Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Bar Soap, Feminine Care, Personal Care, Skin Care

Dr. Rashel Antiseptic Soap Lady for Sensitive Areas 100gm

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Dr. Rashel Antiseptic Soap Lady for Sensitive Areas 100gm

Dr. Rashel’s soap works to remove odors resulting from sweating and bacteria that cause unwanted odors in the vaginal area. Dr. Rashel’s soap cleans women’s intimate areas without any irritation to the skin. It is formulated to gently cleanse the most sensitive areas.

Benefits and features:

Clinically tested, gentle, soap-free formula.

It helps clean and disinfect the sensitive area without irritation.

Rich in lactic acid which helps maintain the natural balance of the vaginal environment.

Contains tea tree oil and aloe vera to soothe and moisturize the skin.

Suitable for daily use.

How to use:

Wash the external area around the vagina while showering for 1-2 minutes, then rinse the area with water. Use daily and periodically.

18 AED

22% OffFeatured

Pastil Hand Cream Rose

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Pastil Hand Cream Strawberry

35 AED

COCO Clear Clarifying Body Lotion 200ml

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COCO Clear Clarifying Body Lotion 200ml COCO Clear Body Lotion 200ml is a clarifying beauty lotion with natural, organic plant and coconut oils that nourishes your skin and gives it a beautiful, luminous glow. Its unique formulation works in harmony with your skin, delivering progressive clarity and protection. Its fast-acting formula ensures results after the first use, leaving your skin feeling soft and smooth with a satin-like finish. With COCO Clear, you can trust that your skin will be naturally cleansed, rejuvenated, and purified.

40 AED

15% OffFeatured

Mitchell Organics Extract Turmeric Facial Cleanser With Niacinamide 118ml

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Highlights:

Mitchell Organics Organic Extract Batana Oil Scalp Oil 118ml

Revive your scalp and energize your strands with the power of Honduras’ miracle oil. This lightweight yet potent scalp oil blends 100% pure Batana Oil with nourishing botanicals like Jamaican Black Castor Oil, Black Cumin Seed Oil, Sunflower Oil, and Rosemary Essential Oil. Formulated to stimulate hair growth, reduce breakage, and restore scalp health, it promotes visibly thicker, shinier, and stronger hair over time. Ideal for daily hydration and long-term repair.

Hair Concern

• Hair thinning or shedding

• Dry, flaky, or irritated scalp

• Weak or brittle strands

• Lack of shine and moisture retention

• Slow hair growth

Used on Hair Types

• Suitable for all hair types and textures

• Especially effective on curly, coily, dry, or transitioning hair

• Safe for chemically treated and color-treated hair

How it Works

• Stimulates Growth: Batana and rosemary oils work together to invigorate hair follicles and improve circulation in the scalp.

• Nourishes & Hydrates: Sunflower and black cumin seed oils soothe the scalp and deliver essential nutrients to the root.

• Reduces Breakage: Strengthens hair fibers from the base, reducing breakage and improving strand integrity.

• Restores Shine: Seals in moisture and smooths the cuticle for soft, glossy hair.

Key Highlights

• 100% natural and plant-based ingredients
• Lightweight formula ideal for daily scalp care
• Promotes thicker, stronger hair growth
• Deeply hydrating and soothing
• Free from parabens, silicones, and synthetic fragrances

Key Ingredients

Sunflower Oil, Batana Oil, Black Cumin Seed Oil, Jamaican Black Castor Oil, Rosemary Essential Oil

Directions

Apply a small amount directly to a clean scalp. Massage gently using fingertips to evenly distribute and stimulate circulation. Use as needed, 2–3 times per week, or as part of your daily scalp care routine. Do not rinse.

85 AED

22% OffFeatured

Valera Rose Flower Body Lotion

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Valera Rose Flower Body Lotion

35 AED

Featured

White Secret Lightening Body Lotion 300ml

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Highlights:

White Secret Lightening Body Lotion 300ml

White Secret contain ingredients proven to enlighter your skin and remove black blackheads and spot.

White secret contains ingredients proven to enlighten your skin and remove blackheads and spots. Also contains vitamin E that treats pigmented skin and rashes. Prevents reappearance of dark rashes.

