Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Face Wash, Skin Care

Kojie San Extra Cool Face Wash 125ml

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Kojie San Extra Cool Face Wash 125ml

A deep cleansing soap based formula infused with refreshing Menthol for an instant cooling and invigorating effect. Its formula also helps lighten skin and removes dirt and impurities.

Paraben Free · Sulfate Free · Dermatologically Tested

45 AED

14% OffFeatured

Silky Cool Peach & Collagen Moisturizing Cream 500ml

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Silky Cool Peach & Collagen Moisturizing Cream 500ml

Moisturizing effect. Whitening the skin. Can be used for face & body

30 AED

29% OffFeatured

Palmer’s, Cocoa Butter Formula with Vitamin E, Daily Skin Therapy 50ml

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Palmer’s, Cocoa Butter Formula with Vitamin E, Daily Skin Therapy 50ml

Heal and Soften rough, dry skin with Palmer’s® Cocoa Butter Formula® daily body lotion, crafted with intensively moisturizing Cocoa Butter and Vitamin E.

Cocoa Butter (Theobroma Cacao): Naturally harvested from cocoa beans, cocoa butter is a rich, nutrient-packed super ingredient loaded with antioxidant CMPs (Cocoa Mass Polyphenols) for superior skin healing and moisture barrier protection.

*3 out of 4 dermatologists recommend Palmer’s® when recommending cocoa butter.

Suggested use

Use daily on clean, dry skin.

25 AED

13% OffFeatured

AR Vitamin E Anti Acne & Oil Control Booster Serum 10ml

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AR Vitamin E Anti Acne & Oil Control Booster Serum 10ml
Facial serum for acne problems persons, Riches in nourishing value from Salicylic Acid which helps to Protect excess oil on the face that is the cause of acne problems. Also combines the value of Vitamin E, Snail Extract, Collagen, Royal Jelly Extract, Shea Butter to help adding moisture to the skin. With Sea Buckthorn Fruit Extract can help to protect the skin from wrinkles. Gives the skin look radiant and smooth naturally when used continuously on a daily basis.

35 AED

13% OffFeatured

Pastil Papaya & Apricot 7 in 1 Scrub for Skin Whitening Formula 500ml

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Pastil Papaya & Apricot 7 in 1 Scrub for Skin Whitening Formula 500ml

The composition has a cleansing, moisturizing and anti-inflammatory effect, soothes, relieves irritation, tightens pores, increases and maintains skin elasticity.

Gently exfoliate the skin and promoting its renewal. It moisturize, nourish and regenerate the skin.

With natural cellulose exfoliators that work at the source to unclog pores, remove trapped dirt and oil to clear skin and minimise the appearance of pores.

35 AED

8% OffFeatured

New York Fair & Lovely Sunscreen SPF-50 Ultra UVA PA++ 90ml

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New York Fair & Lovely Sunscreen SPF-50 Ultra UVA PA++ 90ml

New York Fair & Lovely Sunscreen SPF-50 Ultra UVA PA++ is a light–textured UV lotion that provides effective protection against sunburn, premature aging, and skin discoloration caused by UV exposure. It contains a natural innovative active ingredient called ‘Luremin‘ that offers anti-wrinkle and anti-aging benefits. This active ingredient helps prevent the breakdown of skin elasticity and promotes soothing and firming of the skin.

When using lightening products, it is crucial to use sunscreen daily. The skin is constantly exposed to UV rays, even on cloudy days, so it requires daily UV protection. UVA rays, in particular, contribute to wrinkles, sagging skin, and dark spots, making them the leading cause of sun damage.

Directions: Apply sun-screen lotion before going out, use it all over your face and body, and gently massage into your skin. Apply every 3 hours a few extra dots and gently massage.

Key Ingredients: Aqua (Deionized Water), C12-15 Alkyl Benzoate, Carbomer, Cetyl Alcohol, Coconut Oil, Dimethicone, Ethylhexylglycerin, Glycerin, Glyceryl Stearate, Sunflower Oil, Hyaluronic Acid, Fragrance, PEG-100 Stearate, Phenoxyethanol, Polysorbate-20, Potassium Hydroxide, Propylene Glycol, Stearyl Alcohol, and Tocopheryl Acetate (Vitamin E).

