Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Mask, Skin Care

Pretty Cowry Collagen Gold Mask 200ml

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Pretty Cowry Collagen Gold Mask 200ml

The combination of plant collagen and using only 99.999% pure 24 carat gold nano-particles to replenish and accelerate collagen renewal, this revolutionary mask will slip effortlessly into your face and peace you with a lasting radiant youthful glow and simply gorgeous skin.

40 AED

11% Off

Labidjanaise Carrot Lightening Body Lotion 500ml

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Labidjanaise Carrot Lightening Body Lotion 500ml

Labidjanaise Carrot Complexion Lotion 500ml Labidjanaise Carrot Complexion Lotion makes your skin smoother and more beautiful. It cleans, feeds and gives you a younger looking skin by elimination blemishes. You can have it in Cream, Lotion, Soap and Oil. Instructions: Make a daily application on the body while massing slightly until complete penetration of the product.

40 AED

17% OffFeatured

Bar Soap, Tubes, Skin Care

Kenta Moroccan Lightening Soap 125gm

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Kenta Moroccan Lightening Soap 125gm

Kenta Moroccan soap is a traditional natural soap made from olive oil, argan oil, palm oil, shea butter, soda lye, rose water and spring water.
Features of Kenta Moroccan soap: It deeply cleanses the skin and removes dirt and impurities.
Moisturizes and softens the skin.It lightens the skin and unifies its color.
Delays the appearance of wrinkles and signs of aging.Treats acne and pimples. Treats melasma and freckles.Suitable for all skin types.

25 AED

3% OffFeatured

Some By Mi AHA-BHA-PHA 30Days Miracle Acne Clear Foam 100ml

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Some By Mi AHA-BHA-PHA 30Days Miracle Acne Clear Foam 100ml

A therapeutic foam cleanser for acne-prone skin, it contains exfoliating acids and an effective concentration of salicylic acid to gently peel skin and clean pores of dirt, dead cells and excess fat.

Contains AHA and PHA, which are effective exfoliants, and 5,000 ppm of Salicylic acid(BHA) helps make clean and healthy skin.

160,200 ppm of Some By Mi exclusive patented calming care ingredient, Truecica

Soothe and moisturize skin deeply because it contains a high concentration of Trusika’s Som Bay Ami compound that protects skin from harmful environmental factors while natural fatty compounds clean its surface from dirt and different soil.

It also contains tea extract, lustard plant and syntla extract to soothe and comfort the skin.

Suits oily and mixed skin that is more prone to problems.
Skin-friendly ingredients.
Suitable for sensitive skin.
Dedicated to acne-prone skin care.
Deep clean, gently peel.
Soothe and soothe inflamed skin.

Ingredients:

Sentella Asiatic extract (15%)
Trusika Compound (16%)
Tea leaf water (1 (%)
(AHA, BHA, PHA)
It is free of more than 20 harmful elements and contains natural oils in its ingredients which help to maintain skin moisture.

145 AED

11% OffFeatured

MAAKE Powder Glowing Face & Body Scrub 600ml

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Highlights:

Our Face & Body Scrub is the result of an effective formulation that contains natural extracts and exfoliants, along with Vitamin E, quickly unclogging pores, removing blackheads, and dead skin cells. Suitable for regular use, this scrub cleanses, revitalizes, moisturizes, and smooths the skin, leaving you fresh and squeaky clean.

Non-abrasive. Suitable for daily use.

Instructions:Apply the scrub to the face, body, and neck areas. Massage in gentle circular motions. Rinse and pat the face dry. Apply moisturizer after use to care for your skin, or combine with MAAKE Face & Body Moisturizer Gel.

Caution:For external use only. Avoid eye contact. If eye contact occurs, rinse thoroughly with water. Store in a cool, dry place, away from heat and moisture. Keep out of the reach of children.

Highlights

Vitamin E moisturization, Skin glowing, Oil control, Removes dead skin cells, exfoliating
Apply the scrub to the face, body, and neck areas. Massage in gentle circular motions. Rinse and pat the face dry. Apply moisturizer after use to care for your ski

40 AED

14% OffFeatured

Creams, Tubes, Skin Care

Doctor Clear Lightening Care Cream Tube

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Highlights:

Doctor Clear Lightening Care Cream Tube

Doctor Clear Lightening Care Facial Cream Hydroquinone Free Sensitive Skin, Moisturizing Vitamins C & E, is the reference of the clearing care. Its exclusive formula acts effectively on all skin types. It is formulated with a complex of clearing active products and a concentrate of Vitamin C and E.

