Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Face Cream, Skin Care, Spot Corrector

Arena Gold Beauty Cream 30gm

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Arean Gold Beauty Cream 30gm

Skin Brightening Daily Moisturizer & UV Protection for your daily usage. Keep your Face More White& Bright

How to use Cream :Take the substantial amount of the Arena Gold Beauty cream on your palm. Apply it on the face and leave it overnight. Wash your face in the morning for best results. Don’t go near flame or in sun exposure. Do not massage or rub after applying the cream.

25 AED

7% OffFeatured

Vaseline UV Extra Brightening Intensive Care Repair Body Lotion 500ml

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Vaseline UV Extra Brightening Intensive Care Repair Body Lotion 500ml

Vaseline Healthy White UV Lightening Lotion contains Vitamin B3 that helps skin look brighter by working deep inside the skin within the stratum corneum. It inhibits melanin transfer and helps to reduce the appearance of wrinkles, uneven tone and dark spots. Triple sunscreens to give protection to skin’s epidermal structure from darkening. Micro-droplets of Vaseline Jelly restore damaged skin. Product made in Thailand.

65 AED

5% OffFeatured

New York Bright & Lovely Lightening Face Scrub with Vitamin C + Hyaluronic Acid 118ml

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New York Bright & Lovely Lightening Face Scrub with Vitamin C + Hyaluronic Acid 118ml

Crafted with a Vitamin C base, our New York Bright & Lovely Lightening Face Scrub With Vitamin C + Hyaluronic Acid offers more than just exfoliation. It deeply hydrates and conditions the skin, leaving it soft and supple. The addition of Apricot Seeds provides gentle yet effective exfoliation, buffing away dead skin cells and revealing a brighter complexion.

Directions: Use the face scrub as needed to refresh and revitalize your skin. Gently massage it onto damp skin in circular motions, paying extra attention to areas that may need more exfoliation. Rinse thoroughly with water. For best results, follow up with a minimum SPF 30 sunscreen protection every morning.

Key Ingredients: Vitamin C, Hyaluronic Acid, Shea Butter, Apricot Seeds.

95 AED

25% OffFeatured

Bath Sponge, Skin Care

Moroccan Oil Korean Bath Gloves Exfoliating Green

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Moroccan Oil Korean Bath Gloves Exfoliating Green

The Moroccan Oil Korean Bath Gloves Exfoliating are an essential tool for a rejuvenating skincare routine.
Made from high-quality, durable fabric, these gloves are designed to gently exfoliate and refresh your skin.
The textured surface helps to remove dead skin cells and improve circulation, leaving your skin feeling smooth and revitalized.
Perfect for use during a bath or shower, they pair beautifully with your favorite Moroccan Oil products for a luxurious experience.
This bath gloves is made of artificial plant silk and towel composite processing, rough enough to deeply exfoliate while soft enough to buff and smooth when wet.
An ideal cleaning and bathing product.
Immediately after contact with water, the glove will slightly shrink and texture will be amplified which helps them to effectively exfoliate dead skin.

15 AED

7% OffFeatured

Dr Meinaier Tomato Whitening Sugar Scrub 650gm

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Dr Meinaier Tomato Whitening Sugar Scrub 650gm

65 AED

33% OffFeatured

Bar Soap, Feminine Care, Skin Care, Personal Care

Valera 9 Oil Mixture Whitening Soap 125gm

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Valera 9 Oil Mixture Whitening Soap 125gm

10 AED

13% OffFeatured

Skin Doctor Mixed Berry Jam Scrub for Face & Body 200gm

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Skin Doctor Mixed Berry Jam Scrub for Face & Body 200gm

Mixed berries are essential for skin repair, its maintenance and anti-aging. Skin Doctor Face and Body Mixed Berry Jam Scrub leaves your skin nourished and soft by cleaning it deeply, removing the dead skin cells and stimulating new ones.

How to use:

Get an ample amount using fingertips, gently massage on the skin in a circular motion then rinse thoroughly with water.