Rich formula is thick enough to be a body moisturizer but gentle enough to be used as daily facial moisturizer.

30 AED

20% OffFeatured

Jergens Ultra Healing Extra Dry Skin Moisturizer 200ml

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Highlights:

Jergens Ultra Healing Extra Dry Skin Moisturizer 200ml

Formulated with quality ingredients: A unique formulation, with Hydralucence blend of ingredients combined with Vitamins C, E, and B, to leave skin luminous
Helps relieve dry skin: Jergens Ultra Healing Moisturizer helps to improve skin’s appearance and texture
Extra dry skin lotion: Absorbs into extra dry skin, including typically rough spots like heels, elbows, and knees
Helps to repair dry skin: Penetrates five layers of skin and reduce dryness at the source
Visibly healthier skin: With continual use of Jergens Ultra Healing Dry Skin Moisturizer, skin is nourished and looks visibly healthier over time

20 AED

14% OffFeatured

Skin Care, Personal Care

Sebamed Baby Oil Wipes 70gm

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Sebamed Baby Powder 100g

The absorbent property of the formula with rice starch refreshes and protects baby’s skin, making it dry and velvety soft It allows the skin to breathe naturally, without clogging skin pores. Helps to prevent friction. Reduce the effects of rubbing and chafing. Prevents nappy rash. Allantoin reduce irritation. Clinically and dermatologically proven.

30 AED

13% OffFeatured

Aichun Beauty Aloe Vera Whitening Face Serum 30ml

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Aichun Beauty Aloe Vera Whitening Face Serum 30ml

Aichun Beauty 99% Aloe Vera Serum is a soothing and multi-functional skincare solution formulated to hydrate, lift, control oil, and treat acne-prone skin.

Infused with 99% pure aloe vera, Vitamin E, and collagen, this lightweight serum penetrates deeply into the skin to calm irritation, reduce breakouts, and restore elasticity.

Perfect for daily use on all skin types, especially oily and combination skin, this serum also promotes skin tightening, minimizes pores, and improves overall skin clarity.

It absorbs quickly without clogging pores or leaving a greasy residue—making it ideal for use under makeup or as a night serum.

🌟 Key Benefits Calms and soothes irritated or acne-prone skin Provides long-lasting hydration without oiliness Helps lift and firm sagging skin Controls excess sebum and reduces shine Reduces inflammation and redness from acne Promotes skin repair and elasticity with collagen 🧴 How to Use Cleanse and dry the face thoroughly.

Apply 2–3 drops of serum to the face and neck.

Gently massage in upward circular motions until fully absorbed.

Use in the morning and evening before moisturizer or sunscreen.

35 AED

10% OffFeatured

Shower Gel, Skin Care

Toujours Jeune Skin Correction Shower Gel 450ml

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Toujours Jeune Skin Correction Shower Gel 450ml

Corrective Bath Gel is recognized for its fight against Keloids, Varicose Veins, Spots, Wrinkles, all kinds of Spots. Made from oceanic and Amazonian protein extracts.

Application

It is recommended to use Toujours Jeune .Corrective Milk on the entire body, particularly on areas with problems (keloids, varicose veins, pimples, wrinkles, all kinds of spots, etc.).

45 AED

PRODUCTS ON SALES

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13% OffFeatured

Shampoo, Hair Care

Reborn 2 in 1 Anti-Hair Fall Hair Shampoo with Garlic Extracts 400ml

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Reborn 2 in 1 Anti-Hair Fall Hair Shampoo with Garlic Extracts 400ml

Natural ingredients help your hair look its best. Reborn Beauty Hair Shampoo with natural fruits extracts ingredients formulated by herbal hair care experts. You’ll find in our liquid shampoo to cleanse, brighten and protect from color treated hair & repairs and restores to volumizing shampoo that adds fullness that give you healthier, beautiful hair. So every day is a great hair day.

65 AED

10% OffFeatured

Washami Sulfate Free 0% Hair Mask 750ml

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Washami Sulfate Free 0% Hair Mask 750ml

Support Healthy Hair Growth for Fuller, Longer, Healthier Hair, Nutrients Rich. All Hair Types.

Directions

After shampooing, apply a generous amount to damp hair, leave it on for a few minutes, then rinse out. Suitable for all hair types.

