Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Enchanteur Charming soap with Citrus and Cedarwood Extracts, 125g

Enchanteur Soap Perfumed Citrus New 125gm

Bar Soap, Skin Care

Enchanteur Charming soap with Citrus and Cedarwood Extracts, 125g

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Enchanteur Charming soap with Citrus and Cedarwood Extracts, 125g

6 AED

20% OffFeatured

Razac Hand & Body Lotion 474ml

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Razac Hand & Body Lotion 474ml

Razacs Hand and Body Lotion are a moisturizer and protectant against weather-sensitive skin. Its rich, non-greasy formula soothes and softens skin instantly. Apply to dry skin and massage it thoroughly.

Razac Hand & Body Lotion is a moisturizer that protect against hash weather for sensitive skin. Its rich non-greasy formula that soothes and softens skin instantly. Razac Hand and body lotion also helps in nourishing your skin and keep your skin rejuvenated, it helps your skin from getting dry. It has a very good smell and it is original. It is good for all skin types.

Ingredients:

Aqua (Water), Glycerin, Isopropyl Myristate, Cetearyl Alcohol, Mineral Oil, Stearic Acid, Sunflower Oil, Cyclomethicone, Propylene Glycol, Sodium Hydroxide, Propylparaben, Methylparaben, Fragrance

20 AED

14% OffFeatured

Face Cream, Skin Care, Spot Corrector

Fresh & White Beauty Cream with Honey And Avocado 30gm

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Fresh & White Beauty Cream with Honey And Avocado 30gm

Fresh & White Beauty Cream is a targeted skin-brightening formula developed to visibly reduce dark spots, hyperpigmentation, and uneven skin tone. Made with carefully selected natural ingredients, it delivers real results without harsh chemicals.

This gentle yet effective cream combines kojic acid, arbutin, vitamin C, and soothing herbal extracts to help reduce melanin production—the pigment responsible for discoloration—while nourishing the skin. The result is a smoother, clearer, and more luminous complexion over time.

Perfect for anyone looking to enhance their natural glow, Fresh and White Beauty Cream also hydrates deeply, leaving the skin feeling soft, healthy, and refreshed.

30 AED

10% OffFeatured

White Secret Lightening Body Cream 320ml

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White Secret Lightening Body Cream 320ml

White secret – beauty cream contains ingredients proven to brighten your skin and eliminate blackheads and spots!

Also contains vitamin E which treats pigmented skin and spots, prevents the reappearance of dark spots!

After the first application, the effects will become visible, your skin will be brighter, your complexion more even!

45 AED

17% OffFeatured

Rubee Beauty Magic Hand and Body Lotion 473ml

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Rubee Beauty Magic Hand and Body Lotion 473ml

Rubee Hand & Body Lotion: Moisture and Luxurious Soothing

Rubee Hand & Body Lotion restores moisture and luxuriously soothes your skin. Its rich, non-greasy formula combines Vitamin E and herbal extracts to soften very dry skin instantly. Cocoa butter helps fade scars and marks, while the intoxicating scent of rose, geranium, and sandalwood envelops your senses in a long-lasting, warm embrace.

Benefits:

Restores Moisture: Deeply hydrates and nourishes dry skin.

Instant Softness: Non-greasy formula softens skin immediately.

Fades Scars and Marks: Cocoa butter reduces the appearance of scars and marks.

Luxurious Scent: Intoxicating blend of rose, geranium, and sandalwood for a warm, lasting fragrance.

Herbal Extracts: Enriched with Vitamin E and herbal extracts for added skin benefits.

Experience the ultimate in skin hydration and luxury with Rubee Hand & Body Lotion

25 AED

20% OffFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Disaar Almond Lightening and Moisturizing Oil 100ml

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Disaar Almond Lightening and Moisturizing Oil 100ml

Disaar Almond Oil contains natural extracts that rapidly infiltrate into the skin. It is also said to have a range of anti-aging benefits such as reducing fine lines, wrinkles, and hyperpigmentation, and improving elasticity & hydration.