35 AED

25% OffFeatured

Pure Carrot Bio Balance Carrot Oil Whitening Serum 60ml

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Pure Carrot Bio Balance Carrot Oil Whitening Serum 60ml

Discover the skin perfector serum and enjoy the lightness, softness, unique and gently melting texture. This serum enriched with a clarifying agent softens, smoothes and unifies your complexion. Apply in the morning and evening on your face and neck. To help fight against pigmentation problems, use in association with skin perfector care products

60 AED

5% OffFeatured

Oils & Moisturizer, Skin Care

Palmer’s, Cocoa Butter Formula with Vitamin E, Skin Therapy Oil, Rosehip Fragrance 150ml

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Palmer’s, Cocoa Butter Formula with Vitamin E, Skin Therapy Oil, Rosehip Fragrance 150ml

Palmer’s Cocoa Butter Formula Skin Therapy Oil is formulated with an exclusive blend of Pure Argan Oil, Natural Oils, Cetesomate-E Complex and Vitamin E. Our lightweight formula helps improve the appearance of scars, stretch marks, dry, damaged skin, uneven skin and aging skin. Rich in essential acids, vitamins and antioxidants for all over skin perfecting benefits.

95 AED

13% OffFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Now Foods Solutions Lavender Almond Massage Oil 473ml

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Now Foods Solutions Shea Nut Oil Moisturizing Oil 473ml

Condition: Skin, scalp or hair in need of intense natural moisturization as well as protection against harsh weather conditions such as extreme heat or cold.

Solution: NOW® Solutions Shea Nut Oil is an expeller-pressed, fractionated oil obtained from the seeds of African Karite trees. Rich in oleic and stearic fatty acids, shea nut oil is a superior personal care oil that’s ideal for nourishing and moisturizing your hair, scalp and skin. This luxurious oil absorbs quickly, so you’ll enjoy youthful, radiant skin and healthy, lustrous hair without any greasy residue.

130 AED

PRODUCTS ON SALES

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17% OffFeatured

Shampoo, Hair Care

Washami Moroccan Argan Oil Hydrate & Repair Herbal Shampoo 500ml

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Washami Moroccan Argan Oil Hydrate & Repair Herbal Shampoo 500ml

25 AED

4% OffFeatured

AXIS-Y PHA Resurfacing Glow Peel 50ml

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AXIS-Y PHA Resurfacing Glow Peel 50ml

A 10% PHA gel-water peel which gently exfoliates the skin and clears the pores to reveal rejuvenated skin. With the extracts of 5 different fruits and vegetables, this peel soothes and clears the skin from the first use. Extracts of Cucumber, Papaya, and Centella Asiatica nourish the skin for a healthy glow.

115 AED

2% OffFeatured

Gift Sets, Lotion, Shower Gel, Skin Care

Clinitone Body Butter Vitamin C Kojic All-Over Glow Body Wash + Body Lotion Set

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Clinitone Body Butter Vitamin C Kojic All-Over Glow Body Wash + Body Lotion Set

Clini-tone Body Butter Radiant Vitamin C Kojic Acid All-Over Glow Body Wash 1000ml

Clini-tone Body Butter Radiant Vitamin C Kojic Acid All-Over Glow Body Lotion 400ml

Aims to reveal a brighter, more even-toned complexion with a radiant glow.

It leaves skin feeling soft, smooth, and refreshed without over-drying.

Brightening & Evening Tone: Uses potent antioxidants to reduce the appearance of dark spots, dullness, and discoloration.
Deep Cleansing: Gently lifts impurities from the skin without over-stripping natural moisture.
Radiance Boost: Aims to provide a “lit-from-within” glow and promotes a more youthful appearance with consistent use.
Skin Compatibility: Formulated for all skin types.

305 AED

18% OffFeatured

Conditioner, Hair Care

Olive Babies Detangling Leave In Conditioner 237ml

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Olive Babies 3 in 1 Conditioning Shampoo & Body Wash 414ml

Bath time is always a nurturing moment when you use Olive Babies 3 in 1 Conditioning Shampoo & Wash. A hypoallergenic, sulfate-free and tear free formula that gently cleanses your little one’s delicate skin and hair. Derived from olive oil, aloe vera and oatmeal to help your baby’s skin and hair stay soft and healthy

45 AED

10% OffFeatured

Light up Anti-Ageing Lotion With Glutathione and Collagen 400ml

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Light up Anti-Ageing Lotion with Glutathione and Collagen 400ml

Light Up range is formulated with vitamin C, Glutation, Collagen, Aloe vera and main fruits, targets damaged areas of your skin fighting against excessive pigmentation and effectively lighten stretch marks. Apply to body, face and neck, morning and night after shower for clear, flawless skin. Lightens all kinds of stains and prevents their return.

45 AED

5% OffFeatured

Cantu Avocado Hydrating Shampoo 400ml

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Cantu Avocado Hydrating Shampoo 400ml

Cantu Avocado Hydrating Shampoo is a moisturizing shampoo specially developed for dry and damaged hair. This formula contains high-quality avocado extracts and nourishing ingredients to gently cleanse hair and provide it with intense moisture.