120 AED

20% OffFeatured

Face Cream, Skin Care, Spot Corrector

Omni Gold Anti-Marks Cream Extra Brightening Cream 30gm

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Omni Gold Anti-Marks Cream Extra Brightening Cream 30gm

Achieve visibly clearer, brighter, and healthier skin with White Gold Anti-Marks Cream.
Specially formulated for all skin types, this cream helps reduce the appearance of dark spots, marks, freckles, and uneven skin tone.
With its extra whitening action, it promotes a fresh, radiant glow while nourishing your skin for a smooth, even texture.

Key Benefits:

Anti-Marks Formula: Targets and helps fade stubborn marks, freckles, and pigmentation.
Extra Whitening: Brightens skin tone for a fairer, more luminous look.
Nourishing Care: Leaves skin soft, smooth, and moisturized.
Suitable for All Skin Types: Gentle yet effective formulation for daily use.

How to Use:
Apply a small amount to cleansed skin twice daily (morning and night).
Massage gently until fully absorbed. For best results, use regularly.

20 AED

14% OffFeatured

Washami Cucumber Whitening Face & Body Scrub 100ml

Face Wash, Scrubs, Skin Care

Washami Cucumber Whitening Face & Body Scrub 100ml

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Washami Cucumber Whitening Face & Body Scrub 100ml

Experience a natural glow with the Cucumber Whitening Face & Body Scrub – 100ml. This gentle exfoliating scrub is enriched with cooling cucumber extract to soothe irritated skin while removing dead cells and excess oil. It helps brighten your skin tone, unclog pores, and refresh tired, dull skin. Use regularly on both face and body for a soft, smooth, and radiant look.

Highlights

Infused with cucumber extract for a soothing and cooling effect
Gently exfoliates to remove dead skin and impurities
Brightens dull skin and helps improve skin tone
Leaves skin soft, smooth, and naturally refreshed
Suitable for all skin types – ideal for face and body

30 AED

16% OffFeatured

Gift Sets, Serums, Skin Care

Makari Naturalle Carotonic Extreme Glow Renewing Face Serum 50ml

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Makari Naturalle Carotonic Extreme Glow Renewing Face Serum 50ml

Treat combination skin and heal scars and skin discolorations with the Caratonic Toning Serum. This carrot oil and dual-vitamin infused serum improves circulation and resurfaces your skin?s texture for an even-toned glow, all while protecting your skin against broad spectrum UV rays.

Recommended for combination, oily and acne-prone skin types
-Apply a thin layer 2x daily, morning and night, all over on a freshly cleansed face.
-Can also be used to spot treat dark spots, blemishes and age spots on face or body.

210 AED

9% OffFeatured

Neoprosone Coconut & Vitamin C Foaming Wash 150ml

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Neoprosone Coconut & Vitamin C Foaming Wash 150ml

Introducing our Neoprosone Coconut & Vitamin C Foaming Wash, a revitalizing cleanser infused with powerful antioxidants to brighten your complexion and promote a healthy glow. With gentle exfoliating action, it effectively removes dead skin cells that can dull your skin’s radiance, revealing a brighter and more youthful-looking complexion.

The included brush provides an enhanced cleansing experience, gently massaging the skin and helping to improve circulation for better product absorption. This foaming face wash effectively clears away dirt, pollution, and makeup residue, leaving your skin refreshed and revitalized.

Directions: Gently press the brush to the skin and massage in circular motions.

Key Ingredients: Vitamin C 20%, Hyaluronic Acid, Vitamin E, Aloe Vera.

100 AED

PRODUCTS ON SALES

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22% OffFeatured

Hair Care, Shampoo

Dhin Dhin Collagen Shower Gel 750ml

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Dhin Dhin Collagen Shower Gel 750ml

Collagen Shower Gel is used for hair growth, moisturizer, anti-veneer and hair loss treatment Collagen Shower Gel Made of 100% Original is safe for use for all hair types, derived from all natural ingredientsThis is a great hair cleaner because it squirts quickly and gently cleans.

35 AED

12% OffFeatured

Cococare Shea Butter Cream 110gm

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Cococare Shea Butter Cream 110gm

Shea Butter Cream gives your skin complete nourishment and superior protection.

This cream is delicately formulated with natural shea butter to help treat dryness.

Evens skin tone and maintains its natural color Organic Suitable for dry and sensitive skin.

Give your skin the hydration, vitality, and freshness it deserves.

