Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Creams, Skin Care

CeraVe Diabetics Dry Skin Relief Moisturizing Cream 236ml

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CeraVe Diabetics Dry Skin Relief Moisturizing Cream 236ml

Diabetic Dry Skin Creave Non-greasy, fast-absorbing CeraVe Moisturizing Cream for those with dry skin from Diabetes. Moisturizes & helps to soothe diabetics’ dry skin at application. 90% of users tested said that their skin felt immediately smoother.
48-HOUR HYDRATION Formulated with Urea to help attract and retain moisture and Bilberry as a source of antioxidants. Features patented MVE Technology to deliver hydrating ingredients throughout the day and provide 48 hour moisturization.
Gentle On Skin Fragrance free, paraben-free, non-comedogenic, and free of drying alcohol

80 AED

22% OffFeatured

Aichun Beauty Anti-Wrinkle Moisturizing Facial Serum Hyaluronic Acid Argan Oil 2in1 Care 30ml

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Aichun Beauty Anti-Wrinkle Moisturizing Facial Serum Hyaluronic Acid Argan Oil 2in1 Care 30ml

Can smooth out wrinkles rapidly and effectively , prevent melanin production , promote cell regeneration , improve aging skin , minimize pores , effectively protect the integrity of cell tissue and restore a firm , elastic , lustrous , babyish skin . Usage : After facial cleansing , apply proper amount of this product to the face and gently massage until absorption . Once daily use is recommended .

35 AED

17% OffFeatured

Creams, Face Cream, Skin Care, Spot Corrector

Navia Multi Vitamins Skin Glowing Beauty Face Cream 30gm

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Navia Multi Vitamins Skin Glowing Beauty Face Cream 30gm

Highlights

Enhances the skin’s elasticity and increases suppleness
Helps to fight signs of premature ageing giving you younger looking skin
Glow boosting cream Reduce dullness and Restores the skin’s natural glow!
Formulated with arbutin, turmeric and vitamin that enhances skin texture to provide youthful and glowing skin
Instantly removes all that sign of dirt, pollution, and tan and helps in opening up the skin pores

25 AED

13% OffFeatured

Oils & Moisturizer, Skin Care

Mamado Aromatherapy Natural Almond Oil 200ml

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Mamado Aromatherapy Natural Almond Oil 200ml

Mamado Almond oil is often used as a massage oil and as a moisturizer for face and body.
 Pure Almond oil is also often used to condition the hair before or during washing with a regular shampoo. 
It strengthens, repairs and gives shine to damaged hair.

35 AED

10% OffFeatured

Viva White Whitening Body Lotion 250ml

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Viva White Whitening Body Lotion 250ml

This Daily Protective Milk is a multi-function complexion unifier that unifies, corrects, protects, illuminates and hydrates your complexion in a single step. Your skin is radiant and unified while being protected against the premature signs of aging. Its formula including ISO White has been specially designed to respect the nature of African skin and adapt to their cosmetic needs.

This multi-function whitening body care unifies, corrects, protects, brightens and hydrates your skin in one step. Your skin is radiant and unified while being protected against premature signs of aging. Its formula includes the Opta White active and has been specially designed and adapted to meet the nature of African skins and their cosmetic needs.

45 AED

17% OffFeatured

So Beauty Soriko Salt Gluta Milk & Wink 250gm

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So Beauty Soriko Salt Gluta Milk & Wink 250gm

25 AED

17% OffFeatured

Washami Moisturizing Hand Cream with Berry Mix & Milk Hydrating & Nourishing Formula 120gm

Washami Collagen Cleansmooth Cleansing Gel Moisturizing, Repairing & Skin Smoothing Cleanser 120gm

Body Gel, Cleansers, Skin Care

Washami Moisturizing Hand Cream with Berry Mix & Milk Hydrating & Nourishing Formula 120gm

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Washami Moisturizing Hand Cream with Berry Mix & Milk Hydrating & Nourishing Formula 120gm

Treat your hands to a burst of fruity freshness with this Moisturizing Hand Cream enriched with Berry Mix and Milk. The antioxidant-rich berry extracts help revitalize the skin, while milk delivers deep hydration and nourishment. Its non-greasy, lightweight formula absorbs quickly, leaving hands soft, smooth, and delicately scented. Ideal for all skin types, this hand cream is your perfect daily companion to maintain healthy, moisturized hands throughout the day.

