Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Creams, Skin Care

Valera Foot Cream Licorice

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Valera Foot Cream Licorice

35 AED

American Dream Cocoa Butter Lemon Lotion With Kojic 473ml

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American Dream Cocoa Butter Lemon Lotion With Kojic 473ml

An all over body lotion to massage in to dry to extra dry skin.

Restores balance to the skins barrier to lock in moisture

For best results apply just after bathing

45 AED

11% OffFeatured

Scrubs, Shower Gel, Skin Care

Cocoderma Exfoliating And Clarifying Shower Gel 500ml

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Cocoderma Exfoliating And Clarifying Shower Gel 500ml

COCODERMA exfoliating and unifying shower gel contains ingredients that help clarify the complexion softly. It deeply cleans skin and harmonizes the complexion while subtly perfuming it.

Product benefits

Cleans skin thoroughly

Exfoliates and clarifies the complexion

Refine the skin’s texture

Softens and gives radiance to the skin.

How to use

Apply to damp skin with light circular massages. Rinse well after application.

In case of contact with eyes, rinse them immediately. If irritation occurs, discontinue use. Prohibited use on children under 12 years old. Keep out of reach of children

40 AED

17% OffFeatured

Ever Sheen Cocoa Butter lotion + Shower Gel + Cocoa Butter Jar Cream 250ml

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Ever Sheen Cocoa Butter lotion + Shower Gel + Cocoa Butter Jar Cream 250ml

Ever Sheen Cocoa Butter Set.This set is for a softer younger feelings skin. Lotion helps relieve stretched skin during and after pregnancy. Helps prevent stretch marks. Soothes and softens dry irritated chapped or sunburned skin.

100 AED

20% OffFeatured

Yoko Milk Gluta Spa Salt + Arbutin 300gm

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Yoko Milk Gluta Spa Salt + Arbutin 300gm

Milk protein – helps retain and maintain skin moisture.

Glutathione – helps make the skin naturally radiant.

Arbutin – helps make the skin look radiant. Skin color looks even.

Goji Berry Extract – restores radiance and radiance to the skin.

How to use : Pour a small amount of salt onto wet skin and gently scrub all over. Leave on for 3 minutes and rinse with clean water. Should be used once a week to keep skin clean and bright.

Storage : Should be stored in a cool, dry place. Far from heat and sunlight.

Warning : For external use only. Do not eat If used, any abnormalities occur. You should stop using it and consult a doctor or pharmacist

20 AED

8% OffFeatured

Shower Gel, Skin Care

COCO Clear Lightening Shower Gel 1000ml

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COCO Clear Lightening Shower Gel 1000ml

COCO Clear Lightening Shower Gel 1000ml made with natural organic plants and coconut oil. It works with the skin harmoniously resulting in progressive clearness and intense hydration. Coco clear protects, rejuvenates, and purifies your skin. Results occur after first usage giving a soft luminous satin form of clearness.

Apply twice a day, morning and evening. After the first use the effect will become visible, your skin will be more luminous, skin tone will be more unified

55 AED

29% OffFeatured

Ever Sheen Cocoa Butter Lotion 250ml

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Ever Sheen Cocoa Butter Lotion 250ml

Ever Sheen Cocoa Butter Hand and Body Lotion 250ml For a softer, younger skin feeling. Lotion helps relieve stretched skin during and after pregnancy. Helps prevent stretch marks. Soothes and softens dry, irritated, cracked or sunburned skin.

25 AED

10% OffFeatured

Topicrem CICA Soothing Repair Cream 40ml

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Topicrem CICA Soothing Repair Cream 40ml

Discover the exceptional care of Topicrem CICA Soothing Repair Cream, a 40ml formula designed to nurture and restore your skin’s natural barrier. Ideal for sensitive and irritated skin, this cream offers a velvety texture that melts effortlessly into the skin, leaving no greasy residue. Free from any overwhelming fragrance, it envelops your senses with a subtle, calming touch.

Thanks to its unique formulation, this cream provides immediate relief from discomfort while promoting long-term skin resilience. Enriched with the soothing power of panthenol, it actively helps to calm the skin, reducing redness and irritation. Additionally, the inclusion of copper and zinc further supports skin repair by reinforcing its natural defenses. With each application, your skin feels comforted, hydrated, and visibly healthier. Allow yourself the pleasure of a skincare routine that not only pampers but also protects, ensuring your skin remains soft, smooth, and beautifully balanced.