75 AED

11% OffFeatured

Hair Care, Mask, Shampoo

Lady Diana Herbal Collection Botanical Shine Shampoo with Natural Lavender 1000ml

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Lady Diana Herbal Collection Botanical Shine Shampoo with Natural Olive 1000ml

Lady Diana Olive Botanical Shine Shampoo is contains natural ingredients. Adds a glow and natural shine to the hair. Best for daily use. Suitable for all hair types. Contains natural scent which lasts for long.

40 AED

10% OffFeatured

Washami Rose Shower Gel Whitening Moisturizing 1000ml

Shower Gel, Skin Care

Washami Rose Shower Gel Whitening Moisturizing 1000ml

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Washami Rose Shower Gel Whitening Moisturizing 1000ml

ROSE Containing rich natural moisture and soften factor, High efficient nourishing, deep moisture, Keep skin doubly clean, moist, exquisite and smooth but not tight, Nourish and care skin, create beautiful makeup.

Safety Information

For external use only. Avoid contact with eyes. If this happens, rinse eyes with abundant water. Store in a dry place. Keep out of reach of children

45 AED

8% OffFeatured

Conditioner, Hair Care

Creme of Nature with Argan Oil Pure-Licious Co-Wash Cleansing Conditioner 355ml

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Creme of Nature with Argan Oil Pure-Licious Co-Wash Cleansing Conditioner 355ml

Revitalize Curls with the Perfect Cleanser

Creamy Hydration Co-Wash is a light-weight, color-safe formula infused with Argan Oil from Morocco, that gently cleanses and removes product residue. It hydrates natural tresses to deliver unstoppable frizz-free curls, coils, kinks and waves.

Benefits

Ideal for Cleansing all Curl Types
Sulfate-Free & Color Safe
Optimal Finger-Detangling
Adds Moisture & Shine for Thick, Curly Hair

How To

Wet hair completely, and apply a generous amount to roots and massage product through to ends. Leave on for 3–5 minutes to allow product to deeply nourish and cleanse hair. Rinse thoroughly, removing all traces of product.

WARNING: Avoid contact with eyes. Keep out of reach of children.

60 AED

20% OffFeatured

Pastil Face Cream Vitamin E

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Pastil Face Cream Vitamin E

20 AED

5% OffFeatured

Hair Care, Hair Styling Products

The Doux Fresh To Def Leave-In Curl Refresher 236ml

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The Doux Fresh To Def Leave-In Curl Refresher 236ml

WHAT IT DOUX?

Revive your curls on the go! FRESH TO DEF Leave-in Curl Refresher detangles, de-frizzes, and reactivates previously-styled curls for the ultimate juice-boost. Re-style, remix, or use alone as a leave-in for soft, shiny hair.

WHAT?S GOOD?

Aloe: Smooths + Protects

Bamboo: Makes strands stronger, period

Keratin: Natural, healthy shine

Cruelty & Paraben Free

95 AED

17% OffFeatured

Ujooba Rose Petal Facewash 150ml

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Ujooba Rose Petal Facewash 150ml

Indulge your skin with the luxurious and soothing properties of rose petals with Ujooba’s Daily Exfoliating Rose Petals Face Wash. Made with 100% natural rose petal extracts, this face wash is designed to gently exfoliate and cleanse, leaving your skin soft, smooth, and refreshed. The natural exfoliation helps remove dead skin cells and impurities while maintaining your skin’s moisture balance, giving it a radiant glow.

Perfect for everyday use, the calming and hydrating effect of roses will soothe your skin, making it feel rejuvenated and supple. Ideal for all skin types, especially for those with sensitive skin, this face wash provides a deep cleanse without irritation.

Key Features:

Contains 100% natural rose petal extracts
Gently exfoliates for smoother, glowing skin
Deeply cleanses and purifies
Removes dirt, impurities, and dead skin cells
Leaves skin refreshed, hydrated, and radiant
Suitable for daily use

How to Use: Apply a small amount of Ujooba Rose Petals Face Wash to wet skin. Massage gently in circular motions, avoiding the eye area. Rinse thoroughly with water and pat dry. For best results, use twice daily.

