Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Face Wash, Skin Care, Sunscreen

Golden Pearl Daily Oil Control Face Wash 150ml

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Golden Pearl Daily Oil Control Face Wash 150ml

Golden Pearl Oil Control Face wash has been specially formulated for oily & acne prone skin. The mixture of excess oil and dirt on skin blocks the pores which causes acne & pimples. This face wash deeply cleanse the pores and ensures long lasting oil control. Its regular use removes acne & pimples from your blocked pores, so that your skin remains clean, fresh and acne free.

Ingredients:

Sodium Lauryl Ether Sulphate, Cocoamido Propyl Betaine, EGDS (Ethylene Glycol Di Stearate), Carboxy Methyl Cellulose, Coconut Diethanolamide, Citric Acid, Propylene Glycol, Aloe Vera Gel, Triclosan, Distilled Water, Perfume, preservatives and FD &C Colours.

How to Use:

Squeeze a little amount of Golden Pearl Oil Control Face wash into your palm. Add water and lather. Apply to your face and neck area and massage gently. Rinse with warm water and gently dry. Use it daily in the morning and evening for best results.

30 AED

17% OffFeatured

Smooth As Silk Complexion Super Toning Soap 200gm

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Smooth As Silk Complexion Super Toning Soap 200gm

Smooth as Silk Exfoliating Soap is Complexion Toning Soap with a special formula. When used daily as part of your skin care regime, it helps give a clearer, brighter and lighter Complexion Fades out: Pimples, Sunburn, Darkspots, Stretchmarks

25 AED

10% OffFeatured

Fruit of the Wokali Antioxidant And Revitalizing Body Scrub With Raspberry Extract 600gm

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Fruit of the Wokali Antioxidant And Revitalizing Body Scrub With Raspberry Extract 600gm

Fruit of the Wokali Raspberry Natural Sherbet Scrub (Raspberry and Sweet Cream Body Scrub)

Product type: “Sherbet” type body scrub / Antioxidant and revitalizing treatment

Main ingredients:

Raspberry Extract: A natural source of antioxidants and vitamin C that protect the skin against aging and improve its radiance.
Sugar: Natural granules that physically exfoliate the skin, removing impurities in an environmentally friendly way.
Sweet Cream: Emollient base that ensures a smooth application and leaves a moisture barrier after rinsing.

Main benefits:

Reveals Radiant Skin: Effectively removes dead skin cells and dullness, revealing noticeably softer, smoother, and younger-looking skin.
Juicy Hydration: Thanks to the properties of raspberry, the skin receives a boost of hydration that leaves it looking fresh and revitalized.
Illuminating Action: The vitamin C present in the fruit extract helps to even out skin tone and restore its lost natural radiance.
Microcirculation Stimulation: Exfoliating massage with sugar boosts blood flow to the surface, promoting regeneration and skin muscle tone.
Balanced Nutrition: Its formula deeply nourishes without disrupting the natural water balance, preventing the dryness typical of other exfoliants.

45 AED

6% OffFeatured

Cathy Doll Ready 2 White Whitener Body Lotion 150ml

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Highlights:

Cathy Doll Ready 2 White Whitener Body Lotion 150ml

Transform your skin with Cathy Doll Ready 2 White Whitener Body Lotion, infused with concentrated Glutathione and Arbutin to brighten and nourish for a visibly radiant and glowing appearance. This lightweight, non-greasy lotion penetrates deeply to deliver intense hydration while helping to reduce redness, fade dark spots, and minimize fine lines and wrinkles.

Enhanced with Milk Nano Protein and Korean floral extracts, it provides lasting moisture and a light, sweet fragrance that calms and refreshes the senses. Ideal for daily use, this lotion supports smooth, soft, and luminous skin with a sparkling aura finish.

Key Benefits:

✅Brightens and Evens Skin Tonewith Glutathione + Arbutin
✅Deep Hydrationfrom Milk Nano Protein and Panthenol
✅Reduces Dark Spots and Rednessfor clear, glowing skin
✅Fades Wrinkles and Fine Lineswith Hydrolyzed Collagen & Snail Secretion Filtrate
✅Fresh Floral Scentinspired by Korean flowers
✅Fast Absorbing & Non-Greasy Texture– ideal for everyday wear

How to Use:

Apply an appropriate amount evenly all over the body. Gently massage until fully absorbed. Use daily for optimal results.