Highlights

Enriched with Berry Extracts and Milk for smooth, nourished hands
Provides long-lasting hydration and a fruity fresh scent
Lightweight, non-sticky formula that absorbs quickly
Ideal for all skin types, including sensitive skin
Perfect for daily moisturizing and skin repair

25 AED

25% OffFeatured

RDL Kalamansi Whitening Soap 135g

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RDL Kalamansi Whitening Soap 135g

A skin whitening soap especially formulated with Kalamansi Extracts which contain Vitamin C for longer protection against body odor. Enriched with honey that moisturizes your skin, leaving it soft. Suited for oily skin..

With Vitamins A C & E A skin whitener specailly formulated with Kalamansi extracts which contains vitamin C for longer protection against body odor Enriched with honey that moisturizes your skin leaving it soft Suited for oily skin that help stimulate cell growth These vitamins are excellent sources of nutrients for the skin Suited for damaged skin

15 AED

6% OffFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Difeel 100% Pure Essential Oil – Coconut Oil, Boxed 30ml

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Difeel 100% Pure Essential Oil – Coconut Oil, Boxed 30ml

Extra premium grade and perfect for aromatherapy, these Natural Essential Oils maintain the balance of body, mind, heart and spirit. Whether you are looking for a specific healing from the oils or simply for the scent, these oils are soothing, relaxing and full of benefits.

Aroma: None

Our Coconut Oil:

Acts as an extreme moisturizer and is anti-aging
Reduces muscle pain
Reduces facial blemishes and appearance of scars

75 AED

8% OffFeatured

CeraVe Daily Moisturizing Lotion 473ml

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CeraVe Daily Moisturizing Lotion 473ml

Lightweight daily moisturizing lotion Suitable for normal to dry skin Provides 24-hour hydration Gentle, non-irritating formula Fragrance-free Non-comedogenic (won’t clog pores) 3 essential ceramides help restore the skin barrier Developed with dermatologists Specifications Scent: Unscented Suggested Age: 3 Years and Up Health Facts: Contains ceramides, oil-free, hypoallergenic, noncomedogenic, contains hyaluronic acid Beauty Purpose: Moisturizing Recommended Skin Type: Normal, mature, sensitive, oily, combination, dry Features: Lightweight, safe to use on sensitive skin, dermatologist tested TCIN: 76525859 UPC: 3606000534797 Item Number (DPCI): 037-13-1552 Description Developed with dermatologists, CeraVe Daily Moisturizing Lotion for Face and Body has a unique, lightweight formula that provides 24-hour hydration and helps restore the protective skin barrier with three essential ceramides (1, 3, 6-II).

110 AED

PRODUCTS ON SALES

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14% OffFeatured

Face Wash, Sunscreen, Skin Care

Golden Pearl Golden Pearl Acno Clear Face Wash 150ml

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Golden Pearl Golden Pearl Acno Clear Face Wash 150ml

Golden Pearl Acno Clear Face Wash is a unique multifunctional formula with Salicylic Acid designed to regulate sebum secretion and prevent new acne and pimples. This powerful face wash penetrates deep into your pores, reducing excess oil, whiteheads, and impurities, giving you soft, smooth, and healthy-looking skin. By effectively combating acne and controlling oil production, it ensures a clearer and more balanced complexion. Regular use of this face wash not only prevents future breakouts but also rejuvenates your skin, making it an essential addition to your skincare routine for achieving a radiant, acne-free glow.

Directions:

Squeeze a dime-size amount of Golden Pearl Acno Clear Face Wash into your palm and add a few drops of water to make lather. Apply it to the face & neck and massage gently. Rinse with warm water and pat dry. Use twice a day.

Ingredients:

Aqua, Sodium Laureth Sulfate, Cocamidopropyl betaine, Propylene glycol, Cocamide DEA, Sodium Lauroyl Sarcosinate, Fragrance, Sodium Chloride, Salicylic Acid, Polysorbate 20, Guar Hydroxypropyltrimonium Chloride, Sodium Benzoate, Methylparaben.

30 AED

5% OffFeatured

Petal Fresh Pure Rose & HoneySuckle Softening Shampoo 335ml

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Petal Fresh Pure Rose & HoneySuckle Softening Shampoo 335ml

Achieve ultra-softness and manageability with Petal Fresh® Pure Rose & Honeysuckle Shampoo. The naturally luxurious blend of Certified Organic Rose, softening Organic Honeysuckle and restorative herbal moisturizers leave hair irresistibly fragrant and silky-soft to the touch.

The Rose has been revered throughout history for its variety of beauty benefits. It is known worldwide as the symbol of love and beauty. Combined with Honeysuckle, this amazing flower leaves hair silky soft and smelling irresistible.