Directions: Intensive Treatment: Apply on the areas to treat 2 times a day for 4 to 6 weeks. Preventive Treatment: Use once daily after. Apply on clean skin. Massage softly concentrating on the darkest areas.

30 AED

14% OffFeatured

Silky Cool Fruits Moisturizing Cream 300ml

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Silky Cool Fruits Moisturizing Cream 300ml

Moisturizing effect. Whitening the skin. Can be used for face & body

30 AED

25% OffFeatured

Snow White Tawas Powder Red 50gm

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Snow White Tawas Powder Red 50g

Snow White Tawas Whitening Powder Treats Acne Dark Underarms Freckles Age Spots Skin Pigmentation Prevents Body Odor Safe and Natural

Snowhite Tawas Powder is your all-natural solution for addressing a range of skincare concerns. This versatile powder is a trusted remedy for skin pigmentation, acne, and freckles, working to promote a more even and radiant complexion. Its antimicrobial properties help control acne and reduce blemishes while gently addressing body odor, leaving you feeling fresh all day.

15 AED

20% OffFeatured

Ujooba Nourished And Smooth Face Scrub Apricot And Lemon 150ml

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Highlights:

Ujooba Nourished And Smooth Face Scrub Apricot And Lemon 150ml

Experience the refreshing blend of apricot and lemon with Ujooba’s Brightening Face & Body Scrub. This unique formulation is designed to brighten, exfoliate, and invigorate your skin, leaving it smooth and radiant. The natural ingredients are perfect for all skin types, offering a soothing yet effective scrubbing experience.

Key Benefits:

Brightening Formula: Enriched with apricot and lemon, known for their natural skin brightening properties.
Exfoliating Action: Gently removes dead skin cells to reveal a more vibrant, healthy-looking complexion.
Nourishing Ingredients: Apricot deeply hydrates, while lemon helps to tone and refresh the skin.
Suitable for All Skin Types: Crafted to be gentle on the skin, making it perfect for both face and body use.

How to Use:

Moisten your skin with lukewarm water.
Apply a generous amount of scrub and gently massage in circular motions.
Rinse off completely with water.
Recommended use is 2-3 times a week for optimal results.

20 AED

7% OffFeatured

Shampoo, Shower Gel, Skin Care

Vaseline Body Wash Youthful Glow Glutaglow 425ml

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Highlights:

Vaseline Body Wash Youthful Glow Glutaglow 425ml

Vaseline Body Wash Youthful Glow Glutaglow – First time innovation of Skincleansing that come in serum texture

– Powered by GLUTAGLOWTM exclusive Formula From Vaseline.

– Get the Power of GlutaGlow to elevate Brighten and Youthful-looking skin

-GlutaGlowTM Technology with 10X Niacinamide and Glutathione that help brighten and even skin tone and Hyaluron help the skin look dewy, as if adding water to the skin. Rejuvenate and brighten dull skinfrom the moment of showering

– Pro-retinol to help shed old skin cells revealing new, younger looking skin. stay away from wrinkles

– Combining the fragrance that is full of charm and elegance from the mugur flower with the freshness of the jasmine and pear flowers.

65 AED

PRODUCTS ON SALES

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6% OffFeatured

Hair Oil, Oils & Moisturizer, Skin Care, Hair Care

Difeel 100% Pure Essential Oil Argan Oil, Boxed 30ml

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Highlights:

Difeel 100% Pure Essential Oil Argan Oil, Boxed 30ml

These Natural Essential Oils maintain the balance of body, mind, heart and spirit. Whether you are looking for a specific healing from the oils, these oils are soothing, relaxing and full of benefits.

Aroma: None

Our Argan Oil:

Is lightweight, absorbs quickly and does not leave the skin greasy
Moisturizes and deeply penetrates the skin and hair
Reduces facial blemishes, and appearance of scars
Controls hair frizz and leaves hair shiny
Reduces muscle pain

75 AED

33% OffFeatured

Scrubs, Skin Care, Tubes

Melano Beauty line Orange Scrub 300gm

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Highlights:

Melano Beauty line Orange Scrub 300gm

Provides anti-ageing benefits and nourishes the skin

Leaves your skin soft and supple imparting a natural glow

Softer looking and smoother feeling skin

30 AED

18% OffFeatured

Clear Therapy Lightening Cream Vegetable Extracts 400ml

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Highlights:

