Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Creams, Skin Care

Pastil Advance Therapy Vitamin E Body Cream 360ml

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Pastil Advance Therapy Vitamin E Body Cream 360ml

35 AED

10% OffFeatured

Citrolight Lightening Cream 500ml

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Citrolight Lightening Cream 500ml

Evens out skin tone and makes skin firmer giving a more radiant complexion

Fights against a dull complexion and diminishes the visible appearance of pigment spots

Hydrates and protects the epidermis

The skin is soft, supple and radiant

45 AED

2% OffFeatured

Gift Sets, Lotion, Shower Gel, Skin Care

Clinitone Body Butter Vitamin C Kojic All-Over Glow Body Wash + Body Lotion Set

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Clinitone Body Butter Vitamin C Kojic All-Over Glow Body Wash + Body Lotion Set

Clini-tone Body Butter Radiant Vitamin C Kojic Acid All-Over Glow Body Wash 1000ml

Clini-tone Body Butter Radiant Vitamin C Kojic Acid All-Over Glow Body Lotion 400ml

Aims to reveal a brighter, more even-toned complexion with a radiant glow.

It leaves skin feeling soft, smooth, and refreshed without over-drying.

Brightening & Evening Tone: Uses potent antioxidants to reduce the appearance of dark spots, dullness, and discoloration.
Deep Cleansing: Gently lifts impurities from the skin without over-stripping natural moisture.
Radiance Boost: Aims to provide a “lit-from-within” glow and promotes a more youthful appearance with consistent use.
Skin Compatibility: Formulated for all skin types.

305 AED

17% OffFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Disaar Cocoa Deep Moisturizing Body Oil Gel 200ml

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Disaar Cocoa Deep Moisturizing Body Oil Gel 200ml

Moisturizing Lightening Stretch Marks Body Massage Oils for Spa

Moisturizer, Anti-wrinkle, Anti-aging, Whitening, Firming, Nourishing, Lightening

25 AED

15% OffFeatured

Detox & Cleanse, Dietary Supplement, Skin Care, Wellness

Gluta Frozen Collagen 2 In 1 Whitening X10 Naturally Radiant Brightening, 60 Capsules

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Gluta Frozen Collagen 2 In 1 Whitening X10 Naturally Radiant Brightening, 60 Capsules

Frozen Collagen by Gluta Frozen is the revolution for clear skin with benefits of new collagen for natural radiant and pinkish-looking skin. With the ultimate well-selected 12 extracts imported from Japan, the product can nourish skin to be bright, reduce melasmas, freckles, and dark spots on the body and on the face, nourish nails and hair to be stronger, prevent skin from deterioration, and protect skin from the sunlight for healthy-looking skin all the time. Benefits: Nourishes skin to be radiant Reduces melasmas, freckles, and dark spots Reduces acne Nurtures nails and hair to be healthy Promotes skin to be moisturized and smooth

55 AED

20% OffFeatured

Skin Doctor Donkey Milk Whitening Face & Body Scrub 500ml

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Skin Doctor Donkey Milk Whitening Face & Body Scrub 500ml

Exfoliates and Removes dead skin cells from the surface of the skin. Intensely moisturizes and smoothens.

Skin Doctor Donkey Milk Whitening Face & Body Scrub is deeply moisturizing and smoothing. Enriched with vitamins and minerals, it helps brighten your skin while maintaining its natural moisture balance for a soft, radiant glow.

How to use:

Apply the product with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. Suitable for all skin types.

40 AED

18% OffFeatured

Creams, Skin Care, Tubes

Fair & White Original Brightening & Nourishing Cream Aloe Vera 30ml

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Fair & White Original Brightening & Nourishing Cream Aloe Vera 30ml

Formulated for all skin types, Aloe Vera Brightening Cream is an outstanding brightening facial moisturizer that delivers lightening and hydrating benefits as it smoothes and improves skin clarity. Rich nourishing vitamins and minerals provide oxygen to skin cells, keeping them looking healthy, firm and luminous. Its anti-inflammatory and healing properties help to nourish dry, sensitive skin conditions as well as calm acne-prone skin.

