Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Feminine Care, Personal Care, Skin Care

Dr Rashel Feminine Intimate Foaming Wash 60ml

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Highlights:

Dr Rashel Feminine Intimate Foaming Wash 60ml

Restore vaginal firmness and whiteness

Provides long-lasting freshness all day long

Benefits:

Traditional soaps and shower gels can disrupt the delicate pH of intimate skin causing irritation, discomfort, dryness and allergies.

This feminine foaming wash with foaming features and botanical cleansing ingredients gently cleanses and refreshes the intimate area.

It can fix vaginal itching, bad-smelling vaginal discharges, burning sensation, pain through sexual intercourse and other problems.

Allows you to feel fresh and confident all day long.

How to use:

Apply lukewarm water to the required area..

Gently pump 3 to 4 times and apply the foam externally to the intimate area.

Rinse well with warm water and gently massage the area, then rinse with lukewarm water.

25 AED

13% OffFeatured

Pastil Face & Body Scrub Strawberry

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Highlights:

Pastil Face & Body Scrub Strawberry

35 AED

20% OffFeatured

Skin Doctor Coffee Anti-aging Body Butter 200ml

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Highlights:

Skin Doctor Coffee Anti-aging Body Butter 200ml

Vegan Formula, enhanced elasticity, radiance and smoothness for a younger looking skin.

Skin Doctor Coffee Anti-aging Body Butter offers high moisturizing and conditioning properties to dry skin and makes it soft and smooth.
Enhanced elasticity, radiance and smoothness for a younger looking skin.

How to use:

Get an ample amount of body butter and massage gently on skin until absorbed.

40 AED

13% OffFeatured

A Bonne Miracle Spa Milk Lotion with Lycopene Tomato Extract 200ml

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Highlights:

A Bonne Miracle Spa Milk Lotion with Lycopene Tomato Extract 200ml

An innovative formula of concentration Milky Lotion, enriched with Lycopene Tomato Extract and skin nutrients form natural essences, including UV protection for lightening, clear and smooth skin with a healthy glow. Its light texture is fast-absorbing and non-greasy.

* Milk Protein moisturizes skin, rendering it irresistibly soft, smooth and supple.

* Nanowhite Glutathione reduces dark spots and slows down pigmentation; lightens skin tone naturally.

* Kojic prevents melanin formation, conditions skin so that freckles and dark spots gradually fade away, revealing

clearer skin.

* Tomato Extract is rich with Lycopene, which fights free radicals, prevents wrinkles, keeping skin soft and smooth.

✔ 3X Whitening Firming Skin

Direction: Apply Abonne Miracle Spa Milk UV Whitening Lotion all over the body. Sin will become radiant and its tone will be naturally lightened after daily use.

35 AED

22% OffFeatured

Jaune D’œuf Treating and clarifying Lotion 300ml

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Highlights:

Jaune D’œuf Treating and clarifying Lotion 300ml

Jaune D’œuf rich in essential nutrients is an excellent active ingredient for treating and clarifying skin. Thanks to its light formula, it reduces spots and evens out the complexion.

Application

Apply all over the body morning and evening after showering.

Precautions

For adult body use, keep out of reach of children and avoid contact with eyes.

35 AED

3% OffFeatured

New York Fair & Lovely Active Lightening Cream 100ml

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Highlights:

New York Fair & Lovely Active Lightening Cream 100ml

Introducing New York Fair & Lovely’s Active Lightening Cream, a light, and creamy-textured formula designed to minimize the appearance of dark brown spots while providing gentle hydration to the skin. The active ingredients work to lighten the skin and protect it against damaging free radicals, promoting a luminous complexion. With regular use, this cream helps restore the skin’s softness, smoothness, and even tone.

Directions: Apply a thin layer to clean, dry skin, focusing on areas with dark brown spots. Use it preferably at night for optimal results. Follow up with a minimum SPF 30 sunscreen during the day to protect the skin from further discoloration.