Clear Therapy Lightening Cream Vegetable Extracts 400ml

AHA therapy which targets pigment spots and lightens the complexion

A flawless, unified complexion in 10 days

Moisturises and nourishes the skin

Refines the skin’s texture

The skin is soft, supple and beautifully radiant

45 AED

8% OffFeatured

Fair & White Miss White Exfoliating Soap Beauty Active 200gm

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Highlights:

Fair & White Miss White Exfoliating Soap Beauty Active 200gm

Cleanses and exfoliates your skin, preparing it to receive lightening actives quickly and efficiently. Its magically scented, fine exfoliating foam leaves your skin freshly cleansed and smooth, promoting a softer skin tone.

55 AED

8% OffFeatured

Shower Gel, Skin Care

Pure Egyptian Magic Extra Lightening Body Wash 1000ml

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Highlights:

Pure Egyptian Magic Extra Lightening Body Wash 1000ml

Pure Egyptian Magic shower gels for a more radiant white complexion. Gently remove dark spots and blemishes. Contain natural and organic ingredients that nourish the skin and make skin more supple

Extra brightening and firming
Prevents and reduces acne on the face
Recommended for natural whitening
Result shows in 10 days
Reduces oxidative stress
Nourishes ski

55 AED

10% OffFeatured

Hair Cream, Hair Care

Reborn Hot Oil Hair Cream with Garlic 1000ml

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Highlights:

Reborn Hot Oil Hair Cream with Garlic 1000ml

Reborn Beauty Deep Treatment Hair Cream brings out the natural beauty of hair from the first application. This exclusive formulation works deeply into the hair core, reinvigorating and repairing strand by strand, without weighing down or leaving your hair greasy. Reborn Beauty treatment Cream intensely nourishes your hair, leaving it improved texture, more body and easy to manage and with luminous shine.

45 AED

17% OffFeatured

Moisturizers, Personal Care, Skin Care

Vaseline Blueseal Vitamin-E Nourishing Skin Petroleum Jelly 250ml

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Highlights:

Vaseline Blueseal Vitamin-E Nourishing Skin Petroleum Jelly 250ml

Keeps lips moisturised, preventing them from chapping

Offers your skin gentle protection to safeguard it against dryness

Leaves your skin feeling soft, smooth and moisturised

25 AED

24% OffFeatured

TXTR by Cantu For Curls + Coils Defining Cream 473ml

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Highlights:

TXTR by Cantu For Curls + Coils Defining Cream, 473ml

TXTR by Cantu For Curls + Coils Defining Cream is a styling cream specifically designed for curly and coiled hair. This creamy formula defines and tames your curls, giving them long-lasting hold and bounce.

TXTR by Cantu’s Defining Cream contains nourishing ingredients like shea butter and jojoba oil to moisturize and add shine to your hair. It helps reduce frizz, detangle hair, and enhance the natural structure of curls, while protecting hair from heat and environmental stressors.

Apply a generous amount of Defining Cream to towel-dried hair and distribute evenly from roots to ends. Gently scrunch your curls to increase definition and let your hair air dry or use a diffuser for more volume. You can also use the Cream on dry hair to refresh your curls.

With the TXTR by Cantu For Curls + Coils Defining Cream you can perfectly define and style your curls and coils. Enjoy long-lasting, defined curls with natural shine and bounce.

42 AED

14% OffFeatured

Face Cream, Spot Corrector, Skin Care

Sakeyna Rose Extract Beauty Cream + Serum and Soap Set

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Highlights:

Sakeyna Rose Extract Beauty Cream + Serum and Soap Set

Sakeyna Beauty Cream is exclusively formulated to whiten the skin complexion while giving it a flawless glow. It works miraculously in reducing pigmentation & discoloration. It also helps in eliminating dark spots, uneven skin tone, acne, freckles and blemishes while providing protection from harmful sun’s rays.
Deeply hydrates skin and within a few days of use it improves skin’s texture for radiant, youthful & ever- lasting fairness.
Use Sakeyna whitening serum with the combination of Sakeyna beauty cream or any lotion and get 10 times better results.
Use Sakeyna Anti Acne Serum with the combination of Sakeyna beauty cream or any lotion and clear acne, unclog & minimize pores.It Glows, Reduces Pigmentations & Discolorations, Eliminate Dark Spots, Removes Acne, Freckles, Blemishes & Moisturizes

30 AED

8% OffFeatured

Bigen Speedy Color No Ammonia Natural Black 10

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Highlights:

Bigen Speedy Color No Ammonia Natural Black 10

Bigen Natural Black Hair Dye 10 is used to cover white hair or completely change hair color to natural black. It contains a special formula that guarantees perfect coverage and stable color for a long time.

