Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Bar Soap, Skin Care

Yoko Herbal Soap 110g

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Yoko Herbal Soap 110g

Skin cleansing soap Thai herbal formula Thoroughly cleans the body skin. Fragrant scent of natural herbs

How to use

Rub to create foam and use to clean the body. Rinse with clean water.

15 AED

7% OffFeatured

Difeel Luxury Moisturizing Hand Cream – Egyptian Musk 40ml

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Difeel Luxury Moisturizing Hand Cream Egyptian Musk 40ml

This unique restorative Hand Cream moisturizes and nourishes through the careful blending of Vitamin E, Natural Oil and Botanical Extracts. The formula softens the outer layers of the skin and penetrates to the deeper inner levels. Our luxury creams give your hands the perfect hydration, comfort and nourishment they deserve, leaving skin soft to the touch.
Our Egyptian Musk Hand Cream:

Helps moisturize, protect and intensively repairs dry hands
Protects the skin from aging and free radicals
Nourishes the skin with natural ingredients

70 AED

8% OffFeatured

Vaseline Healthy Bright Gluta HYA Serum Burst UV Lotion Flawless Glow 330ml

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Vaseline Healthy Bright Gluta Hya Serum Burst UV Lotion Flawless Glow 330ml

Gluta-Hya Serum Burst UV Lotion Flawless Glow by Vaseline helps reduce discoloration, improve skin moisture and speed up skin turnover for even-toned skin. The latest product from Vaseline Healthy Bright, utilizes the benefits of advanced facial care ingredients (such as GlutaGlow, Hyaluron & Proretinol) that promise a better results. Meanwhile, Vaseline Gluta-Hya Serum Burst Lotion Dewy Radiance formulated with gluta-glow, hyaluron and niacinamide for glowing skin and hydration.

60 AED

25% OffFeatured

Ujooba Acne Clenser Soap 85gm

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Ujooba Acne Clenser Soap 85gm

🌞 UV Protection Shield: Ujooba Acne Cleanser Soap goes beyond traditional cleansing by offering a protective shield against toxic UV rays. Shield your skin from the harmful effects of the sun, ensuring it stays safeguarded while undergoing an acne-fighting regimen.

🚫 Antibacterial Powerhouse: Formulated with potent antibacterial agents, this soap works actively to combat acne-causing bacteria. Bid farewell to blemishes as Ujooba Acne Cleanser Soap helps prevent breakouts, promoting clearer and healthier-looking skin.

🔧 Skin Repair and Renewal: Ujooba’s Acne Cleanser Soap is not just about prevention; it’s about skin repair and renewal. The soap’s unique blend aids in healing and rejuvenating the skin, diminishing the appearance of acne scars and promoting a smoother complexion.

🍃 Botanical Bliss for Gentle Cleansing: Enriched with botanical extracts, our acne cleanser soap provides a gentle yet effective cleanse. These natural elements contribute to nourishing and rejuvenating your skin, leaving it refreshed and revitalized after each use.

💧 Hydration Infusion for Supple Skin: Ujooba Acne Cleanser Soap ensures your skin stays moisturized and supple. The soap’s hydrating properties contribute to maintaining your skin’s natural moisture balance, leaving it feeling revitalized and luxuriously smooth.

15 AED

13% OffFeatured

Xtreme Collection Strawberry Face & Body Whitening Scrub 500ml

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Xtreme Collection Strawberry Face & Body Whitening Scrub 500ml

An aromatic deep cleansing scrub that gently removes surface impurities and dead skin cells.

How to use

Apply scrub to wet skin and leave alone for several minutes so the ingredients have time to work. While scrub is still slightly wet, gently massage into skin until it dries. Remove with lukewarm water and pat dry

35 AED

13% OffFeatured

Skin Doctor Avocado Whitening Scrub for Face & Body 500gm

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Skin Doctor Avocado Whitening Scrub for Face & Body 500gm

Gently exfoliates the skin for a radiant glowing look with refreshed feeling.

This product offers a special formula that contains natural exfoliating particles and Avocado which gently exfoliates the skin without any side effects, for radiant glowing skin.

How to use:

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin types.

35 AED

25% OffFeatured

Eye & Lip Care, Skin Care, Make Up

Skin Doctor Original Jelly Lip Balm 9gm

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Skin Doctor Original Jelly Lip Balm 9gm

Enriched with vitamins E & C, offers long-lasting relief for dry and chapped lips.

