Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Face Cream, Skin Care, Spot Corrector

Hania Herbal Extra Glowing Cream

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Hania Herbal Extra Glowing Cream

25 AED

6% OffFeatured

Eveline Brazilian Body Moisturizer and Bronzing Body Balm 200ml

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Eveline Brazilian Body Moisturizer and Bronzing Body Balm 200ml

Get this product from Eveline, which is made up of natural extracts.

A formula that nourishes the skin and gives it a distinct and wonderful tan.

It blends easily onto the skin, leaving it smooth and even-toned.

Perfect formula for all skin types.
Contains coconut oil, cocoa butter and shea butter.
Rejuvenates skin cells.
It nourishes and moisturizes the skin.
It gives the skin a tan from the first application.

75 AED

10% OffFeatured

Silky Cool Blackberry Facial Mud Mask 1000ml

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Silky Cool Blackberry Facial Mud Mask 1000ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh.

45 AED

11% OffFeatured

Ujooba Brightening Vitamin C Body Lotion 500ml

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Ujooba Brightening Vitamin C Body Lotion 500ml

Reveal radiant, glowing skin with Ujooba Brightening Vitamin C Body Lotion. This glow-boosting moisturizer is enriched with the power of pure Vitamin C to brighten your skin while providing long-lasting hydration. It’s the perfect solution to achieve a smoother, healthier, and more even complexion.

Key Benefits:

Infused with Pure Vitamin C: Enhances skin’s natural glow and reduces the appearance of dark spots and pigmentation.
Brightens the Appearance of Age Spots: Helps to fade the visibility of age spots and skin discoloration for a clearer, youthful look.
Refines the Look of Dull Skin: Revitalizes tired and uneven skin tone, leaving it fresh and luminous.
Provides Long-Lasting Hydration: Keeps your skin moisturized and nourished throughout the day.
Suitable for Multiple Areas: Perfect for use on the face, neck, hands, and body.

Why Choose Ujooba Brightening Vitamin C Body Lotion?
Designed for all skin types, this body lotion combines science and nature to deliver powerful hydration and visible brightening effects. It soothes skin, tightens pores, and leaves you with a soft, glowing finish.

Features:

Brightens Skin
Soothes Skin
Tightens Pores

Usage:
Apply generously to clean, dry skin and massage gently until fully absorbed. Use daily for best results.

40 AED

20% OffFeatured

Creams, Skin Care, Tubes

Amalico Fruit Acid Tube Cream 50ml

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Amalico Fruit Acid Tube Cream 50ml

Introducing our amalico tube cream, a powerful skincare solution derived from natural ingredients. This natural antioxidant and skin brightener works wonders in reducing melanin formation, resulting in a visible improvement in age spots, freckles, melasma, and post-inflammatory pigmentation.

20 AED

4% OffFeatured

CeraVe SA Cream for Rough & Bumpy Skin 340g

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CeraVe SA Cream for Rough & Bumpy Skin 340g

Exfoliate Without Disrupting Skin’s Barrier
Essential Ceramides Formulated with three essential ceramides 1, 3, 6 II that help restore and maintain its natural protective barrier
Patented Technology Utilizes patented MVE controlled release technology to help replenish ceramides and deliver long lasting moisturization
Gentle On Skin Free of fragrance and dye, hypoallergenic, non comedogenic and non irritating
Rich Texture Ideal for extremely dry, rough, bumpy skin. Discontinue use if there is any irritation or burning

110 AED

17% OffFeatured

Fragrances, Roll On, Shower Gel, Skin Care

Fair & White Exclusive Brightening Shower Gel Pomegranate and Melon extracts 250ml

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Fair & White Exclusive Brightening Shower Gel Pomegranate and Melon extracts 250ml

Exclusive invigorating Shower Gel with a delicate texture with Melon and Pomegranate extracts delivers a fine, rich foam which gently cleanses the skin. Its glamorous and sensual fragrance offers a feeling of well-being and freshness which lasts all day long.