45 AED

17% OffFeatured

Face Cream, Spot Corrector, Skin Care

Berg White Miracle Beauty Cream White Youthful Skin

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Berg White Miracle Beauty Cream White Youthful Skin

White Miracle Beauty Cream is a brightening skincare formula designed to help improve skin radiance, promote a more even-looking complexion, and support youthful-looking skin while providing daily sun protection.

Formulated with skin-conditioning ingredients, this lightweight cream helps reduce the appearance of dark spots and uneven skin tone while protecting skin from harmful UV rays. The smooth, fast-absorbing formula provides gentle hydration, leaving skin soft, protected, and visibly brighter with consistent use.

Suitable for all skin types. Ideal for daily application to maintain smooth, radiant, and healthy-looking skin.

Highlights

SPF 30 protection against harmful UV rays
Helps brighten and even out skin tone
Reduces the appearance of dark spots

25 AED

25% OffFeatured

Skin Doctor Milk & Honey Whitening Spa Soap 100gm

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Skin Doctor Milk & Honey Whitening Spa Soap 100gm

Natural cleansing with a refreshing spa sensation.

15 AED

11% OffFeatured

PrettyBe Hand&Body Lotion Shea Butter 450ml

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Highlights:

PrettyBe Hand&Body Lotion Shea Butter 450ml

40 AED

11% OffFeatured

Curly & Wavy hair, Hair Care

Karseell Curling Perfection Curl Defining Cream Maca Essence Repair 200ml

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Highlights:

Karseell Curling Perfection Curl Defining Cream Maca Essence Repair 200ml

Curling Perfection Defining Cream helps give your hair more body and build while helping to keep your hair soft

Sulfate free curly hair styling cream, suitable for all types of hair. And medium thick curl type. Color safety, keratin safety. Safe for sensitive skin. Reduce frizz and increase luster.

Increase volume, shine, and fluffiness: Helps to add volume, shine, and elasticity to your already perfect hair and favorite hairstyles

brushable & manageable all-day long. This hair cream helps gives your hair volume & shine

Karseell focuses on hair care products and has a highly skilled R&D and production team to protect the health of your hair and create charming hair

120 AED

17% OffFeatured

Anti Stretch Marks, Face Wash, Skin Care, Spot Corrector

Infocus Professional Pearl Beauty Cream 20gm

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Infocus Professional Pearl Beauty Cream 20gm

Infocus Professional Pearl Beauty Cream is a lightweight skincare cream designed to enhance the appearance of your skin with a smooth and radiant finish. Enriched with pearl-inspired beauty care benefits, it helps improve skin texture while promoting a brighter and healthier-looking complexion.

Its easy-to-apply formula absorbs quickly into the skin without feeling heavy or greasy, making it suitable for daily skincare routines. Ideal for those seeking soft, fresh, and glowing skin.

Key Features

Pearl-inspired beauty cream
Helps improve skin appearance and texture
Promotes a brighter and smoother complexion
Lightweight and non-greasy formula
Easy absorption into the skin
Suitable for daily use

25 AED

11% OffFeatured

Advanced Clinicals Hyaluronic Acid Hydrating Anti-Aging Face Gel Cream 59ml

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Advanced Clinicals Hyaluronic Acid Hydrating Anti-Aging Face Gel Cream 59ml

Tired of heavy, oily creams? AC has got you covered! Get all the moisture you need for extra-dry skin without a heap of heavy oils. Moisture Boost Hyaluronic Extra Dry Skin Gel Cream provides a burst of hydration and softness for instant radiance. Hyaluronic Acid is a humectant that helps draw in moisture, boosting luminosity and revealing soft, supple skin that glows. Formulated with Vitamins B12, C, and E to promote youthful radiance. Verified and lab tested, this Moisture Boost Hyaluronic Acid will leave your skin feeling hydrated and dewy. Clean Beauty, Paraben-Free, Alcohol-Free, Phthalate-Free, and made in the USA with globally sourced materials.

Dermatologist & Allergy Tested.

85 AED

10% OffFeatured

Clere Rich Moisture Body Lotion with Avocado Milk 400ml

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Highlights:

Clere Rich Moisture Body Lotion with Avocado Milk 400ml

Clere Body Moisturizing Lotion is characterized by its luxurious formula that combines natural oils and moisturizing glycerin.

