Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Skin Care, Tubes

Clinic Clear Lightening Tube 50gm

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Clinic Clear Lightening Tube 50gm

Discover the beauty secret of African American women with Dodo Cosmetics’ Clinic Clear Body Cream. This multi-function body care is specially formulated to meet the needs of African skin and unify, correct, protect, and brighten your complexion. Its light and non-greasy texture absorbs quickly, leaving your skin soft and hydrated, while protecting it from premature signs of aging. With regular use, your skin will be left feeling smooth, radiant, and unified. Achieve the perfect skin you’ve always dreamed of with Clinic Clear Body Cream from Dodo Cosmetics.

25 AED

20% OffFeatured

Skin Doctor Egyptian Glow Whitening Serum 60ml

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Skin Doctor Egyptian Glow Whitening Serum 60ml

Skin Doctor Gold Glow Serum is formulated with high concentrations of vitamins and nutrients which make it an ideal daily addition to your skincare routine. Almond oil, an incredibly gentle yet effective oil, is suitable for any skin type, including sensitive, dry, or oily. Its specialized components can deeply cleanse pores without blocking them, treating issues such as sunburn, eczema, Stretch Mark, knuckle, and black head.

Side Effects/Caution

External use only. Avoid contact with eyes. If irritation occurs, discontinue use. Keep out of reach of children.

How to use

After bathing with Skin Doctor Soap. Apply all over the body, morning and night. Mix in your body lotion for a skin whitening and glowing effect.

60 AED

11% OffFeatured

Royal Beauty Peach Moisturizing Face Cream 500ml

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Royal Beauty Peach Moisturizing Face Cream 500ml

Royal Beauty Peach Moisturizing Face Cream is a hydrating and nourishing cream designed to provide intense moisture while leaving your skin soft, smooth, and radiant.
Infused with natural peach extract, known for its rich vitamin content and antioxidant properties, it helps to revitalize and brighten the complexion.
This lightweight formula absorbs quickly, replenishing dry skin without feeling greasy.
Ideal for daily use, it deeply moisturizes and helps maintain the skin’s natural balance, leaving it feeling refreshed and hydrated throughout the day.
Perfect for all skin types, this cream gives your skin a healthy, glowing appearance.
This cream is enriched with Peach Extract rich in Vitamins, Potassium and Manganese, an ideal ingredient for those concerened about the ageing of skin.
The essentail fatty acids from peach helps your skin retain mositure and maintain elasticity for radiant and relaxed complexion.

40 AED

9% OffFeatured

Bar Soap, Creams, Gift Sets, Serums, Skin Care, Tubes

Melano Pharma Set Of Four Pieces Papayatone Soap And Serum And Cream And Gel

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Melano Pharma Set Of Four Pieces Papayatone Soap And Serum And Cream And Gel

Intensely moisturizes the skin, making it soft and silky
Improve the appearance of the skin and make it more radiant
Lighten and unify skin tone and remove dark spots and skin pigmentation.
Reducing the appearance of pimples and blackheads

100 AED

33% OffFeatured

Face Cream, Skin Care, Spot Corrector

Nisa Anti-Marks Face Cream With Extra Brightening 30gm

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Nisa Anti-Marks Face Cream With Extra Brightening 30gm

Nisa Anti-Marks Cream is a fast-acting solution for skin blemishes and acne scars. The specialized formula helps reduce redness and lessen the appearance of discolorations, revealing new, radiant-looking skin. This cream is the perfect choice for those looking for a safe and effective way to improve their skin’s appearance.

20 AED

17% OffFeatured

YAZ Beauty Cream Active White + 24K Gold Dust 30gm

Face Cream, Spot Corrector, Skin Care

YAZ Beauty Cream Active White + 24K Gold Dust 30gm

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YAZ Beauty Cream Active White + 24K Gold Dust 30gm

Intensely moisturizes the skin, making it soft and silky
Help improve dry skin and adjust the skin condition
Leaves your skin feeling thoroughly cleansed and supple
Whitening soap protects your skin from sunburns, dark spots, aliments, black spots and make your skin looking younger
Unique blend of ingredients will nourish your skin and reducing signs of aging

25 AED

8% OffFeatured

Shower Gel, Skin Care

LightenUp Honey Coco + Honey Shea Butter Shower Gel 500ml

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LightenUp Honey Coco + Honey Shea Butter Shower Gel 500ml

Indulge in the nourishing and cleansing experience of our LightenUp Honey Coco + Honey Shea Butter Shower Gel, a moisture powerhouse for your skin.

