Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Scrubs, Skin Care

Yoko Goat Milk Spa Salt Shower Bath 250g

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Yoko Goat Milk Spa Salt Shower Bath 250g

Spa salt scrub mixed with shower cream, goat milk formula, rich in extracts from goat milk. and the properties of salt which helps in exfoliating the skin, making the skin white, smooth, soft and pleasant to the touch

How to use

Pour enough salt onto your palm. Scrub on wet skin in circular motion. Leave it on for about 3 minutes and then rinse it off.

25 AED

14% OffFeatured

Eskinol Refreshing Facial Deep Cleanser 225ml

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Eskinol Deep Cleanser With Pure Calamansi Extract 225ml

Calamansi cleanser contains Vitamin C that helps lighten dark spots.
It helps to remove the accumulated dirt on the face and it also removes the excess oils and make-up to make your skin clean.
This cleanser with pure calamansi extract is known for its skin whitening and micro-cleansing anti-bacterial action.
Use this cleanser and avoid pimples and other skin problems due to buildup on the skin.

This amazing cleanser gives you a beautiful glow to clean and healthy skin.

30 AED

20% OffFeatured

Creams, Skin Care, Tubes

Amalico Mango Tube Cream 50ml

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Amalico Mango Tube Cream 50ml

Introducing our amalico tube cream, a powerful skincare solution derived from natural ingredients. This natural antioxidant and skin brightener works wonders in reducing melanin formation, resulting in a visible improvement in age spots, freckles, melasma, and post-inflammatory pigmentation.

20 AED

11% OffFeatured

Skin Doctor Carrot Glow Whitening Lotion Face & Body Milk SPF 30 400ml

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Skin Doctor Carrot Glow Whitening Lotion Face & Body Milk SPF 30 400ml

Ultra Radiance Intense Whitening Face & Body Lotion
Skin Doctor Carrot Glow Face & Body Lotion contains ingredients that work together to bring your skin immediate relief and long lasting moisurization, thanks to its high level of beta carotene, Vitamin A, your epidermis has a better protection against free radicals.
This formula brightens and lightene your complexion with an intense skin whitening effect on the face and body.
•Unifies Skin Tone
•Targets dark circles, spots and other pigmentation problems

Ingredients: Natural Witch Hazel, Carrot Oil, Vitamin C, Glutathione, Niacinamide, Collagen

85 AED

14% OffFeatured

Yaz Skin Lightening Body Lotion Double White + Vitamin C 400ml

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Yaz Skin Lightening Body Lotion Double White + Vitamin C 400ml

Illuminate and enhance your skin with Yaz Skin Lightening Body Lotion Double White + Vitamin C. This advanced body lotion is specially formulated to brighten and even out your skin tone while providing deep hydration. Infused with Vitamin C and other skin-nourishing ingredients, it helps to reduce dark spots and hyperpigmentation, leaving your skin looking radiant and youthful.

Key Features:

Skin Lightening Formula: Designed to brighten and even out skin tone, targeting dark spots and uneven pigmentation for a more luminous complexion.
Vitamin C Enriched: Contains Vitamin C, a powerful antioxidant that helps to lighten dark spots, boost radiance, and protect against environmental damage.
Deep Moisturization: Provides intense hydration to keep your skin soft, smooth, and supple throughout the day.
Gentle & Effective: Formulated to be gentle on the skin while delivering effective lightening and moisturizing benefits.
Generous Size: Comes in a 400ml bottle, offering ample product for daily use and long-lasting results.

How to Use: Apply a generous amount of lotion to clean, dry skin and massage in circular motions until fully absorbed. For best results, use daily, focusing on areas with uneven skin tone or dark spots.

30 AED

13% OffFeaturedOut Of Stock

Creams, Skin Care

Active White Clarifying Softening Body Cream with Honey 120ml

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Active White Clarifying Softening Body Cream with Honey 120ml

ACTIVE-WHITE body cream moisturizes skin softly. Used daily, your complexion recovers radiance and harmony. Thanks to the active properties of honey, the skin is better protected and smoother.