25 AED

7% OffFeatured

Tomatine Brightening Body Lotion 400ml

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Tomatine Brightening Body Lotion 400ml

Our Tomatine Brightening Body Lotion With Potent Anti-Aging Lycopene, Hydrates while restoring an even skin tone revealing a luminous glow. Directions: Apply on dry, cleansed skin at night time before bed. Follow up with a minimum SPF 50 daily during and after treatment in order to prevent further skin discoloration.

130 AED

4% OffFeatured

ACM Invisible Protection Cream SPF 50 40ml

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ACM Invisible Protection Cream SPF 50 40ml

Designed with an invisible and lightweight formula, this ACM sunscreen provides effective and comfortable sun protection while keeping skin feeling fresh and soft.

Features:

SPF 50 for high UV protection.
Non-greasy, fast-absorbing formula.
Light on the skin
Suitable for all skin types.

Warnings:

For external use only.
Avoid contact with eyes.
Reapply regularly, especially after swimming or sweating.
Keep out of the reach of children

115 AED

20% OffFeatured

A Bonne Banana Milk Cracked Heel Cream 50g

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Highlights:

A Bonne Banana Milk Cracked Heel Cream 50g

Is a baby foot formula, which contains Shea Butter that makes your feet baby soft, Pure Milk and concentrates Banana Extract that adding intensive moisture to the skin improves the appearance of cracked heels. Glutathione and Aloe Vera helps brighten and soothe cracked feet. the unique formula of Abonne, non-greasy and easily absorbed, combines intensive ingredients so that skin is noticeably baby soft, supple and velvety smooth.

* Fast action in 5 days

✔ For Rough

✔ For Dry

✔ For Cracked Skin

Direction: Apply Abonne Cracked Heel Cream on affected area for 2-3 times daily and before bedtime regularly. For the best result apply after bath on moisture skin. External use only.

20 AED

PRODUCTS ON SALES

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43% OffFeatured

Vaseline Healthy Bright SPF 30 PA++ Sun+Pollution Protection Concentrated Bright Serum 320mls

Lotion, Skin Care

Vaseline Healthy Bright SPF 30 PA++ Sun+Pollution Protection Concentrated Bright Serum 320ml

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Vaseline Healthy Bright SPF 30 PA++ Sun+Pollution Protection Concentrated Bright Serum 320ml

20 AED

10% OffFeatured

Conditioner, Hair Care

Skinamm Keratin Portein Treatment Shampoo Argan Oil, Collagen 800ml

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Skinamm Keratin Portein Treatment Shampoo Argan Oil, Collagen 800ml

Repair and nourish hair: It helps rebuild damaged hair fibers from roots to ends thanks to keratin protein, reducing split ends and breakage.
Intensive hydration and smoothness: Provides deep hydration for dry and frizzy hair, leaving it soft, shiny, and easy to style.
Detangling: Makes hair combing easier and reduces tangling and frizz.
Hair protection: It forms a protective layer that protects the natural protein in the hair from damage caused by environmental factors and heat from a hair dryer or straightener.
Suitable for treated hair: It is an ideal option for maintaining the results of keratin or protein hair straightening for a longer period.
Treatment of dandruff (in some types): Some types combine keratin and zinc pyrithione to treat dandruff and itchy scalp.

45 AED

23% OffFeatured

Lotion, Shampoo, Skin Care

Vaseline Super Food Freshlock Peach Lotion 320ml

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Vaseline Super Food Freshlock Peach Lotion 320ml

Vaseline Healthy Bright Superfood Freshlock Peach Peach & Prebiotic Vitamin B3 & C Peach is known for great source of Vitamin C and helps skin look bouncy and hydrated and Prebiotic that help restore the appearance of dry skin, leaving skin stronger and healthier looking With UV filter for sun protection Fast absorbing non-greasy serum With soft peach scent Clinical test for a regualar product usage. Results are are varied depending on individual skin condition. Cosmetic products cannot change natural skin tone. for bright, Strong and Hydrated skin apply evenly on skin twice a day for best result

50 AED

7% OffFeatured

Petal Fresh Papaya & Turmeric Facial Mask 200ml

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Petal Fresh Papaya & Turmeric Facial Mask 200ml

Petal Fresh Papaya & Turmeric Facial Mask, Pure Brightening, Clean Skincare, Pair With Facial Cleanser, Vegan and Cruelty Free, 7oz

Our Petal Fresh Pure Brightening Facial Mask is full of natural and key ingredients that brightens a dull complexion and draws out impurities to reveal skin’s true luminosity. The powerful combination of Papaya, Vitamin C and Turmeric absorbs excess oils and purifies the skin leaving your skin renewed and visibly brighter after every use. Designed to be used 1 to 3 times a week on clean skin.