155 AED

Shower Gel, Skin Care

Pro White Collagen Lightening Shower Gel 500ml

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Highlights:

Pro White Collagen Lightening Shower Gel 500ml

Pro White Collagen Lightening Shower Gel 500ml is Formulated with shea butter and egg yolk, this range eliminates pigmentation and unifies the skin while hydrating it. It also … Pros and cons: Clarifies the skin expertly and naturally.

35 AED

15% OffFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Now Foods Solutions Shea Nut Oil Moisturizing Oil 118ml

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Highlights:

Now Foods Solutions Shea Nut Oil Moisturizing Oil 473ml

Condition: Skin, scalp or hair in need of intense natural moisturization as well as protection against harsh weather conditions such as extreme heat or cold.

Solution: NOW® Solutions Shea Nut Oil is an expeller-pressed, fractionated oil obtained from the seeds of African Karite trees. Rich in oleic and stearic fatty acids, shea nut oil is a superior personal care oil that’s ideal for nourishing and moisturizing your hair, scalp and skin. This luxurious oil absorbs quickly, so you’ll enjoy youthful, radiant skin and healthy, lustrous hair without any greasy residue.

55 AED

14% OffFeatured

Jergens Ultra Healing Extra Dry Skin Moisturizer 600ml

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Highlights:

Jergens Ultra Healing Extra Dry Skin Moisturizer 600ml

Formulated with quality ingredients: A unique formulation, with Hydralucence blend of ingredients combined with Vitamins C, E, and B, to leave skin luminous
Helps relieve dry skin: Jergens Ultra Healing Moisturizer helps to improve skin’s appearance and texture
Extra dry skin lotion: Absorbs into extra dry skin, including typically rough spots like heels, elbows, and knees
Helps to repair dry skin: Penetrates five layers of skin and reduce dryness at the source
Visibly healthier skin: With continual use of Jergens Ultra Healing Dry Skin Moisturizer, skin is nourished and looks visibly healthier over time

30 AED

10% OffFeatured

H20 Natural Lemon Lightening Body Milk Lotion 500ml

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Highlights:

H20 Natural Lemon Lightening Body Milk Lotion 500ml

H20 Jours lightening milk is designed with the best cocktail of fruit acids. It carries out deeply in the body by guaranteeing uniform and bright to your complexion.

Used in a regular way,it also protects your skin from the sun and bacterial aggressions without irritation.

H20 Jours Natural Lemon Body Lotion is a nourishing lotion designed to hydrate and protect the skin.

Enriched with natural ingredients like lemon extract and vitamin E, it helps to moisturize and brighten the skin, leaving it feeling soft, smooth, and refreshed.

With regular use, this lotion can improve the overall texture and appearance of your skin, making it look more radiant and healthy.

Suitable for all skin types, it’s perfect for those who want to achieve soft, nourished, and glowing skin.

45 AED

PRODUCTS ON SALES

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15% OffFeatured

Hair Care, Hair Fertilizer

Doo Gro Medicated Hair Vitalizer Anti-Dandruff Formula 100ml

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Highlights:

Doo Gro Medicated Hair Vitalizer Anti-Dandruff Formula 100ml

Intense moisture rich conditioner
Controls scalp itching and flaking due to dandruff
Helps reduce breakage allowing hair to grow longer

55 AED

4% OffFeatured

Oserth Restore Shampoo 300ml

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Highlights:

Oserth Restore Shampoo 300ml

A reparative wash that rebuilds damaged strands while shielding hair from daily stressors.

• Protein Infusion: Kale and carrot proteins patch-repair weak areas in the hair shaft
• Brilliant Shine: Castor oil smooths cuticles for immediate light reflection
• Color-Safe: Gentle enough for chemically-treated hair
• Zero Harsh Sulfates: Cleanses without causing additional damage
• Perfect care for after straightening treatments

Wake up damaged hair with this nutrient-rich reset.

115 AED

10% OffFeatured

Jhalak Premium Full Body Brightening & Dark Spot Corrector Lotion 500ml

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Highlights:

Jhalak Premium Full Body Brightening & Dark Spot Corrector Lotion 500ml

Jhalak Premium Full Body Brightening Lotion is a nourishing body lotion formulated to help improve the appearance of dull and uneven skin. Its lightweight, moisturizing formula absorbs quickly to leave skin feeling soft, smooth, and hydrated without a greasy feel. With regular use, it helps reduce the appearance of dark spots, dryness, rough elbows and knees, promoting a brighter and healthier-looking complexion. Suitable for everyday use on all skin types.