35 AED

8% OffFeatured

Lotion, Skin Care

Vaseline Healthy Bright Brightening Defense Lotion SPF24 500ml

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Highlights:

Vaseline has SPF24 PA++ for both UVA and UVB rays protection.
Formulated to help nourish and hydrate the skin while providing sun protection.
It is designed to give the skin a healthy, radiant appearance.
Suitable for daily use and can be applied to all skin types.
Sold per bottle contains 500ml of SPF24 Vaseline Healthy White Lotion.

60 AED

18% OffFeatured

Belle Vie Glutathion Soap Clarifying Exfoliating 670g

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Belle Vie Glutathion Soap Clarifying Exfoliating 670g

Introducing the Belle Vie Glutathion Soap Clarifying Exfoliating 670g, the perfect solution for your skin care needs. This soap is enriched with Glutathion, a powerful antioxidant, to help brighten and even out your skin tone. It gently exfoliates to remove dirt and impurities, leaving your skin feeling soft and refreshed. The added shea butter helps to nourish and moisturize your skin, giving it a healthy and glowing appearance. With regular use, this soap will keep your skin looking and feeling its best.

45 AED

6% OffFeatured

ACM Novophane Nail Cream For Damaged & Brittle Nails 15ml

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ACM Novophane Nail Cream For Damaged & Brittle Nails 15ml

It is a cream intended for the care of dry, brittle and irregular nails.
Nourishes and moisturizes nails.
Being rich in active ingredients gives it more resistance and elasticity .
made in France .

How to use:

Apply daily on the nail and its surroundings and massage gently .
It can be applied over nail polish .

75 AED

25% OffFeatured

Skin Doctor Milk & Honey Whitening Spa Soap 100gm

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Skin Doctor Milk & Honey Whitening Spa Soap 100gm

Natural cleansing with a refreshing spa sensation.

15 AED

PRODUCTS ON SALES

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13% OffFeatured

Scrubs, Skin Care

Clean & Clear Daily Wash Exfoliating 150ml

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Highlights:

Clean and Clear Skin Brightening Daily Facial Scrub 150ml

A skin-lightening scrub is suitable for daily use.

Its formula contains lemon and papaya extracts that give you bright and fresh skin.

The gently exfoliating formula removes dirt, oil and impurities.

Clean & Clear Daily Wash Exfoliating 150ml

Clean and Clear Daily Wash Exfoliating:

An oil-free daily facial scrub.
It cleans the skin and opens the pores with its fine small grains.
It has a formula that effectively removes dirt, oil, and dead skin cells.
That clogs the pores and leads to the appearance of spots and blackheads.

The ideal choice for pure and clear skin.

Gently exfoliates and visibly brightens your skin.

Plus the refreshing citrus fragrance awakens your senses.

Removes oils and impurities.

Gives you radiant and fresh skin.

Gently exfoliates the skin.

35 AED

10% OffFeatured

Conditioner, Hair Care

Silky Cool Keratin & Pro-Vitamin B5 Conditioner with Coconut Oil, Argan Oil & Nigella Sativa 500ml

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Silky Cool Keratin & Pro-Vitamin B5 Conditioner with Coconut Oil, Argan Oil & Nigella Sativa 500ml

Discover the nourishing power of Silky Cool Keratin and Pro-Vitamin B5 Conditioner, expertly crafted with a rich blend of hydrolyzed keratin, coconut oil, argan oil, and nigella sativa seed oil to deeply hydrate and strengthen your hair.

This conditioner smooths and softens dry, damaged, and color-treated hair, restoring natural shine and vitality. The formulation helps to condition and improve hair texture, and ensures easy detangling and reduces static.

Key Benefits:

Deeply nourishes and repairs with nourishing natural oils (coconut, argan, nigella sativa)
Smooths, softens, and hydrates dry, brittle, and color-treated hair
Improves manageability and shine with conditioning agents
Helps detangle and reduce frizz
Contains pro-vitamin B5 for added moisture and strength
Suitable for all hair types seeking repair and hydration

45 AED

14% OffFeatured

Creams, Skin Care, Tubes

Melano MelanoFree 4% Cream 20gm

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Melano MelanoFree 4% Cream 20gm

This product is suitable for all skin types.Effectively reduce blackheads, control oil, improve facial dullness, and keep a beautiful skin. Improves the skin condition.