Its unique formula effectively helps to moisturize the skin intensively and deeply.

Contains the refreshing scent of avocado milk.
Nourishing formula for the skin.
Improves skin elasticity.
Softens the skin texture.
Gives you a unique aromatic experience.
Moisturizing that lasts up to 48 hours.
Enriched with nourishing vitamins, such as: Vitamin E and Vitamin A

45 AED

25% OffFeatured

R&D Care Coffee & Niacinamide Facial Scrub Mask 200gm

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Highlights:

R&D Care Coffee & Niacinamide Facial Scrub Mask 200gm

Instructions For Use

Use on wet skin in the shower, to remove dead cells from the surface of the skin. Rinse well with water.

15 AED

GIFT SET

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17% OffFeatured

Lotion, Skin Care

Nano Extra White Papaya & Carrot Whitening Face Cream 15gm

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Highlights:

Nano Extra White Papaya & Carrot Whitening Face Cream – 15gm

Nano Extra White Whitening Cream with Papaya and Carrot helps remove any dry and flaking skin cells and smoothens scared tissues. The cream is rich in beta-carotene, vitamins A, B, C, D, E which are tonics that help reduce itching, dryness, dark marks and premature aging and minimizing the damaging effects of the sun and everyday pollutants. It also helps the healing process by assisting in the repair of scarred tissue by rejuvenating and softening skin tissues.

25 AED

11% OffFeatured

Conditioner, Hair Care

Washami Keratin Conditioner Soft Shiny & Elastic Sulfate Free 950ml

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Washami Keratin Conditioner Soft Shiny & Elastic Sulfate Free 950ml

40 AED

13% OffFeatured

Yong Chin Feminine Collagen Drop with Rose Sakura 30gm

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Yong Chin Feminine Collagen Drop with Rose Sakura 30gm

Yong Chin Feminine Collagen Drop with Rose Sakura is an effective product used to clean vaginal secretions for maintaing good sanitation while giving a tightening effect. It consists of rose sakura extract and natural ingredients suitable for sensitive area. It cleans vaginal secretions with a beautiful scent that leaves you feeling clean and refreshed.

How to use:

Aftern cleansing, drop a small amount into the feminine area,

35 AED

11% OffFeatured

Melano SunScreen Very High Protection Against UVA And UVB 120ml

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Melano SunScreen Very High Protection Against UVA And UVB 120ml

40 AED

22% OffFeatured

ORS Olive Oil Creamy Aloe Shampoo Infused with Aloe Vera, Travel Packet 51.7ml

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ORS Olive Oil Creamy Aloe Shampoo Infused with Aloe Vera, Travel Packet 51.7ml

The ORS Olive Oil Creamy Aloe Shampoo gently cleanses, leaving hair tangle free and soft. Formulated with Olive Oil, Aloe Vera, and Panthenol to remove buildup, moisturize and impart Add Shine. Suitable for all hair types

35 AED

6% OffFeatured

Hair Care, Hair Treatment

Skala Hair Treatment Cream Maiscachos 1000gm

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Highlights:

Skala Hair Treatment Cream Maiscachos 1000gm

Skala Mais Cachos Hair Treatment Cream (1000g) is designed to care for curly, coily, kinky, and transitioning hair types. This hydrating formula helps detangle, strengthen, and add natural shine while enhancing volume and curl definition.

Made with nourishing, plant-based ingredients, it is free from sulfates, parabens, silicones, petrolatum, and mineral oil — making it a safe choice for daily use. Use it as a deep conditioning hair mask or a leave-in conditioner, based on your hair care routine.

Perfect for maintaining healthy curls, this lightweight treatment promotes moisture retention and softness without weighing hair down.