This luxurious formula effectively cleanses while deeply hydrating and restoring your skin’s natural glow. The subtle fragrance will accompany you throughout the day, leaving you feeling refreshed.

Directions: Use the LightenUp Honey Coco + Honey Shea Butter Shower Gel as needed to cleanse your skin, allowing its rich formula to provide intense hydration. For daily protection and to maintain an even skin tone, follow up with a minimum SPF 30 sunscreen every morning, regardless of the weather conditions.

Ingredients: Aqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Mel (Honey), Lauryl Glucoside, Parfum (Fragrance), Sodium Rice Amphoacetate, Sodium Chloride, Polyquaternium-7, Citric Acid, Caramel, 2-bromo-2nitropropane-1,3-diol, Tetrasodium Edta, Coco-glucoside, Styrene/acrylates Copolymer, Ci 19140 (Yellow 5), Ci 15985 (Yellow 6).

110 AED

22% OffFeatured

Pastil Hand Cream Lemon

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Pastil Hand Cream Strawberry

35 AED

13% OffFeatured

Silky Cool Gold Facial Massage Cream 140ml

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Silky Cool Gold Facial Massage Cream 140ml

Introducing the Silky Cool Gold Facial Line, a luxurious collection designed to elevate your skincare routine to new heights of indulgence and efficacy. Crafted with a blend of premium ingredients and nourishing botanicals, each product in this line is meticulously formulated to provide a spa-like experience while delivering visible results.

Luxuriously enriched with natural oils, aloe vera extract, and vitamin E for ultimate skin nourishment. Revitalizes, softens, and promotes a radiant glow.

35 AED

20% OffFeatured

Malika Hyaluronic Acid 2% + Vitamin B5 Serum 5ml

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Malika Hyaluronic Acid 2% + Vitamin B5 Serum 5ml

Hyaluronic Acid ANTI-WRINKLE SERUM “Transform your skin with Malika’s 2% Hyaluronic acid + Vitamin B5 serum! Our serum is designed to hydrate and replenish your skin, leaving you with a youthful, radiant glow.” Malika 2% Hyaluronic Acid + Vitamin B5 Serum is an anti-aging face serum for visibly bouncy and more youthful-looking skin. This lightweight hydrating serum absorbs quickly with no tacky feel or leftover residue.

20 AED

PRODUCTS ON SALES

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20% OffFeatured

Bar Soap, Skin Care

Yong Chin Dark Spot Soap with UV Protection 100gm

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Yong Chin Dark Spot Soap with UV Protection 100gm

Improves skin with pimentation marks, blemishes, age spots and uneven tone.

Young Chin Dark Spot Soap fades away brown pigmentation spots, blemishes, freckles and dark spots for a fairer skin tone. Using it regularly will give you a naturally fairer skin with an even tone. Contains natural fairness ingredients and enriched moisturizers for problematic skin. Your skin will become smoother with a beautiful glow.

How to use:

Gently massage soap on your skin and rinse thoroughly with water. Use regularly twice daily for best results.

20 AED

8% OffFeatured

Shower Gel, Skin Care

Pure Egyptian Magic Whitening Gold Body Wash 1000ml

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Pure Egyptian Magic Whitening Gold Body Wash 1000ml

This extra brightening and firming body wash with tomato extract, glutathione+, ascorbic acid and collagen cleans and freshens up with with this fragrant body wash enriched with tomato extracts that fig the appearance of stress, fight dry skin and dull skin, it also reveals a brighter and healthier looking complexion and keeps skin young looking. Glutathione and tomato mixture with high lycopene to help youthful skin. Water is healthy. Tofu to help tighten skin firm and moisturized skin, moisturizes and reduces acne. Bright white Can be used both face and body. To use: Apply to cleansed face and body. Glutathione, collagen and Tomato Extract Soothes and softens the skin to 6 levels. See results in 7 days (tomato + collagen + glutathione +Pure Egyptian Bath with glutathione, collagen and tomato mixture, with high lycopene to help youthful skin. Water is healthy. Glutathione to help tighten skin firm and moisturized skin, moisturizes and reduces acne

