Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Shower Gel, Skin Care

Melano Red Carrot Shower Gel Scrub 1000ml

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Melano Red Carrot Shower Gel Scrub 1000ml

Melanotone Red Carrot Shower Gel Scrub is an exfoliating shower gel infused with natural red carrot extract, designed to reveal soft, smooth, and radiant skin. Its antioxidant-enriched formula helps eliminate impurities while stimulating cell renewal. Thanks to its exfoliating micro-grains, it deeply cleanses without irritating the skin. Used regularly, it evens out skin tone and restores vitality. Ideal for all skin types, this product leaves skin feeling refreshed and visibly brighter. A true beauty ritual for silky-smooth, radiant skin every day.

45 AED

18% OffFeatured

Piment Doux Plus Lightening & Brightening Milk 250ml

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Piment Doux Plus Lightening & Brightening Milk 250ml.

Piment Doux Plus Lightening Lotion is a concentrate and repairer for all skin and complexion defects. It helps remove spots from all parts of the body, quickly lightens the skin and evens out skin tone.Removes dead skin cells and reduces stress.

Piment Doux Concentre is a specially designed lotion used to clear and cleanse dark spots on the face and body. Use: Mix the serum in your lotion or cream and use it after cleaning the skin. For difficult parts such as elbows, fingers, and toes, you may use it directly with a dry cotton swab. Best if used at night. If using in the daytime, use sunblock.

45 AED

14% OffFeatured

Precious Skin Alpha Arbutin 3 Plus Collagen Anti-Bac Bath Gel 450ml

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Precious Skin Alpha Arbutin 3 Plus Collagen Anti-Bac Bath Gel 450ml

This bath gel is enriched with Alpha Arbutin, collagen, and anti-bacterial properties to cleanse and nourish the skin. It helps to brighten the skin, reduce dark spots, and provide deep hydration while fighting bacteria. The formula is gentle, leaving the skin soft, smooth, and radiant with a refreshing scent.

Benefits:

Brightens and evens out skin tone with Alpha Arbutin.
Reduces dark spots and promotes a clear complexion.
Contains collagen for skin nourishment and elasticity.
Anti-bacterial properties help keep the skin clean and protected.
Leaves the skin soft, smooth, and hydrated.
Suitable for daily use and all skin types.

How to Use:
Apply to wet skin during your shower, lather, and rinse thoroughly. Use daily for best results.

30 AED

13% OffFeatured

Pastil Natural Milk Body Cream 360ml

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Pastil Natural Milk Body Cream 360ml

Nourish dry skin & send your senses on an island escape with this fast-absorbing, rich & creamy, tropical body lotion. This blend restores essential hydration to skin.

The non-greasy formula absorbs quickly leaving skin feeling soft & smelling great.

This one of a kind non-greasy body lotion and daily moisturizer for skin glides on comfortably to soothe skin without stickiness.

35 AED

20% OffFeatured

Orbi 20 Anti Marks Papaya Face Cream

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Orbi 20 Anti Marks Papaya Face Cream

Orbi 20 Anti-pimple glow face cream smooths and lightens the face. Specialist face care for acne, pimples, dark spots, burns, dark eye and repairs damaged face. It improves skin’s elasticity, help erase discolorations, and revive skin’s healthy tone and texture. … It helps lighten the skin by reducing melanocytes which then leads to reduction of melanin in the skin, making it look fairer, soft and Smooth.

20 AED

8% OffFeatured

MAAKE Exotic Fruits Glowing Shower Gel Scrub 1000ml

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MAAKE Exotic Fruits Glowing Shower Gel Scrub 1000ml

Our Glowing Shower Gel scrub is exactly what it sounds! A scrub for a delightful foamy bath, enriched with Exotic Fruits extract, vitamin E, and pumice stone exfoliating particles that gently cleanse and exfoliate the skin, removing impurities and dead cells, leaving your skin soft, lightly fragranced and with a subtle glow!

Results in smoothened skin. Non-abrasive.

Instructions: Apply a generous amount and massage onto wet skin, bring up to a lather, scrub, then rinse off. Suitable for daily use; if you have extremely sensitive skin, use 2-3 times a week. Use our Glowing Hand & Body Lotion to moisturize after use.

Caution: For external use only. Avoid contact with eyes. Store in a cool, dry place, away from heat and moisture. Keep out of the reach of children.

55 AED

13% OffFeatured

Pastil Face & Body Scrub Korean Rice

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Pastil Face & Body Scrub Korean Rice

35 AED

17% OffFeatured

Skin Doctor Cucumber Magic 5in1 Whitening Scrub Cream for Face & Sensitive Areas

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25 AED

18% OffFeatured

Dermaliss Exfoliating Face Cleanser 125ml

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Dermaliss Exfoliating Face Cleanser 125ml

Deelply cleanse your skin with Dermaliss Exfoliating Facial Cleanser. This cleansing lotion works by clearing dirt and oil and by eliminating hyperpigmentation such as sunburns and dark spots. With consistent use, your skin is clear and even toned.

