Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Nutriclair Lightening Scrubbing and Moisturizing Soap 165gm

Bar Soap, Skin Care

Nutriclair Lightening Scrubbing and Moisturizing Soap 165gm

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Nutriclair Lightening Scrubbing and Moisturizing Soap 165gm

Glycerin-based soap, to moisturize and soften the skin, with a lightening action, thanks to the vegeclairine, a very active bleaching plant extract. With a scrubbing action, due to Luffa fibers that eliminate the dead cells, so giving the skin a more silky appearance. With an antiseptic action, thanks to T.T.C, that will be active against perspiration negative effects (odour and irritation)

30 AED

13% OffFeatured

Pastil Fresh & Natural Almond Body Cream 360ml

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Pastil Fresh & Natural Almond Body Cream 360ml

Nourish dry skin & send your senses on an island escape with this fast-absorbing, rich & creamy, tropical body lotion. This blend restores essential hydration to skin.

The non-greasy formula absorbs quickly leaving skin feeling soft & smelling great.

This one of a kind non-greasy body lotion and daily moisturizer for skin glides on comfortably to soothe skin without stickiness.

35 AED

13% OffFeatured

Skin Doctor Underarm Whitening Cream 30gm

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Skin Doctor Underarm Whitening Cream 30gm

Deodorize and fresh feeking throughout the day!

Skin Doctor Underarm Whitening Cream effectively eliminates dark areas and addresses odor caused by bacteria. This cream works wonders for underarms, inner thighs, and elbows.
The formula is lightweight, non-greasy, and rich in Vitamin B3, which strengthens the skin’s moisture barrier and improves redness and blotchiness. It also helps suppress sweat and body odor for up to 24 hours while tightening pores, leaving your skin smoother.

How to use:

After shower, towel-dry your wet skin and evenly apply on the desired areas and gently massage until absorbed.

35 AED

38% OffFeatured

Valera Foot Cream Honey 75ml

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Valera Foot Cream Honey 75ml

25 AED

17% OffFeatured

Alatar 100% Batana Face Wash

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Alatar 100% Batana Face Wash

25 AED

11% OffFeatured

Cocoderm Clarifying Exfoliating Cream 300ml

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Cocoderm Clarifying Exfoliating Cream 300ml

The exfoliating cream COCODERM offers radiance and luminosity to your face. It uncrusts, smoothes and refines the skin texture. Apricot scrubs remove dead cells and impurities. Cleansed and purified, your skin regains its radiance.
Result: a beautiful complexion, a beautiful skin unified.

Benefits of product

Blurs spots and unifies the complexion
Improves the appearance of the skin and corrects the irregularities of the complexion
Softens the skin
Repairing and protective effect

Method Of Use

Apply COCODERM Exfoliating Cream to clean skin and massage gently with small circular motions to exfoliate dead cells. Rinse thoroughly with lukewarm water. While applying it, avoid the eye outlines.

40 AED

17% OffFeatured

Ujooba Face And Body Scrubs Apricot with Lemon 250ml

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Ujooba Face And Body Scrubs Apricot with Lemon 250ml

Experience the refreshing blend of apricot and lemon with Ujooba’s Brightening Face & Body Scrub. This unique formulation is designed to brighten, exfoliate, and invigorate your skin, leaving it smooth and radiant. The natural ingredients are perfect for all skin types, offering a soothing yet effective scrubbing experience.

Key Benefits:

Brightening Formula: Enriched with apricot and lemon, known for their natural skin brightening properties.
Exfoliating Action: Gently removes dead skin cells to reveal a more vibrant, healthy-looking complexion.
Nourishing Ingredients: Apricot deeply hydrates, while lemon helps to tone and refresh the skin.
Suitable for All Skin Types: Crafted to be gentle on the skin, making it perfect for both face and body use.

How to Use:

Moisten your skin with lukewarm water.
Apply a generous amount of scrub and gently massage in circular motions.
Rinse off completely with water.
Recommended use is 2-3 times a week for optimal results.

25 AED

13% OffFeatured

Oils & Moisturizer, Skin Care

Mamado Aromatherapy Natural Amla Oil 150ml

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Mamado Aromatherapy Natural Amla Oil 150ml

Mamado aromatherapy Natural Amla Oil assists in increasing blood circulation to the scalp and keeps the hair roots strong. 
It has a unique cooling hair conditioning formula that can be used every day to help replace lost nourishment to the hair. 
According to ayurveda, amla oil should be used every day to maintain and nourish existing hair. It also helps prevent premature ageing and greying. 
With the daily damage effects of weather, gels and hairsprays, it is vital to replace the hair with all the nourishment lost throughout the day.

35 AED

8% OffFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Now Foods Solutions Avocado Oil 118ml

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Now Foods, Solutions, Avocado Oil, 4 fl oz,118 ml

Condition: Skin in need of moisturization.