How to use

Apply Topicrem CICA Soothing Repair Cream morning and evening on the face and neck, or any area of the body needing soothing car

45 AED

25% OffFeatured

Snow White Tawas Powder with Perfume Yellow 50gm

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Snow White Tawas Powder Red 50g

Snow White Tawas Whitening Powder Treats Acne Dark Underarms Freckles Age Spots Skin Pigmentation Prevents Body Odor Safe and Natural

Snowhite Tawas Powder is your all-natural solution for addressing a range of skincare concerns. This versatile powder is a trusted remedy for skin pigmentation, acne, and freckles, working to promote a more even and radiant complexion. Its antimicrobial properties help control acne and reduce blemishes while gently addressing body odor, leaving you feeling fresh all day.

15 AED

14% OffFeatured

Valera Peel Off Mask Rosemary

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Valera Shampoo Rosemary

30 AED

PRODUCTS ON SALES

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10% OffFeatured

Hair Oil, Hair Care

Skinamm Cyperus Oil Getting Rid Of Excess Hair In The Body 100ml

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Skinamm Cyperus Oil Getting Rid Of Excess Hair In The Body 100ml

Cyperus oil is a natural and effective solution for reducing unwanted hair growth on the body and face. With regular use after hair removal, it gradually weakens hair follicles. It also moisturizes and soothes the skin, lightens dark spots, treats acne, and minimizes enlarged pores.

Highlights

Reduces and delays hair growth: Weakens hair follicles, reducing hair density and delaying regrowth. It is considered a natural and safe alternative to laser hair removal.
Comprehensive skin care: Moisturizes and softens the skin.
Suitable for sensitive areas: Safe for use on the face, body, and sensitive areas.
Brightens and evens skin tone: Helps reduce pigmentation and dark spots.

45 AED

14% OffFeatured

Face Cream, Skin Care, Spot Corrector

Malika Pro Collagen 3-in-1 Moisturizer Skin Care Whitening Brightening Glow Dark Spot Set 3Pcs

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Malika Pro Collagen 3-in-1 Moisturizer Skin Care Whitening Brightening Glow Dark Spot Set 3Pcs

The Malika 3-in-1 Pro Collagen Serum, Cream & Capsule is the ultimate brightening skin care kit for women battling dark spots, dull skin, pigmentation, and uneven skin tone. This powerful combo collection pairs a Collagen Rejuvenating Cream, Vitamin E Capsule, and Glutathione Whitening Serum — your complete skin care essentials kit for glass skin glow and clear skin with consistent use.

Retinol minimizes fine lines, boosts collagen, and drives deep skin renewal and skin repair — ideal for dry skin and dehydrated skin. Glutathione in the serum fades pigment, targets dark spot care, and reduces acne marks for visible whitening and radiance. Hyaluronic Acid, Glycerin, and Shea Butter provide intense moisturizing hydrating nourishment while supporting acne control, blemish care, and long-term even tone.

All three women skin care formulas are lightweight and fast-absorbing — perfect for daily use on all skin types including sensitive skin. The Collagen Cream works as a rich overnight moisturizer for face care and smooth skin, while the Vitamin E Capsule acts as a concentrated glow booster for skin repair. This skin essentials bundle is perfect for anyone building a korean skin care routine for true korean glass skin and korean glass skin set results.

AM: Apply Glutathione Serum as your brightening glow booster step, mix Vitamin E Capsule into Collagen Cream as your moisturizer for even tone and smooth skin, then finish with sunscreen for sun protection against tanning and sun tan. PM: Apply the full trio for overnight skin repair, skin renewal, and whitening recovery targeting dark spots. This 3-step skin care routine is your complete korean skin care set — delivering glass skin glow and korean skin radiance every day.

30 AED

33% OffFeatured

Creams, Skin Care, Tubes

Melano Civic Strawberry Gel 40gm

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Melano Civic Strawberry Gel 40gm

Skin lightening and even tone

-Soothing and calming the skin from itching and inflammation

-Ideal for all skin types.

Civic Lightening Cream with sunscreen helps clear skin from all these imperfections, such as

skin discoloration. age spots.