How to use Dermaliss Exfoliating Facial Cleanser

Apply cleansing lotion on the face and neck with a cotton pad. For noticeable result, apply twice daily.

Ingredients

Carrot Extract, MBS, A. Benzoyle, Saliylic Acid, MPG, Antioxidant, Glycerin, AHA, Fragrance

45 AED

8% OffFeatured

Silky Cool Fruits Face & Body Scrub 1000ml

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Silky Cool Fruits Face & Body Scrub 1000ml

Removes black dead cells & impurities leaves your skin fresh and younger

55 AED

PRODUCTS ON SALES

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25% OffFeatured

Bar Soap, Skin Care

Active White Clarifying Body Soap with Honey 150gm

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Active White Clarifying Body Soap with Honey 150gm

Active White honey soap deeply cleans and helps to gently clear the skin. Once rinsed, your skin is ready to receive your other Active-White treatments.

Product benefits

Cleans skin thoroughly
Delicately clarifies the skin
Harmonizes the complexion

How to use

Moisten the skin and soap, lather, wash and rinse thoroughly. For optimal and prolonged action, apply clarifying milk or Active-White clarifying cream.

15 AED

6% OffFeatured

Hair Care, Hair Treatment

Skala Hair Treatment Cream Mais Cachinhos 1000gm

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Skala Hair Treatment Cream Maionese Capilar Nutritiva 1000gm

Its formula is free from sulfate, parbaben, petrolatum and mineral oil. Free! Co-wash!

The Pot?o Nutritious Capillary Mayonnaise has been formulated especially for you who seek for ally to keep the threads healthy! It is the perfect combination of 3 elements that help give hydration, strength and untangling of the hair. And the best is yet to come. It can be used either as a hair treatment conditioning or a leave-in conditioner. Just use and let it rest all day long.

Cane Molasses + Carrot Oil: prevents the aging damaged yarns helping with the healthy hair growth.

Amaranth extract: amino acids restorage, making combing a lot easier.

Castor oil: it prevents hair from loss by making it stronger.

For all type of hair.

85 AED

53% OffFeatured

QEI+ Paris Extreme Shine Gold Brightening Exfoliating Soap 200gm

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QEI+ Paris Extreme Shine Gold Brightening Exfoliating Soap 200gm

In the QEI+ Extreme Shine range, this lightening soap is effective for body and face scrub.

It is an exfoliating soap enriched with apricot nuclei that gently removes impurities and dead skin.

Thanks to its formula infused with the best natural lightening active ingredients, your complexion is illuminated and radiant.

This exfoliating soap is suitable for all skin types: it respects your epidermis and is tested under dermatological control.

95 AED

10% OffFeatured

ActiveX Non-Greasy Moisturizer Kiwi Lightening Body Lotion 1000ml

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ActiveX Non-Greasy Moisturizer Kiwi Lightening Body Lotion 1000ml

Discover the perfect blend of hydration and lightness with ActiveX Lightening Body Lotion. This 1000 ML lotion features a gentle, lightweight formula designed to provide deep moisturization and emollience for all skin types, including rough and dry skin. The non-greasy formula absorbs quickly, leaving your skin feeling velvety smooth and refreshed. Choose from a selection of delightful scents to enhance your skincare routine.

Benefits:

Lightweight Formula: Provides effective moisturization without feeling heavy on the skin.
Velvety Finish: Leaves skin feeling smooth and soft after application.
Deep Hydration: Enriches skin with essential emollients to combat dryness.
Gentle on Skin: Suitable for all skin types, including sensitive skin

45 AED

10% OffFeatured

Curly & Wavy hair, Hair Care

African Pride Moisture Miracle Gel n’ Cream 3-In-1 Curl Training System

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African Pride Moisture Miracle Gel n’ Cream 3-In-1 Curl Training System

African Pride Moisture Miracle Gel n’ Cream uses a 3-in-1 formula, including flaxseed oil and shea butter, to provide superior curl definition, hydration & shine as well as enhances the natural pattern of coils and curls without flaking.