Key Benefits:

Ideal for curly, coily, and transitioning hair
Moisturizes, strengthens, and defines curls
Can be used as a hair mask or leave-in cream
Free from harmful chemicals
1000g value size for extended use

85 AED

25% OffFeatured

Moroccan Oil Belt Luffa 1Pc

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Highlights:

Moroccan Oil Belt Luffa 1Pc

The Moroccan Oil Belt Luffa is a high-quality exfoliating bath accessory designed to provide a spa-like experience.
Its natural luffa material helps to remove dead skin cells and improve circulation, leaving your skin feeling smooth and revitalized.
The belt design allows for easy use on hard-to-reach areas of the body, providing an efficient and thorough scrub.
Ideal for use with your favorite body wash or Moroccan Oil products for an indulgent and refreshing bathing routine.
Key Features:
Material: Natural luffa for effective exfoliation
Design: Belt style for easy use on all areas of the body
Exfoliation: Helps remove dead skin cells and improve circulation
Skin Benefits: Leaves skin feeling soft, smooth, and rejuvenated
Ideal for: Use with body wash or Moroccan Oil products for a complete spa experience

15 AED

17% OffFeatured

New Face Roop Chandan Whitening Cream 5 Days Beauty Plan

Face Cream, Skin Care, Spot Corrector

New Face Gold Beauty Cream 5 Days Whitening Formula

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Highlights:

New Face Gold Beauty Cream 5 Days Whitening Formula

New Face Gold Beauty Cream is expertly formulated to deliver radiant and visibly brighter skin in just 5 days. Infused with gold extracts, this advanced formula deeply nourishes the skin, helping to reduce dark spots, uneven tone, and blemishes for a flawless complexion.

Key Benefits:

5-Day Whitening Formula – Achieve a brighter and more even skin tone.
Gold Extracts for a Natural Glow – Enhances skin radiance and vitality.
Deep Hydration & Nourishment – Keeps skin soft, smooth, and moisturized.
Dark Spot & Blemish Reduction – Helps minimize pigmentation and imperfections.
Export Quality – A premium skincare solution for a luminous complexion.

Reveal your natural beauty with New Face Gold Beauty Cream – your key to glowing, flawless skin!

25 AED

11% OffFeatured

Palmer’s, Cocoa Butter Formula with Vitamin E, Length Retention Shampoo 400ml

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Palmer’s, Cocoa Butter Formula with Vitamin E, Length Retention Shampoo 400ml

Palmer´s Cocoa Butter Formula® Length Retention

System with Biotin, fully strengthens hair with powerhouse natural protectants that help block brittleness, breakage and split ends to help hair achieve its optimal length.

Why your hair will love Cocoa Butter and Biotin

Cocoa Butter: Contains nourishing properties that shield the hair strand form the harmful effects of styling damage. Combined with Vitamin E, hair is less prone to dullness and fading, leaving hair shiny and healthier.

Biotin: Helps to optimize the natural hair the growth cycle. Biotin also strengthens hair strands, preventing hair from becoming brittle and fragile reducing breakage.

Gentle shampoo, lifts away dirt, oil and build-up

No harsh detergents, won´t strip or tangle hair

Nourishes and maintains moisture balance

Leaves hair cuticles and follicles perfect for conditioning

Suggested use

Apply to wet hair and scalp working through from root to tip and massage into a rich creamy lather for 1-2 minutes. Rinse thoroughly. Repeat if desired.

For best results: Use with Palmer’s® Cocoa Butter Formula® Length Retention Conditioner and Palmer’s® Cocoa Butter Formula® Length Retention Leave-In Conditioner.

Use the entire Palmer’s® Cocoa Butter Formula® Length Retention system to improve hair and scalp’s overall health and beauty.

40 AED

20% OffFeatured

Trimay Collagen Bakuchiol Night Face & Neck Cream 50ml

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Highlights:

Trimay Collagen Bakuchiol Night Face & Neck Cream 50ml

Trimay Collagen Bakuchiol Night Face & Neck Cream has a wide range of functions: it evens out the overall skin tone and contributes to brightening pigmentation, strengthens firmness and increases tissue elasticity, reduces the depth of wrinkles and intensively moisturizes.

It contains a high concentration of active ingredients ? collagen and bakuchiol ? of 61.9%, which have the ability to significantly slow down the ageing process. It effectively tones the skin, prevents loss of firmness and the appearance of wrinkles. Helps to define the contour of the face, reducing the visibility of wrinkles and Venus rings.

The cream has a classic creamy texture, deeply nourishes and eliminates dryness.

120 AED