Increase hair blood circulation on the scalp while also promoting hair growth.Improve the quality of your hair by helping it become stronger and smoother.It is a great skin moisturizer.Helps hydrate the skin, moisturize and reduce wrinkles.

20 AED

13% OffFeatured

Yong Chin Micellar Face Wash Gel with Collagen 150ml

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Yong Chin Micellar Face Wash Gel with Collagen 150ml

Achieve hydrated, dewy, and fresh skin with collagen-infused anti-wrinkle benefits, leaving your skin brightened and radiant.

YC Micellar Face Wash Gel with Collagen is made with natural ingredients and soft bead scrub that helps deeply cleanse, providing moisture and nutrients to soften the skin. Collagen helps to reduce wrinkles, brighten the skin, and make it firmer, smoother, and more radiant. It is suitable for all skin types.

How use:

Gently apply onto wet skin all over the face, rinse off with fresh water.

35 AED

10% OffFeatured

Toujours Jeune Corrot Skin Corrector Shower Gel 450ml

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Toujours Jeune Corrot Skin Corrector Shower Gel 450ml

Nourishing, protective and regenerating, Toujours Jeune Carotte Shower Gel is recommended for dry and sensitive skin. It protects the epidermis against external aggressions such as wind, cold or pollution.

Precautions

Toujours Jeune Shower Gel is recommended for all types of skin. On the other hand, stop using it in case of allergy. Prohibited from applying it to children under 12 years old.

45 AED

8% OffFeatured

Purec Egyptian Magic Whitening Gold Lotion 14Days 300ml

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Purec Egyptian Magic Whitening Gold Lotion 14Days 300ml

The best quality whitening lotion that helps in facial treatments like blemish, burns, age spots and pimples defense with Egg Yolk & L-Glutathione. It gives a tinted overall whitening and firming of the face and body within 14 days of use.

Direction for use

Apply morning and evening on cleansed skin. Gently massage till complete absorption.

60 AED

14% OffFeatured

Betnovate Cream Reduce Skin Allerg 30gm

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Betnovate Cream Reduce Skin Allerg 30gm

Betnovate anti-inflammatory cream is used to treat a variety of skin conditions that cause inflammation or irritation. This medication is a derivative of topical corticosteroids and works to reduce inflammation, swelling, and irritation of the skin, which helps improve symptoms associated with inflammatory skin conditions such as eczema and psoriasis, skin allergies caused by external factors, chronic rashes or itching, atopic dermatitis, and relieving redness resulting from some skin diseases. Betnovate should be used according to the doctor’s instructions, as its incorrect use or prolonged use may lead to side effects or complications.

30 AED

PRODUCTS ON SALES

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Deodorants & Antiperspirants, Men, Roll On, Unisex, Women, Fragrances

Lady Speed Stick Powder Fresh Antiperspirant Spray Deodorant 150ml

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Lady Speed Stick Powder Fresh Antiperspirant Spray Deodorant 150ml

– Feel unstoppable and protected with Lady Speed Stick® Powder Fresh antiperspirant

– Provides reliable protection against sweat and bad odor for 48 hours

– Convenient and easy to apply

– Delicious floral aroma with fruit notes, bergamot and orange mix

– Protection as awesome as you are

Product Features:

– Ultra dry and protected.

– 48h of protection agaist sweat and bad odor

25 AED

25% Off

RDL Papaya Extract Day Cream with Vitamin C 20g

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RDL Papaya Extract Day Cream with Vitamin C 20g

Enriched with papaya extract and vitamin e

Formulated with skin lightening ingredients that can help to brighten skin and to make black dot on your face fade away

Regular use can make your skin feels more moisture and looks brighter

For best result, use RDL papaya day cream during day time

15 AED

20% OffFeatured

Hair Oil, Oils & Moisturizer, Skin Care, Hair Care

Now Foods Solutions Certified Organic Castor Oil 237ml

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Now Foods Solutions Vegetable Glycerine 237ml

Condition: Rough skin, simple cosmetic applications.