75 AED

3% OffFeatured

Shower Gel, Skin Care

Easy Glow Glutathione Drip Half Cast Whitening Body Wash 1000ml

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Highlights:

Easy Glow Glutathione Drip Half Cast Whitening Body Wash 1000ml

Easy Glow Half Cast Body Wash is a strong whitening body wash infused with Gluta Rose and Glutone+ Gluta 220000 mg to improve the radiance of the skin. Easy Glow Half Cast Body Wash helps clear skin blemishes and imperfections. With use, skin is clean, soft, and fairer in complexion.

165 AED

11% OffFeatured

CareLine Naturals 100% African Shea Butter 425gm

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Highlights:

CareLine Naturals 100% African Shea Butter 425gm

Leaves skin appears smooth, supple, bright and youthful

Skin-friendly blend keeps the skin super soft and smooth.

40 AED

6% OffFeatured

Creams, Skin Care, Spot Corrector

Makari Naturalle Intense Extreme Glow Rejuvenating Face Cream 50ml

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Highlights:

Makari Naturalle Intense Extreme Glow Rejuvenating Face Cream 50ml

Indulge your skin with the creamy and hydrating Intense Extreme Face Cream. Fortified with shea butter and vitamins A, C and E, this silk-like face cream dissolves blemishes and hyperpigmentation while brightening your skin, for a glowing complexion.

Recommended for dry to normal skin types
-Apply a thin layer to face daily after using Toning Serum
-Can be used to spot treat dark spots, blemishes and age spots on body

85 AED

Creams, Moisturizers, Skin Care

Enchanteur Moisturizing Cream Charming 100ml

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Highlights:

Enchanteur Moisturizing Cream Charming 100ml

Treat your skin with soft and creamy Enchanteur Nourishing Soft Moisturizing Cream; that gives you instantly smooth skin that is irresistible to touch.

15 AED

31% OffFeatured

Eveline Serum Shot 3X Collagen Restoration And Renewal 30ml

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Highlights:

Eveline Serum Shot 3X Collagen Restoration And Renewal 30ml
Contains active ingredients that penetrate deep into the skin.
Strengthens the skin and enhances its structure, helping to improve elasticity and firmness.
A formula rich in three types of collagen, 24-karat gold, and elastin.
Effective in combating the signs of aging and visibly improving skin tone.
Helps maintain the skin’s optimal hydration level.
- Deep rejuvenation
- Effective hydration
- Anti-aging
- Improved skin elasticity
- Visible radiance
- Intensive nourishment
Ingredients:
Aqua (Water), Propanediol, Glycerin, Niacinamide, Collagen, Collagen Amino Acids, Hydrolyzed Elastin, Acacia Seyal Gum Extract, Sodium Hyaluronate, Sodium Hyaluronate Crosspolymer, Colloidal Gold, Gold, Acetyl Hexapeptide-8, N-Prolyl Palmitoyl Tripeptide-56 Acetate, Biotin, Leuconostoc/Radish Root Ferment Filtrate, Urea, Xanthan Gum, Phenoxyethanol, Hydroxyacetophenone, Ethylhexylglycerin, Pentylene Glycol, Potassium Sorbate, Caprylyl Glycol, Citric Acid, Polysorbate 20, Disodium Phosphate, Carbomer, Triethanolamine, Synthetic Fluorphlogopite, Parfum (Fragrance), CI 77491, CI 77891 (Titanium Dioxide).

45 AED

7% OffFeatured

Dr Meinaier Orange Vitamin C Whitening Sugar Scrub 650gm

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Highlights:

Dr Meinaier Orange Vitamin C Whitening Sugar Scrub 650gm

Dr Meinaier Vitamin C Sugar Scrub effectively polishes away dead skin while helping to boost circulation to the skin surface. This exfoliating body scrub removes dull, dry skin to reveal glowing, soft, smooth skin.

65 AED

PRODUCTS ON SALES

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8% OffFeatured

Shampoo, Hair Care

Skin Doctor Coffee Volumizing Shampoo 500ml

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Highlights:

Skin Doctor Coffee Volumizing Shampoo 500ml

Vegan formula without sulfate and paraben for volumizing and energizing for weak thin hair.

Skin Doctor Coffee Volumizing Shampoo rich in antioxidants helps cleanse to eliminate natural oil and impurities that weigh down the hair. It infuses moisture to repair damage while energizing the hair to reduce breakage and volumize the strands.
Ultimate damage repair, volumizing and energizing for weak thin hair.

How to use

Apply generous amount of shampoo on wet hair. Massage gently the hair and scalp then rinse thoroughly with water.