55 AED

17% OffFeatured

Face Wash Touch Me Moroccan Nila Zarka 100ml

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Face Wash Touch Me Moroccan Nila Zarka 100ml

Experience the ultimate skin refreshment with Face Wash Touch Me 100ml Moroccan Nila Zarka. Enriched with the purest Moroccan ingredients, this premium face wash gently cleanses and nourishes your skin. Its unique formula combines traditional Moroccan botanicals with modern skincare science, leaving your skin feeling fresh, hydrated, and radiant. Perfect for all skin types, Nila Zarka helps in removing dirt, impurities, and excess oil, providing a deep cleanse without stripping your skin’s natural moisture. Enjoy the luxury of Moroccan beauty with every wash!

25 AED

25% OffFeatured

African Nature Coconut & Shea Butter Soap 150gm

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African Nature Coconut & Shea Butter Soap 150gm

African Nature Coconut & Shea Butter Soap 150g African Nature Coconut & Shea Butter Soap lathers smoothly to cleanse and nourish your skin, giving you a fresh, smooth and firmer skin. Also frequent use Of African Nature Coconut & Shea Butter Soap may result in a natural younger looking skin. This Soap can also be used for the washing of hair, keeping it beautiful and shinning. African Nature Coconut & Shea Butter Soap is made up of Allanblackia, Shea Butter, Coconut Oil, Cocoa Butter, NaoH, Water & Essential Oils. Let’s make bathing natural with African Nature Coconut & Shea Butter Handmade Soap!

30 AED

11% OffFeatured

Xtreme Collection Saffron Face & Body Scrub 500ml

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Xtreme Collection Volcanic Mud Mask 500ml

Brightens complexion, loosens dead cells, brings shine to dull skin, purifies and tightens pores.

How to use

Apply generously to face and neck avoiding eye areas. Leave until completely dry (15-20) minutes. Rinse well with warm water and tap with cloth.

40 AED

14% OffFeatured

Reborn Cucumber Cleanser 230ml

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Reborn Cucumber Cleanser 230ml

A Specially formulated facial cleanser to remove make ups, dirt and excess oils, leaving the skin fresh, clean and pimple-free. Enriched with Cucumberextract, it thoroughly cleanses and nourishes the skin.

DIRECTIONS FOR USE: Moisten a cotton pad with Reborn Facial Cleanser then gently wipe face and neck area until thoroughly clean. Do not rinse. Avoid contact with eyes.

30 AED

6% OffFeatured

Eveline C Sensation Vit C Cleansing Face Wash Gel 3in1 150ml

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Eveline C Sensation Vit C Cleansing Face Wash Gel 3in1 150ml

Experience the power of Vitamin C with Eveline C Sensation Vit C Cleansing Face Wash Gel 3in1, designed to cleanse, brighten, and revitalize your skin.
This advanced formula effectively removes dirt, makeup, and impurities while gently exfoliating to reveal a smoother, more radiant complexion.
Infused with Vitamin C, it helps even out skin tone, reduce dark spots, and fight the signs of aging.
Enjoy a refreshed, youthful glow with every wash!

3-in-1 formula
Gentle on skin
Reduces dark spots
Fights signs of aging
Removes impurities

Ingredients:

Vitamin C, Vitamin E, Ferulic Acid,Japanese Grapefruit (yuzu) Extract, Aqua, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glycerin, Sodium Chloride, Citrus Junos Fruit Extract, Ascorbic Acid, Tocopheryl Acetate, Ferulic Acid, Panthenol, Allantoin, Niacinamide, Sodium Hyaluronate, Citric Acid, Disodium EDTA, Sodium Benzoate, Potassium Sorbate, Parfum, Limonene, Linalool, CI 19140, CI 14700.

75 AED

13% OffFeatured

Clean & Clear Natural Bright Fairness Cream with SPF12 50ml

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Clean & Clear Natural Bright Fairness Cream with SPF12 50ml

Get this cream from Clean & Clear, with a formula suitable for sensitive skin and moisturizing that lasts all day.

It features a sun protection factor of 12.

It contains cherry extract, which is rich in vitamins, to give your skin a natural glow.

It is oil-free and formulated with cedar oil extract to control your skin’s balance throughout the day.

Suitable for everyday use.
Suitable for sensitive skin.
Dermatologically tested formula.
Effective skin brightening within 4 weeks of use.
Reduces skin shine.

