Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Scrubs, Skin Care

Reborn Papaya Scrub 500ml

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Reborn Papaya Scrub 500ml

Reborn Beauty Papaya Facial Scrub moderately exfoliates to reveal naturally beautiful skin. It removes dirt, oil and dull skin for a healthy look and feel. DIRECTIONS FOR USE: A small amount in the palm of your hand or directly on to fingertips and massage on the face with gentle, circular motions, using as much or as little pressure as you like. & the scrub rinses clean away with warm water.

40 AED

20% OffFeatured

Reborn Beauty Premium Scrub Mint 500ml

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Reborn Beauty Premium Scrub Mint 500ml

40 AED

33% OffFeatured

Personal Care, Shower Gel, Skin Care

Johnsons Extra Sensitive Baby Wipes 168 Wipes

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Johnsons Extra Sensitive Baby Wipes 168 Wipes

Johnson’s extra sensitive wipes help you to completely clean your baby from head to toe even your newborn baby.
Developed to gently cleanse your baby newborn skin to help prevent redness and irritation.
Perfect to use even on the face because it consists of 98% of pure water therefore it’s super gentle to the eyes with the No More Tears formula.
Perfect to use for cleaning the face because it consists of 98% of pure water therefore it’s super gentle to the eyes with the No More Tears formula.
Keep your baby clean and fresh all the time.

Product Information:

Alcohol-free.
Artificial color-free
Fragrance-free

The perfect wipes for your baby’s soft skin.

30 AED

50% OffFeatured

Animate 60Pcs Vitamin E Soft Gel Capsules Facial Oil Capsules Yellow

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Animate Skin Whitening Vitamin E Capsule is specially formulated to increase the natural glow of the skin and even out its tone. This product, which contains 60 capsules, helps you achieve a healthier and smoother appearance by maintaining the moisture balance of the skin. Thanks to the powerful antioxidant properties of Vitamin E, it reduces the appearance of spots on the skin and delays the signs of aging. With regular use, you can make your skin look brighter and more vibrant.

10 AED

14% OffFeatured

Moringa-O Malunggay Olive Oil Omega Herbal Facial Toner, 100ml

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Moringa-O2 Malunggay Olive Oil Omega Herbal Soap 135gm

A gentle and effective anti-bacterial soap enriched with herbal actives to cleanse, hydrate, and protect sensitive skin. It also helps prevent premature aging and irritation caused by dirt and pollution.

Natural ingredients cleanse and nourish akin in a gentle process without stripping your skin of its protective oils and work tone and protect skin from signs of aging.

If you’re looking for an antibacterial soap that also works as an anti-acne soap, this herbal blend is your go-to daily cleanser. Trusted by many in the Philippines, it’s safe and effective for all skin types.

ALL NATURALS

Vitamins A, C, E, Omega 6 & 9 (linoleic and oleic acids), calcium, potassium, Proteins, and Natural oils.

BENEFITS

– Helps slow down signs of aging

– Deeply nourishes and moisturizes dry skin

– Improves skin elasticity, suppleness

– Anti-bacterial and Anti-Acne

– May help relieve itch

– Skin lightening

– Deodorizing

Directions: Lather into wet skin and then rinse. For best results, use Hype Ardent Naturals Moringa-O2 Body Lotion and Moringa-O2 Facial Toner.

60 AED

17% OffFeatured

Oils & Moisturizer, Skin Care

Washami Carrot Super Whitening Oil Gel 200ml

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Washami Carrot Super Whitening Oil Gel 200ml

Nourishing Formula: Enriched with Carrot oil, this body repair oil deeply nourishes and moisturises the skin.
Whitening Benefits: The formula helps to gradually lighten and brighten skin tone for a more even complexion.
Versatile Application: This multi-purpose oil can be used on the face, body, and hands for overall skin rejuvenation.

25 AED

11% OffFeatured

Shower Gel, Skin Care

Fair & White So White Exfoliating Shower Gel 940ml

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Fair & White So White Exfoliating Shower Gel 940ml

Reawaken your senses and boost skin’s energy with So White Exfoliating Gel. Revitalizing shower gel eliminates dull skin and refines skin texture with gentle polishing microbeads of refreshing Apricot Seed Powder designed to reveal smooth, glowing skin. Cleanses and revitalizes, instantly promoting the appearance of brighter, softer youthful looking skin.