Ingredients

60 AED

7% OffFeatured

Sunny Isle Jamaican Black Castor Oil With Peppermint 118ml

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Highlights:

Sunny Isle Jamaican Black Castor Oil With Peppermint 118ml

Authentic sunny isle Jamaican black castor oil
Formulated to promote healthy hair
Soothing & conditioning to itchy dry scalp.
Helps to naturally address skin issues such as eczema and psoriasis
Infused with natural peppermint essential oil

65 AED

10% OffFeatured

Edge Control, Hair Care

Kaniz Wonderedge Coconut Banana Water Based Pomade 4oz

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Highlights:

Kaniz Wonderedge Coconut Banana Water Based Pomade 4oz

A pleasantly scented strong hold water-based pomade formulated with natural ingredients set to enhance, nourish and lay your delicate baby hairs and slicked back edges.

WHY IT’S SPECIAL:

Tested by professional stylists WONDEREDGE has been designed to be flake-free, non-greasy, and hold for up to 24 hours

Infused with natural Argan Oil our formula provides powerful antioxidants and nourishing fatty acids to keep your hair moisturized and protected against styling damage

Elegantly scented by the world’s finest perfumers to invigorate your senses and freshen up your hair in between washes

Our water-based and non-greasy formula allows for easy styling and versatility without contributing to clogged pores or breakouts

Texturize your hair with a natural finish, hold style without build-up, define curls, control frizz and lay edges/ delicate baby hairs

45 AED

16% OffFeatured

Palmer’s, Coconut Oil Formula with Vitamin E, Coconut Oil Shampoo, Dry, Damaged or Color Treated Hair, Moisture Boost 400ml

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Highlights:

Palmer’s, Coconut Oil Formula with Vitamin E, Coconut Oil Shampoo, Dry, Damaged or Color Treated Hair, Moisture Boost 400ml

Palmer’s Coconut Oil Formula® Moisture Boost system restores hair experiencing dryness or damage with natural reparatives that instantly and deeply lock in moisture from root to tip, visibly improving your hair’s condition after each use.

Why Your Hair Will Love Coconut Oil and Tahitian Monoi

Coconut Oil: Contains fatty acids that quickly and deeply absorb into the hair strands, adding and sealing in moisture to keep hair shiny and manageable. Our formula contains ethically and sustainably sourced raw, extra virgin coconut oil.

Tahitian Monoi Oil: Polynesian Tiare Tahiti flowers soaked in coconut oil increase moisture and restore elasticity, while imparting an indulgent tropical, delicate scent.

Gentle shampoo, lifts away dirt, oil and build-up

No harsh detergents, won’t strip and minimizes tangles

Nourishes and maintains moisture balance

Leaves hair cuticles and follicles perfect for conditioning

Suggested use

Apply to wet hair and scalp working through from root to tip and massage into a rich lather for 1-2 minutes. Rinse thoroughly. Repeat if desired.

For Best Results: Use with Palmer’s® Coconut Oil Formula® Conditioner and Palmer’s® Coconut Oil Formula® Leave-in Conditioner.

38 AED

33% OffFeatured

Scrubs, Skin Care, Tubes

Melano Beauty line Orange Scrub 300gm

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Highlights:

Melano Beauty line Orange Scrub 300gm

Provides anti-ageing benefits and nourishes the skin

Leaves your skin soft and supple imparting a natural glow

Softer looking and smoother feeling skin

30 AED

8% OffFeatured

Oils & Moisturizer, Skin Care

Alattar 100% African Shebia Herbal Oil Pure Natural Oil for Hair and Skin 200ml

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Highlights:

Alattar 100% African Shebia Herbal Oil Pure Natural Oil for Hair and Skin 200ml

Highlights

Deep Hair & Scalp Nourishment: This herbal oil deeply penetrates the hair and scalp to provide essential nutrients, promoting overall hair health, strength, and vitality.
Intensive Skin Moisturizer: Acts as a rich emollient, delivering intense moisture to dry or dull skin, helping to smooth rough patches and restore natural softness.
100% Pure African Shebia: Features the original formula derived from pure African Shebia herb, ensuring an authentic and potent natural treatment for beauty routines.
Enhances Hair Manageability: Regular application helps to soften hair texture and increase elasticity, making curly, coiled, or coarse hair easier to manage and style.
Multi-Purpose Beauty Oil: Versatile formula is suitable for use on both the hair (as a treatment or sealant) and the body (as a daily moisturizing oil).

