Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Lotion, Shower Gel, Skin Care

Double Dose Ultra Whitening Molato Lotion Carrot 3X Action 500ml

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Double Dose Ultra Whitening Molato Shower Gel 5 Days Action 1000ml

45 AED

36% OffFeatured

Lotion, Skin Care, Tubes

Melano Papayatone Whitening Lotion

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Melano Papayatone Whitening Lotion

Melano PapayaTone Brightening Gel With Papaya 40gm

Papaya Tone gel to lighten the skin with papaya extract, vitamin C and vitamin E, 40 grams.

The formula has a light texture to lighten the skin, including melasma, pigmentation, and dark spots

It helps unify skin tone to obtain healthy and elastic skin

It helps increase skin hydration to obtain soft and elastic skin

35 AED

Oils & Moisturizer, Skin Care

Pro White Lightening Oil 90ml

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Pro White Lightening Oil 90ml

Pro white collagen Lightening Oil 90ml is Formulated with shea butter and egg yolk, this range eliminates pigmentation and unifies the skin while hydrating it. It also … Pros and cons: Clarifies the skin expertly and naturally.

35 AED

13% OffFeatured

Mekako Carrot 15Plus Whitening Serum 120ml

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Highlights:

Mekako Carrot 15Plus – Whitening Serum 120ml

Exclusive formulation to lighten freckles and dark spots of the skin.

Blended with CARROT OIL (emollient and restoring), it promotes elastic and radiant skin.

65 AED

13% OffFeatured

Pretty Cowry Vitamin E Oil 30000 IU Whitening Essential Oil Vitamin C Serum 75ml

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Highlights:

Pretty Cowry Vitamin E Oil 30000 IU Whitening Essential Oil Vitamin C Serum 75ml

long lasting: Moisturize paste can make skin firmer and more vivid, long lasting effect.

elasticity: Moisturizes the elasticity, penetrates skin’s natural state of the skin, promotes skin tightening and increases blood circulation.

fine lines: It can tighten the skin and reduce scars, stretchy cotton bags as new.

applicable: The pigments are designed to be applied for a variety of skin conditions, including ketchup, mustard, hemostasis, discoloration, textile, cotton, nylon, lanolin, fats, etc.

35 AED

3% OffFeatured

Shower Gel, Skin Care

Bismid Skin Whitening Refining Bath Black 2000ml

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Highlights:

Bismid Skin Whitening Refining Bath Black 2000ml

Bismid skin whitening refining bath gives you a fairer and more even skin tone through triple action of the innovative ingredient that helps the skin to reduce wrinkles. It is enriched with Vitamin C to gradually lighten your complexion for fairer and more beautiful skin.

160 AED

17% OffFeatured

Face Cream, Skin Care, Spot Corrector

YAZ Herbal + Natural White Beauty Cream 30gm

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YAZ Herbal + Natural White Beauty Cream

Achieve a naturally brighter, smoother, and healthier-looking complexion with YAZ Herbal + Natural White Beauty Cream. Enriched with carefully selected herbal ingredients, this nourishing cream is designed to help improve skin tone, reduce the appearance of blemishes, and keep your skin soft, hydrated, and radiant.

Its lightweight, non-greasy formula absorbs quickly into the skin, providing long-lasting moisture while promoting a more even complexion. Suitable for both men and women, YAZ Herbal + Natural White Beauty Cream is gentle enough for everyday use and works well for all skin types.

Key Benefits

Helps brighten dull and uneven skin tone
Supports a naturally radiant complexion
Moisturizes and nourishes the skin
Helps reduce the appearance of blemishes and dark spots
Leaves skin feeling soft, smooth, and refreshed
Fast-absorbing, non-greasy formula
Suitable for all skin types

How to Use

Cleanse your face thoroughly before application. Apply a small amount of YAZ Herbal + Natural White Beauty Cream evenly to the face and neck, then gently massage until fully absorbed. Use twice daily, morning and evening, for the best results. For daytime use, apply sunscreen after the cream.

25 AED

25% OffFeatured

R&D Care Papaya Almond Sugar Salt Body Scrub 300g

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R&D Care Papaya Almond Sugar Salt Body Scrub 300g

Let your body feel the clean skin. Our scrub is made of refined salt plus sugar, gently exfoliates your skin to feel luxuriously soft & smooth and make you alive, fresh and glowing!

Papaya Enzyme encourages skin cells turnovered with no irritations to reveal a smoother & more radiant complexion and diminishes wrinkles. A unique combination of 7 Natural Alpine Flowers Complex from the heart of the Swiss Alps gives an excellent skin brightening efficacy.