The hydrating shampoo cleanses the hair thoroughly, removing impurities and build-up, leaving it clean, refreshed and hydrated. It improves the combability of the hair and gives it softness and shine. The hair is moisturized without being dried out or weighed down.

Cantu Avocado Hydrating Shampoo can be applied to damp hair and massaged gently. Allow to lather and rinse thoroughly. Repeat the process if necessary.

The shampoo’s formula is free of mineral oils, sulfates, parabens and other harmful chemicals. It is gentle on your hair and scalp and is suitable for dry and damaged hair.

Cleanse your hair with Cantu Avocado Hydrating Shampoo and enjoy clean, hydrated and healthy hair. Give your hair the moisture it needs and make it shine and glow!

38 AED

10% OffFeatured

Hair Care, Hair Lotion

Ebin New York Curl & Twist Moisturizing Foaming Lotion 250ml

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Ebin New York Curl & Twist Moisturizing Foaming Lotion 250ml

The Curl & Twist Foaming Lotion provides long-lasting moisture and shine for the hair. Protects against extreme heat caused from hot tools and define curls while giving a firm hold. Smoothing formula leaves hair manageable and frizz-free.
CURL AND TWIST: Giving long lasting moisture and shine for your hair. Define and enhance curls without frizz. Gentle and shiny finish without crispy texture. Quick dry and no build up or flacking
LONG HOLD: Keep and set your waves in place all day wherever and whenever you go. Don?t worry about the frizz or flyaway.
HEALTHY HAIR:Keep your hair stylish along with moisture and nourishment with argan and keratin infused foaming lotion
BEST INGREIDENTS: Infused with sweet almond oil which has high moisture content to prevent hair breakage due to dry and weak hair. Manage your hair so that it is never to dry or oily to keep freshness
CRUELTY FREE: Cruelty free, vegan friendly with argan and castor oil included. Keep your hair healthy and stylish at the same time.

HOW TO USE

Apply to clean, dry skin.

Massage gently until absorbed.

45 AED

20% OffFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Disaar Honey Miracle Lightening and Moisturizing Oil 100ml

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Disaar Honey Miracle Lightening and Moisturizing Oil 100ml

Disaar Honey Miracle contains natural extracts that rapidly infiltrate into the skin. It is also said to have a range of anti-aging benefits such as reducing fine lines, wrinkles, and hyperpigmentation, and improving elasticity & hydration.

Increase hair blood circulation on the scalp while also promoting hair growth.Improve the quality of your hair by helping it become stronger and smoother.It is a great skin moisturizer.Helps hydrate the skin, moisturize and reduce wrinkles.

20 AED

15% OffFeatured

White Express Lotion 21 Days Orange 500ml

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White Express Lotion 21 Days Orange 500ml

White Express Orange Extra Whitening Lotion with plants extracts takes good care of your skin every day. The butyresorcinol complex softens and protects your body against dryness and lightens you in 5 days.

85 AED

18% OffFeatured

Hair Scalp Treatment, Hair Treatment, Shampoo, Hair Care

Skin Doctor Strawberry & Keratin Hot Oil Hair Treatment 1000ml

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Skin Doctor Strawberry & Keratin Hot Oil Hair Treatment 1000ml

Deeply repairing Skin Doctor Strawberry & Keratin Hair Treatment Mask strengthens the hair against all types of environmental damage and increases its resistance to breakage.

Apply generous amount of mask on wet hair strands, concentrating more on the ends and leave for 3 to 5 minutes, then rinse well with water.

45 AED

GIFT SET

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20% OffFeatured

Creams, Skin Care

Skin Doctor Coffee Anti-aging Body Butter 200ml

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Skin Doctor Coffee Anti-aging Body Butter 200ml

Vegan Formula, enhanced elasticity, radiance and smoothness for a younger looking skin.

Skin Doctor Coffee Anti-aging Body Butter offers high moisturizing and conditioning properties to dry skin and makes it soft and smooth.
Enhanced elasticity, radiance and smoothness for a younger looking skin.

How to use:

Get an ample amount of body butter and massage gently on skin until absorbed.

40 AED

20% OffFeatured

Face Cream, Skin Care, Spot Corrector

Easy Fresh Beauty Cream 20gm

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Easy Fresh Beauty Cream 20gm

Easy Fresh Beauty Cream is the perfect solution for those looking to simplify their skincare routine. Our formula is easy to apply and quickly absorbed, leaving your skin feeling soft, hydrated, and refreshed. Get ready to reveal your best skin yet with Easy Fresh Beauty Cream.