60 AED

11% OffFeatured

Pretty Cowry Vitamin-C 20 Alpha Hydroxy Acid and Vitamin E Face Cream 50ml

Eye & Lip Care, Skin Care

Pretty Cowry Vitamin-C 20 Alpha Hydroxy Acid and Vitamin E Face Cream 50ml

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Highlights:

Pretty Cowry Vitamin-C 20 Alpha Hydroxy Acid and Vitamin E Face Cream 50ml

This cream is enriched with whitening and moisturizing ingredients that rapidly infiltrate into the cuticles, remove melanin, improve the dull, sallow&uneven skin and enhance its whitening ability, keeping fair, smooth, moisturized and elastic.

40 AED

29% OffFeatured

Reo Luxuriously Moisturising Intensive Hand Cream 50ml

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Highlights:

Reo Luxuriously Moisturising Intensive Hand Cream 50ml

Reo unfolds its exclusive collection of skin nourishing products. Reo intensive hand cream reduces fine lines and minimizes age spots. It adds moisture to the skin thus preventing dryness. It results in beautiful, youthful and glowing hands. Suitable for all skin types.

Absorbs quickly

Active ingredients of Shea Butter, Beeswax and Jojoba Oil

Prevent hands from dryness and aging signs

25 AED

25% OffFeatured

Renew Kojic Glutathione Original Soap Moisturizing + Whitening for Men and Women, 135gm

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Renew Kojic Glutathione Original Soap Moisturizing + Whitening for Men and Women, 135gm

Renew Kojic Glutathione Original Soap Moisturizing + Whitening

Renew kojic Glutathione Original Soap rejuvenates dull and tired skin. It contains a special mixture of extracts that nourishes skin while produces micro-exfoliation effect.

15 AED

18% OffFeatured

Brilliant Skin Lightening Nutural Care Treament Body Lotion 600ml

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Highlights:

Brilliant Skin Lightening Nutural Care Treament Body Lotion 600ml

A high-quality formula combining the power of natural ingredients and advanced skin care technology.

Benefits and features:

Reduce the appearance of dark spots and blemishes
Blended with rosehip oil known for its moisturizing and nourishing properties
Deep hydration leaves your skin soft, supple and rejuvenated.
Collagen helps improve skin elasticity, promoting a firmer, more toned appearance.
Rich in collagen and vitamin E, which are essential ingredients for maintaining youthful-looking skin.
It protects your skin from free radicals and environmental damage.

How to use:

Apply an appropriate amount of lotion to the skin as desired, then gently massage the skin in circular motions until it is completely absorbed. It is preferable to use it after showering.

45 AED

GIFT SET

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13% OffFeatured

Hair Scalp Treatment, Hair Treatment, Hair Care

Mielle Rosemary Mint Scalp & Edge Cleansing Oil 118ml

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Highlights:

Mielle Rosemary Mint Scalp & Edge Cleansing Oil 118ml

Mielle’s Rosemary Mint Scalp & Hair Cleansing Oil is a non-greasy, no-rinse cleansing oil formula, powered by rosemary, mint, biotin, and witch hazel helps dissolve product buildup without stripping the hair in-between wash days. Easily remove edge gel build-up and other impurities from the hairline and scalp without reversion. Clean, prep, and re-lay your edges so you can prolong your wash day.

Key Benefits:

Mielle’s dry shampoo solution specially formulated for textured hair

Lightweight; No Water Required; No Reversion

Cleans product residue on the scalp to prolong hairstyles between wash days

Great for a post-workout scalp refresh

Cleans edge gel residue from edges

Encourages Longer, Healthier Hair

NO parabens, sulfates, paraffins, mineral oil, or DEA

65 AED

8% OffFeatured

Skin Doctor Shea Butter Regenerating Day & Night Face Cream 50ml

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Highlights:

Skin Doctor Shea Butter Regenerating Day & Night Face Cream 50ml

Skin Doctor Shea Butter Regenerating Face Cream offers a fast absorbing formula that restores the skin barrier by retaining skin moisture and regulating its oil balance. Rich in Vitamin E with anti-inflammatory, anti-bacterial and anti-oxidant properties, shea butter helps minimize irritation and reduces signs of aging.
Deep moisturizing, restores natural oil balance and minimizes skin irritation.

Get an ample amount of cream to your palm, gently massage on face and neck until absorbed.

Ingredients

55 AED

29% OffFeatured

Creams, Face Powders, Make Up, Skin Care

Skin Doctor Banana Heel Cream 100ml

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Highlights:

Skin Doctor Banana Heel Cream 100ml

Intensive moisturizer for rough, dry, cracked and callous skin.