15 AED

6% OffFeatured

Medicube Collagen Night Wrapping Mask 75ml

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Medicube Collagen Night Wrapping Mask 75ml

Medicube Collagen Night Wrapping Mask 75ml is an overnight skincare treatment formulated with collagen and hydrating ingredients. Designed to be the final step in an evening routine, this mask helps lock in moisture and supports smoother, more supple-looking skin by morning.
Key Benefits:
Formulated with collagen to support skins elasticity
Provides hydration while you sleep
Helps improve the appearance of skin texture and dryness
Lightweight gel-cream texture suitable for nightly use
Recommended Use:
Apply a thin, even layer as the last step of your nighttime skincare routine
Leave on overnight and rinse off in the morning

75 AED

13% OffFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Veet Gold Turmeric Super Whitening Serum 7 Days 50ml

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Highlights:

Veet Gold Papaya Super Whitening Body Repair Serum 50ml

Papaya Serum 50ml is a beauty product that claims to improve skin tone, texture, and radiance.

The serum contains 24k gold flakes, papaya extract, and other natural ingredients that are said to provide numerous benefits for the skin.

The gold flakes in the serum are intended to boost blood circulation and reduce inflammation, while the papaya extract is believed to contain enzymes that exfoliate the skin and promote cell turnover.

35 AED

PRODUCTS ON SALES

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6% OffFeatured

Pr. Francoise Bedon Ultimate Carotte Luxe Lightening Lotion 500ml

Lotion, Skin Care

Pr. Francoise Bedon Ultimate Carotte Luxe Lightening Lotion 500ml

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Pr.Francoise Bedon Lightening Milk Excellence Luxe 500ml

Formulated with vitamins this formula treats and eliminates scars, age and sun spots leaving the skin lighter and more radiant

300 AED

11% OffFeatured

Carotone Light & Natural Brightening Body Lotion 550ml

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Highlights:

Carotone Light & Natural Brightening Body Lotion 550ml

Eliminates dark mark and blemishes, lightens your skin tone and guarantees you clear, smooth and even skin, it will leave your skin spotless and hydrated.

40 AED

7% OffFeatured

Baby Shampoo, Hair Care, Kids & Baby Care, Shampoo

Sunny Isle Kids Care Extreme Hydrating Shampoo 236ml

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Sunny Isle Kids Care Extreme Hydrating Shampoo 236ml

Sunny Isle Kids Care Extreme Hydrating Shampoo is a moisture-rich formula designed to gently cleanse and hydrate children’s hair. Suitable for curls, coils, and waves, this shampoo is infused with Jamaican Black Castor Oil, coconut oil, and aloe leaf juice to help leave hair feeling soft, manageable, and refreshed.

Key Features:

Gently cleanses children’s hair without stripping moisture
Infused with Jamaican Black Castor Oil, coconut oil, and aloe leaf juice
Helps support softness, shine, and manageability
Suitable for curls, coils, and waves
Light, fresh scent
Ideal for kids with active lifestyles and frequent wash needs

How to Use:
Apply to wet hair, gently massage into scalp and hair, then rinse thoroughly. For best results, follow with Sunny Isle Kids Care Extreme Hydrating Conditioner.

Note: For external use only. Individual results may vary.

65 AED

11% OffFeatured

Hair Colour, Hair Cream, Hair Care

Bolony Hair Color Cream 7.111 Olive Ash Blond 100ml

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Highlights:

Bolony Hair Color Cream 7.111 Olive Ash Blond 100ml

Hair Color Cream With Keratin, Macadamia Oil & Gold Extract

It Enhances your hair with vibrant, long-lasting color while nourishing it deeply. Infused with Keratin for strength, Macadamia Oil for hydration, and Gold Extract for shine, this formula ensures even coverage and a silky-smooth finish. Achieve high-quality results with rich color and healthy, radiant hair.

How to use:

Wear gloves and mix the hair color cream with the developer as instructed. Apply evenly to dry hair, starting from the roots. Leave it on for the recommended time, then rinse thoroughly with water. Use a conditioner for a smooth, nourished finish.

40 AED

11% OffFeatured

Hair Care, Hair Texturizers

Shea Moisture Coconut & Hibiscus Kids Extra-Moisturizing Detangler 237ml

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Shea Moisture Coconut & Hibiscus Kids Extra-Moisturizing Detangler 237ml

This mild, moisture-rich treatment is the perfect solution to detangle your little ones’ thick, curly hair! Thanks to a delicious blend of nourishing oils, it helps to restore shine while conditioning and softening, all without that icky, greasy feeling.