Key Features:

Brightens and moisturizes the skin
Helps reduce the appearance of dark spots
Softens rough elbows, knees, and dry areas
Lightweight, non-greasy formula
Suitable for daily use
Dermatologist tested
Pump bottle for easy application

45 AED

13% OffFeatured

Skin Doctor Underarm Whitening Cream 30gm

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Highlights:

Skin Doctor Underarm Whitening Cream 30gm

Deodorize and fresh feeking throughout the day!

Skin Doctor Underarm Whitening Cream effectively eliminates dark areas and addresses odor caused by bacteria. This cream works wonders for underarms, inner thighs, and elbows.
The formula is lightweight, non-greasy, and rich in Vitamin B3, which strengthens the skin’s moisture barrier and improves redness and blotchiness. It also helps suppress sweat and body odor for up to 24 hours while tightening pores, leaving your skin smoother.

How to use:

After shower, towel-dry your wet skin and evenly apply on the desired areas and gently massage until absorbed.

35 AED

25% OffFeatured

Glupa Glutathione + Papaya Skin Whitening Soap Cucumber Melon Scent 135g

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Highlights:

Glupa Glutathione + Papaya Skin Whitening Soap Cucumber Melon Scent 135g

Skin whitening Product, Skin whitening soap, Glutathione skin whitening soap, skin whitening and lightening Soap, Best skin whitening and skin lightening soap, Anti acne, anti pimple, anti pigmentation

15 AED

14% OffFeatured

Jergens Ultra Healing Extra Dry Skin Moisturizer 600ml

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Highlights:

Jergens Ultra Healing Extra Dry Skin Moisturizer 600ml

Formulated with quality ingredients: A unique formulation, with Hydralucence blend of ingredients combined with Vitamins C, E, and B, to leave skin luminous
Helps relieve dry skin: Jergens Ultra Healing Moisturizer helps to improve skin’s appearance and texture
Extra dry skin lotion: Absorbs into extra dry skin, including typically rough spots like heels, elbows, and knees
Helps to repair dry skin: Penetrates five layers of skin and reduce dryness at the source
Visibly healthier skin: With continual use of Jergens Ultra Healing Dry Skin Moisturizer, skin is nourished and looks visibly healthier over time

30 AED

20% OffFeatured

Face Cream, Skin Care

Face Fresh Beauty Cream Small

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Highlights:

Face Fresh Beauty Cream Small 7gm

Face Fresh Beauty Cream is a virtuoso for attractiveness of skin. It has Vitamin B3 that is niacinamide which is the best ingredient to ameliorate dead skin and scars. It maintains the natural glow of skin regardless of skin types. It is beneficial for all kinds of skin e.g. normal, sensitive, dry, oily or combination Skin. It helps to remove extra scars and makes the skin tone even. It makes sure to give you acne free skin for a long time.

20 AED

25% Off

Mekako Antiseptic Soap 100gm

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Highlights:

Mekako Antiseptic Soap 100gm

Mekako Antiseptic soap offers comprehensive protection for the skin, effectively combating a range of common skin issues. It acts as a reliable defense against problems like acne, blackheads, clogged pores, pimples, body itching, pruritus, and furfur. In addition, Mekako soap goes beyond its protective properties by enhancing the skin’s complexion, functioning as a skin whitener bath soap. It gently exfoliates the skin, removing dead skin cells, while effectively treating whiteheads and blackheads without causing dryness. With Mekako Antiseptic soap, you can enjoy healthier, clearer, and more vibrant skin.

15 AED

13% OffFeatured

Veet Gold Carrot Super Whitening Body Repair Oil Gel 200ml

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Highlights:

Veet Gold Carrot Super Whitening Body Repair Oil Gel 200ml

Nourishing Formula: Enriched with Carrot oil, this body repair oil deeply nourishes and moisturises the skin.