Solution: Pure Vegetable Glycerine is an outstanding moisturizer and skin cleanser that also provides softening and lubricating benefits. It’s easily soluble in water, making it suitable for use in all of your favorite cosmetic applications. Pure Vegetable Glycerine has a long shelf life and does not easily oxidize. It is a natural product derived from Non-GMO palm, grapeseed, or coconut oil.

40 AED

25% OffFeatured

Glupa Glutathione + Papaya Skin Solutions For Men Face & Body Whitening 135g

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Glupa Glutathione + Papaya Skin Solutions For Men Face & Body Whitening 135g

Renders a nourishing and healing treatment for very dry to the atopic skin

Contains structuring properties of Ginkgo Flavone 40 combined for sustenance

Assures to prevent cutaneous dryness, often caused by cleansing

15 AED

13% OffFeatured

Skin Doctor Papaya Whitening Scrub For Face & Body 500gm

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Skin Doctor Papaya Whitening Scrub For Face & Body 500gm

Gently exfoliates the skin for a radiant glowing look with refreshed feeling.

This product offers a special formula that contains natural exfoliating particles and Papaya which gently exfoliates the skin without any side effects, for radiant glowing skin.

How to use:

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin types.

35 AED

13% OffFeatured

Reborn Natural Clay Khaon Shampoo 1000ml

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Reborn Natural Clay Khaon Shampoo 1000ml

Soft, Silky Smooth & luminescent shine for hair. REBORN BEAUTY Hair shampoo offers the perfect treatment for your unique hair. Professional shampoo works to cleanse, strengthen and give healthy shine to all hair types. Treat yourself to moisturizing shampoo and more salon hair products that give you healthier, beautiful hair.

65 AED

20% OffFeatured

Cocoderm Clarifying Cream 300ml

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Cocoderm Clarifying Cream 300ml

The COCODERM cream clarifies your skin and unifies your complexion. It penetrates quickly and leaves your epidermis supple, soft, satiny and moisturized. It protects the epidermis against external aggressions and irritations. Slows skin aging. It is very effective against stains.

Benefits of product

Clarifies your skin gradually
Blurs the spots and unifies the complexion
Moisturizes and intensely nourishes the skin
Improves the appearance of the skin and corrects the irregularities of the complexion.

Method Of Use

Apply the COCODERM clarifying cream after the shower, morning and evening on a dry skin and make it penetrate by massaging gently with small circular movements. Insist on dark areas (knees, fingers and joints).

40 AED

17% OffFeatured

Baby Oils, Kids & Baby Care, Oils & Moisturizer, Skin Care

Lady Diana Baby Oil With Herbal & Fresh Blossoms 200ml

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Lady Diana Baby Oil With Herbal & Fresh Blossoms 200ml

Lady Diana offers a remarkable solution with its mild & gentle baby oil infused with herbal extracts and the essence of fresh blossoms. The Baby Oil effectively locks in moisture, preventing dryness and keeping your baby’s skin soft and supple. It creates a protective barrier that helps retain the skin’s natural moisture.

25 AED

17% OffFeatured

Washami Aloe Vera Facial Cleansing Gel Moisturizing, Repairing & Skin Nourishing Cleanse 120gm

Body Gel, Cleansers, Skin Care

Washami Aloe Vera Facial Cleansing Gel Moisturizing, Repairing & Skin Nourishing Cleanse 120gm

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Washami Aloe Vera Facial Cleansing Gel Moisturizing, Repairing & Skin Nourishing Cleanse 120gm

Rediscover radiant skin with Aloe Vera Facial Cleansing Gel, designed for deep cleansing, moisturizing, and repairing your skin. Powered by the natural benefits of aloe vera, this gel keeps your skin hydrated and nourished after every use. Its rich foam formula gently eliminates dirt and impurities, making it ideal for everyday skincare routines. Suitable for all skin types, the gel ensures your skin feels smooth, refreshed, and revitalized. With a generous 120g content, it offers excellent value for long-term care. Treat your skin to a moisturizing and repairing experience!