Directions: Use once a day to enhance skin’s radiance.

Main Ingredients: Apricot Seed powder, Glycerin

80 AED

8% OffFeatured

Oils & Moisturizer, Skin Care

Alattar 100% African Shebia Herbal Oil with KARKAR Pure Natural Oil for Hair and Skin 200ml

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Alattar 100% African Shebia Herbal Oil with KARKAR Pure Natural Oil for Hair and Skin 200ml

Highlights

100% Pure African Shebia: Features genuine, 100% natural African Shebia Oil, a premium botanical extract for beauty routines.
KARKAR Enhanced: Includes KARKAR extract, known for its application in deep conditioning and improving hair appearance.
Intensive Dual-Purpose Oil: Specifically formulated to deliver deep surface MOISTURE and NOURISHMENT for both HAIR and SKIN.
Quick Visible Results: Designed to show a noticeable improvement in the appearance of skin and hair within just 3 days of application.
Original Herbal Formula: A high-quality, ORIGINAL product from Ala tar, offering a pure natural composition for comprehensive cosmetic care.

60 AED

5% OffFeatured

Lotion, Skin Care, Sunscreen

CeraVe Moisturizing Lotion Sunscreen SPF 30 For Normal to Oily Skin 50ml

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CeraVe Moisturizing Lotion Sunscreen SPF 30 For Normal to Oily Skin 50ml

Moisturizer With Sunscreen A non-greasy sunscreen without white-cast and ultra-light moisturizer for face that hydrates and leaves the skin with a matte finish. SUNSCREEN LOTION Use this SPF 30 moisturizer as the last step in a morning skin care routine. If layering with an eye cream, moisturizer or facial serum, apply Cerave Ultra-Light Facial Moisturizing Lotion after other products have been fully absorbed. Daily Face Sunscreen Broad Spectrum SPF 30 helps protect skin from UVA/UVB rays. In addition to other sun protection measures, Dermatologists recommend using daily sunscreen with at least SPF 30 to help decrease risk of skin cancer caused by the sun

105 AED

8% OffFeatured

Shea Moisture 100% Virgin Coconut Oil Coconut Daily Hydration Creme Sugar Scrub 227gm

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Shea Moisture 100% Virgin Coconut Oil Coconut Daily Hydration Creme Sugar Scrub 227gm

This gentle, softening and exfoliating creme buffs away dead skin and dirt while it moisturizes. Its lavish, velvety texture infused with Virgin Coconut Oil, Coconut Milk and Raw Sugar creates a luscious blend that leaves skin feeling soft, smooth and hydrated.

60 AED

PRODUCTS ON SALES

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13% OffFeatured

Conditioner, Hair Care

Medimix Softening & Silkening Conditioner 400ml

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Medimix Colour Protection & Moisturising Shampoo 400ml

Keep your hair colour long-lasting and make them shine with Medimix Ayurvedic Colour Protection & Moisturising Shampoo. We use the power of Fast Acting Ayurveda to give your hair a lustrous shine in a 100% natural way. Enriched with avocado oil and green tea that prevent quick fading of hair colour while intensely nourishing your hair. Silicone-free, SLES-free, gluten-free, paraffin-free and paraben-free to be 100% natural and suitable for all hair types. It lathers richly for luxurious cleansing. Medimix’s new shampoo range is crafted to give your hair the natural care it deserves.

65 AED

17% OffFeatured

Face Cream, Skin Care, Spot Corrector

Shiza Fatima Collagen Booster Night Cream

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Highlights:

Shiza Fatima Collagen Booster Night Cream

Gentle Skincare-Moisturizing & hydrating formula. Natural & pure collagen works
without any irritation or redness. Suitable for sensitive skin.
Nourishment for the skin as it penetrates deep into skin cells for more youthful & bouncy skin. Provides extra hydration and locks moisturize.
Makes skin moisturizing & brightening & makes skin soft while reducing fine lines &
spots making skin luminous & radiant.
With regular use, it minimizes wrinkles, restores skin strength & glow.
Helps to retain moisture in the skin to make the skin even & brighter.