Melano cream All in one effective treatment Melanofree cream is an FDA approved formula which safe of use This topical therapy is made up of 3 effective and unique ingredients. Helps you to get rid of all your skin problems such as: Melasma, Freckles, Traces of sunburn, acne scars, Darkening of elbows and knees, Dark spots and pigments by gently exfoliating the skin’s top layer to lighten your skin, therefore diminishing skin discoloration.

30 AED

17% OffFeatured

Jhalak Anti Aging Beauty Cream

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Jhalak Anti Aging Beauty Cream

Jhalak Anti-Aging Beauty Cream is a luxurious skincare solution designed to protect your skin from the harmful effects of daily exposure to sunlight, pollution, and stress. It revitalizes and rejuvenates your skin, restoring its natural glow and vibrancy.

The cream also boosts your skin’s immune system, ensuring it remains healthy and resilient. It visibly reduces wrinkles, reducing fine lines and leaving a smoother, more youthful appearance. Jhalak Anti-Aging Beauty Cream also helps prevent future wrinkles by providing deep hydration. Its luxurious formula ensures a smooth, supple, and irresistible texture. Invest in your skin’s health and beauty with Jhalak Anti-Aging Beauty Cream.

25 AED

11% OffFeatured

Hair Care, Hair Colour, Hair Cream

Bolony Hair Color Cream 10.001 Platinum Intense Ash Blond 100ml

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Bolony Hair Color Cream 10.001 Platinum Intense Ash Blond 100ml

Hair Color Cream With Keratin, Macadamia Oil & Gold Extract

It Enhances your hair with vibrant, long-lasting color while nourishing it deeply. Infused with Keratin for strength, Macadamia Oil for hydration, and Gold Extract for shine, this formula ensures even coverage and a silky-smooth finish. Achieve high-quality results with rich color and healthy, radiant hair.

How to use:

Wear gloves and mix the hair color cream with the developer as instructed. Apply evenly to dry hair, starting from the roots. Leave it on for the recommended time, then rinse thoroughly with water. Use a conditioner for a smooth, nourished finish.

40 AED

11% OffFeatured

Body Gel, Personal Care, Skin Care, Slimming Products, Wellness

Skin Doctor Coffee Slimming Gel 250ml

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Highlights:

Skin Doctor Coffee Slimming Gel 250ml

Helps reduce the appearance of cellulite making the skin look slimmer and firmer.

Skin Doctor Slimming Gel with Coffee significantly helps reduce the appearance of cellulite on the abdomen, thighs, hips, and buttocks making the skin look slimmer and firmer.
– Lifts and reshapes.
– Younger looking skin.
– Powerful Anti-Oxidant.

– Smoother and firmer looking skin.

How to use:

Apply on the area which you wish to improve like abdomen, legs, hips or arms. Massage till completely absorbed. Use regularly or as often as needed.

40 AED

6% OffFeatured

IQueen Styling Tek Vent Thermal Hair Brush 72x265mm

Accessories, Hair Accessories, Hair Care

IQueen Styling Tek Vent Thermal Hair Brush 72x265mm

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IQueen Styling Tek Vent Thermal Hair Brush 72x265mm

A sheer whitewashed finish subtly reveals the natural wood grain, while indigo rubber inserts offer a striking contrast and superior grip.

IQueen Styling Tek Vent Thermal Hair Brush Series

A sheer whitewashed finish subtly reveals the natural wood grain, while indigo rubber inserts offer a striking contrast and superior grip.

The Alternative Bristling design combines double-strand nylon for deep, snag-free penetration and open-tip ionic bristles for optimal hair control and conditioning.

Together, they deliver effortless curling, straightening, volumizing, and sectioning—outperforming traditional round brushes with ease.