65 AED

9% OffFeatured

Skin Doctor Anti-Frizz Hair Serum with Silk Proteins 125ml

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Skin Doctor Anti-Frizz Hair Serum with Silk Proteins 125ml

Transforms frizzy, wiry or coarse hair to softer, smoother hair with glossy shine. Protects and prolongs hair color.

Skin Doctor Anti-Frizz Hair Serum with Silk Proteins is an extra-strength hair serum for frizzy, wiry or coarse hair. It is specially blended with Silicone, infused with Vitamin E and Aloe Vera, instantly transforms unruly frizz for super shiny results. It helps eliminate dry, defiant hair and protect hair from damages due to chemical process, heat and pollution. Hair will be extremely supple, soft and easy to manage with a healthy look. It helps extend the life of color-treated hair. Also protects hair from damages of the sun with effective sunscreen.

How to use:

After cleansing hair and towel dry, drop Hair Serum onto palm and smooth evenly through the hair, use more or less depending on the length and volume of the hair. Do not rinse off.

50 AED

20% OffFeatured

Reborn Dead Sea Mud Mask Mineral with Skin Whitening 500ml

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Reborn Dead Sea Mud Mask Mineral with Skin Whitening 500ml

Restore your skin to its natural best.Get remarkably radiant results with masks made with natural mineral clays and the world’s finest essential oils. Each ingredient is especially chosen for its beneficial effects on your skin and mind, so go ahead: relax for a few moments and take it all in!

40 AED

22% OffFeatured

Melano Lotion Coconut, Avocado & Provitamin B5 300ml

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Melano Lotion Coconut, Avocado & Provitamin B5 300ml

Extract, mulberry extract, kojic acid. How to use : Melano lotion is used to bright and hydrate the skin and it is best to use it directly after the shower. Apply an appropriate amount of lotion to your hands, then gently massage the skin. description: Not only gives extra hydration to the deeper ones but is also characterized by 5 properties – Super nutrition – Moisturizing and Softening – Unifying the complexion – Purity and clarity – Skin rejuvenation

35 AED

14% OffFeatured

Face Cream, Skin Care, Spot Corrector

Malika Pro Collagen 3-in-1 Moisturizer Skin Care Whitening Brightening Glow Dark Spot Set 3Pcs

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Malika Pro Collagen 3-in-1 Moisturizer Skin Care Whitening Brightening Glow Dark Spot Set 3Pcs

The Malika 3-in-1 Pro Collagen Serum, Cream & Capsule is the ultimate brightening skin care kit for women battling dark spots, dull skin, pigmentation, and uneven skin tone. This powerful combo collection pairs a Collagen Rejuvenating Cream, Vitamin E Capsule, and Glutathione Whitening Serum — your complete skin care essentials kit for glass skin glow and clear skin with consistent use.

Retinol minimizes fine lines, boosts collagen, and drives deep skin renewal and skin repair — ideal for dry skin and dehydrated skin. Glutathione in the serum fades pigment, targets dark spot care, and reduces acne marks for visible whitening and radiance. Hyaluronic Acid, Glycerin, and Shea Butter provide intense moisturizing hydrating nourishment while supporting acne control, blemish care, and long-term even tone.

All three women skin care formulas are lightweight and fast-absorbing — perfect for daily use on all skin types including sensitive skin. The Collagen Cream works as a rich overnight moisturizer for face care and smooth skin, while the Vitamin E Capsule acts as a concentrated glow booster for skin repair. This skin essentials bundle is perfect for anyone building a korean skin care routine for true korean glass skin and korean glass skin set results.