Benefits and features:

It comes in a natural black color that gives the hair an elegant and attractive look.

An innovative formula that ensures complete hair coverage.

Provides consistent and lasting color for a long time.

Easy to use and can be applied at home without the need for a beautician.

A formula that nourishes and protects hair during the coloring process.

Ammonia-free dye.

How to use :

Prepare the dye according to the instructions on the package.

Divide hair into small sections using a coloring brush.

Apply the dye evenly on the hair from the roots to the ends.

Wait for 20 – 25 minutes.

Rinse the hair well with water until all dye residue comes out.

55 AED

GIFT SET

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18% OffFeatured

Bar Soap, Skin Care

Moroccan Oil Organic Bath Soap Bucket Grace Ward 850ml

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Highlights:

Moroccan Oil Organic Bath Soap Bucket Grace Ward 850ml

Grace Ward Organic Bath Soap softens the skin and gently removes skin toxins and layers of dead skin surfaces.
Ideal for daily use, this soap offers a refreshing bathing experience while leaving your skin feeling soft, smooth, and rejuvenated.
Rich in essential fatty acids and antioxidants, Moroccan oil helps to deeply hydrate and nourish the skin.
Made with high-quality, natural ingredients that are gentle on the skin, free from harsh chemicals and synthetic fragrances.
Designed to lock in moisture, ensuring your skin stays soft and hydrated throughout the day.
Offers a gentle yet effective cleanse, removing dirt and impurities while maintaining the skin’s natural moisture balance.
Forms a rich, creamy lather that glides easily over the skin, providing a soothing and indulgent bathing experience.

45 AED

14% OffFeatured

Personal Care, Slimming Products, Wellness

Aichun Beauty Green Tea Fat Burning & Slimming Cream 200ml

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Highlights:

Aichun Beauty Green Tea Fat Burning & Slimming Cream 200ml

Burns excessive fatty acids and cellulite in the skin
Nourishes your skin thoroughly, making it smoother, more elastic, and younger-looking
Works effectively on the areas around belly, waist, hip, forearm, and thighs
Green Tea Extract Formula: Enriched with natural green tea for skin toning and cellulite reduction.

30 AED

31% OffFeatured

Geisha Beauty Secrets Lightening Cream With Kojic Acid 50ml

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Highlights:

Geisha Beauty Secrets Lightening Cream With Kojic Acid 50ml

Experience the power of Geisha Active Lightening Cream with Kojic Acid. This remarkable ingredient brightens sun spots, scars, and age spots, providing an anti-aging effect. With its antimicrobial properties, it promotes a luminous and even-toned complexion.

Our advanced formula reduces dark spots and brightens the skin, unveiling a radiant complexion. Derived from natural sources, the active ingredient, Kojic Acid, ensures gentle yet effective results.

Directions: Apply a thin layer of hydrating Cream to clean, dry skin, use it preferably at night, follow up with SPF 50 for sunscreen protection, and limit sun exposure>

Active Ingredient: Kojic Acid.

45 AED

20% OffFeatured

Every Strand Keratin with Aloe Vera + Vitamin E Repairing Shampoo 399ml

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Highlights:

Every Strand Keratin with Aloe Vera + Vitamin E Repairing Shampoo 399ml

Why I need it: Bring new life to your hair and enjoy this ultra-mild and exotic shampoo, formulated without sodium chloride or sulfates to help protect keratin hair smoothing treatments.
What it is: This exclusive formula with Keratin, Aloe Vera + Vitamin E gently cleanses without diminishing moisture, especially on damaged or keratin-treated hair. Each use of this fabulous wash will leave your hair soft, healthy and incredibly shiny.
How to use it: Apply generously to wet hair and massage into a rich lather from roots to ends. Rinse. Repeat if desired. Follow up with Every Strand Repairing Conditioner for added moisture and shine.