25 AED

10% OffFeatured

Shower Gel, Skin Care

Pretty Cowry Orange Face & Body Wash 300ml

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Highlights:

Pretty Cowry Orange Face & Body Wash 300ml

100% natural Orange extracts! The Orange face and body scrub keeps your face and body skin healthy by aiding in the production of the skin collagen. It also helps to deeply exfoliate the skin making it more tighter and firm. It is good for all skin types.

45 AED

13% OffFeatured

Skin Doctor Tea Tree Face Serum 30ml

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Skin Doctor Tea Tree Face Serum 30ml

Infuse your skin with Skin Doctor Face Serum, the newly developed formula that gives your skin long lasting hydration for a youthful appearance.

How to use:

Apply 2-4 drops over clean, dry skin on the face and neck every evening or as necessary, making sure to pat gently around the delicate eye area.

35 AED

23% OffFeatured

Conditioner, Hair Care

Difeel Castor Pro-Growth Conditioning Spray 177ml

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Difeel Castor Pro-Growth Conditioning Spray 177ml

155 AED

6% OffFeatured

Tree Hut Cotton Candy Shea Sugar Scrub 510gm

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Tree Hut Cotton Candy Shea Sugar Scrub 510gm

Tree Hut Cotton Candy Shea Sugar Scrub is a fun, indulgent exfoliating scrub that polishes away dead skin to reveal smooth, glowing softness. Made with sugar, shea butter, strawberry extract, and a blend of nourishing oils including avocado, macadamia, sweet almond, and evening primrose it hydrates while it exfoliates, leaving skin silky and sweetly scented like cotton candy. Perfect for boosting your shower routine with a playful, skin-loving treat.

Highlights

Effective Exfoliation: Sugar crystals gently buff away dead skin for a smooth, glowing finish.
Deeply Nourishing: Enriched with shea butter, strawberry extract, and multiple natural oils for hydration and softness.
Playful Cotton Candy Scent: Sweet, fun fragrance enhances your shower routine.
Skin-Loving Oil Blend: Includes avocado, macadamia, sweet almond, safflower, and evening primrose oils for added nourishment.
Easy to Use: Apply to damp or dry skin, massage in circular motions, and rinse for instant radianc

75 AED

33% OffFeatured

Dabur Herbolene Aloe Petroleum Jelly Green 225ml

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Dabur Herbolene Aloe Petroleum Jelly Green 225ml

Dabur Herbolene Aloe Petroleum Jelly Green 225ml is a multi-purpose skincare product that is enriched with the goodness of aloe vera. It provides deep Moisturization and nourishment to the skin making it soft and supple. This petroleum jelly is perfect for dry and rough skin as it helps to lock in moisture and protect the skin from external factors. It can be used on lips elbows knees and other areas that need extra care and hydration. The white colour of the jelly gives a clean and fresh look to the skin.

Safety Warning

Do not use it when seal is broken and stop using it if any allergic reactions

20 AED

33% OffFeatured

Face Cream, Skin Care, Spot Corrector

Nisa Extra Glowing Whitening And Brightning Cream 30gm

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Highlights:

Nisa Extra Glowing Whitening And Brightning Cream 30gm

Introducing our Extra Glowing Beauty Cream—an advanced skincare solution that goes beyond the ordinary, meticulously crafted to illuminate your skin with a radiant glow. Immerse yourself in the transformative properties of this cream, designed to remove dead skin, lighten dark spots, and unclog pores, unveiling a complexion that radiates beauty and vitality.

Key Features:

**Radiant Glow Enhancement:** Experience an extraordinary radiance with our Extra Glowing Beauty Cream. Formulated to enhance your natural beauty, it works harmoniously to illuminate your complexion, leaving your skin with a luminous and healthy glow.

**Dead Skin Removal:** Bid farewell to dullness. Our beauty cream is enriched with dead skin removal properties, gently exfoliating and renewing the skin’s surface. Unveil a fresher, smoother complexion as dead skin cells are sloughed away, promoting a more vibrant appearance.