Skin Doctor Strawberry Jelly Lip Balm deeply moisturizes and nourishes the lips while forming a protective barrier to lock in hydration and prevent dryness. Its soothing formula helps keep lips soft, smooth, and well-hydrated.

Key Benefits:
Enriched with Vitamins E & C for nourishment and protection
Provides long-lasting relief for dry, chapped lips
Forms a moisture-locking barrier to keep lips soft and hydrated.

15 AED

13% OffFeatured

Shower Gel, Skin Care

Makari Baby Hair & Body Foaming Gel 500ml

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Makari Baby Hair & Body Foaming Gel 500ml

Your baby deserves the best and our pediatrician and parent approved Foaming Gel is gentle on baby’s skin without overdrying. Cleanse from head to toe with this hypoallergenic and paraben-free gel, leaving your baby?s hair and skin nourished and soft to the touch.

Recommended for delicate skin types
-Use daily at bathtime.
-Wet baby’s body with lukewarm water.
-Pump a small amount of Foaming Gel to wash baby.
-Massage gently then rinse carefully.
-Dry gently

105 AED

25% OffFeatured

Renew Gluta Mansi High in Vitamin C, Bar Soap for Skin Whitening 135gm

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Renew Gluta Mansi High in Vitamin C, Bar Soap for Skin Whitening 135gm

Renew Gluta Mansi Soap is effective skin whitener. It contains super active ingredients, plus Vitamin C to achieve fair, smooth, healthy even toned skin. Excellent for all skin types

15 AED

11% OffFeatured

Golden Glow Intensive Half Cast 10 Days Whitening Milk 500ml

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Golden Glow Intensive Half Cast 10 Days Whitening Milk 500ml

Golden Glow Intensive Half Cast Body Lotion 500ml with spf55 is a 10-day active whitening milk. It formulated with carrot oil, turmeric oil, alpha arbutin, Glutathione and Filipino powder & solution to firm and brighten the skin. These Dynamic 100% natural ingredients target wrinkles and leave the skin soft, brighter and moisturised all-day

160 AED

PRODUCTS ON SALES

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13% OffFeatured

Creams, Skin Care

Neoprosone Face Lightening Cream 100ml

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Neoprosone Face Lightening Cream 100ml

Neoprosone Face Lightening Cream 100 ml: already at touch it reveals a complete and compact texture. It is rich in moisturizing and anti-age component, with Wheat Germ, Sweet Almonds and Cotton Seads refined oils.

The vitamin complex E, B3 and A ensures an antioxidant and a highly lightening actions. It has a charming oriental perfume with fruity scents.

35 AED

15% OffFeatured

The Ordinary Lactic Acid 10% + HA Serum 30ml

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Highlights:

The Ordinary Lactic Acid 10% + HA Serum 30ml

Targets uneven skin tone and fine lines, Lactic acid 10% + HA 2% (30ml) provides a super exfoliation.

This serum gently exfoliates your skin. And get rid of the old and dull skin layer to reveal the freshness of the skin.

They also include hyaluronic acid in the formula to strengthen the lipid barrier, increasing the skin’s ability to attract and retain moisture.

With regular use you get stronger and healthier skin.

The Ordinary Lactic Acid Serum 10%, 30 ml

This serum gently exfoliates your skin. And get rid of the old and dull skin layer to reveal the freshness of the skin.

Corrects uneven skin tone.

It is characterized by its light weight on the skin and its ease of absorption.

This scrub is formulated with Lactic Acid, an alpha hydroxy acid that provides your skin with superior exfoliation and stimulating cell renewal to reduce pigmentation and improve skin texture with overall soreness, while keeping skin hydrated.

Contains Tasmanian pepper extract that reduces signs of inflammation, and soothes allergies caused by exfoliation.

Contributes to reducing acne scars.

Enriched with hyaluronic acid, known for its skin-hydrating benefits

Contributes to fighting the formation of fine lines

How to use:

If irritation occurs, You can dilute it to reduce potency.

Do not use on sensitive or peeling skin.

We recommend that you use a sunblock and avoid the sun’s rays as much as possible when using this product.

55 AED

13% OffFeatured

Yong Chin Total Fairness Multi Vitamin Whitening Cream 50ml

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Highlights:

Yong Chin Total Fairness Multi Vitamin Whitening Cream 50ml

Advanced multi-vitamin like the laser whitening treatment, targets fairness problems from the roots.