25 AED

11% OffFeatured

A Bonne Healthy Glow + Niacinamide Sexy Essence Lotion 500ml

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Abonne Healthy Glow + Niacinamide Sexy Essence Lotion 500ml

Abonne Healthy Glow + Niacinamide Sexy Essence Lotion 500ml. Sexy essence lotion from Abonne with innovative extracts of Mixed Berries. Light texture, not sticky. Helps take care of your skin to be bright. Protects the skin from water loss. With a seductive fragrance that makes every touch memorable

Abonne Healthy Glow + Niacinamide Sexy Essence Lotion 500ml Surrender to the charm of sexy formula essence lotion. Awaken your senses with its enticing scent. Feel the radiance and confidence with the fast-absorbing formula. Not sticky. Enhance your charm Indulge in irresistible, glowing skin. Unleash your sexy confidence today. Make every touch memorable

Light texture, not sticky.
The aroma is alluring.Sexy formula essence lotion

Usage

Apply lotion all over your body every day.

40 AED

14% OffFeatured

Shower Gel, Skin Care

Amalico Lightening Shower Gel with Vitamin E& Shea Butter 500ml

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Amalico Lightening Shower Gel with Vitamin E& Shea Butter 500ml

Amalico Shower Gel is used for hair growth, moisturizer, anti-veneer and hair loss treatment  is safe for use for all hair types, derived from all natural ingredientsThis is a great hair cleaner because it squirts quickly and gently cleans.Since this is a fully natural shampoo,

30 AED

GIFT SET

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17% OffFeatured

Anti Stretch Marks, Face Wash, Skin Care, Spot Corrector

Chandni Whitening Cream For Mens 20gm

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Chandni Whitening Cream For Mens 20gm

Chandni Whitening Cream For Men is specially formulated to help improve skin brightness and reduce the appearance of dark spots, dullness, and uneven skin tone. Designed for men’s skin, this cream supports a clearer, fresher, and more even-looking complexion with regular use. Its lightweight texture absorbs easily, making it suitable for daily skincare routines.

25 AED

18% OffFeatured

Shower Gel, Skin Care

Lemon Clear Gel Douche Exfoliant Shower Gel 500ml

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Lemon Clear Gel Douche Exfoliant Shower Gel 500ml

Lemon Clear Gel Douche Exfoliant Shower Gel 500ml Lemon Clear shower gel, rich in vitamins C and E, helps fight dark spots and even out the complexion. Thanks to the vitamin C it contains, Lemon Clear exfoliating shower gel restores radiant, clean skin. It effectively removes impurities, exfoliates dead cells and reveals the skin’s radiance. This gel promotes cell renewal thanks to its antioxidant-rich formula. Lemon Clear leaves your skin soft and radiantly beautiful while instantly restoring the complexion’s natural radiance

45 AED

7% OffFeatured

Now Foods, Solutions, Organic Grapeseed Oil, 8 fl oz,237 ml

Hair Oil, Oils & Moisturizer, Skin Care, Hair Care

Now Foods Solutions Organic Grapeseed Oil 237ml

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Now Foods, Solutions, Organic Grapeseed Oil, 8 fl oz,237 ml

Condition: Sensitive skin in need of natural moisturizing and protection from free radical damage, without clogging pores and causing breakouts.

Solution: NOW® Solutions Certified Organic Grapeseed Oil is a light, odorless oil with mild emollient properties. This versatile oil has numerous beneficial fatty acids including linoleic, oleic, stearic, palmitic, myristic and lauric acids. Its rich, silky texture is perfect for soothing away dryness and is suitable for all skin types since it won’t clog pores or cause break-outs. Grapeseed Oil is perfect as a base for lotions, and it’s mild enough to use as a conditioner for all hair types.

65 AED

13% OffFeatured

Fruit Of The Wokali Firming Black Charcoal Face Mask That Removes Impurities 130ml

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Fruit Of The Wokali Firming Black Charcoal Face Mask That Removes Impurities 130ml

Fruit of the wokali professional care wokali white black mask a firming black mask treatment that provides important skin care benefits, visibly firmering, tightening and tone the skin to achieve defined-looking contours.