45 AED

17% OffFeatured

Tomatine Brightening Beauty Soap 80gm

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Tomatine Brightening Serum 30ml

Our Tomatine Brightening Serum With Potent Anti-Aging Lycopene,

Reduces the signs of aging with the fading power of Ultimate Tomatine Serum. Concentrated Lycopene Complex visibly restores radiance and improves skin tone, clarity, and firmness. Protects skin from environmental assaults.

Directions:

Apply on dry skin, preferably at night. Use a minimum SPF 30 every morning to maintain an even skin tone and prevent further skin discoloration.

25 AED

15% OffFeatured

Nutriclair Lightening Concentrated Serum 30ml

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Nutriclair Lightening Concentrated Serum 30ml

The Concentrated Vegetable Extracts Care For A Luminous, Clear And Pure Complexion.

To Be Used Pure For Black Spots Or To Be Mixed In 1L Of Body Lotion.

Helps reduce dark spots and imperfections.
Brightens the skin using it day after day.
Helps reduce the signs of aging.
The skin texture becomes ultra-fine & radiant complexion.

85 AED

14% OffFeatured

Yong Chin Micellar Face Wash Gel with Licorice Root 150ml

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Yong Chin Micellar Face Wash Gel with Licorice Root 150ml

Enriched with licorice root, provides a water boost for hydrated, dewy, and fresh skin. It helps remove dark spots, while its antioxidant properties protect and nourish your skin.

YC Micellar Face Wash Gel with Licorice Root is specially formulated with natural extracts and soft bead scrub. It helps deeply cleanse your skin, removing impurities while retaining your skin’s natural oil, moisture, and antioxidants. Licorice root improves skin tone to make skin look brighter, removes dark spots, and provides nourishment for soft and radiant skin.

How to use:

Gently apply onto wet skin all over the face, rinse off with fresh water.

30 AED

PRODUCTS ON SALES

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15% OffFeatured

Conditioner, Hair Care

Skin Doctor Turmeric & Vit C Nourishing Conditioner 500ml

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Skin Doctor Turmeric & Vit C Nourishing Conditioner 500ml

Vegan nourishing formula that boosts shine, adds softness and thames fly aways.

Skin Doctor Turmeric & Vit C Nourishing Conditioner boosts shine, adds softness and thames fly aways enabling you to achieve a hair look that is silky smooth.
Nourishes hair deeply, strengthens weak hair and protects hair from damage:
– No sulphate.
– No paraben.
– No paraffin.
– Vegan formula.
– Natural active ingredients.

How to use

After using shampoo, apply generous amount of conditioner to wet hair. Massage gently the hair, leave for 2-3 minutes then rinse thoroughly with water.

55 AED

13% OffFeatured

Aichun Beauty Black Removal Whitening Serum 30ml

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Aichun Beauty Black Removal Whitening Serum 30ml

35 AED

16% OffFeatured

CeraVe Hydrating Mineral Sunscreen SPF30 Face Sheer Tint 75ml

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CeraVe Hydrating Mineral Sunscreen SPF30 Face Sheer Tint 75ml

Sheer Tinted Mineral Sunscreen Universal tint for all skin tones that instantly leaves skin with a healthy glow and offsets the white-cast typically associated with mineral sunscreens. Lightweight, non-greasy feel. HYDRATING FACE SUNSCREEN Formulated with Niacinamide to help calm skin and Hyaluronic Acid to help retain skin’s natural moisture. TINTED MOISTURIZER WITH SPF 30 Can be worn alone or under makeup as a tinted primer with SPF 30. Suitable for all skin types, including dry skin, sensitive skin, oily skin, and acne-prone. This skincare product doesn’t come with a protective seal. 3 Essential Ceramides Ceramides are found naturally in the skin and can become damaged with sun exposure. All CeraVe products are formulated with three essential ceramides (1, 3, 6-II) to help restore and maintain the skin’s natural barrier.