Skin Doctor Banana Heel Cream helps to retain moisture. Protects the skin from dryness and restores moisture to the skin, leaving skin soft and smooth. Contains Allantoin and White Flower Complex, helps exfoliate old skin cells and even skin tone, while healing cracks and gradually smoothing the skin cells.
This amazing heel cream offers a clean formula free of paraben, harsh chemicals, sulfate and silicone.

How to use:

Massage the cream all over your feet. Focus on specially dry areas. Can be used often as much as desired. Recommended use regularly to prevent cracked heel.

25 AED

17% OffFeatured

Amalico Exfoliating Scrub 75ml

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Highlights:

Amalico Exfoliating Scrub 75ml

Amalico Exfoliating Scrub is made with natural ingredients and is effective in reducing the appearance of blemishes. It’s gentle, non-greasy, and absorbs quickly. Use it regularly to see a noticeable improvement in your skin’s appearance and boost your confidence!

25 AED

12% OffFeatured

Body Gel, Moisturizers, Skin Care

Neutrogena Hydro Boost Intensive Hydration Water Gel for Normal Skin 50ml

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Highlights:

Neutrogena Hydro Boost Intensive Hydration Water Gel for Normal Skin 50ml

Neutrogena Hydro Boost Water Gel Intensive Moisturizer is a highly effective moisturizer specially developed for normal skin. It relies on an innovative technology that gives your skin deep and continuous hydration throughout the day. Its formula contains hyaluronic acid that enhances the skin’s ability to absorb moisture and lock it inside the skin cells. This gel is characterized by its light, non-greasy formula, making it ideal for daily use without leaving any greasy effect on the skin. It is also quickly absorbed, ensuring a feeling of freshness and comfort without any feeling of heaviness or oiliness. It provides normal skin with ideal hydration and a smooth and radiant appearance.

Benefits and features:

Intense hydration contains hyaluronic acid that works to attract moisture from the environment and lock it inside the skin.
Light and non-greasy The water gel formula makes it light on the skin, giving a feeling of freshness without leaving any greasy effect.
Fast-absorbing formula It is characterized by its rapid absorption, allowing you to use it easily at any time of the day.
Ideal for normal skin It moisturizes normal skin without causing excess oil or dryness.
Improves the appearance of the skin Makes the skin look brighter and smoother thanks to continuous hydration.
Suitable for daily use Can be used as part of your daily skincare routine, whether in the morning or evening.
Maintains long-lasting hydration Provides long-lasting hydration throughout the day, keeping the skin healthy and fresh.

How to use:

Cleanse your skin well using a suitable Neutrogena cleanser.

Apply an appropriate amount of gel to your face and neck.

Gently massage with your fingertips until the gel is completely absorbed.

Use it in the morning and evening as part of your skincare routine for best results.

Warnings:

Keep out of reach of children.

In case of skin irritation or sensitivity, stop using the product immediately.

Store in a cool, dry place away from direct heat.

Do not use the product if you are allergic to any of its ingredients.

75 AED

17% OffFeatured

Skin Care, Spot Corrector

Stillmans Fairness Cream 28gm

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Highlights:

Stillmans Fairness Cream 28gm

The Fairness Cream removes freckles and spots, giving users a visibly clearer skin. It minimizes the presence of fine lines and wrinkles, which prevents aging, maintains elasticity of the skin, retains moisture and helps in skin lightening.

25 AED

33% OffFeatured

Face Cream, Skin Care, Spot Corrector

Nisa White Valley Beauty Cream 30gm

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Highlights:

Nisa White Valley Beauty Cream 30gm

Introducing our Cucumber and Milk Protein Enriched Beauty Cream—a refreshing and nourishing skincare solution meticulously crafted to provide your skin with the revitalizing benefits of cucumber and the enriching properties of milk protein.

Key Features:

**Cucumber Freshness:** Indulge your skin in the crisp and rejuvenating freshness of cucumber. Our Beauty Cream is infused with cucumber extract, known for its soothing and hydrating properties..

**Milk Protein Enrichment:** Immerse your skin in the enriching power of milk protein. Our cream is formulated with the goodness of milk protein, which nourishes and promotes healthy skin..

**Intensive Hydration:** Enjoy the dual benefits of cucumber and milk protein for intensive hydration. Our Beauty Cream ensures your skin stays adequately moisturized, preventing dryness and promoting a comfortable, well-hydrated feel.

**Soothing Sensation:** Experience a soothing sensation as the cream glides onto your skin. Cucumber’s natural calming properties work harmoniously with milk protein to provide your skin with a gentle and soothing touch.

20 AED

8% OffFeatured