Whitening Benefits: The formula helps to gradually lighten and brighten skin tone for a more even complexion.

Versatile Application: This multi-purpose oil can be used on the face, body, and hands for overall skin rejuvenation.

Body moisturizer locks in moisture to help revitalize dry and dull-looking skin

35 AED

5% OffFeatured

Silky Cool Shampoo Nourishing, Hydrating, and Gentle Hair Care for All Hair Types 4.2 Liter

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Highlights:

Silky Cool Shampoo Nourishing, Hydrating, and Gentle Hair Care for All Hair Types 4.2 Liter

Indulge in the luxurious care of Silky Cool Shampoo 4.2 Liter, designed for all hair types. This large, value-packed size is perfect for homes, salons, and businesses, offering high-quality hair care. Each shampoo is enriched with nourishing ingredients to cleanse, hydrate, and revitalize your hair, leaving it soft, shiny, and delicately scented.

Available Scents:
Choose from 10 irresistible options to match your mood or hair care needs:

Apple: Refreshing and fruity, for a lively start to your day.
Argan: Infused with argan oil for deep nourishment and hydration.
Aloe Vera: Soothing and gentle, perfect for sensitive scalps.
Coconut: Tropical goodness for moisture and shine.
Fruits: A burst of fruity freshness to awaken your senses.
Garlic & Black Seed: Strengthening formula for healthier, stronger hair.
Lavender: Relaxing aroma for a calming hair care routine.
Milk: Creamy and softening, ideal for smooth, silky hair.
Pomegranate: Rich antioxidants for revitalized hair.
Vanilla: Sweet and subtle, for a luxurious experience.

95 AED

GIFT SET

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7% OffFeatured

Lotion, Skin Care

Kenta Milk & Vitamin A&E Lotion 1000ml

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Highlights:

Kenta Milk & Vitamin A&E Lotion 1000ml

Pamper your skin daily with Kenta Milk & Vitamin A&E Lotion, featuring an effective formula that combines the nourishing benefits of milk with the revitalizing power of Vitamins A and E. This lotion works to gradually brighten the skin tone while providing a natural glow and long-lasting softness.

Features:

Enriched with milk extract, which deeply nourishes the skin and helps to brighten and soften it.
Rich in Vitamin A, which promotes skin cell renewal and improves elasticity.
Contains Vitamin E, known for its deep moisturizing properties and protection against dryness and environmental damage.
Lightweight texture that absorbs quickly without leaving a greasy residue.
Leaves the skin silky smooth with a soft, refreshing scent that lasts.
Suitable for all skin types and safe for daily use.

65 AED

30% OffFeatured

Alatar 100% Batana Hair Serum Naturally & Healthy Hair

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Highlights:

Alatar 100% Batana Hair Serum Naturally & Healthy Hair

35 AED

5% OffFeatured

Oils & Moisturizer, Skin Care

Juli Gold Half Caste Oil 120ml

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Highlights:

Juli Gold Half Caste Oil 120ml

A powerful whitening oil designed to visibly brighten the skin, fade dark areas, and deliver a soft, glowing complexion—no cream needed.

Key Benefits:
Brightens and lightens the skin visibly
Evens out skin tone and fades dark areas
Helps reduce the appearance of freckles, blotches, and sunburn
Ideal for underarms, inner thighs, and knuckles
Non-greasy, lightweight oil texture
Can be used without any cream
Enhances natural glow and skin radiance
Works best with a whitening soap

95 AED

Beneks Fashion Fair Cleartone Fast Action Skin Gel 30g

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Highlights:

Cleartone Fast Action Skin Gel is a unique blend that’s ideal for clearing dark skin around the underarm, armpit region. It is also effective against other skin condition such as eczema, rashes, allergies and skin inflammation cause by death skin cells. Cleartone helps removes death skin cell, pimples and lessen stretch marks. It also makes the skin lighter, radiant, soft, flawless and satin-smooth.