35 AED

10% OffFeatured

Scrubs, Skin Care, Tubes

Kenta Moroccan Lightening Scrub for Face and Body 500gm

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Kenta Moroccan Lightening Scrub for Face and Body 500gm

Kenta Moroccan Face and Body Scrub is an innovative cosmetic treatment that combines ancient Moroccan traditions with modern skincare techniques. This scrub features a unique formula containing natural ingredients that help remove dead skin cells and deeply cleanse the skin, leaving it noticeably smooth and radiant. Used to exfoliate the face and body, this scrub helps improve skin texture and brighten it, leaving it looking brighter and more vibrant. Recommended for use as part of your weekly skincare routine for best results.

Benefits and Features:

Effective exfoliation removes dead skin cells and impurities, helping to rejuvenate and improve skin texture.

Skin lightening helps even out skin tone and lighten dark areas with regular use.

Natural formula containing safe and gentle natural ingredients.

Suitable for all skin types, tested to suit all skin types, including sensitive skin.

Improves absorption of other products: Prepares the skin for better absorption of moisturizers and other products after exfoliation.

Blackhead removal Helps cleanse pores and remove blackheads, leaving skin with a clearer appearance.

A relaxing experience that provides a unique Moroccan bath experience that helps relax and rejuvenate.

45 AED

10% OffFeatured

Fruit Of The Wokali Antioxidant Moisturizing Body Cream With Vitamin C 500ml

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Fruit Of The Wokali Antioxidant Moisturizing Body Cream With Vitamin C 500ml

Fruit of the Wokali Hydration Body Lotion with 99% Vitamin C

Product type: Moisturizing and repairing body lotion / Antioxidant treatment

Main ingredient:

Vitamin C (99%): Powerful antioxidant that brightens and repairs the skin barrier.

Main benefits:

Hydration and Repair: Penetrates deeply to combat extreme dryness and eliminate the feeling of rough skin.
Post-Sun Care: Actively repairs damage caused by sun exposure, soothing the skin.
Antioxidant Shield: Protects skin cells against free radicals and premature aging.
Greater Elasticity: Stimulates natural firmness, leaving the skin more flexible, toned and rejuvenated.
Even Skin Tone: Helps restore natural radiance, revealing clearer, healthier skin.

45 AED

GIFT SET

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20% OffFeatured

Conditioner, Hair Care

Wonder Gro Argan Oil Hair & Scalp Conditioner 340gm

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Wonder Gro Argan Oil Hair & Scalp Conditioner 340gm

Renew softness, shine, and manageability with Wonder Gro Argan Oil Hair & Scalp Conditioner. Never tacky to the touch, this restorative conditioner revitalizes damaged cuticles and nourishes both scalp and hair. Leave your tresses shiny, soft, and frizz-free.

40 AED

6% OffFeatured

IQueen Styling Tek Solid Wood Round Hair Brush 64x245mm

Hair Accessories, Hair Care, Accessories

IQueen Styling Tek Solid Wood Round Hair Brush 64x245mm

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IQueen Styling Tek Solid Wood Round Hair Brush 64x245mm

A sheer whitewashed finish subtly reveals the natural wood grain, while indigo rubber inserts offer a striking contrast and superior grip.

The Alternative Bristling design combines double-strand nylon for deep, snag-free penetration and open-tip ionic bristles for optimal hair control and conditioning.

Together, they deliver effortless curling, straightening, volumizing, and sectioning—outperforming traditional round brushes with ease.

Overall Diameter: 64mm, Length:245mm

75 AED

13% OffFeatured

Oils & Moisturizer, Skin Care

Veet Gold Orange Vitamin C Oil Body Corrector Oil 200ml

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Veet Gold Orange Vitamin C Oil Body Corrector Oil 200ml

【Veetgold Body Oil】Experience the transformative power of our Veetgold Vitamin C Body Oil, enriched with the finest ingredients including turmeric. This potent formula is designed to leave you hydrated, and irresistibly smooth.

【Safe】This Veetgold Retinol Body Oil is a blend of different plant extracts that will give your body skin a naturally radiant glow.

【Deep Nourishment】Our veetgold vitamin c brightening body oil contains turmeric oil that deeply nourishes your skin, leaving it feeling soft, smooth and renewed.