35 AED

18% OffFeatured

Moroccan Oil Organic Bath Soap Bucket Grace Ward 850ml

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Highlights:

Moroccan Oil Organic Bath Soap Bucket Grace Ward 850ml

Grace Ward Organic Bath Soap softens the skin and gently removes skin toxins and layers of dead skin surfaces.
Ideal for daily use, this soap offers a refreshing bathing experience while leaving your skin feeling soft, smooth, and rejuvenated.
Rich in essential fatty acids and antioxidants, Moroccan oil helps to deeply hydrate and nourish the skin.
Made with high-quality, natural ingredients that are gentle on the skin, free from harsh chemicals and synthetic fragrances.
Designed to lock in moisture, ensuring your skin stays soft and hydrated throughout the day.
Offers a gentle yet effective cleanse, removing dirt and impurities while maintaining the skin’s natural moisture balance.
Forms a rich, creamy lather that glides easily over the skin, providing a soothing and indulgent bathing experience.

45 AED

13% OffFeatured

Eveline White Prestige 4D Whitening Sensitive Areas Cream 100ml

Creams, Personal Care, Sensitive Areas, Skin Care

Eveline White Prestige 4D Whitening Sensitive Areas Cream 100ml

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Highlights:

Eveline White Prestige 4D Whitening Sensitive Areas Cream 100ml

This wonderful cream works to lighten the outer layer of the skin and unify the tone of the skin.
Fights severe pigmentation for up to 48 hours after use.
Suitable for all skin types and smoothes the texture of the skin and improves its texture.

With an advanced formula that gives the skin deep hydration and a clear lightening of skin tone.

70 AED

14% OffFeatured

Oils & Moisturizer, Skin Care

H20 Natural Jours Body Care Lightening Oil 125ml

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H20 Natural Jours Body Care Lightening Oil 125ml

H20 Jours Natural Lightening 125ml – is designed to provide the skin with daily care benefits. The combination of natural oils provides an illuminated look on your complexion while helping to fight off the effects of ageing.

30 AED

22% OffFeatured

Ors Olive Oil Fortifying Creme Hair Dress Infused with Castor Oil For Strengthening 170gm

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Ors Olive Oil Fortifying Creme Hair Dress Infused with Castor Oil For Strengthening 170gm

The Olive Oil Creme is perfect for dry, dirty hair. Rich with essential fatty acids, this hairdress or crème infuses moisture directly into the hair shaft. Infuses moisture directly into the cuticle. Increases hair elasticity. Adds deeper, longer lasting Add Shine to the hair. Key Features

Improves hair’s elasticity

Adds deeper, longer-lasting shine and moisture to the hair

Imparts lustrous softness to the hair

Can be used as an overnight treatment Perfect For

Anyone needing intense moisture, elasticity, and long-lasting shine Recommended Use

As a daily treatment Styler. As an overnight leave-in treatment

35 AED

9% OffFeatured

Pr. Francoise Bedon Body Lotion Unifying Detox 500ml

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Pr. Francoise Bedon Body Lotion Unifying Detox 500ml

Purify, hydrate, and reveal a more radiant complexion with Pr. Francoise Bedon Body Lotion – Unifying Detox. Specially formulated to eliminate toxins, even skin tone, and restore natural luminosity, this luxurious body lotion offers daily care that goes beyond simple hydration.

Enriched with detoxifying plant extracts and antioxidants, it helps to neutralize free radicals, protect against environmental stress, and fade the appearance of dark spots and uneven pigmentation. Its lightweight yet nourishing texture absorbs quickly, leaving skin soft, supple, and beautifully unified.

Perfect for dull, tired, or stressed skin, the Unifying Detox Lotion restores clarity and smoothness, giving your body a healthy, youthful glow.

Key Benefits:

Detoxifies & Purifies – Eliminates skin impurities and neutralizes toxins.
Unifies Skin Tone – Reduces the appearance of dark spots and discolorations.
Deeply Hydrates – Leaves skin soft, supple, and comfortable all day.
Protects & Revitalizes – Antioxidants fight environmental damage.
Absorbs Quickly – Non-greasy formula for everyday use.

How to Use:
Apply daily to clean, dry skin, massaging gently in circular motions until fully absorbed. Use consistently for best results.

365 AED

25% OffFeatured

Yoko Goat Milk Whitening Cream 4gm

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Yoko Goat Milk Whitening Cream 4gm

Pearl cream formulated with goat milk extract. Contains sun protection ingredients. The skin therefore looks radiant. And with the value of goat’s milk extract that is rich in protein and natural collagen. Helps the skin look smooth and clear. Suitable for all skin types.

How to use

Apply the cream all over your face and neck regularly every morning and evening.

15 AED