60 AED

8% OffFeatured

Shower Gel, Skin Care

Medix 5.5 Junior Kids Body Wash Skin Polish + Olive Oil Sensitive Skin Care 1000ml

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Highlights:

Medix 5.5 Junior Kids Body Wash Skin Polish + Olive Oil Sensitive Skin Care 1000ml

120 AED

15% OffFeatured

Neutrogena Visibly Renew Firming Body Lotion For Dry Skin 400ml

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Highlights:

Neutrogena Hydro Boost Whipped Body Balm for Dry Skin 200ml

Neutrogena Hydro Boost Whipped Body Balm delivers advanced hydrating facial skincare expertise, for fresh, radiant skin that is clinically proven. This refreshing, ultra-light formula is powered by Hyaluronic Acid, a superior skincare moisturizer capable of holding up to 1,000 times its weight in water. This cream gives the skin the hydration it needs by helping to keep the skin hydrated, and it maintains the skin’s moisture balance by continually releasing moisture when it is needed.

Benefits and Features:

It regenerates the lipids in the skin barrier, helping it to retain water more effectively.
Hyaluronic acid rejuvenates the skin without adding an extra layer of oil or grease.
A superior skin care moisturizer that provides long-lasting hydration.
It moisturizes dry skin without leaving a greasy feel and makes it soft and full of freshness.
Hyaluronic acid prevents the appearance of premature signs of aging.
It has anti-inflammatory properties that help fight acne-causing bacteria.
Suitable for sensitive skin.
Tested under dermatological supervision.

How to use:

Use morning and evening to recover at night, for healthy, hydrated skin

55 AED

11% OffFeatured

Olivera Lightening Milk 500ml

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Highlights:

Olivera Lightening Milk 500ml

Olivera clarifying milk evens and clarifies the skin thanks to its formula rich in aloe vera and olive oil. Day after day, your skin becomes younger and clearer.

40 AED

20% OffFeatured

Eveline Bio Organic Perfect Skin Cleansing With Sweet almond Oil Mask 8ml

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Highlights:

Eveline Bio Organic Perfect Skin Cleansing With Sweet almond Oil Mask 8ml

The Bio Organic Perfect Skin Mask naturally purifies and exfoliates the skin.

Enriched with vital organic sweet almond oil, it has a soothing and moisturizing effect on the skin.

Formulated with LHA, pineapple enzyme, and vital acids to remove impurities, dead skin cells, and excess sebum from the face.

Formulated with D-Panthenol to soothe and moisturize the skin.
Reduces the secretion of fat in the cells and purifies the skin.
Removes impurities, dead skin cells and excess sebum.
Gives you healthy and vibrant skin.

20 AED

10% OffFeatured

Shower Gel, Skin Care

JUUCEE Citrus Breeze Shower Gel 450ml

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Highlights:

JUUCEE Pear Petale Shower Gel 450ml

JUUCEE Pear Petale Shower Gel 450ml is a gentle, juicy shower gel with a sweet, refreshing pear scent. It helps restore the skin’s protective barrier and hydrates the skin.

45 AED

6% OffFeatured

Tree Hut Shea Sugar Scrub Bikini Reef Exfoliating Body Scrub 510gm

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Highlights:

Tree Hut Shea Sugar Scrub Bikini Reef Exfoliating Body Scrub 510gm

Bring the beach to your bathroom with the Tree Hut Bikini Reef Shea Sugar Scrub, a tropical-inspired exfoliating scrub designed to leave your skin incredibly soft, smooth, and glowing.
This luxurious formula uses natural sugar crystals for gentle yet effective exfoliation, removing dead skin and helping to improve texture and radiance.
Infused with shea butter and natural oils, the scrub delivers deep hydration, locking in moisture while boosting skin softness and elasticity.
The refreshing Bikini Reef fragrance provides a clean, bright, summer-like scent that enhances your shower routine
A refreshing beach-inspired scent that instantly transports you to a tropical escape. Perfect for summer vibes and everyday pampering.
Made with 100% natural sugar granules that buff away dead skin, unclog pores, and smooth rough areas for soft, glowing skin.
Enriched with deeply nourishing shea butter and natural oils that restore moisture and improve skin elasticity.
Free from parabens, sulfates, alcohol, and formaldehyde. Vegan-friendly, cruelty-free, and suitable for all skin types — even sensitive skin.
PERFECT FOR PRE-SHAVE & SELF-CARE Helps reduce ingrown hairs, prevents dryness, and preps the skin for shaving, tanning, or body care routines.
Perfect for daily use, pre-shave prep, or treating yourself to a self-care moment, this scrub is free from harsh chemicals and made with clean, skin-loving ingredients.

80 AED