20 AED

18% OffFeatured

Silka Skin Energizer Citrus Skin Whitening Lotion SPF23, 200ml

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Silka Skin Energizer Citrus Skin Whitening Lotion SPF23, 200ml

Get visibly fairer skin with Silka Skin Whitening Lotion in Citrus with Orange and Grapefruit extracts. The combined extracts of citrus fruits and minerals help revive tired skin by stimulating our skin cells’ metabolism. It also helps enhance and brighten skin, making the skin restore its vitality and regain a healthy fresh tone.

Its non-greasy formulation with SPF 23 protects your skin from the harmful effects of UV rays. With continued use, you’ll notice a smoother, fairer and a more youthful glow on your skin.

*Works on all skin types

How to use: Smooth all over the body after bath. For best result, use regularly.

45 AED

8% OffFeatured

Cococare Shea Butter Cream 425gm

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Cococare Shea Butter Cream 425gm

Shea Butter Cream gives your skin complete nourishment and superior protection.

This cream is delicately formulated with natural shea butter to help treat dryness.

Evens skin tone and maintains its natural color Organic Suitable for dry and sensitive skin.

Give your skin the hydration, vitality, and freshness it deserves.

120 AED

7% OffFeatured

Aichun Beauty Face Serum Eye Essence Anti-Wrinkles Anti-Acne Oil-Control 30ml

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Aichun Beauty Face Serum Eye Essence Anti-Wrinkles Anti-Acne Oil-Control 30ml

The new high concentration active formula effectively promotes the skin’s collagen generation , moisturizes , removes acnes , minimizes pores , smoothes out fine lines , enhances cuticles , repairs damaged skin and restores its hydration.
This product gently removes cuticles, unclogs pores, inhibits sebum, diminishes Inflammation and gets rid of acnes, leaving the skin uniform. Applicable to all types of skin. Alcohol-free, Dermatologist Tested.
Accelerates skin metabolism, promotes collagen synthesis, controls oil secretion, minimizes pores , leaving It hydrated.
This product is a highly purified formula and has a lightweight & absorbable texture to cause no burden on skin, effectively help remove eye circles, edema & fine lines, reduce fat deposits, resist oxidation and eye contours, making eyes radiant.

65 AED

10% OffFeatured

Shower Gel, Skin Care

Pretty Cowry Lemon Face & Body Wash 300ml

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Pretty Cowry Raspberry Face & Body Wash 300ml

Made with raspberry fruit extracts, the face and body scrub hydrates your skin. It helps to cleanse the pores and smoothen the skin. It is good for all skin types.

45 AED

6% OffFeatured

Hair Care, Hair Gel & Spray

The Doux Big Poppa Defining Gel 453gm

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The Doux Big Poppa Defining Gel 453gm

WHAT IT DOUX?
BIG POPPA is all you need for notorious definition and poppin? curls that don?t stop. Humidity-resistant and frizz-fighting formula shines & defines all curl types with a flexible hold. Perfect for touchable, soft wash & go?s, higher density coils, sticky buns, and laying down edges. 
WHAT?S GOOD?
Babassu Oil: To fight that frizz
Keratin: Giving soft, touchable curls
Oleifera Seed Oil: For a flexible hold
DOUX YOU:
Apply to freshly washed, clean, wet, product-free hair in small sections from roots to ends.
Use alone or top it off with a small amount of MOUSSE DEF Texture Foam for added humidity resistance.
Air dry or diffuse; avoid touching it until 100% dry. We mean it. Don?t touch.
Once dry, fluff & style away.
Mean it. Don?t touch. Once dry, fluff & style away.

75 AED

31% OffFeatured

Conditioner, Hair Care

Palmer’s, Olive Oil Formula with Vitamin E, Shine Therapy Leave-In Conditioner 250ml

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Palmer’s, Olive Oil Formula with Vitamin E, Shine Therapy Leave-In Conditioner 250ml

Palmer’s® Olive Oil Formula® Shine Therapy effectively nourishes extremely dry hair and scalp experiencing dullness and frizz, while maximizing fullness and improving manageability, leaving hair irresistibly soft and shiny.