Overall Diameter: 72mm, Length:266mm

75 AED

10% OffFeatured

Shower Gel, Skin Care

JUUCEE Pear Petale Shower Gel 450ml

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Highlights:

JUUCEE Pear Petale Shower Gel 450ml

JUUCEE Pear Petale Shower Gel 450ml is a gentle, juicy shower gel with a sweet, refreshing pear scent. It helps restore the skin’s protective barrier and hydrates the skin.

45 AED

11% OffFeatured

Scrubs, Shampoo, Skin Care

Shea Moisture Raw Shea Butter Moisturizing Crème Body Scrub 320gm

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Highlights:

Shea Moisture Raw Shea Butter Moisturizing Crème Body Scrub 320gm

This ultra-rich, exfoliating scrub melts into skin. Blended with fair trade raw shea butter, this moisturizing formula buffs away dry skin cells, leaving you feeling instantly smooth & soft and looking radiant!

Our Story:

SheaMoisture is the legacy of Sofi Tucker, a pioneering mother of four and entrepreneur, who sold Shea Butter, African Black Soap and homemade beauty preparations in Sierra Leone in 1912. We honor her vision by continuing to formulate with Shea Butter handcrafted by women in Africa. With every purchase you show support of our mission to reinvest back in our communities.

Tested on our family for generations. Never on animals.

40 AED

25% OffFeatured

Creams, Skin Care, Tubes

Rich & Pure Double Active Clarifying Soap Fast Action 190g

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Rich & Pure Double Active Clarifying Soap Fast Action 190g

Rich Pure with double active ginseng and red pepper feeds intensely, hydrates and revives the skin. It offers a brilliant brilliance to the composition by acting in execution without disturbing the skin thanks to its ultra-violetq sunlight-based security.

15 AED

GIFT SET

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6% OffFeatured

Shower Gel, Skin Care

Tree Hut Strawberry Foaming Gel Wash 532ml

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Highlights:

Tree Hut Strawberry Foaming Gel Wash 532ml

Refresh your shower routine with Tree Hut Foaming Gel Wash in the delectable scent of Strawberry. Drench your body in a luxurious lather that nourishes skin and leaves a long-lasting scent. Tree Hut washes are infused with our hydrating oil complex, packed with antioxidant-rich avocado, kiwi and orange oils so you leave the shower feeling fresh and glowing.

80 AED

22% OffFeatured

Rich & Pure Double Serum Fast Action 30ml

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Rich & Pure Double Serum Fast Action 30ml

Rich and Pure clarifying Serum is combined with the dual active ingredients of ginseng and red pepper; it intensely nourishes, hydrates, and revitalizes the skin. It offers a luminous glow to your complexion without irritating it thanks to its formula protecting it from UV rays.

Rich & Pure rich clarifying serum with Ginseng and Red Pepper, blurs spots, blackheads, and impurities in the skin. It improves the radiance of the complexion and restores softness and firmness to the skin.

35 AED

8% Off

Scrubs, Shower Gel, Skin Care

PrettyBe Moroccan Black Soap Olive Extract 1000ml

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PrettyBe Moroccan Black Soap Olive Extract 1000ml

55 AED

10% OffFeatured

Moroccan Oil Bath Soap Indigo Desert 1000ml

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Highlights:

Moroccan Oil Bath Soap Indigo Desert 1000ml

This Soap softens the skin and gently removes skin toxins and layers of dead skin surfaces.

The rich content of Olive oil helps to promote a smooth & radiant complexion.

Combined with the calming, floral aroma of Indigo desert to gently rejuvenate your skin.

For All Skin Types

45 AED

9% OffFeatured

Pr. Francoise Bedon Lightening Face Cream Carrot 50ml

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Pr. Francoise Bedon Lightening Face Cream Carrot 50ml

Nourished with carrot oil and vitamin E, this facial moisturizer brings an immediate and long-lasting hydration to your face. Gradually cleans up skins imperfections leaving the face brighter and more refreshed.

145 AED

6% OffFeatured

Tree Hut Blue Lagoon Shea Sugar Scrub 510gm

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Tree Hut Blue Lagoon Shea Sugar Scrub 510gm

Reveal glowing skin with Tree Hut Sugar Body Scrub in the peaceful, marine scent of Blue Lagoon! Made with Sugar, Shea Butter, Red Algae, Dead Sea Minerals and an array of natural oils including Evening Primrose, Avocado, Macadamia, Sweet Almond, Safflower and Orange Oils.