20 AED

Deodorants & Antiperspirants, Fragrances, Women

Enchanteur Rose Oud Amour Perfumed Deodorant With 24Hr Odour Protection, 150ml

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Enchanteur Rose Oud Amour Perfumed Deodorant With 24Hr Odour Protection, 150ml

Bring a touch of french romance to your packed day with the luxury of enchanteur rose oud amour perfumed deodorant. Just spray it on and stay confident all day

10 AED

Clairmen Clarifying Cream 500ml

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Clairmen Clarifying Cream 500ml

Clairmen jar for men 500ml is a high-quality facial cleanser designed for male skin. The formula contains natural plant extracts such as aloe, ginseng, and rose extract to review and deep clean skin, helping to reduce skin oiliness and lighten skin tone. Its 500ML size bottle allows for an efficient and effective application.

35 AED

17% OffFeatured

Skin Doctor Face & Body Scrub With Gold 1000ml

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Skin Doctor Face & Body Scrub With Gold 1000ml

Exfoliates, smoothens and moisturizes the skin.

Skin Doctor Face & Body Scrub with Gold Extract exfoliates the skin gently for smooth skin. It improves and moisturizes your skin naturally, removing dead skin cells and removing impurities and dirt to replace them with fresh, clean skin.

How to use:

Apply scrub with hands. Gently massage in circular motion

with an adequate amount of scrub then rinse.

50 AED

14% OffFeatured

Cleansers, Skin Care, Tonners

Lady Diana Collection Lemon Cleansing Toner 250ml

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Lady Diana Collection Lemon Cleansing Toner 250ml

A refreshing cleansing lotion for a cool soothing, and clarifying of complexion. Natural lemon extract skin will be purged of impurities and cooling skin help to visibly reduce puffiness. Deeply cleanses the skin and removes pore-clogging residue. Enriched with nourishing vitamins leaving the skin healthy & revitalized. For better results apply toner to the skin with a cotton ball or pad twice daily skin feels clean and refreshed.

30 AED

17% OffFeatured

Sia 24k Gold Clear Radiant Face Wash

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Sia 24k Gold Clear Radiant Face Wash

Sia Gold Face Wash is formulated to enhance the skin’s natural fairness and clarity, reducing the appearance of blemishes, dark spots, and uneven skin tone. It also leaves the skin feeling soft and velvety, enhancing overall complexion and texture. By making Sia Gold Face Wash a part of your daily skincare routine, you can unlock the secret to a more beautiful you, embracing a newfound confidence with visibly fairer, clearer, and smoother skin.

25 AED

10% Off

Baby Lotion, Kids & Baby Care, Lotion, Skin Care

PrettyBe Body Lotion Baby Powder 500ml

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PrettyBe Body Lotion Baby Powder 500ml

45 AED

14% OffFeatured

Face Cream, Skin Care, Spot Corrector

Biocos Beauty Cream for Men Whitens & Brightens Skin, Reduces Dark Spots

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Biocos Beauty Cream for Men Whitens & Brightens Skin, Reduces Dark Spots

Whiten & Brighten Skin Tone: Kojic Acid Dipalmitate and Licorice Extract work together to lighten skin, reducing dark spots and enhancing skin brightness.
Protect from Harmful Rays: Zinc Oxide and Sunscreen Agents shield skin from damaging UVA & UVB rays, preventing darkening and protecting against sun damage.
Deep Penetration & Refreshing: Bees Wax and Herbal Extracts deeply nourish, illuminating and refreshing the skin with a radiant, healthy glow.
Smooth & Radiant Skin: The blend of Camauba Wax, Stearic Acid, and Petrolatum promotes smoother, softer, and more hydrated skin.
Effective for Blemishes & Acne: Regular use of Biocos Beauty Cream helps to reduce pimples and acne, promoting a clearer, blemish-free complexion.

30 AED

7% OffFeatured

Anua Green Lemon Vita C Blemish Serum 20ml

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Anua Green Lemon Vita C Blemish Serum 20ml

Combining 560,000ppm of green lemon extract with 200,000ppm of Vitamin C, this serum offers a major radiance boost to lackluster skin and combats hyperpigmentation. The dermatologically tested formula contains capsules infused with panthenol, glutathione and bisabolol for extra brightening and soothing effects.

130 AED