**Dark Spot Lightening:** Illuminate your skin by addressing dark spots. Our cream targets and lightens dark spots, helping to even out your skin tone and reduce the appearance of hyperpigmentation. Rediscover a more uniform and radiant complexion.

**Pore Unclogging Brilliance:** Say goodbye to congested pores. The beauty cream is designed to unclog pores, allowing your skin to breathe freely.

20 AED

7% OffFeatured

Silky Cool Professional Hair Shampoo Nourishing Bulk Shampoo with Milk 5 Liter

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Silky Cool Professional Hair Shampoo Nourishing Bulk Shampoo with Milk 5 Liter

Silky Cool’s professional 5L shampoos are specially formulated to gently cleanse the hair and scalp while nourishing strands with enriching natural extracts. Ideal for salon use or everyday family care, each variant is infused with a targeted ingredient to support healthy, beautiful hair.

Key Benefits:

Cleanses without stripping natural moisture
Promotes smooth, shiny, easy-to-manage hair
Helps reduce hair breakage.
Safe for daily use and suitable for all hair types
Available in a range of variants tailored to different hair needs
Convenient 5L pump packaging for professional or bulk us

65 AED

13% OffFeatured

Hair Colour, Hair Care

ActiveX Colour Removal Wipes 50pcs Convenient and Effective Solution

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ActiveX Colour Removal Wipes 50pcs Convenient and Effective Solution

Easily correct hair color mishaps with ActiveX Colour Removal Wipes. This pack contains 50pcs of convenient wipes that effectively remove unwanted hair dye and help restore your natural hair color. Say goodbye to color mistakes with these handy and effective colour removal wipes.

35 AED

GIFT SET

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20% OffFeatured

Scrubs, Skin Care

Yoko Tamarind Gluta Glow Salt Scrub 300g

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Yoko Tamarind Gluta Glow Salt Scrub 300g

Yoko Tamarind Gluta Glow Salt Scrub 300g. Spa salt scrub. Tamarind Gluta Scrub Recipe Combined with the power of 2X concentrated tamarind powder, gluta, collagen, aloe vera and honey, it gently exfoliates the skin. Reveal new, soft, smooth skin that looks healthy and radiant than ever before.

2X concentrated real tamarind powder gently exfoliates the skin
Glutathione makes the skin look naturally radiant
Aloe Vera Soothe dry skin Moisturizes the skin
Honey Moisturizes the skin, radiant, and looks healthy.

How to use: Pour some salt on wet skin and gently scrub the skin. Leave it for 3 minutes, then rinse with clean water. Should be used 1-2 times a week to keep skin clean and bright.

20 AED

5% OffFeatured

Bar Soap, Gift Sets, Lotion, Serums, Skin Care

Makari Blue Crystal ( Body Lotion, Serum and Soap ) 3-pc Set

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Highlights:

Makari Blue Crystal ( Body Lotion, Serum And Soap ) 3-pc Set

Makari Blue Crystal collection heals and revitalizes skin with vitamins, antioxidants and natural botanicals restoring its radiant glow. Makari Blue Crystal stimulates cell renewal, tightens the appearance of skin, clarifies skin tone and boosts vibrancy leaving your skin softer, silkier and younger-looking.

Obstructs the production of melanin
Moisturizes and slows the photo-aging process
Erases fine lines and wrinkles
Smooths texture, brighten tone and renew skin’s luster.

Set Includes:

Blue Crystal Skin Reviving Body Lotion –USE ON BODY ONLY.
Blue Crystal Revivify Beauty Bar Soap
Blue Crystal Regenerating Serum

950 AED

20% OffFeatured

Face Cream, Skin Care, Spot Corrector

Easy Fresh Beauty Cream 20gm

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Highlights:

Easy Fresh Beauty Cream 20gm

Easy Fresh Beauty Cream is the perfect solution for those looking to simplify their skincare routine. Our formula is easy to apply and quickly absorbed, leaving your skin feeling soft, hydrated, and refreshed. Get ready to reveal your best skin yet with Easy Fresh Beauty Cream.