80 AED

17% OffFeatured

Anti-Dandruff, Hair Care, Shampoo

Head & Shoulders Classic Clean Anti-Dandruff Shampoo 400ml

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Highlights:

Head & Shoulders Classic Clean Anti-Dandruff Shampoo 400ml

Get rid of dandruff with Head & Shoulders Clean & Sleek anti-dandruff shampoo. Equipped with a clinically tested formula containing pyrithione zinc, this clean and elegant shampoo fights dandruff better than traditional anti-dandruff shampoos. Shampoo with a triple action formula cleanses, protects and moisturizes your scalp and hair, so you can eliminate 100% of visible dandruff.

Its scientifically proven formula contains piroctone olamine, an active ingredient that can fight the microbe that causes dandruff, Malassezia globosa.

This effective shampoo controls the formation of flakes, dandruff, and itching that accompanies dandruff, and its effectiveness becomes apparent from the first use.

Benefits and features:

Head & Shoulders Clean & Sleek anti-dandruff shampoo removes up to 100% of dandruff

This effective shampoo controls dandruff and flakes from the first use and protects against dandruff

Its scientifically proven formula contains Piroctone Olamine, an active ingredient that fights the microbes that cause dandruff

This effective, pH-balanced shampoo has a creamy texture, a light and refreshing scent, and is effective on all hair types.

The world’s #1 dermatologically tested anti-dandruff shampoo brand

How to use:

To get the best results, you should use the product at least twice a week. The shampoo can be used for a long time to maximize dandruff control. The container must be shaken well before use. Gently massage into scalp and entire hair. Rinse hair and repeat the process when needed.

25 AED

14% OffFeatured

Silky Cool Cucumber Moisturizing Cream 300ml

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Silky Cool Cucumber Moisturizing Cream 300ml

Moisturizing effect. Whitening the skin. Can be used for face & body

30 AED

20% OffFeatured

Trimay Lipodipeptide Cera Coq10 Volume Lift Cream 50ml

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Highlights:

Trimay Lipodipeptide Cera Coq10 Volume Lift Cream 50ml

This lightweight daily moisturizer helps support skin hydration and improve the appearance of skin texture. Its blend of key ingredients is selected to assist with maintaining moisture and promoting a smoother, more refined look.

Key Benefits:

Supports skin hydration and the look of elasticity.
Helps improve the appearance of smoothnessand suppleness.
Lightweight texture, suitable for everyday use.

Key Ingredients:

Lipopeptides:Peptides that help support the skin’s natural processes.
Ceramides:Help maintain the skin’s moisture barrier.
Coenzyme Q10:An antioxidant that supports protection from environmental stressors.
Hyaluronic Acid:Known for its ability to retain moisture.
Shea Oil:A nourishing oil rich in fatty acids.
Centella Asiatica Extract:A plant-derived ingredient traditionally used to help soothe the skin.

How to Use: Apply a small amount to clean, dry skin in the morning and and evening. Gently massage until fully absorbed. Suitable for most skin types.

120 AED

20% OffFeatured

Nature Secrete Facial Cream with Argan Oil 40g

Skin Care, Spot Corrector

Nature Secrete Facial Cream with Argan Oil 40g

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Highlights:

Nature Secrete Facial Cream with Argan Oil 40g

Nature Secrete Argan Oil Facial Cream is formulated with Argan Oil, Ginseng and Snail Slime to ensure a lighter and clarified complexion.

Nature Secrete With Pure Argan Oil Lightening Facial Cream Always Beautiful: brightens your skin, more luminous. It attenuates your hyper pigmentation spots and help to prevent their appearance. Its concentrated formula with Argan oil works gently and effectively to unify and clarify the complexion. Enriched with lightening plant extracts, body cream Nature Secrete with pure Argan oil moisturizes, protects and helps your skin retain its elasticity without leaving a greasy film. It will leave your skin silky, soft, and radiant beauty by offering a pleasant sensation of freshness

20 AED