AM: Apply Glutathione Serum as your brightening glow booster step, mix Vitamin E Capsule into Collagen Cream as your moisturizer for even tone and smooth skin, then finish with sunscreen for sun protection against tanning and sun tan. PM: Apply the full trio for overnight skin repair, skin renewal, and whitening recovery targeting dark spots. This 3-step skin care routine is your complete korean skin care set — delivering glass skin glow and korean skin radiance every day.

30 AED

20% OffFeatured

Bench Daily Scent Cologne Lazy Afternoon 125ml

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Bench Daily Scent Cologne Lazy Afternoon 125ml

Bench Daily Scent Cologne Lazy Afternoon
To help you keep up with your ever-changing mood,
Bench introduces a line of scents that’s a sure fit to your everyday life
The Daily Scent Cologne Collection

20 AED

13% OffFeatured

Hair Care, Hair Oil, Hair Scalp Treatment, Kids & Baby Care

Aussie Miracle Curls Curl-Defining Oil Hair Treatment with Jojoba Oil 95ml

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Aussie Miracle Curls Curl-Defining Oil Hair Treatment with Jojoba Oil 95ml

FREE THE CURLS. Frizzy and dry curls crying out for a miracle? We’ve got you covered. Miracle Curls Curl-Defining oil treatment, infused with coconut and jojoba oil, instantly absorbs into hair and seals cuticles to lock in hydration, reduce frizz and add shine. This paraben-free, rich formula will give your curls the softness they crave!

65 AED

GIFT SET

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14% OffFeatured

Serums, Skin Care

Nisa Vitamin C Serum 30ml

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Nisa Vitamin C Serum 30ml

30 AED

6% OffFeatured

Ivory Glow Vitamin c And Vitamin B3 Lotion With Collagen Peptide 500ml

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Ivory Glow Vitamin c And Vitamin B3 Lotion With Collagen Peptide 500ml

The Ivory Glow Vitamin C and Vitamin B3 Lotion with Collagen Peptide is a brightening and firming body lotion designed to improve skin tone and texture while providing intense hydration. Its formula combines key ingredients to address hyperpigmentation, dullness, and signs of aging.

Key Benefits & Ingredients

Brightening and Even Skin Tone: The Vitamin C and Vitamin B3 (Niacinamide) complex works to fade dark spots and hyperpigmentation, promoting a radiant, even, and glowing complexion.
Firming and Anti-Aging: Infused with collagen peptides, the lotion helps to improve skin elasticity and firmness, diminishing the look of fine lines and wrinkles. Some formulations may also include retinol to help with skin repair and further reduce signs of aging.
Deep Hydration: It offers intense, non-oily hydration, helping the skin retain moisture to become softer, smoother, and more supple.
Texture and Radiance: The fast-absorbing formula penetrates the skin’s surface, enhancing skin texture and restoring a healthy, luminous appearance without leaving a sticky or heavy residue.
Skin Protection: Vitamin C acts as a powerful antioxidant, helping to protect the skin from environmental stressors and free radical damage

150 AED

17% OffFeatured

Oils & Moisturizer, Serums, Skin Care

Bicarbolight Lightening Body Oil With Bicarbonate and Lemon 60ml

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Bicarbolight Lightening Body Oil With Bicarbonate And Lemon 60ml

BICARBOLIGHT oil with sodium bicarbonate and lemon gradually clarifies the skin while restoring its elasticity and softness.

The use of the product should not exceed 15 days. Let the skin rest 2 weeks between each routine.

Product benefits

Clarifies the skin harmoniously

Moisturizes, softens, and smoothes the epidermis

How to use

Pour a few drops in the palms of the hands, rub then gently massage the previously moistened skin. Clean hands well after use. In case of contact with eyes, rinse them immediately.

25 AED

25% OffFeatured

Kanza Beauty Soap with Herbal Extracts 80gm

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Highlights:

Kanza Beauty Soap with Herbal Extracts 80gm

Brightens skin, removes dark spots, freckles and melasma. Tones and helps purify and hydrate skin.
Removes excess oil from skin Cleans face before and after applying loads
HOW TO USE Lather soap on face and leave as a face mask for 1-2 minutes, rinse with warm water and for the best results of 2-3 times daily

15 AED

6% OffFeatured

Curly & Wavy hair, Hair Care

TGIN Miracle Styling Smooth & Sleek Wax Stick 78ml

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TGIN Miracle Styling Smooth & Sleek Wax Stick 78ml

Tgin Miracle Styling Smooth & Sleek Wax Stick is the answer to achieving sleek and polished hairstyles with ease. Formulated with Castor oil and Squalane, our wax stick offers moisturizing, lightweight, and pliable hold for smooth, frizz-free styles.