80 AED

22% OffFeatured

Oils & Moisturizer, Serums, Skin Care

Gluta Touch Exfoliating And Clarifying Shower Gel 500ml

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Gluta Touch Exfoliating And Clarifying Shower Gel 500ml

Gluta Touch exfoliating and clarifying shower gel has the added beauty touch ! Thanks to its active ingredients and exfoliants, it deeply cleanses the skin, gradualy clarifies the complexion and refines the texture of your skin.

How to use

With water, lather shower gel on face and body. Rinse thoroughly and dry gently

35 AED

5% OffFeatured

Cetaphil Sheer Mineral Sunscreen Broad Spectrum SPF30 89ml

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Cetaphil Eczema Restoraderm Itch Relief Gel 59ml

CETAPHIL ECZEMA RESTORADERM ITCH RELIEF GEL: Lightweight gel that is dermatologist designed to help break the itch-scratch cycle of eczema symptom flare-ups
INSTANT SKIN SOOTHING: Cool-touch applicator instantly soothes skin and stays cool through multiple applications – no refrigeration needed

Cetaphil Sheer Mineral Sunscreen Broad Spectrum SPF30 89ml

Cetaphil Sheer Mineral Sunscreen is a lightweight, 100% mineral sunscreen designed for daily use on the face and body. Broad spectrum SPF 30 reflects both UVA and UVB rays to help prevent sunburn and decrease the risk of skin cancer and early signs of aging due to sun exposure. The sheer formula was developed with micronized technology to help disperse minerals evenly for easy application, and the non-greasy formula won’t clog pores or leave behind a white cast. Formulated with zinc oxide and titanium dioxide to maximize sun protection and soothing vitamin E to comfort the skin, this sheer sunscreen locks in lasting hydration to help prevent against the drying effects of the sun. Cetaphil Sheer Mineral Sunscreen is hypoallergenic, fragrance free and paraben free, and designed to be gentle on even the most sensitive skin.

LONG LASTING ITCH RELIEF: Clinically proven to provide itch relief in as little as 30 seconds that lasts for up to 12 hours
CLINICALLY TESTED ON SENSITIVE SKIN: The hypoallergenic formula is steroid, fragrance and paraben free and is clinically proven to be gentle on sensitive, eczema prone skin
DEFENDS AGAINST 5 SIGNS OF SKIN SENSITIVITY: Dryness, irritation, roughness, tightness and a weakened skin barrier

95 AED

7% OffFeatured

Moringa-O Malunggay Moringa-O2 Herbal Hypoallergenic Lotion 125ml

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70 AED

6% OffFeatured

Shower Gel, Skin Care

Active Caviar Drip Kojie San Skin Lightening Shower Gel 1000ml

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Active Caviar Drip Kojie San Skin Lightening Shower Gel 1000ml

Active Caviar Drip Kojie San Skin Lightening Shower Gel combines luxurious skincare ingredients like caviar and kojic acid to help even out skin tone, reduce dark spots, and reveal a brighter complexion. Perfect for all skin types, this 1000ml shower gel is designed to nourish, purify, and maintain skin’s natural oil balance, enhancing both hydration and exfoliation. Dermatologist-tested and formulated for sensitive areas, it provides a gentle yet effective cleansing experience that fights blemishes, dark acne marks, and hyperpigmentation while leaving skin smooth and refreshed.

150 AED

30% OffFeatured

Alatar 100% Batana Hair Serum Naturally & Healthy Hair

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Alatar 100% Batana Hair Serum Naturally & Healthy Hair

35 AED

17% OffFeatured

Body Mist, Fragrances, Make Up, Unisex

Melano Pink Petal Body Splash 250ml

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Melano Pink Petal Body Splash 250ml

A fruity, creamy mist with peach and vanilla notes. Its flirty, sweet scent keeps you feeling fresh and confident all day long.

How to use:

Spray the body splash directly onto clean, dry skin after a shower.
Apply to pulse points (neck, wrists, behind ears) for a longer-lasting fresh scent.
Reapply anytime during the day for an instant refresh.