Yong Chin Total Fairness Multi Vitamin Whitening Cream is an advanced multi-vitamin that like the laser whitening treatment targets fairness problems from the roots.
– Reduces pimple marks and dark spots
– Lightens skin tone
– Reduces tan and dullness
– Lightening action on dark circles
– improves skin glow

35 AED

14% OffFeaturedOut Of Stock

Creams, Skin Care

Betnovate-C 0.1% Cream 15gm

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Highlights:

Betnovate-C 0.1% Cream 15gm

Betnovate-C Cream for Psoriasis and Eczema contains active ingredients that work to relieve inflammation, irritation, and itching associated with various skin conditions. It is particularly used in cases of eczema and psoriasis due to its ability to reduce inflammation and redness caused by these chronic conditions. In addition, it may be used to relieve the symptoms of skin allergies, contact dermatitis, and itchy rashes. It is always recommended to use Betnovate-C under the supervision of a doctor, as it contains strong ingredients that can cause side effects if used for long periods or in excessive doses. Medical instructions must be followed carefully to ensure the desired benefit is achieved and to avoid any potential complications..

30 AED

11% OffFeatured

Creams, Skin Care

Yong Chin Arbutin Serum Cream Body Desserts 250gm

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Yong Chin Arbutin Serum Cream Body Desserts 250gm

Deeply moisturizing body cream enriched with Arbutin for skin brightening.

Introducing YC Arbutin Body Serum Cream, thoughtfully crafted with a special formula that may include mulberry extract and essential vitamins. This cream is designed to provide a luxurious, silky-smooth feel while deeply nourishing your skin.
Key Features:
1. Arbutin Enriched: Our body serum cream is enriched with arbutin, a compound that may contain mulberry extract and vitamins, known for its skin-brightening properties.
2. Lightweight and Nourishing: The cream features a lightweight texture that is swiftly absorbed by your skin, leaving it deeply nourished.
3. Skin Whitening Complex: Our formula includes a skin whitening complex to promote a brighter and more even skin tone.
4. Potent Antioxidation: Enjoy the benefits of potent antioxidants in this cream, helping to protect your skin and promote a luminous, lightened appearance.
Experience the luxury of YC Arbutin Body Serum Cream and unveil a brighter, lighter, and more radiant complexion. This cream is designed to enhance the health and appearance of your skin.

40 AED

8% OffFeatured

Zero Tache Lightening Serum with Egg Yolk Extract 60ml

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Zero Tache Lightening Serum with Egg Yolk Extract 60ml

Zero Spot Concentrated with Vitamine E and egg yolk, is a complex designed to clarify, moisture and cleanse your complexion. Rich in fruit acids preserves your capital youth soften your skin, refreshed and makes it so much more radiant.

Zero Tache Lightening Serum which means Zero Spots Lightening Serum is formulated with Egg Yolk, Carrot extract and Vitamin E to help moisturize and clarify the complexion. It helps promotes skin cell regeneration and foster a more unified skin complexion for a more radiant skin. Use this lightening serum if you are battling with stubborn spots.

60 AED

13% OffFeatured

Washami Extra White Vitamin C Body Lotion 480ml

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Highlights:

Washami Extra White Vitamin C Body Lotion 480ml

35 AED

17% OffFeatured

Deodorants & Antiperspirants, Fragrances, Men, Roll On, Unisex, Women

Lady Speed Stick Shower Fresh Deodorant 40gm

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Highlights:

Lady Speed Stick Shower Fresh Deodorant 40gm

Lady Speed Stick Shower Free 1.4 onz is carefully contoured with a top design for using the product on underarms. It has a scent renewal formula for all day long protection and freshness. The product gives 24-hour long protection against wetness and odor. The best part about this product is that it doesn’t leave any kind of white residue, which ensures the application of the product without any hesitation and comfort. Application of the Lady Speed Antiperspirant is very easy, and it dries quickly. This product will surely add confidence to you, as it keeps you tension free and fresh from morning till night. Now, you can wear your favorite outfit without any second thoughts and hesitation. Quickly grab this product for yourself and stay dry and comfortable all day long.