40 AED

7% OffFeatured

Skin Supplements, Skin Care, Gift Sets

LightenUp Skin Brightening Kit Body Lotion , Dark Spot Gel, Skin Brightening Serum, Exfoliating Body Wash, Brightening Face Scrub.

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Highlights:

LightenUp Skin Brightening Kit Body Lotion , Dark Spot Gel, Skin Brightening Serum, Exfoliating Body Wash, Brightening Face Scrub.

The LightenUp Skin Brightening Kit is a comprehensive skincare solution designed to combat hyperpigmentation, dark spots, and uneven skin tone. This all-in-one kit includes a hydrating body lotion, targeted dark spot gel, brightening serum, exfoliating body wash, and face scrub, suitable for all skin types. Experience the rejuvenating power of nature while enjoying exceptional customer support.

605 AED

14% OffFeatured

Valera Face Serum Licorice

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Valera Face Serum Licorice

30 AED

11% OffFeatured

Face Cream, Skin Care

Fruit Of The Wokali Lightening Body Cream With Vitamin C And Hyaluronic Acid 50gm

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Fruit Of The Wokali Lightening Body Cream With Vitamin C And Hyaluronic Acid 50gm

Fruit of the Wokali Instant Whitening Cream (Vitamin C + Hyaluronic Acid)

Product type: Brightening face cream / Corrective and revitalizing treatment

Main ingredients:

Vitamin C: A powerful brightener that combats dullness.
Hyaluronic Acid: Provides deep hydration and plumps the skin.
Vitamin B3 (Niacinamide): Reduces age spots, freckles and pigmentation.
Vitamin E: An active antioxidant that nourishes and protects against environmental damage.
Multivitamin Complex: Rich in Vitamins A, B1, B2, B6, C, D and E.

Main benefits:

Instant Whitening: Brightens the complexion immediately and evens out skin tone.
Pigmentation Control: Reduces the appearance of dark spots and excess melanin.
Vitality and Energy: Revitalizes dull skin, restoring its natural radiance.
Blemish Prevention: Its formula helps prevent the appearance of acne breakouts.
Flexibility and Nutrition: Increases skin elasticity while keeping it deeply hydrated.

40 AED

11% OffFeatured

Fair and White Exclusive Vitamin C Purifying Lotion 3 in 1 250ml

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Highlights:

Fair and White Exclusive Vitamin C Purifying Lotion 3 in 1 250ml

A threefold action in one single fresh and light Lotion!

Deeply cleanses, refines and brightens your skin structure. For all mixed and greasy skins, enriched with Allantoin and Vitamin C, it purifies and moisturizes. Your complexion becomes even, cleansed and bright

85 AED

11% OffFeatured

Lady Diana Herbal Collection Moroccan Natural Argan Scrub 500ml

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Highlights:

Lady Diana Herbal Collection Moroccan Natural Argan Scrub 500ml

“Lady Diana” Herbal Moroccan Argan Scrub is enriched with natural exfoliates and Almond & Honey extracts. It gently removes dead skin cells and unclogs pores to reveal softer and smoother skin. It eliminates blackheads and prevents acne from recurring.

 Direction: Gently massage with fingertips in a circular motion over damp face and neck, avoiding the area around the eyes. Wash off and pat dry. Use 2-3 time a week for healthy, glowing skin.

40 AED

GIFT SET

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12% OffFeatured

Conditioner, Hair Scalp Treatment, Hair Treatment, Hair Care

Olaplex No.5P Blond Toning Conditioner 250ml

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Highlights:

Olaplex No.5P Blond Toning Conditioner 250ml

This nourishing conditioner provides even hydration, shine, and moisture from roots to ends, detangling fragile blonde hair and smoothing it without weighing down the roots as some conditioners do.

The only purple conditioner that works with the patented OLAPLEX Bond Building Technology to strengthen blonde and white hair bonds and improve its health.

Clinically proven that Balm No. 5B smooths and strengthens hair, and reduces copper tones after one use.

150 AED

8% OffFeatured

Carotis Exfoliating Soap 200gm

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Highlights:

Carotis Exfoliating Soap 200gm

Carotis beauty soap is a formula rich in beta carotene and vitamin E to make the skin brighter, more manageable, and satin-smooth. It reduces dark spots, and its regenerating moisturizing properties help smooth the texture of the skin to make the complexion radiant and even it is a vegan formula, 100% organic and cruelty-free.