25 AED

11% OffFeatured

Clairissime Phyto Complex SK Lightening Body Milk 500ml

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Clairissime Phyto Complex SK Lightening Body Milk 500ml

It is a highly effective bleaching agent made from various plant extracts. The ingredients are particularly effective against skin pigmentation and give your skin a clear complexion. The perfectly balanced ingredients not only brighten your skin and eliminate annoying pigmentation disorders, but also restore moisture and the necessary nourishing substances to your skin, leaving it feeling pleasantly refreshed.

85 AED

GIFT SET

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8% OffFeatured

Gift Sets, Skin Care, Spot Corrector

Pure White Gold Glowing Set of Lotion, Serum, Oil ,Tube, Shower Gel and Soap

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Pure White Gold Glowing Set of Lotion, Serum, Oil ,Tube, Shower Gel and Soap

Pure white gold glowing contain oils argan oil,macadamia oil, carrot oil, hazelnut oil,sweet almond oil and camellia oil combined with active ingredients enriched with lightening plant extracts and antioxidant properties of vitamin e to intensively lightens the darker areas of your body, the body lotion pure white gold tones down your hyper pigmentation spots and prevents their appearance. removes speckles, blemishes, pregnancy marks. tender and healthy skin skin whitener and age marks remover prevents melanin multiplication, spots, freckles, melasma, hyperpigmentation, scars, mark.

180 AED

7% OffFeatured

Body Gel, Cleansers, Skin Care

ACM Sensitelial Emollient Care Moisturiser For Dry & Atopy-Prone Skin 500ml

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ACM Sensitelial Emollient Care Moisturiser For Dry & Atopy-Prone Skin 500ml

A moisturizing treatment for dry or atopic-prone skin, for the face and body .
Its intense moisturizing effect is long-lasting, while providing immediate comfort to the skin.
All active ingredients in its formula have been selected for their optimal tolerance.
Thanks to its lipid-replenishing, moisturizing and soothing active ingredients, it restores the hydrolipidic layer and soothes the sensation of itching and tightness .
It restores skin comfort.
Nourishes and soothes the skin .

140 AED

7% OffFeatured

Hair Care, Hair Gel & Spray

Miracle 9 Honey & Avocado Wrap, Set, Twist Mousse 236ml

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Miracle 9 Honey & Avocado Wrap, Set, Twist Mousse 236ml

Experience soft, defined styles with the Miracle 9 Honey & Avocado Mousse. This lightweight styling mousse is enriched with natural moisturizing ingredients, including honey and avocado, to help nourish the hair while providing long-lasting hold and shine. Perfect for wrap, set, and twist styles, it adds structure without stiffness, leaving your hair looking healthy and radiant all day.

Key Features:

Lightweight formula for easy styling
Enriched with honey and avocado for added moisture
Ideal for wrapping, setting, and twisting
Provides long-lasting hold with a natural shine
Suitable for all hair types

65 AED

6% OffFeatured

Clairissime Cocoa Butter Deep Moisturizing Body Lotion 500ml

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Clairissime Cocoa Butter Deep Moisturizing Body Lotion 500ml

Cocoa Butter Deep Moisturizing Body Lotion

Clairissime Cocoa Butter Deep Moisturizing Body Lotion is subtly scented, nourishing and quickly absorbed, this body lotion is enriched with cocoa butter.

80 AED

20% OffFeatured

Conditioner, Hair Care

Every Strand Argan With Macadamia Hydrating Conditioner 399ml

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Every Strand Argan With Macadamia Hydrating Conditioner 399ml

Why I need it: Instantly replenishes moisture into every strand. This daily-use conditioner will transform dry, dehydrated hair into silky, soft and manageable hair.
What it is: An extra gentle formula infused with Argan Oil of Morocco and Macadamia to nourish and replenish moisture to dry, thirsty hair. Sulfate-free, paraben-free, DEA-free.
How to use it: After using Hydrating Shampoo, apply all over wet hair and, using fingers, comb through to ends. Leave on as long as desired. Rinse thoroughly.

60 AED

25% OffFeatured

Ujooba Whitening Face Wash 60ml

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Ujooba Whitening Face Wash 60ml

Introducing Ujooba Whitening Face Wash – your key to radiant and luminous skin. Crafted with precision and care, this face wash is a powerful addition to your daily skincare regimen, providing a refreshing cleanse while promoting a brighter and more even complexion.