Why your hair will love olive oil and Jamaican black castor oil

Cold Pressed Extra Virgin Olive Oil: This shine enhancing emollient packed with antioxidants soaks into the hair preserving hydration while smoothing strands and minimizing frizz creating softer, shinier, more manageable hair. Olive Oil also invigorates the skin and soothes tightness to support a healthy scalp foundation.

Jamaican Black Castor Oil: Helps rid the scalp of environmental stressors creating an optimal foundation for growing hair. It also locks in moisture and promotes fuller strands.

Instantly eliminates knots and tangles

Improves comb-through and manageability

Provides long lasting nourishment to hair & scalp

Leaves hair soft, smooth and ready for styling

Suggested use

After shampooing and conditioning with Palmer’s® Olive Oil Formula® Shine Therapy, spray directly onto damp hair in even sections. Comb through from root to tip. Can also be applied on dry hair for additional moisture.

45 AED

10% OffFeatured

Noor Gold Aloe Vera Lightening & Moisturizing Lotion 400ml

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Noor Gold Aloe Vera Lightening & Moisturizing Lotion 400ml

Lotion is formulated with Aloe Vera to help soothe, hydrate, and restore the skin’s natural healthy glow. It supports skin softening and helps improve overall skin texture. Suitable for daily use, it is designed to keep skin moisturized and refreshed.

Benefits

Helps soothe and hydrate the skin
Supports soft, smooth skin texture
Helps restore a healthy-looking glow
Keeps skin moisturized and refreshed

How to Use?

After bathing or shower or at any time of the day, apply Noor Gold Lemon Lightening & Moisturizing Lotion all over the body.
Massage in with a light hand.
Leaves a light fragrance on your body all day long.

45 AED

GIFT SET

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3% OffFeatured

Conditioner, Hair Care

Maxiline Pkc Ultimate Protein Kit 140ml

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Maxiline Pkc Ultimate Protein Kit 140ml

Achieve smooth, manageable hair with the Maxiline PKC Ultimate Protein Kit. This advanced formula combines Protein, Keratin, and Collagen to deeply nourish and transform hair. It helps reduce volume, control frizz, and align hair fibers, leaving your hair smoother, shinier, and easier to style.

Key Benefits:

Reduces hair volume
Smooths and aligns hair fibers
Helps control frizz
Enriched with Protein, Keratin, and Collagen
Suitable for professional or at-home use

195 AED

11% OffFeatured

Hair Colour, Hair Cream, Hair Care

Bolony Hair Color Cream 7.001 Intense Ash Blond 100ml

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Bolony Hair Color Cream 7.001 Intense Ash Blond 100ml

Hair Color Cream With Keratin, Macadamia Oil & Gold Extract

It Enhances your hair with vibrant, long-lasting color while nourishing it deeply. Infused with Keratin for strength, Macadamia Oil for hydration, and Gold Extract for shine, this formula ensures even coverage and a silky-smooth finish. Achieve high-quality results with rich color and healthy, radiant hair.

How to use:

Wear gloves and mix the hair color cream with the developer as instructed. Apply evenly to dry hair, starting from the roots. Leave it on for the recommended time, then rinse thoroughly with water. Use a conditioner for a smooth, nourished finish.

40 AED

22% OffFeatured

Sunshine Naturals Sunshine Kojic Acid Whitening Body Lotion 480gm

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Sunshine Naturals Sunshine Kojic acid whitening body lotion 480gm

This product is fortified with moisturizing and whitening ingredients, which quickly penetrate the skin, remove melanin, beautify the dull, sallow, and wrinkled skin, enhance its whitening ability, and keep the skin soft, moist, and elastic.

Benefits and features:

Helps re-moisturize the skin and increase its glow.
Body lotion maintains skin elasticity and supports its texture.
It helps remove dead skin and thus replace it with new cells.
It helps the body to relax because it contains a fragrant and refreshing scent.
Reduces dead skin cells and cracks.
It increases the glow of the skin maintains its natural color and increases its luminosity.

How to use:

It is placed twice a day on the whole body after taking a shower.

35 AED

14% OffFeatured

Face Cream, Skin Care, Spot Corrector

Radiance7 Lightening Face Cream 15gm

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Radiance7 Lightening Face Cream 15gm

Radiance 7 Whitening: effectively corrects superficial imperfections, it will help you to remove hyperpigmentation spots, black spots of phalanges, brown spots, scars, stretch marks and other skin flaws and stains.