25 AED

10% OffFeatured

Eveline Amazing Oils Sun Bronze Tanning Accelerator 150ml

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Highlights:

Eveline Amazing Oils Sun Bronze Tanning Accelerator 150ml

The Eveline Amazing Oils Sun Bronze Tanning Accelerator is a fast-acting, lightweight tanning lotion designed to enhance your sun-kissed glow while providing optimal skin hydration and protection.

Enriched with natural oils and tan-accelerating ingredients, this product helps you achieve a deeper, more radiant tan while nourishing your skin.

This lotion enhances your skin’s ability to absorb UV rays, resulting in a quicker and deeper tan.

It gives a beautiful glow to the skin.
Enhances softness and elasticity of the skin.
Deeply moisturizes.
Lightweight & Non-Greasy.
Suitable for All Skin Types.

45 AED

6% OffFeatured

TGIN Moisture Rich Sulfate Free Shampoo 384ml

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Highlights:

TGIN Moisture Rich Sulfate Free Shampoo 384ml

TGIN Moisture Rich Sulfate Free Shampoo is formulated to gently cleanse and detangle hair without stripping strands of their natural oils. Infused with Amla Oil, Coconut Oil, and Pro Vitamin B5, our shampoo helps reduce breakage and increase moisture retention for soft, smooth, and healthier hair.

Benefits

Cleans hair, gently and effectively

Sulfate free formula

Does not contain harsh detergents that strip the hair of its natural oils

Smooths the cuticle surface

Leaves hair feeling soft and smooth

Infused with Pro Vitamin B5 for reduced breakage and increased moisture

75 AED

11% OffFeatured

Curly & Wavy hair, Hair Care

ORS Olive Oil Curlshow Curl Creator Infused with Collagen & Avocado Oil For Strength & Length

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Highlights:

ORS Olive Oil Curlshow Curl Creator Infused with Collagen & Avocado Oil For Strength & Length

Enhance your curls and showcase them in HD with our flexible hold Curl Creator styling gellie, made to elongate and add volume to curls, coils, and kinks while nourishing and strengthening moisture-resistant strands.

85 AED

31% OffFeatured

Conditioner, Hair Care

Palmer’s, Cocoa Butter Formula with Vitamin E, Length Retention Leave-In Conditioner 250ml

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Highlights:

Palmer’s, Cocoa Butter Formula with Vitamin E, Length Retention Leave-In Conditioner 250ml

Palmer’s® Cocoa Butter Formula® Length Retention system with Biotin, fully strengthens hair with powerhouse natural protectants that help block brittleness, breakage and split ends to help hair achieve its optimal length.

Why your hair will love cocoa butter and biotin

Cocoa Butter: Contains nourishing properties that shield the hair strand from the harmful effects of styling damage. Combined with Vitamin E, hair is less prone to dullness and fading, leaving hair shiny and healthier.

Biotin: Helps to optimize the natural hair growth cycle. Biotin also strengthens the hair strands, preventing hair from becoming brittle and fragile reducing breakage.

Instantly eliminates knots and tangles

Protects from splits and breakage

Improves manageability and shine

Leaves hair silky, smooth and ready for styling

Suggested use

After shampooing and conditioning with Palmer’s® Cocoa Butter Formula® Length Retention, apply directly onto damp hair in even sections. Comb through from root to tip. Can also be applied on dry hair to add additional moisture.

Recommendations: Use the entire Palmer’s® Cocoa Butter Formula® Length Retention system to improve hair and scalp’s overall health and beauty.

45 AED

Even Better Moisturizing Lotion with Shea Butter 500ml

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Highlights:

Even Better Moisturizing Milk Cocoa Butter 500ml

Ensures intense moisturizing for extended periods of time.

Regenerates and soothes the driest of skins daily.

Brings immediate comfort and well-being, thanks to its soft, non-greasy texture.

Wrapped in a subtle and exquisite fragrance, the skin is soft, silky-smooth and glowing, like new.

30 AED

17% OffFeatured

Tempovate Gel 30gm

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Highlights:

Tempovate Gel 30gm

Tempovate Gel contains 0.05% w/w clobetasol propionate can be used as an anti-inflammatory, anti-allergic, antipuritic.
Tempovate gel is a slight pink gel in appearance and available in 30 gr.

25 AED