• Lady Speed Stick Shower free 40 gm comes with a well-designed applicator making the product very easy to use

• It comes with a scent renewal formula to give you freshness and protection for 24 hours

• It dries quickly

• The product is formulated to leave no white residue

• The product comes in very compact and travel-friendly packaging

• Reduces perspiration keeping your underarms odor and wetness free

• Contoured top designed for a woman’s underarm

• It can be used on all skin types

How to use:

• Twist the base of the stick to dispense the product

• Swiftly apply 2-3 strokes over each underarm

• Let the product dry for a few seconds before dressing up

• Apply after shower for better results

• It is suggested to apply once a day

25 AED

4% OffFeatured

Fair & White Gold Revitalizing Even Tone Brightening & Clarifying Body Lotion 500ml

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Highlights:

Fair & White Gold Revitalizing Even Tone Brightening & Clarifying Body Lotion 500ml

Enhanced with Sweet Almond oil and Shea butter, this lotion nourishes as it diminishes the appearance of brown spots, promoting an even, brighter, smoother skin tone.

120 AED

7% OffFeatured

Kenta White Moroccan Lightening Lotion 400gm

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Highlights:

Kenta White Moroccan Lightening Lotion 400gm

Enjoy radiant, smooth skin with the Moroccan Lightening Lotion! 🇲🇦 This lotion is specially formulated to effectively lighten and moisturize your body skin, inspired by ancient Moroccan beauty secrets. It contains natural ingredients that improve the appearance and even out skin tone, reducing pigmentation and dark spots. Thanks to its rich formula, the lotion helps deeply nourish the skin, leaving it noticeably soft and radiant. It absorbs quickly without leaving a greasy residue.

Benefits and Features:

Lightening and Even Skin Tone: The lotion effectively reduces pigmentation and dark spots, helping to even out skin tone and give it a natural, attractive glow.

Deep and Intense Hydration: Provides intense, long-lasting hydration, keeping skin soft and supple and preventing dryness.

Natural Moroccan Ingredients: Contains natural extracts inspired by authentic Moroccan traditions, known for their effectiveness in skincare and rejuvenation.

Light and Fast-Absorbing Texture: Features a non-greasy texture that absorbs extremely quickly into the skin, making it ideal for daily use without a sticky feeling.

Suitable for all skin types: Dermatologically tested, making it suitable for use on all skin types.

Long-Lasting Fresh Fragrance: Leaves the skin with a pleasant, fresh scent that lasts all day, enhancing feelings of freshness and confidence.

Directions for Use:

Cleanse and gently dry the skin before applying the lotion to ensure maximum absorption.

Apply an appropriate amount of lotion to the palm of your hand; the amount varies depending on the area of the body.

Gently massage the lotion onto the body in circular motions until fully absorbed.

65 AED

GIFT SET

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8% OffFeatured

Hair Care, Hair Styling Products

Miracle 9 Hold It Tight Honey & Avocado Styling Gel 150ml

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Miracle 9 Hold It Tight Honey & Avocado Styling Gel 150ml

Tame your hair with Miracle 9 Hold It Tight Styling Gel, a nourishing formula enriched with honey and avocado. Designed to provide a firm, long-lasting hold, this lightweight gel helps smooth your strands and control frizz and flyaways, even in humid conditions.

Perfect for daily styling, the non-flaky formula is suitable for all hair types and leaves your hair looking sleek and polished without buildup. Whether you’re defining curls or slicking back styles, this gel offers the support and nourishment your hair needs.

60 AED

10% OffFeatured

Silky Cool Avocado Face & Body Scrub 500ml

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Highlights:

Silky Cool Avocado Face & Body Scrub 500ml

Removes black dead cells & impurities leaves your skin fresh and younger

45 AED

5% OffFeatured

Conditioner, Hair Care

Karseell Maca Power Essence Anti-Hair Loss Conditioner 500ml

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Highlights:

Karseell Maca Power Essence Anti-Hair Loss Conditioner 500ml

The Karseell Anti-Hair Loss Conditioner is specially formulated to strengthen hair follicles, reduce hair loss, and nourish both the scalp and hair. Infused with natural plant extracts, it deeply moisturizes and repairs damaged hair while eliminating follicle-clogging dirt, excess sebum, and environmental residues. This conditioner supports hair regrowth, leaving your hair looking thicker, healthier, and more resilient.

Benefits:
– Strengthening formula: Promotes stronger hair and helps prevent hair loss by nourishing the scalp and roots
– Cleanses and detoxifies: Removes excess dirt, sebum, and environmental residues that block hair growth
– Deep moisturization: Hydrates and repairs damaged hair, locking in moisture for a shiny, smooth finish
– Prevents breakage: Strengthens hair strands, reduces frizz, and improves overall texture and shine
– Gentle care: Suitable for all hair types, it provides a soothing, non-irritating treatment for the scalp

How to Use:
– After shampooing, apply the conditioner to damp hair, focusing on the mid-lengths and ends
– Gently massage into the scalp and hair
– Leave it on for 2-3 minutes to allow the nutrients to penetrate deeply
– Rinse thoroughly with lukewarm water
– For optimal results, use regularly as part of your hair care routine

95 AED

19% OffFeatured

Olaplex Hair Serum Bond Protect No. 9 90ml

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Highlights:

Olaplex Hair Serum Bond Protect No. 9 90ml

Key Features:

Provides pollution protection for optimal care of all hair types and textures.
Fashion memory – detangling – satin shine.
Protects hair from heat up to 450°F/230°C.
Silicone-free.