Thanks to Radiance 7 Whiteness you will find a luminous skin unified, healthy and satin

30 AED

22% OffFeatured

Gluta-C Kojic Plus+ Powder 40g

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Gluta-C Kojic Plus+ Powder 40g

Reveal your skin’s radiant glow with Gluta-C Kojic Plus+ Whitening Powder.

This superior blend of Glutathione and Kojic Acid guarantees visibly lighter and smoother skin in no time. Enhanced with Vitamin C, our powder helps protect against skin damage while it also helps enhance skin’s smoothness and elasticity. It’s gentle on the skin, yet powerful against dark spots and uneven tones. Indulge in a natural glow with this dermatologically-approved whitening powder. Boost your skin’s luminosity today!

Anti-Acne & Oil Control

Velvety-Matte finish

Lighweight Powder Feel

35 AED

17% OffFeatured

Kamill Soft & Dry Cream for Hands and Nails 75ml

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Highlights:

Kamill Soft & Dry Cream for Hands and Nails 75ml

A skin cream with chamomile extract that moisturizes and cares for the hands for up to 24 hours and restores softness and suppleness.
A special cream for hands and nails.

Features:

Fast-absorbing cream with a non-greasy texture.
Contains apricot extract and proteins that give your hands a silky feel.
Contains chamomile and bisabolol extracts that provide long-lasting moisture.
Reduces flakiness and softens the skin.
Reduces skin irritation and promotes natural skin renewal.
The perfect moisturizing cream for normal skin.
Prevents dullness and evens out skin tone.
Tested and approved by dermatologists.

How to use:

Apply a small amount of cream to hands and nails
Massage gently until fully absorbed
Use several times daily as needed

Warnings:

For external use only
Avoid contact with eyes, and if so, rinse thoroughly with water
Store in a cool, dry place away from direct sunlight

25 AED

2% OffFeatured

AmLactin Daily Nourish Lotion Normal to Dry Skin 400ml

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AmLactin Daily Nourish Lotion Normal to Dry Skin 400ml

A daily exfoliating moisturizer for normal to dry skin that smooths texture, deeply hydrates, and visibly improves skin over time.

Powered by 12% lactic acid, Amlactin’s Daily Nourish Lotion gently exfoliates while delivering lasting hydration to help reveal softer, smoother, healthier-looking skin. Amlactin is the #1 dermatologist-recommended moisturizer brand with lactic acid.

Key Benefits

Gently exfoliates to smooth dry, rough, or uneven skin
Deeply hydrates for softer, healthier-looking skin
Helps visibly improve skin texture and radiance over time
Lightweight, fast-absorbing, and non-greasy
Suitable for normal to dry skin

Formula Highlights

Clinically proven 12% lactic acid (AHA)
pH-balanced for effective, gentle exfoliation
Fragrance-free, dye-free, paraben-free, and phthalate-free
Cruelty-free

245 AED

3% OffFeatured

Fair & White Original Glutathione Extra Brightening Lotion for A Radiant Skin 500ml

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Fair & White Original Glutathione Extra Brightening Lotion for A Radiant Skin 500ml

Glowing skin! This unique body lotion contains Glutathione, a detoxifying agent, combined with the stimulating benefits of Vitamin C. Discover a product with the perfect texture, designed to brighten the complexion and tone down pigmentation spots. For radiant, even-looking, moisturized skin with a revitalized look.

145 AED

14% OffFeatured

R&D Care Licorice Root Whitening Shower Cream, 250ml

Shower Gel, Skin Care

R&D Care Licorice Root Whitening Shower Cream, 250ml

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R&D Care Licorice Root Whitening Shower Cream, 250ml

30 AED

25% OffFeatured

Insta White Egg Yolk & Vitamin C Clarifying Bar Soap 190gm

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Insta White Egg Yolk & Vitamin C Clarifying Bar Soap 190gm

INSTAWHITE soap, with egg yolk, an excellent active ingredient rich in essential nutrients, is a clarifying treatment that effectively combats dark spots, blackheads, and blemishes. This soap is extremely beneficial for the skin, deeply nourishing it and leaving the complexion visibly brighter.

15 AED