55 AED

14% OffFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Body Brightening Oil Shea Butter 100ml

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Body Brightening Oil Shea Butter 100ml

Dhiin Dhiin Body Brightening Body Oil makes the skin fair and provides you with the ultimate hydration and clarification for your skin. Your skin feels moisturized, as well as, smoother looking complexion and a radiant glow. How to use: After cleansing skin, apply a small amount of Dhiin Dhiin Body…

30 AED

13% OffFeatured

Jergens Softening Musk Skin Moisturizer with Vitamin E 400ml

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Highlights:

Jergens Softening Musk Skin Moisturizer with Vitamin E 400ml

HELPS TO HYDRATE DRY SKIN – Jergens Softening Musk Dry Skin Moisturizer softens and moisturises dry skin for more visibly radiant looking skin. LASTING FRAGRANCE MOISTURIZER – With Musk essence for a beautiful long lasting fragrance HELPS TO REPAIR DRY SKIN – Jergens Dry Skin Moisturizer helps to restore skin’s luminosity and visibly improve skin’s appearance and texture. BEST FOR NORMAL TO DRY SKIN – Absorbs into skin for long-lasting hydration. FORMULATED WITH HYDRATING INGREDIENTS – Combined with Jergens unique HYDRALUCENCE blend, our Dry Skin Moisturizer features enriching Vitamin E to leave skin luminous

Highlights

Jergens Softening Musk Moisturizer helps you reveal deeply luminous, visibly softer skin.
This unique formula contains an illuminating HYDRALUCENCE blend, as well as Musk essence and enriching Vitamin E. Replenishes for visibly softer skin.
Smooth on daily to indulge in moisturized skin every day.

35 AED

10% OffFeatured

Yong Chin Hair Heat Protector with Keratin Olive Oil 200gm

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Highlights:

Yong Chin Hair Heat Protector with Keratin Olive Oil 200gm

Introducing YC Hair Heat Protector with Keratin Olive Oil, the ultimate solution for your hair’s protection and nourishment. Experience its exceptional benefits that go beyond ordinary heat protectors:
– Achieve Straight and Smooth Hair: Our formula is specially designed to keep your hair sleek, straight, and effortlessly smooth, even in the face of heat styling.

– Deep Nourishment for Strong and Healthy Hair: With the power of keratin and olive oil, our heat protector goes beyond mere protection. It deeply nourishes your hair, leaving it strong, vibrant, and radiantly healthy.

– Advanced Heat Protection: Safeguard your hair from the damaging effects of heat styling tools. YC Hair Heat Protector shields your precious locks against temperatures up to 180 degrees Celsius, ensuring optimal protection.

Elevate your hair care routine with YC Hair Heat Protector with Keratin Olive Oil. Embrace the beauty of straight, nourished, and protected hair like never before.

How to use:

Shake well before use. Thoroughly spray onto damp or dry hair especially on dry and damaged hair ends. No need to rinse off, style as desired

45 AED

13% OffFeatured

Fruit of the Wokali hydrolyzed Milk, Collagen, Vitamin E Foaming Facial Cleanser With Vitamin E, Aloe And Milk 150ml

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Fruit of the Wokali hydrolyzed Milk, Collagen, Vitamin E Foaming Facial Cleanser With Vitamin E, Aloe And Milk 150ml

Fruit of the Wokalí Hydrolyzed Milk Collagen Vitamin E Foaming Facial Cleanser with Vitamins. A moisturizing and soothing foaming facial cleanser with vitamin E, aloe vera, calendula flower, and cucumber to help cleanse the skin without causing dryness. It deeply cleanses the skin, giving it a soft and fresh glow. It is very refreshing to use after a tiring day, when the skin feels oily and dirty. It leaves a fresh feeling after use. The built-in brush helps to gently cleanse and moisturize the skin to improve its appearance and texture. The active ingredients are rich in moisturizers and antioxidants.

35 AED

13% OffFeatured

Curly & Wavy hair, Hair Oil, Hair Care

Every Strand Simply Curls With Shea & Coconut Oil Curling Cream 425gm

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Highlights:

Every Strand Simply Curls With Shea & Coconut Oil Curling Cream 425gm

Why I need it: For a long lasting, healthy and vibrant hair style. No more drooping, dry-ends or frizz, just soft, bouncy and shiny curls. After one use you?ll be saying, yes... ?It?s all about the curls.?
What it is: Shea & Coconut Oil Professional Curling Cr?me helps shape, define and enhance curls.
Hydrates hair
Adds shine & absorbs quickly
Contains anti-Oxidants
How to use it: Apply evenly on damp hair section by section from the root to hair tip. DO NOT RINSE OUT.  It can be used on dry hair to create bouncy curls that last all day.

65 AED

8% OffFeatured