Highlights

Enriched with natural aloe vera extracts for gentle, nourishing skincare.
Cleanses deeply while moisturizing and repairing the skin.
Rich foam formula effectively removes impurities without dryness.
Suitable for all skin types, promoting smooth and revitalized skin.
Generous 120g packaging for long-lasting use and value.

25 AED

3% OffFeatured

Topicrem Mela Unifying Ultra-Moisturizing Milk 200ml

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Topicrem Mela Unifying Ultra-Moisturizing Milk 200ml

Immerse your skin in the luxurious care of Topicrem Mela Unifying Ultra-Moisturizing Milk, a sublime 200ml formulation designed specifically for those seeking to address uneven skin tone and dehydration. This velvety milk glides effortlessly over the skin, enveloping it in a cocoon of nourishing hydration. Its delicate, subtle fragrance is a testament to its elegant formulation, ensuring a sensory experience with every application. Enriched with the brightening power of niacinamide, it works diligently to refine and unify your skin tone, revealing a more radiant complexion.

Thanks to the inclusion of glycerin, this ultra-moisturizing milk deeply quenches your skin, providing immediate relief from dryness while enhancing its natural barrier over time. Additionally, the presence of vitamin E delivers potent antioxidant protection, helping to shield your skin from environmental aggressors. The result is skin that feels irresistibly soft, smooth, and luminous. With regular use, you can expect a visibly more even skin tone and a boost in overall skin health. Allow yourself to indulge in the daily ritual of applying this exquisite milk, knowing it is crafted to elevate your skincare routine with grace and efficacy.

165 AED

GIFT SET

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Body Mist, Fragrances

Ella James Body Mist (Teens) Fairy Dust 250ml

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Ella James Body Mist (Teens) Fairy Dust 250ml

25 AED

13% OffFeatured

Kenta White Moroccan Whitening, Anti-Wrinkle and Anti-Aging Cream 150gm

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Kenta White Moroccan Whitening, Anti-Wrinkle and Anti-Aging Cream 150gm

Kenta White Cream is a luxurious Moroccan lightening cream that brightens and evens skin tone thanks to its formula rich in natural ingredients. It contains nourishing plant extracts that help improve skin appearance and reduce pigmentation and dark spots. Additionally, the cream acts as an effective anti-wrinkle and anti-aging agent, helping to stimulate collagen production, making skin more elastic and radiant. Kenta White has a light, fast-absorbing texture, making it suitable for all skin types, including sensitive skin. With regular use, the cream helps give skin a more youthful and radiant appearance, while also protecting it from harmful environmental factors that can lead to signs of aging.

Benefits and Features:

Skin lightening and evens skin tone. It contains ingredients that work to reduce pigmentation and dark spots, giving the skin a uniform and radiant complexion.

Anti-aging. It helps reduce the appearance of wrinkles and fine lines, promoting a youthful skin appearance.

Stimulating collagen production supports skin cell renewal, increasing elasticity and reducing signs of aging.

Deep hydration maintains skin’s moisture, leaving it soft and radiant all day long.

Protects skin from external factors. Contains antioxidants that help protect skin from pollution and harmful rays.

The light, fast-absorbing formula leaves no greasy residue, making it suitable for daily use.

Suitable for all skin types. Safe for use on sensitive skin and does not cause irritation.

How to use:

Cleanse your face thoroughly with a suitable cleanser.

Gently dry your skin with a clean towel.

Apply an appropriate amount of cream to your skin and spread it in circular motions until fully absorbed.

Use twice daily, morning and evening, for best results.

35 AED

17% OffFeatured

Face Cream, Skin Care

Kanza Anti-Marks Beauty Cream

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Highlights:

Kanza Anti-Marks Beauty Cream

Anti-aging, Whitening, Skin Revitalizer, Dark Circles, Nourishing, Acne Treatment, Lightening, Pigmentation Correctors, Blemish Clearing, Pore Shrinking

25 AED

20% OffFeatured

Reborn Dead Sea Mud Mask Mineral with Skin Whitening 500ml

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Reborn Dead Sea Mud Mask Mineral with Skin Whitening 500ml

Restore your skin to its natural best.Get remarkably radiant results with masks made with natural mineral clays and the world’s finest essential oils. Each ingredient is especially chosen for its beneficial effects on your skin and mind, so go ahead: relax for a few moments and take it all in!