“Ujooba Extra White Fairness Face Wash Discover a clear, radiant, and even complexion with our effective daily face wash. Get one tone fairer in just one wash

15 AED

10% OffFeatured

Oils & Moisturizer, Skin Care

Rapid White Whitenizer Spot Remover Serum 60ml

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Rapid White Whitenizer Spot Remover Serum 60ml

Rapid White Whitenizer Spot Remover Serum is formulated to help clear discoloration and blemishes of the skin. Enriched with Vitamin E to protect the skin, this anti-spot serum whitens spot areas like sunburn and dark spots caused by sun exposure or bleaching creams.

How to use Rapid White Whitenizer Spot Remover Serum

Apply serum directly to the sunburn or affected area for 7 days only. Can also be mixed into lotions and creams. A maximum of 200ml bottle should be mixed into a cleansing milk. In case of skin reactions, discontinue use.

45 AED

20% OffFeatured

Hair Scalp Treatment, Hair Treatment, Hair Care

Silky Cool Men Line Hair Tonic For Accelerated Growth & Reduced Hair Loss 215ml

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Silky Cool Men Line Hair Tonic For Accelerated Growth & Reduced Hair Loss 215ml

Silky Cool Men’s Hair Tonic, your secret weapon for stronger, revitalized hair. Infused with nourishing ingredients, our tonic invigorates your scalp and promotes healthy hair growth. Say goodbye to dull, lifeless locks and hello to hair full of volume and shine. Elevate your grooming routine and unlock your hair’s full potential with Silky Cool Men’s Hair Tonic. Experience the difference!

Refreshing Sensation: Provides a cool and refreshing feeling upon application.
Oil Control: Helps control excess oil production on the scalp, keeping hair fresh.
Nourishing Ingredients: Contains vitamins, proteins, and botanical extracts to nourish hair and promote healthier growth.
Light Hold: Offers a light hold for styling without weighing hair down or leaving a sticky residue.
Scalp Health: Promotes scalp health by improving blood circulation and providing essential nutrients to hair follicles.
Anti-Hair Loss: Contains ingredients that can help strengthen hair follicles, reduce breakage, and minimize hair loss.
Convenience: Quick and easy to apply, making it a convenient addition to any grooming routine.
Versatility: Suitable for various hair types and lengths, offering versatility in styling options.
Fragrance: Provides a subtle and masculine scent that lasts throughout the day.

40 AED

12% OffFeatured

Hair Lotion, Hair Care

Lustors Pink Original Oil Moisturizer Hair Lotion 946ml

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Lustors Pink Original Oil Moisturizer Hair Lotion 946ml

Protects your hair from breakage and split ends. with rich natural conditioners, panthenol B5, vitamins and sunscreens protects against the damaging effects of hot combs, curling irons and sun exposure. Use every time you blow dry to restore nutrients and moisturize. Ideal for relaxed and special styles, curls and body waves

75 AED

25% OffFeatured

Sunshine Naturals Ultra Pure Vitamin E Deep Cleansing Soap 120gm

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Sunshine Naturals Ultra Pure Vitamin E Deep Cleansing Soap 120gm

Sunshine Sabyn Soap enriched with Vitamin E is a luxurious soap designed for body and hair care. It contains 120 grams of soap enriched with Vitamin E, known for its antioxidant properties that fight free radicals and reduce the effects of aging. This soap moisturizes and nourishes the skin, leaving it soft and radiant.

Benefits and Features:

Promotes skin health Vitamin E moisturizes the skin and enhances its elasticity, reducing wrinkles and fine lines.
Anti-aging Contains antioxidant properties that fight free radicals, helping to reduce the signs of aging.
Gentle cleansing Gently cleanses the skin without drying it out, making it suitable for daily use.
Suitable for all skin types Its gentle formula makes it suitable for sensitive skin.
Refreshing scent Leaves a long-lasting fresh scent on the skin.
Multi-purpose Can be used as a body and hair soap, making it a practical travel option.
Free from harmful ingredients No harsh chemicals or artificial colors, making it safe to use.

15 AED