Overview:

Color-correcting shampoo Olaplex No. Hair Serum 9 Bond Protector silicone-free to protect against pollution and heat that cause tangling, breakage, and static electricity.
Olaplex Bond Building Technology with powerful red algae extract rich in antioxidants to nourish hair, prevent pollutants, and neutralize free radicals.
You can see satin shine, hair styling memory, rebound curls, detangling, anti-static electricity, and heat protection up to 450°C.
Suitable for all hair types.

130 AED

13% OffFeatured

Hi Glow Intensive Glow Beauty Lotion

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Highlights:

Hi Glow Intensive Glow Beauty Lotion

Hi Glow Beauty Lotion is a luxurious lotion designed to enhance natural beauty and provide skin care. It features a radiant glow, hydration boost, even skin tone reduction, soothing ingredients, non-greasy texture, antioxidant protection, and is paraben-free.

The lotion is formulated to illuminate the complexion, reducing dullness and tiredness. It is used to cleanse and tone the skin and is applied to clean, dry skin in the morning and evening. It is a part of a daily skincare routine, promoting a luminous glow and reducing the appearance of uneven skin tone.

35 AED

14% OffFeatured

ActiveX Collagen Mud Mask 500ml

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ActiveX Collagen Mud Mask 500ml

Restore your skin’s elasticity and hydration with ActiveX Facial Mud Mask 500ml in the Collagen variant. This enriching mud mask is formulated with collagen, known for its firming and hydrating properties. It helps to improve skin elasticity, reduce the appearance of fine lines and wrinkles, and promote a youthful complexion. Embrace the power of ActiveX Facial Mud Mask Collagen for firmer, more radiant skin.

30 AED

10% OffFeatured

Curly & Wavy hair, Hair Care

African Pride Moisture Miracle Gel n’ Cream 3-In-1 Curl Training System

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Highlights:

African Pride Moisture Miracle Gel n’ Cream 3-In-1 Curl Training System

African Pride Moisture Miracle Gel n’ Cream uses a 3-in-1 formula, including flaxseed oil and shea butter, to provide superior curl definition, hydration & shine as well as enhances the natural pattern of coils and curls without flaking.

45 AED

7% OffFeatured

LightenUp Flaw-Less Clarity Correction Balancing Serum 50ml

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Highlights:

LightenUp Flaw-Less Clarity Correction Balancing Serum 50ml

A potent serum targeting hyperpigmentation, refining texture, and enhancing overall skin clarity.

70 AED

18% OffFeatured

Creams, Scrubs, Skin Care

Topicrem UR-10 Anti-Roughness Smoothing Cream for Severely Dry Skin 200ml

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Highlights:

Topicrem UR-10 Anti-Roughness Smoothing Cream for Severely Dry Skin 200ml

Embrace the luxurious care of Topicrem UR-10 Anti-Roughness Smoothing Cream for Severely Dry Skin, a must-have in your skincare regimen. This velvety cream, available in a generous 200ml format, is specifically designed to address the needs of severely dry and rough skin. Its rich, non-greasy texture glides effortlessly onto the skin, instantly delivering comfort and hydration. Infused with a subtle, calming fragrance, it transforms your daily skincare routine into a sensorial experience.

Thanks to the inclusion of 10% Urea, this cream works tirelessly to exfoliate and smooth out the skin, helping to reduce the roughness and improve texture. Additionally, it’s enriched with beeswax, which forms a protective barrier on the skin, locking in moisture and ensuring long-lasting hydration. Lactic acid further enhances the formula by gently exfoliating and promoting skin renewal, leaving your skin softer and more radiant over time. Experience the immediate relief and lasting smoothness that Topicrem UR-10 Anti-Roughness Smoothing Cream offers, providing your skin with the nourishment it deserves. Indulge in the soothing embrace of this cream and feel your skin transform, enveloped in a cocoon of comfort and care.

165 AED