Solution: 100% Pure Avocado Oil is a natural, nutrient-rich vegetable oil. Heavy in texture, avocado oil helps to keep skin supple, while lubricating the skin and forming a barrier that prevents moisture loss. When used as a massage oil, it’s soft, soothing and leaves no greasy residue.

NOW® Solutions is the next step in the evolution of personal care products. This comprehensive natural line encompasses anti-aging moisturizers and serums, bath and body gels, shampoos and conditioners, oral care, skin care, and essential oils, all of which are formulated with the finest functional ingredients from around the world. NOW Solutions products avoid harsh chemicals and synthetic ingredients in our formulations, to provide a more natural product line.

55 AED

13% OffFeatured

A Bonne Spa Milk Salt Bottle 380gm

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A Bonne Spa Milk Salt Bottle 380gm

Spa Milk Salt is a skin whitening product with Milk formula and natural spa salt benefits. It provides nourishment to your skin with Pure Milk, Arbutin and Allantion. It removes dirt deposits and dead skin cells from your body, giving you a new and radiant skin.

Direction: Pour Spa Milk Salt on your palm. Rub gently in circular motion on wet skin. Leave it on your skin for 3 minutes, then rinse off with clean water. After use, you can feel your skin’s softness and smoothness.

35 AED

PRODUCTS ON SALES

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25% OffFeatured

Bar Soap, Skin Care

Lady Diana Herbal Collection Skin Whitening Beauty Soap 100gm

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Lady Diana Herbal Collection Skin Whitening Beauty Soap 100gm

Lady Diana Original Whitening Soap contains herbal extracts. Adds a glow and natural shine to the skin. Best for daily use. Suitable for all skin types. Contains natural scent which lasts for long.

15 AED

12% OffFeatured

Aqua Rich Niacinamide and Alpha Arbutin Body Lotion 500ml

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Aqua Rich Niacinamide and Alpha Arbutin Body Lotion 500ml

Intense Brightening and Silky Hydration

Unveil the secret to smoother, brighter, and more even-toned skin. This ultra-hydrating body lotion blends the power of Niacinamide and Alpha Arbutin—two dermatologist-loved brightening agents that fade dark spots, refine texture, and reveal lasting radiance. Its lightweight yet deeply nourishing texture absorbs quickly, leaving your skin irresistibly soft with a natural glow that lasts all day.

Every application delivers a spa-like experience that restores vitality to dull, dehydrated skin. Niacinamide strengthens the skin barrier, promoting elasticity and a smooth finish, while Alpha Arbutin works to visibly even out discoloration for a flawless, luminous look. Pair it with the complementary body wash, Face Cream and body oil to amplify results and lock in moisture that keeps your skin glowing from dawn till dusk.

Usage Instructions

Apply generously to clean, towel-dried skin after bathing. Massage gently in circular motions until fully absorbed.

Use twice daily for best results. For enhanced radiance, pair with the matching body wash.

Usage Warnings

For external use only. Avoid contact with eyes; rinse thoroughly if contact occurs.

Discontinue use if irritation develops. Keep out of reach of children. Store in a cool, dry place away from direct sunlight.

150 AED

17% OffFeatured

Body Mist, Fragrances

Ella James Mist Casablanca Musk 250ml

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Ella James Mist Casablanca Musk 250ml

Scents you’ll love! Each of these refreshing body mists is enriched by captivating aromas. They’re formulated with Aloe Vera extract leaving your body feeling soft and visibly smooth.

25 AED

31% OffFeatured

Skin Doctor Shea Butter Regenerating Hair Oil 100ml

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Skin Doctor Shea Butter Regenerating Hair Oil 100ml

Vegan formula, excellent moisturize amd ultimate softening for brittle, dry and damaged hair.

Skin Doctor Shea Butter Regenerating Hair Oil conditions dull and frizzy hair and gives is a brilliant shine. Rich in Vitamins A and E, it strengthens and moisturizes the hair strands as well as reducing breakage for a healthy look.
Excellent moisturizer, ultimate softening and strengthening for brittle, dry and damaged hair.

45 AED

4% OffFeatured

Fair & White Maxi Tone Lightening & Rejuvenating Lotion 350ml

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Fair & White Maxi Tone Lightening & Rejuvenating Lotion 350ml

Maxi Tone combines a lightening active ingredient with the antioxidant properties of Vitamin E, it evens out and brightens the complexion.

120 AED

8% OffFeatured

Skin Care, Spot Corrector

Papaya Clear Lightening Cleansing Exfoliating Shower Gel 750ml

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Papaya Clear Lightening Cleansing Exfoliating Shower Gel 750ml

Thanks to its highly concentrated formula of papaya enzymes from which vitamins C and E are extracted, the Papaya Clear range ensures a luminous, radiant and more even complexion.