20 AED

8% OffFeatured

QV Skin Lotion 250ml

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Highlights:

QV Skin Lotion 250ml

Sulfate-, silicone- and paraben-free baby lotion, specially formulated to moisturize dry and sensitive skin.

Benefits Features:

It moisturizes and nourishes the skin.

Moisturizes dry and sensitive skin.

Nourishes the skin and gives it a healthy appearance.

Leaves skin soft and smooth.

Free of sulfates, silicones, and parabens.

Free of artificial fragrances and colors.

How to use:

Put a small amount of lotion on your hand.

Gently massage the lotion onto the skin.

120 AED

22% OffFeatured

African Pride Olive Miracle Deep Conditioning No Lye Relaxer 8 Touch-Up Super

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Highlights:

African Pride Olive Miracle Deep Conditioning No Lye Relaxer 8 Touch-Up Super

African Pride Olive Miracle Creme on Creme No Lye Relaxer Touch Up Kit is one complete touch up kit. All new African Pride Olive Miracle Creme on Creme No Lye Relaxer Touch Up Kit formula is enriched with Extra Virgin Olive Oil and Shea Butter for the ultimate in silky smooth straight hair from edges to ends. our unique StayFresh Creme-on-Creme formula makes touch ups quick, easy and mistake free

35 AED

2% OffFeatured

Gift Sets, Lotion, Shower Gel, Skin Care

Clinitone Body Butter Vitamin C Kojic All-Over Glow Body Wash + Body Lotion Set

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Highlights:

Clinitone Body Butter Vitamin C Kojic All-Over Glow Body Wash + Body Lotion Set

Clini-tone Body Butter Radiant Vitamin C Kojic Acid All-Over Glow Body Wash 1000ml

Clini-tone Body Butter Radiant Vitamin C Kojic Acid All-Over Glow Body Lotion 400ml

Aims to reveal a brighter, more even-toned complexion with a radiant glow.

It leaves skin feeling soft, smooth, and refreshed without over-drying.

Brightening & Evening Tone: Uses potent antioxidants to reduce the appearance of dark spots, dullness, and discoloration.
Deep Cleansing: Gently lifts impurities from the skin without over-stripping natural moisture.
Radiance Boost: Aims to provide a “lit-from-within” glow and promotes a more youthful appearance with consistent use.
Skin Compatibility: Formulated for all skin types.

305 AED

11% OffFeatured

Papaya Clear Clarifying Lightening Lotion 300ml

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Highlights:

Papaya Clear Clarifying Lightening Lotion 300ml

Papaya Clear illuminating clarifying milk is the ultimate treatment designed to safely maintain and unify your complexion. It will help you to effectively clarify pigmentation spots, and most of the time to eliminate them, while harmoniously regulating the skin tone. With each application, your skin is softer, more even and your complexion brighter.

40 AED

7% OffFeatured

Sunny Isle Jamaican Black Castor Oil With Peppermint 118ml

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Highlights:

Sunny Isle Jamaican Black Castor Oil With Peppermint 118ml

Authentic sunny isle Jamaican black castor oil
Formulated to promote healthy hair
Soothing & conditioning to itchy dry scalp.
Helps to naturally address skin issues such as eczema and psoriasis
Infused with natural peppermint essential oil

65 AED

10% OffFeatured

Silky Cool Apricot Face Scrub 140ml

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Highlights:

Silky Cool Apricot Face Scrub 140ml

Removes black dead cells & impurities leaves your skin fresh and younger

45 AED

18% OffFeatured

Cocoa Expert Cocoa Butter Body Lotion 500ml

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Cocoa Expert Cocoa Butter Body Lotion 500ml

Cocoa Expert Cocoa Butter Body Lotion is a luxurious, nourishing that deeply hydrates and protects the skin. Our unique formula combines the ultra-hydrating properties of cocoa butter with vitamin E and SPF 20 UVA/UVB sun protection to help prevent the signs of aging. This body lotion will leave your skin feeling smooth, soft, and deeply moisturized for all-day hydration. With regular use, you can enjoy visibly softer, younger-looking skin.

45 AED