45 AED

10% OffFeatured

Washami Keratin & Protein Shampoo 950ml

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Washami Keratin & Protein Shampoo 950ml

NATURAL PROTEIN-RICH SHAMPOO WITH LUXURIOUS MOISTURIZERS. HUMECTANT PROPERTIES AADD MOISTURE TO HAIR FOLLICLES NATURALLY. AMOOTHES THE HAIR SHAFT AND RESTORES SHINE TO FRIZZY AND DRY HAIR ITS NATURAL HUMECTANT PROPERTISE LOCK IN MOISTURE, PREVENTING FUTURE MOISTURE LOSS

45 AED

5% OffFeatured

Proxima Peau de Lune GlutaWhite Carrot Face Cream 50ml

Face Cream, Skin Care, Spot Corrector

Proxima Peau de Lune GlutaWhite Carrot Face Cream 50ml

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Proxima Peau de Lune GlutaWhite Carrot Face Cream 50ml

Proxima Peau de Lune Face Cream is an advanced anti-aging formula designed to deliver multiple benefits in one product. This lightweight, non-greasy cream works to gently exfoliate impurities, helping to brighten the complexion and promote smoother, more youthful skin. With SPF 50, it offers broad-spectrum protection against harmful UV rays, helping to guard your skin from sun damage and premature aging.

Formulated with nourishing ingredients, this face cream reduces the appearance of fine lines and wrinkles while evening out skin tone and texture. Its hydrating properties provide essential moisture, leaving the skin feeling soft and nourished throughout the day. Suitable for all skin types, Peau de Lune Face Cream absorbs quickly without leaving any residue, making it ideal for daily use.

Key Benefits:

Reduces the appearance of fine lines and wrinkles.
Evens out skin tone and texture.
Protects against sun damage with SPF 50.
Hydrates and nourishes the skin.

Key Features:

Contains hyaluronic acid, vitamin C, and antioxidants.
Suitable for all skin types.
Non-greasy and lightweight formula.
Absorbs quickly into the skin.
Paraben-free and cruelty-free.

95 AED

14% OffFeatured

Yong Chin Papaya Peel Off Mask 100ml

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Yong Chin Papaya Peel Off Mask 100ml

Deeply cleanses oil and dirt from pores and allows moisture to be absorbed into the skin.

YC Papaya Peel of Mask deep cleans oil and dirt from pores and allows moisture to be absorbed into the skin. This vitalizing facial mask with anti-oxidant helps to peel-away impurities from the skin without over drying. Even troubled or tired skin is left feeling energized. Peel away blemishes to leave a healthy, glowing Skin. Vitamins of fruit removes impurities, dead tissues and firms up the skin.
It is suitable for all skin types to re-balance the skin functions.
Make your skin looks clean, softer, firmer and smoother with a fresh and healthy glow.

How to use:

Gently apply over cleansed skin (avoiding eye area). Wait 10-15 minutes or until mask dries thoroughly. Remove by peeling off in an upward motion starting at jaw line. Use once or twice a week for better result.

30 AED

6% OffFeatured

Shower Gel, Skin Care

JRA Brightening Bathing Gel 700ml

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JRA Brightening Bathing Gel 700ml

This product is formulated to firm and brighten the skin the extra strength formula of a dynamic combination which is hundred percent pure natural ingredients that target excessive melanin production leave the skin soft, bright and moisturized. The Gel is designed to intensely and automatically whiten darker part of the skin. JRA extra whitening serum contain lightening active ingredients with the antioxidants properties of glutathione. It evens out and whitens the complexion and also contains sunscreen agents. This combination will give you a beautiful skin complexion and a glowing skin well moisturized and eliminate any kind of dark spots from your skin.

75 AED

18% OffFeatured

Shower Gel, Skin Care

Shea Moisture Coconut & Hibiscus Illuminating Body Wash 384ml

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Shea Moisture Coconut & Hibiscus Illuminating Body Wash 384ml

A soothing experience for your body! Get ready to moisturize your skin to perfection with this nourishing formula, blended with Coconut Oil, Hibiscus Extract, Songyi Mushroom and Fair Trade Shea Butter—naturally-derived ingredients that brighten and improve skin texture.

45 AED

GIFT SET

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7% OffFeatured

Bar Soap, Skin Care

Makari Gentle Hydrating Baby Soap 155gm

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Makari Gentle Hydrating Baby Soap 155gm

Delicate and mild, the Gentle Baby Bar Soap is enriched with Shea Butter and Sweet Almond oil to provide the cleansing that your precious baby needs without overdrying the most delicate of skin. The safest way to care for your baby, the specially formulated soap will keep your sweet baby’s skin supple, hydrated, and clean.

Recommended for delicate and sensitive skin types-
-Use daily at bathtime.
-Wet baby’s body with lukewarm water
-Gently rub wet soap over skin while avoiding the eye area.
-Rinse carefully, Dry gently.

70 AED

Dr. Miracle’S Conditioning Shampoo 355ml

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Dr. Miracle’S Conditioning Shampoo 355ml

Enriched with olive and jojoba oil for strong, shiny and healthy hair.