Papaya Clear Exfoliating Shower Gel removes dead skin cells thanks to the apricot kernel powder it contains and evens out the complexion remarkably. It helps fight against dark spots and restore a unified and radiant complexion.

Papaya Clear also helps slow down the signs of aging by reducing fine lines and wrinkles.

60 AED

14% OffFeatured

Face Cream, Skin Care, Spot Corrector

Arena Gold Papaya Glowing Cream 3 in 1

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Arena Gold Papaya Glowing Cream 3 in 1

How to use Cream :

Take the substantial amount of the Arena gold beauty cream on your palm. Apply it on the face and leave it overnight. Wash your face in the morning for best results. Don’t go near flame or in sun exposure. Do not massag

30 AED

17% OffFeatured

Oralight Whitening Beauty Cream for Extra Glowing Face

Face Cream, Skin Care, Spot Corrector

Oralight Whitening Beauty Cream for Extra Glowing Face

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Oralight Whitening Beauty Cream for Extra Glowing Face

25 AED

8% OffFeatured

Pr.Francoise Puissance Lightening Purifying Balm 50ml

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Pr.Francoise Puissance Lightening Purifying Balm 50ml

Purifying treatment acts against skin blemishes and face imperfections unifying the skin tone. Restores a clear, healthy and softer complexion.

Multivitamin treatment that fight scars, age, sun and pregnancy spots. Eliminates acne and restores your skin to a clear and healthy complexion.

120 AED

5% OffFeatured

Hair Care, Hair Styling Products

The Doux Fresh To Def Leave-In Curl Refresher 236ml

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The Doux Fresh To Def Leave-In Curl Refresher 236ml

WHAT IT DOUX?

Revive your curls on the go! FRESH TO DEF Leave-in Curl Refresher detangles, de-frizzes, and reactivates previously-styled curls for the ultimate juice-boost. Re-style, remix, or use alone as a leave-in for soft, shiny hair.

WHAT?S GOOD?

Aloe: Smooths + Protects

Bamboo: Makes strands stronger, period

Keratin: Natural, healthy shine

Cruelty & Paraben Free

95 AED

GIFT SET

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10% OffFeatured

Shower Gel, Skin Care

Pretty Be Gentle & Fresh Papaya Bath & Shower Gel 1000ml

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Pretty Be Gentle & Fresh Papaya Bath & Shower Gel 1000ml

Pretty Be Gentle & Fresh Papaya Bath & Shower Gel: gently cleanses and revitalizes your skin with the natural goodness of papaya extracts. It leaves your skin feeling fresh, soft, and hydrated after every wash. Perfect for daily use to achieve smooth and healthy-looking skin.

Its versatility ensures that every skincare enthusiast can enjoy its benefits.
At the heart of Pretty Be Gentle is a commitment to high-quality, skin-loving ingredients. Its lightweight and non-greasy formula make it suitable for daily use, whether you’re starting your day or unwinding at night. The carefully selected blend of natural oils and nourishing extracts ensures your skin stays soft, supple, and radiant throughout the year. Pretty Be Gentle isn’t just a product; it’s a companion for healthy, happy skin.
What makes Pretty Be Gentle unique? It’s not just another skincare product—it’s a thoughtful choice. Free from parabens, sulfates, and synthetic fragrances, it respects the natural composition of your skin. Plus, its compact and travel-friendly packaging means you can bring your skincare routine wherever life takes you. Simply apply and indulge in the calming experience of Pretty Be Gentle. Whether you’re layering it with other products or using it solo, it easily integrates into your regimen.
Choosing the right skincare can be overwhelming, but Pretty Be Gentle makes the decision easy. It’s more than a promise of healthy skin; it’s peace of mind. With Pretty Be Gentle, you’re not just buying a product; you’re investing in gentle, effective care for your unique skin type.

45 AED

7% OffFeatured

DR.MEINAIER Cucumber Hydrogel Peel Off Jelly Mask 650gm

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DR.MEINAIER Cucumber Hydrogel Peel Off Jelly Mask 650gm

Jelly masks are made mainly with refined alginate. They contain more alginate than regular rubber masks. So Jellymask texture is like jelly, which provides full hydration and a natural cooling effect all at once.
Hydro jelly mask trans from a gel-like mixture to a thick, rubber like mask that seals in moisture and infuses nourishing ingredients deeper into the skin.
Face mask covers your whole face without neglecting any small part of your skin such as under eye area and lips which makes it effective and reliable for you.
We have created moisturizing jelly face mask for all skin types, especially mature and aging skin, for women and men of any age who want to improve their skin appearance and achieve happier and healthier looking skin.