95 AED

11% OffFeatured

Hair Care, Hair Scalp Treatment, Hair Treatment

Amalico Chadian Chebe Hair & Scalp Treatment 297gm

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Amalico Chadian Chebe Hair & Scalp Treatment 297gm

40 AED

20% OffFeatured

White Express Brightening Soap 200gm

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White Express Brightening Soap 200gm

Discover the secret to a fairer and more luminous complexion with the White Express Gold Soap Exfoliant Soap. Immerse yourself in a pampering skincare routine that incorporates this exceptional soap. Formulated with specialized exfoliating agents, it gently buffs away dullness, revealing the youthful glow hidden beneath.

By effectively removing impurities and dead skin cells, this soap helps refine your skin’s texture, leaving it feeling renewed and revitalized. Unveil a more radiant you with the power of the White Express Gold Soap.

20 AED

13% OffFeatured

Dhin Dhin Chocolate Body Brightening Cream 360g

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Dhin Dhin Chocolate Body Brightening Cream 360g

Brightening Cream Dhin Dhin Body Brightening Cream with Avocado brightens your skin, removes dark knuckles, reduces fine lines and eliminates discoloration. Application Apply the cream Morning and evening for the best results use the cream daily for 7 days. Gently massage it into the skin after bathing and wash…

35 AED

12% OffFeatured

Neutrogena Spot Controlling Wash Mask 150ml

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Neutrogena Spot Controlling Wash Mask 150ml

Neutrogena Spot Controlling Wash/Mask – 150 ml is a dual-purpose product that can be used as both a daily face wash and a face mask. It is specifically formulated to help control spots and prevent breakouts, making it ideal for those with oily or acne-prone skin.

Benefits:

Effectively cleanses the skin by removing impurities and excess oil.
Helps to clear existing spots while preventing new ones from forming.
Leaves skin looking smooth, clearer, and more even-toned.
Can be customized for daily cleansing or a weekly deep-clean mask treatment.

How to use:

As a Wash: Wet your face, apply a small amount of product, and gently massage into the skin. Rinse thoroughly. Use once or twice daily.

As a Mask: Apply a thin layer to your face and leave it on for 5 minutes. Rinse off with water. Use 1-2 times per week for best results.

75 AED

6% OffFeatured

Neoskin Whitening Body Lotion 500ml

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Neoskin Whitening Body Lotion 250ml

Neoskin Essence-B Whitening Body lotion is a unique skin lightening formula with a ‘BRIGHT UP’ complex that combines Carrot Oil, Kojic acid, and Glycolic. This unique formula nourishes and gradually lightens the skin by fading dark spots and dark patches to provide an even skin tone with a sweet Carrot fragrance.

85 AED

2% OffFeatured

Pr. Françoise Bedon Body Lotion Against Stretch Marks 500ml

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Highlights:

Pr. Françoise Bedon Body Lotion Against Stretch Marks 500ml

Fade the appearance of stretch marks and restore your skin’s natural beauty with Pr. Francoise Bedon Body Lotion for Stretch Marks. Specially formulated by expert skincare laboratories, this rich and nourishing lotion is designed to reduce, prevent, and improve the look of stretch marks caused by pregnancy, weight fluctuations, or skin aging.

Enriched with powerful plant extracts, Vitamin E, and deeply hydrating emollients, it works to improve skin elasticity, boost regeneration, and smooth uneven texture. The formula penetrates quickly, helping to restore suppleness and firmness while protecting against dryness and further skin damage.

With consistent use, Pr. Francoise Bedon Stretch Mark Lotion leaves your skin softer, more even, and visibly refined—giving you the confidence to show off your skin again.

Key Benefits:

Reduces the Appearance of Stretch Marks – Improves skin texture and tone.
Prevents New Marks – Supports skin elasticity during pregnancy or weight changes.
Deeply Moisturizes & Nourishes – Restores smoothness and softness.
Protects & Repairs – Vitamin E shields against free radical damage.
Fast-Absorbing & Non-Greasy – Perfect for daily use.

How to Use:
Apply twice daily on targeted areas (abdomen, hips, thighs, arms) with gentle circular massages until fully absorbed. Use regularly for best results.