Excellent for chemically straightened, braided, natural or woven hair.

Dr. Miracle Conditioning Shampoo helps with dandruff, dryness

45 AED

25% OffFeatured

Body Gel, Creams, Skin Care

ActiveX Aloe Vera Moisturizing Gel Hydrating & Brightening Face & Body Gel 300ml

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ActiveX Aloe Vera Moisturizing Gel Hydrating & Brightening Face & Body Gel 300ml

Experience intense hydration with Activex Aloe Vera Moisturizing Gel, enriched with natural Aloe Vera extract known for its soothing, moisturizing, and skin-repairing properties. Perfect for daily use on face & body, this lightweight gel absorbs quickly without leaving any sticky residue.

Highlights

Deep Hydration – Locks moisture into the skin for long-lasting softness
Aloe Vera Enriched – Helps soothe irritation & dryness
Brightening Effect – Improves skin freshness & glow
Fast Absorbing Formula – Non-greasy & lightweight
Multi-Use – Suitable for face, body, and hands

30 AED

8% OffFeatured

A3 Lemon + Papaya Face & Body Butter Cream 400ml

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Highlights:

A3 Lemon + Papaya Face & Body Butter Cream 400ml

LEMON Antioxidant and Purifying – Helps reduce skin blemishes

PAPAYA Rich in vitamin A, B, C – Prevents acne, oily skin and appearance of sun damages

Brighten and soften your skin with this luxurious cream!

Infused with natural extracts paired with Niacinamide (known to be able to treat uneven skin tone), it delivers benefits and glowing radiance.

The rich formula absorbs easily, leaving skin supple and youthful.

Pleasure lasts in the aromatic, fresh fragrance of the italian citrus groves.

Use: Apply mornings and evenings on cleansed skin, massaging delicately until complete absorption.

Warning: For external use only – Do not apply on eye area – Do not use on irritated or damaged skin – Suspend use if an allergic reaction arises.

60 AED

10% Off

PrettyBe 5in1 Face & Body Scrub Goat Milk 550ml

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PrettyBe 5in1 Face & Body Scrub Goat Milk 550ml

45 AED

10% OffFeatured

Alattar Hair Growth Treatment Oil 130ml

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Alattar Hair Growth Treatment Oil 130ml

Attar Cocoa Butter Hair Growth Treatment Oil is a product rich in natural ingredients designed to nourish hair and promote healthy growth. It combines the benefits of cocoa butter, known for its deep moisturizing and strengthening properties, helping to reduce dryness and breakage, with a light formula that gives hair softness and shine. This oil is an ideal choice for those with weak or damaged hair and looking to enhance its length and health.

Benefits and Features:

Promotes hair growth naturally and healthily.
Nourishes the scalp and strengthens hair follicles.
Deeply moisturizes hair thanks to natural cocoa butter.
Reduces hair dryness and prevents breakage.
Leaves hair soft, shiny and easy to style.
Suitable for all hair types, including damaged and dry hair.

How to use:

Warm a small amount of oil between your hands.

Gently massage the oil into the scalp in circular motions.

Distribute the oil along the length of the hair to the ends.

Leave it for 30 minutes or more as needed.

Wash your hair with your favorite shampoo and rinse well.

Warnings:

For external use only.

Avoid contact with eyes, if contact occurs, rinse immediately with water.

Keep out of reach of children.

Store in a cool, dry place away from direct sunlight.

45 AED

17% OffFeatured

Jergens Shea Butter Deep Conditioning Moisturizer 200ml

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Jergens Shea Butter Deep Conditioning Moisturizer 200ml

Jergens Enriching Shea Butter Moisturizer melts into skin to deeply condition and enhance your natural sheen. This nourishing moisture blend is infused with pure African Shea Butter, which has been used in skincare for centuries, passed down from generation to generation. Share in this beauty secret and reveal stunning, 3x more radiant skin. Smooth it on daily and let your inner beauty shine

25 AED

14% OffFeatured

Creams, Face Cream, Skin Care, Spot Corrector

Sandal Extra Brightening HD+ Beauty Cream 4-in-1 – Pack of 1

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Sandal Extra Brightening HD+ Beauty Cream 4-in-1 – Pack of 1

Achieve a radiant and even-toned complexion with Sandal Extra Brightening HD+ Beauty Cream. This 4-in-1 skincare solution includes a beauty cream, soap, capsule, and serum, working together to reduce pigmentation, scars, and acne spots. Enriched with powerful brightening and nourishing ingredients, it deeply hydrates and rejuvenates your skin, leaving it smooth, glowing, and youthful. Perfect for daily use, this all-in-one beauty kit is your key to flawless skin. Embrace the glow with Sandal Extra!

30 AED

13% OffFeatured