65 AED

17% OffFeatured

Valera Whitening Vitamin C Beauty Cream

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Valera Whitening Vitamin C Beauty Cream

25 AED

Caro light Exfoliating Shower Gel Carrot Oil & Apricot Kernel Powder 500ml

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Caro light Exfoliating Shower Gel Carrot Oil & Apricot Kernel Powder 500ml

Exfoliates dead cells and reveals skin radiance

Refines skin texture and evens out complexion

Deeply cleanses and removes impurities

Soft, supple and radiant skin.

25 AED

33% Off

Skin Care, Spot Corrector

Bravia Face Cream Black Spot Corrector 30gm

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Bravia Face Cream Black Spot Corrector 30gm

With its formula enriched with snail slime, Bravia face cream reduces skin imperfections (blackheads, spots, pimples, acne, etc.) and slows down the aging of the skin.

20 AED

6% OffFeatured

Shower Gel, Skin Care

Golden Glow Intensive Lightening Shower Gel 1000ml

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Highlights:

Golden Glow Intensive Lightening Shower Gel 1000ml

Golden Glow Lightening Shower Bath is a skin lightening and whitening product designed to provide a convenient and effective solution for achieving a brighter and more even skin tone.

Key Features
1. Lightening Formula: Helps to reduce melanin production and lighten the skin.
2. Whitening: Evens out skin tone and reduces the appearance of dark spots and hyperpigmentation.
3. Shower Bath: Convenient and easy to use in the shower.
4. Moisturizing: Helps to hydrate and nourish the skin.

170 AED

18% OffFeatured

R&D Care Orange & Papaya Shower Scrub 700g

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Highlights:

R&D Care Orange & Papaya Shower Scrub 700g

Invigorate your skin with R&D Care Orange & Papaya Shower Scrub. Enriched with the refreshing essence of orange and the rejuvenating properties of papaya, this scrub gently exfoliates and revitalizes your skin, leaving it feeling soft, smooth, and radiant. The rich and creamy formula lathers into a luxurious foam, deeply cleansing and nourishing your skin. Perfect for a rejuvenating shower experience, this scrub is suitable for all skin types. Treat yourself to the ultimate pampering session and indulge your senses with R&D Care Orange & Papaya Shower Scrub.

45 AED

4% OffFeatured

Oserth Fortify Shampoo 300ml

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Highlights:

Oserth Fortify Shampoo 300ml

Fortify Shampoo gently cleanses while delivering a potent blend of plant actives to refresh the scalp and create optimal conditions for fuller-looking hair.

• Clarifies Without Stripping: Mild cleansers remove buildup while maintaining scalp’s natural moisture balance
• Scalp Revival: Menthol and aloe vera provide an immediate cooling sensation to soothe irritation
• Hair-Thickening Effect: Apigenin and panthenol help reinforce hair density at the roots
• Clean Formula: Free from sulfates, parabens, and harsh irritants
• Invigorating scent: boasts a fresh scent, harmonizing ripe pink pomelo, lemongrass, and verbena with the cool notes of peppermint, spearmint, and snow crystals.Refresh your haircare routine with this invigorating, plant-powered cleanse.

115 AED

20% OffFeatured

Hair Care, Hair Scalp Treatment, Hair Treatment

Cantu Guava & Ginger Carrot Scalp Nourishing Treatment Serum 118ml

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Cantu Guava & Ginger Carrot Scalp Nourishing Treatment Serum 118ml

Cantu’s Guava & Ginger Treatment Serum is an oil-based leave-in solution that soothes dry, itchy scalp.

The nourishing blend of guava, ginger, carrot oil and tea tree oil penetrates the scalp with oils and extracts that soothe irritation and promote healthy hair growth.

Apply to dry, flaky areas between washes or use as a hot oil treatment for intense moisture. Cantu restores your hair’s natural beauty with carefully selected formulas for wavy, curly and frizzy hair.

Suitable for all hair types and textures.

40 AED

13% OffFeatured

A Bonne Snail Yogurt Whitening Lotion Pump 500ml

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A Bonne Snail Yogurt Whitening Lotion Pump 500ml

Is a thick and nourished lotion, formulated with Nano White Glutathione, Yogurt Extract, Milk Protein and Snail Secretion Filtrate to smoother and brighter your skin in 14 days.

* Nano White Glutathione including Glutathione, Natural Arbutin and Vitamin C is triple activities for skin brightening.

* Yogurt Extract contains Amino acids and growth factor, which generate collagen production. yogurt provides a firming action on your skin.

* Milk Protein enriched proteins, improves dry skin’s condition. It provides intense elastin moisture, boosts skin’s hydration and gets beautifully radiant skin.

* Snail Secretion Filtrate helps to stimulate the formation of collagen and elastin, protect skin from free radicals, soothe skin, repair damaged tissues and restore hydration.

X3 Whitening UV Protection With Nano White Gluta

Direction: Apply Abonne Whitening Lotion all over the body. Skin well become radiant and its tone will be naturally lightened after dai

35 AED