295 AED

7% OffFeatured

Aichun Beauty Essence Anti-Wrinkles Anti-Acne Oil-Control Anti-Freckle Niacinamide10% + Zinc 1% 30ml

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Aichun Beauty Essence Anti-Wrinkles Anti-Acne Oil-Control Anti-Freckle Niacinamide10% + Zinc 1% 30ml

The new high concentration active formula effectively promotes the skin’s collagen generation , whitens , moisturizes , lightens spots , removes acnes , minimizes pores , smoothes out fine lines , enhances cuticles , repairs damaged skin and restores its hydration & brightness .
This product gently removes cuticles, unclogs pores, inhibits sebum, diminishes Inflammation and gets rid of acnes, leaving the skin brighter and more uniform. Applicable to all types of skin. Alcohol-free, Dermatologist Tested.
Accelerates skin metabolism, promotes collagen synthesis, controls oil secretion, prevents melanin generation, minimizes pores and whitens skin, leaving It hydrated and bright.
This product is a highly purified formula and has a lightweight & absorbable texture to cause no burden on skin, effectively help remove dark eye circles, lighten edema & fine lines, reduce fat deposits, resist oxidation and brighten eye contours, making eyes radiant.

65 AED

6% OffFeatured

Hair Care, Hair Treatment

Skala Hair Treatment Cream-Oleo De Argan 1000gm

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Skala Hair Treatment Cream-Oleo De Argan 1000gm

Argan Oil Skala products promote deep restore, nutrition and revitalize capillary fiber, granting perfect glow to dull and dry strands. Surprising results. Your hair will make people envious.

85 AED

GIFT SET

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7% OffFeatured

Hair Treatment, Hair Care

Skin Doctor Collagen Hair Treatment Cream 1500ml

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Skin Doctor Collagen Hair Treatment Cream 1500ml

Skin Doctor Collagen Hair Treatment Cream helps seal split ends, smoothens and protects the dry and damaged hair from environmental elements and chemical treatments.

Apply generous amount of cream on wet hair strands, concentrating more on the ends and leave for 3-5 minutes then rinse well with water.

65 AED

14% OffFeatured

Silky Cool Peach & Collagen Moisturizing Cream 500ml

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Highlights:

Silky Cool Peach & Collagen Moisturizing Cream 500ml

Moisturizing effect. Whitening the skin. Can be used for face & body

30 AED

10% OffFeatured

Aichun Beauty Collagen Snail Peel Off Black Mask 120ml

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Highlights:

Aichun Beauty Collagen Snail Peel Off Black Mask 120ml

SKIN BRIGHTENING: The exfoliating action of this peel off mask helps to even out skin tone and brighten the complexion, leaving your skin looking more radiant.
SHINKS PORES: Black head removal peel off mask also works to shrink pores, leaving your skin looking more refined and toned, and changing the texture of your skin.
GENTLE : Peel off facial mask is formulated with gentle ingredients that will not irritate or damage your skin, making it safe and effective for all skin types.
BLACKHEAD REMOVAL: Peel off facial mask is designed to effectively remove blackheads and other impurities, leaving your skin looking clearer and smoother.

45 AED

25% OffFeatured

Lady Diana Face & Body Whitening Sunblock Lotion SPF UV 40 200ml

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Highlights:

Lady Diana Face & Body Whitening Sunblock Lotion SPF UV 40 200ml

Lady Diana SPF UV 40 Sunblock and Whitening Lotion contains natural extracts. Adds a glow and natural shine to the skin. Best for daily use. Suitable for all skin types. Contains natural scent which lasts for long.

15 AED

7% OffFeatured

Silky Cool Brazilian Nano Keratin Hair Straightening & Smoothing Step 3 Hair Mask 1000ml

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Highlights:

Silky Cool Brazilian Nano Keratin Hair Straightening & Smoothing Step 3 Hair Mask 1000ml

Achieve smooth, frizz-free, and straight hair with the Silky Cool Brazilian Keratin Hair Straightening Kit. This complete four-step treatment is designed to cleanse, straighten, nourish, and protect your hair using a perfect blend of Keratin and Collagen. Ideal for professional use, it provides long-lasting sleekness and a shiny, healthy finish. Whether you’re looking to straighten your hair or treat it with nourishing keratin, this kit does it all.

Precautions:

For professional use only.
Avoid contact with eyes, skin, and scalp. If irritation occurs, rinse immediately and discontinue use.
Always perform a patch test before application.
Use in a well-ventilated area and wear gloves.
Do not use on henna or metallic dye-treated hair.
Keep out of reach from children and store in a cool place.

650 AED

16% OffFeatured

Shower Gel, Skin Care

Fair & White Original Glutathione Shower Gel 940ml

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Highlights:

Fair & White Original Glutathione Shower Gel 940ml

Radiant and revitalized skin, Creamy foam with a revitalizing fragrance that perfectly cleanses the skin, removes dead cells and impurities, and rejuvenates the skin, For soft, beautifully clear, smooth skin and a radiant complexion.

80 AED