Benefits

Moisturizes and combats dryness

Smooths and reduces fly aways

Lightweight pliable hold

Squalene provides intense hydration and softens, enhancing the natural shine of hair

Castor Oil, rich in omega-6 fatty acids, moisturizes and strengthens hair, helping to reduce breakage

75 AED

17% OffFeatured

Sia Pinkish White Glow Whitening Serum

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Highlights:

Sia Pinkish White Glow Whitening Serum

Sia Whitening Serum is a revolutionary skincare product that combines the essence of dandelion, a natural wonder rich in Vitamin E and essential minerals, with the power of carefully selected essential oils. This serum offers several benefits, including brighter skin, dark spot reduction, wrinkle relief, and flawless complexion. Dandelion extract illuminates the complexion, leaving it visibly more radiant. The serum also helps fade dark spots, hyperpigmentation, and acne marks, promoting a smoother, clearer skin texture.

Its nourishing formula, enriched with essential oils, softens the appearance of wrinkles, promoting a youthful and rejuvenated look. The serum’s ultimate goal is to deliver a flawless complexion, leaving the skin looking smoother, healthier, and more youthful. To use, apply a small amount to the face and neck, massage it into the skin, and use it both morning and night as part of your skincare routine.

25 AED

Oils & Moisturizer, Serums, Skin Care

B.B. Clear Vitamin C Lightening Oil 60ml

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B.B. Clear Vitamin C Lightening Oil 60ml

B.B. Clear 5 in 1 light. Skin respectful B.B. Clear Vitamin C Oil 60ml be beautiful and clear.

Anti dark spot, tone corrector, anti-aging, anti-stretch marks, skin toning and firming.

25 AED

8% OffFeatured

MAAKE Exotic Fruits Glowing Shower Gel Scrub 1000ml

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MAAKE Exotic Fruits Glowing Shower Gel Scrub 1000ml

Our Glowing Shower Gel scrub is exactly what it sounds! A scrub for a delightful foamy bath, enriched with Exotic Fruits extract, vitamin E, and pumice stone exfoliating particles that gently cleanse and exfoliate the skin, removing impurities and dead cells, leaving your skin soft, lightly fragranced and with a subtle glow!

Results in smoothened skin. Non-abrasive.

Instructions: Apply a generous amount and massage onto wet skin, bring up to a lather, scrub, then rinse off. Suitable for daily use; if you have extremely sensitive skin, use 2-3 times a week. Use our Glowing Hand & Body Lotion to moisturize after use.

Caution: For external use only. Avoid contact with eyes. Store in a cool, dry place, away from heat and moisture. Keep out of the reach of children.

55 AED

14% OffFeatured

Amalico Pink Peel Off Mask 125ml

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Amalico Pink Peel Off Mask 125ml

AMALICO MASK is made with natural ingredients and is effective in reducing the appearance of blemishes. It’s gentle, non-greasy, and absorbs quickly. Use it regularly to see a noticeable improvement in your skin’s appearance and boost your confidence!

30 AED

14% OffFeatured

Alattar Vitamin E Face Wash Anti-Aging Appearance Facial Cleanser

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Highlights:

Alattar Vitamin E Face Wash Anti-Aging Appearance Facial Cleanser

Highlights

High Potency Vitamin E: Infused with 70,000 units of Vitamin E (70,000iu) to visibly enhance the skin’s surface and texture.
Anti-Aging Appearance: Works to visibly address signs of aging and promotes a more youthful, revitalized look.
Refines Lines and Wrinkles: Helps smooth the skin’s surface, reducing the appearance of wrinkles and fine lines.
Dark Spot Defense: Designed to diminish the look of dark spots and discoloration, supporting a clear and even complexion.
Nourishing & Whitening: A unique formula that nourishes the skin while providing a visible whitening and brightening effect.

30 AED