melasma (dark, discolored patches, age spots, freckles) of the face. This medicine is not recommended for use in patients less than 12 years of age.

common in women than in men. The discoloured (grey-brown) patches occur mostly on forehead, chin, nose and cheek.

75 AED

20% OffFeatured

Moroccan Oil Sisal Back Strap St1162-1

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Moroccan Oil Sisal Bath Glove St621-1

Enhance your bathing routine with the Moroccan Oil Sisal Bath Glove, designed to exfoliate and revitalize your skin for a smoother, healthier glow.
Made from natural sisal fibers, this glove gently removes dead skin cells while stimulating circulation.
Natural Sisal Fibers: Provides gentle yet effective exfoliation.
Boosts Circulation: Helps promote blood flow for radiant skin.
Deep Cleansing: Removes impurities and enhances skin renewal.
Ergonomic Fit: Designed for a comfortable grip and easy use.
The natural material of this item gently exfoliates to reveal fresh, radiant skin.
Make sure that the product gently massages your body.

20 AED

15% OffFeatured

EZColor For Women Bold Shades 7GB LT Golden Blonde Permanent 80gm

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EZColor For Women Bold Shades 7GB LT Golden Blonde Permanent 80gm

Bigen Easy Color for Women’s Bold Shades include a range of vivid, bold red tones that last. Our full kit and non-drip cream gives you maximum control for versatile applications – root touch up, full head coloring, or even adding dimensional highlight/lowlights with vibrant tones. The innovative tube packaging allows you to use what you need and store remaining for future use, so that color maintenance and achieving professional-looking results is always easy and economical.

55 AED

11% OffFeatured

Karseell Maca Power Collagen Hair Mask 500ml

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Highlights:

Karseell Maca Power Collagen Hair Mask 500ml

Hair Mask – Contains collagen, argan oil, maca and natural herbs to deeply repair dry damaged hair

Penetrates hair to provide intense hydration, leaving hair smooth and shiny

Suitable for all hair types including color treated and chemically processed hair

Paraben-free, sulfate-free formula nourishes hair without weighing it down

Moist and moisturizing

Smooth off frizz

Repair damage after ironing

Restor elastic shine

How to use : wash your hair with shampoo, dry with a towel, apply the mask from the agent to the tip of the scalp and leave for 10-15 minutes. Remove the mask with plenty of water and the magic is ready. It is advisable that you do it 2 times a week.

85 AED

11% OffFeatured

Shower Gel, Skin Care

Yoko Delicious Peach Shower Gel 950ml

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Yoko Delicious Peach Shower Gel 950ml

Yoko Delicious Peach Shower Gel 950ml, shower gel with juicy peach scent. For radiant skin that looks more aura With peach extract that is rich in various vitamins. including vitamin A, vitamin B1, vitamin B2, and vitamin B3 Helps the skin retain moisture, elasticity, radiance, and good health.

Smells like a juicy peach.
Combines vitamins A, B1, B2, and B3 for brighter, more aura-looking skin.
Helps gently cleanse the skin.
Free of silicone. and parabens.

How to use: Apply to create foam. Use to clean the body skin. Then rinse with clean water.

40 AED

13% OffFeatured

Oznaturals Zinc PCA + Niacinamide Clear Skin Serum 30ml

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Oznaturals Zinc PCA + Niacinamide Clear Skin Serum 30ml

complexion as well as soothing and protecting the skin from the inside and out.

Together, they work their magic to help heal irritating conditions, maintain a youthful glow, and provide protection. See the rest of our recommended clear skin products.

How To Use

Gently massage the serum onto the face using your hands on clean skin. It is best used after our Mist and before moisturizer for optimal results

35 AED

10% OffFeatured

Yong Chin Hyaluronic Acid Glowy Makeup Serum 40gm

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Yong Chin Hyaluronic Acid Glowy Makeup Serum 40gm

Improves appearance of wrinkles and plumps.

YC Hyaluronic Acid Glowy Makeup Serum is carefully formulated that boasts a unique blend that provides continuous hydration to the skin. Additionally, this serum contains vitamin C along with effective anti-oxidants. These ingredients work together to enhance skin radiance, firmness and overall transformation, leaving your skin youthful and glow.

How to use:

Apply 1-3 drops of the serum on your face after moisturizer. Pat until fully absorbed. Use alone or under foundation.

45 AED