40 AED

38% OffFeatured

Palmer’s, Cocoa Butter Formula with Vitamin E, Men, 3-In-Lotion 250ml

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Highlights:

Palmer’s, Cocoa Butter Formula with Vitamin E, Men, 3-In-Lotion 250ml

Combat rough, dry skin with Palmer’s® Cocoa Butter Formula® Men’s Lotion, crafted with intensively moisturizing Cocoa Butter and Vitamin E and a light, fresh scent. Ideal for body, hands and after-shave.

Cocoa Butter (Theobroma Cacao):

Naturally harvested from cocoa beans, cocoa butter is a rich, nutrient-packed super ingredient loaded with antioxidant CMPs (Cocoa Mass Polyphenols) for superior skin healing and moisture barrier protection.

Suggested use

Apply to hands, body, and face daily. May be used after shaving to hydrate skin.

40 AED

13% OffFeatured

Eveline Bio Hyaluron Ultra-Moisturizing Wrinkle Cream 50ml

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Highlights:

Eveline Bio Hyaluron Ultra-Moisturizing Wrinkle Cream 50ml
The Eveline Bio Hyaluron Ultra-Moisturizing Wrinkle Cream is a rich, anti-aging cream designed to provide intense hydration while targeting fine lines, wrinkles, and loss of skin elasticity.
Infused with Hyaluronic Acid and other nourishing ingredients, this cream helps to deeply moisturize, plump, and rejuvenate the skin, leaving it visibly smoother, firmer, and more radiant.
The cream effectively reduces the appearance of fine lines and wrinkles, promoting a smoother, firmer, and more youthful complexion.
- Ultra-Moisturizing Formula.
- Anti-Wrinkle.
- Moisturizes and softens the skin
- Protect and nourish the skin
- Suitable for all skin types.
- Reduces the appearance of fine lines and wrinkles

70 AED

American Dream Cocoa Butter Lemon Lotion With Kojic 473ml

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Highlights:

American Dream Cocoa Butter Lemon Lotion With Kojic 473ml

An all over body lotion to massage in to dry to extra dry skin.

Restores balance to the skins barrier to lock in moisture

For best results apply just after bathing

45 AED

18% OffFeatured

Conditioner, Hair Care

Ab Naturals Hair Mayonnaise Olive Oil + Egg Protein 500ml

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Ab Naturals Hair Mayonnaise Olive Oil + Egg Protein 500ml

Transform your hair from dull and lifeless to healthy and vibrant with Ab Naturals Hair Mayonnaise Olive Oil + Egg Protein. This rich and nourishing hair treatment is formulated with natural ingredients that work together to strengthen, moisturize, and revitalize your hair.

45 AED

8% OffFeatured

Shower Gel, Skin Care

COCO Clear Lightening Shower Gel 1000ml

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COCO Clear Lightening Shower Gel 1000ml

COCO Clear Lightening Shower Gel 1000ml made with natural organic plants and coconut oil. It works with the skin harmoniously resulting in progressive clearness and intense hydration. Coco clear protects, rejuvenates, and purifies your skin. Results occur after first usage giving a soft luminous satin form of clearness.

Apply twice a day, morning and evening. After the first use the effect will become visible, your skin will be more luminous, skin tone will be more unified

55 AED

13% OffFeatured

Skin Doctor Argan & Shea Butter Whitening Scrub For Face & Body 500gm

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Skin Doctor Argan & Shea Butter Whitening Scrub For Face & Body 500gm.

Gently exfoliates the skin for a radiant glowing look with refreshed feeling.

This product offers a special formula that contains natural exfoliating particles and Argan & Shea Butter which gently exfoliates the skin without any side effects, for radiant glowing skin.

How to use:

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin types.

35 AED