35 AED

14% OffFeatured

Shower Gel, Skin Care

D.E.S 5.5 Lightning Shower Gel 500ml

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D.E.S 5.5 Lightning Shower Gel 500ml

D.E.S 5.5 Extreme Shower Gel is a luxurious Shower Gel that cleanses the skin without attacking it. Its invigorating scent adds a hot and spicy note to your shower, while its natural ingredients of Baobab Oil and Vitamin A-B work together to rid the skin of dead cells and excess sebum, revealing its natural radiance. This soap is suitable for all skin types and can be used morning and evening by rubbing the skin in circular movements, focusing on rough areas. Use it daily to protect your skin from the harmful effects of free radicals and enjoy it’s refreshing scent and pure softness.

30 AED

8% OffFeatured

Moisturizers, Oils & Moisturizer, Tubes, Skin Care

LightenUp Anti-Aging Intense Moisturizer 200ml

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LightenUp Anti-Aging Intense Moisturizer 200ml

Indulge in our LightenUp Anti-Aging Intense Moisturizer, a nourishing treat that deeply hydrates your skin, leaving it supple, renewed, and irresistibly soft. With its rich and buttery texture, this moisturizer is specially formulated with over 75% Shea Butter, complemented by the power of Vitamin E and natural oils. Together, they work harmoniously to improve skin texture, fortify against dryness, and minimize the visible signs of aging.

Directions: For silky-smooth skin, generously apply the moisturizer to your entire body in the morning and evening.

110 AED

13% OffFeatured

Valera Hair Serum Argan

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Valera Hair Serum Argan 250ml

35 AED

10% OffFeatured

Edge Control, Hair Care

Kaniz Wonderedge Acacia Water Based Pomade 4oz

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Kaniz Wonderedge Acacia Water Based Pomade 4oz

A pleasantly scented strong hold water-based pomade formulated with natural ingredients set to enhance, nourish and lay your delicate baby hairs and slicked back edges.

WHY IT’S SPECIAL:

Tested by professional stylists WONDEREDGE has been designed to be flake-free, non-greasy, and hold for up to 24 hours

Infused with natural Argan Oil our formula provides powerful antioxidants and nourishing fatty acids to keep your hair moisturized and protected against styling damage

Elegantly scented by the world’s finest perfumers to invigorate your senses and freshen up your hair in between washes

Our water-based and non-greasy formula allows for easy styling and versatility without contributing to clogged pores or breakouts

Texturize your hair with a natural finish, hold style without build-up, define curls, control frizz and lay edges/ delicate baby hairs

45 AED

17% OffFeatured

Creams, Oils & Moisturizer, Skin Care

Neoprosone Skin Brightening Tube Cream 30gm

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Neoprosone Skin Brightening Tube Cream 30g
Formulated in a light refreshing scent, Neoprosone Complex Forte Brightening Cream deeply nourishes and moisturizes the skin at the same time help even out skin tone. Ultimately improving the brightness and glow of your skin.

25 AED

10% OffFeatured

Precious Skin Alpha Arbutin Collagen Body Serum 45ml

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Precious Skin Alpha Arbutin Collagen Body Serum 45ml

Brightening and Whitening: Contains Alpha Arbutin, which helps lighten dark spots and evens skin tone, promoting a brighter complexion.
Collagen-Enriched: Infused with collagen to help improve skin elasticity and firmness, giving the skin a smoother and more youthful appearance.
Deep Hydration: Provides long-lasting moisture, leaving the skin soft, smooth, and well-hydrated.
Suitable for All Skin Types: Gentle enough for daily use on all skin types.
Light and Non-Greasy: Absorbs quickly into the skin without leaving a greasy residue.
How to Use:
Apply to the body after showering and massage gently until fully absorbed. Use daily for best results.

45 AED

25% OffFeatured

Skin Doctor Blackheads Remover Garlic Soap 90gm

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Skin Doctor Blackheads Remover Garlic Soap 90gm

Reduces blackheads and prevents new ones from forming in addition to cleansing the skin.

Skin Doctor Garlic Soap is not only a cleanser but also a special treatment in reducing and relieving blackhead problems. It is enriched with garlic and natural herbal extracts and exfoliating beads that gently clear away blackheads. Its specially formulated blackheads-fighting ingredients also penetrate the pores to help prevent new blackheads from forming.

How to use: Apply onto wet face and massage thoroughly and then rinse off. Use twice daily, in the morning and at night.

15 AED