Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Bar Soap, Feminine Care, Personal Care, Skin Care

Valera Pure Myrrh Beauty Soap 125gm

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Valera Pure Myrrh Beauty Soap 125gm

10 AED

29% OffFeatured

Pastil Papaya Hand and Body Cream 250ml

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Pastil Papaya Hand and Body Cream 250ml

25 AED

18% OffFeatured

Creams, Lotion, Skin Care

Kojique Lightening Body Cream with Kojic 200ml

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Kojique Lightening Body Cream with Kojic 200ml

Kojic body cream through its natural and softening active ingredients gives you a radiant, uniform complexion. It regulates your skin, softens it, brings it perfect body health permanently.

45 AED

17% OffFeatured

Touch Me Face Wash Foam With Carrot 100ml

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Touch Me Face Wash Foam With Carrot 100ml

25 AED

25% OffFeatured

Creams, Skin Care, Spot Corrector

Ujooba Acne Cleanser Beauty Cream 34gm

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Ujooba Acne Cleanser Beauty Cream 34gm

Introducing our Acne Cleanser Beauty Cream, a game-changing skincare solution crafted to banish acne and fade dark spots, leaving your skin refreshed and revitalized. Specially formulated with the natural goodness of honey and aloe vera, this cream not only targets acne but also provides gentle care for your skin.

Key Features:

Acne-Fighting Power: Say goodbye to stubborn acne with our potent acne-fighting formula. The cream’s active ingredients work together to cleanse pores, reduce inflammation, and prevent future breakouts, giving you clearer and healthier skin.
Dark Spot Fading: Uncover a brighter complexion as our beauty cream targets and fades dark spots caused by acne. The inclusion of honey and aloe vera helps promote skin regeneration, gradually diminishing the appearance of post-inflammatory hyperpigmentation.
Honey Infusion: Enriched with the natural antibacterial properties of honey, our cream not only fights acne but also nurtures your skin. Honey’s soothing qualities provide relief to irritated skin, making it an ideal choice for those looking to balance effective acne treatment with gentle care.
Aloe Vera Soothing: Experience the calming effects of aloe vera, known for its soothing and hydrating properties. Aloe vera helps reduce redness and irritation, leaving your skin feeling cool, refreshed, and revitalized.

15 AED

13% OffFeatured

Skin Doctor Strawberry Face & Body Scrub 500ml

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Skin Doctor Strawberry Face & Body Scrub 500ml

For smoother and fresher skin with cool moisturizing effect.

Skin Doctor Strawberry Face & Body Scrub cleans your skin effectively by removal of dead skin cells and leaves skin healthy with a fresh glow. Our unique formula uses natural strawberry to quickly and gently remove dirt and impurities from your skin, leaving it bright, smooth, clear and blemish free.

How to use:

Scoop some of the scrub on to your hands and massage it over your wet face and body using gently circular motions. For extra smooth skin, let the scrub sit on your skin for a couple of minutes. Rinse off the scrub and gently pat your skin dry. Do not rub, as rubbing your skin after exfoliation will irritate it.

35 AED

43% OffFeatured

Moisturizers, Skin Care

Dr Rashel Aloe Vera Soothing & Moisture Essence Spray 160ml

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Dr Rashel Aloe Vera Soothing & Moisture Essence Spray 160ml

Mild Skin-friendly, Soothes redness, Smooth, soften and calm skin, A refreshing, light spray

Benefits:

Aloe Vera essence spray for instant moisture and soothing. Moisturizes skin by supplying moisture, gives nutrition to the skin that became tired by external environments and makes it healthy and beautiful. Antioxidant-enriched formula leaves the skin feeling refreshed and revitalized.

Application:

Suitable for use as a makeup setting spray or for freshening top-ups throughout the day, for men as a natural clean aftershave Use anytime throughout the day for an extra boost of hydration.

How to use:

Hold upright, do not shake, as needed, Hold six inches from face or neck or anywhere of the body and spray in a circular motion. Spray onto the skin in a fine mist. Leave on for 2 to 3 minutes, and then gently pat dry.

Warning：

For external use only, Keep it in a dry and cool place, avoid direct contact with eyes, if contact occurs, rinse well with water, if irritation occurs discontinue use. Keep it out of reach of children

20 AED

10% OffFeatured

Crave Turmeric Whitening Soap

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Crave Turmeric Whitening Soap

Experience The Power Of Crave Turmeric Super Whitening Soap. Formulated With Turmeric, This Soap Effectively Brightens And Evens Skin Tone While Nourishing Your Skin. Ideal For All Skin Types, It’s Your Go-to For A Refreshed And Radiant Complexion. Discover Your Glow Today

45 AED

4% OffFeatured

LightenUp Anti-Aging Active Lightening Cream 100ml

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LightenUp Anti-Aging Active Lightening Cream 100ml

Introducing our LightenUp Anti-Aging Active Lightening Cream – the ultimate solution for achieving a balanced, clear complexion and restoring moisture retention. Experience the transformative power of this cream as it leaves your skin soft, smooth, and radiant, providing long-lasting comfort.

Our advanced formula is packed with potent ingredients that work vigorously to fade and clarify uneven skin tone. Vitamin C, a superior antioxidant, firms the skin, while Argan oil brightens and moisturizes. The exceptional healing properties of Shea Butter ensure deep hydration and diminish the appearance of fine lines and wrinkles. The result is healthy, radiant, and youthful-looking skin.

Directions: Apply a thin layer of the cream to dark and discolored areas on clean, dry skin, preferably at night. For daily protection against further pigmentation, we recommend following up with a minimum SPF 50 sunscreen. It is also advisable to limit sun exposure.

120 AED

14% OffFeatured

Washami Whitening Face Serum With Collagen & Hyaluronic Acid 30ml

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Washami Whitening Face Serum With Collagen & Hyaluronic Acid 30ml

Achieve a radiant and youthful glow with the Professional Whitening Face Serum enriched with Collagen and Hyaluronic Acid. This powerful formula delivers deep hydration, improves skin elasticity, and promotes a brighter, more even skin tone. Collagen helps reduce fine lines and tighten the skin, while Hyaluronic Acid provides long-lasting moisture and plumpness. Its lightweight texture absorbs quickly without leaving residue, making it ideal for daily skincare routines. Suitable for all skin types, including dry, sensitive, and mature skin.

Highlights

Infused with Collagen and Hyaluronic Acid for deep hydration and skin elasticity
Brightens and evens skin tone while reducing the appearance of dark spots
Helps firm and plump skin, reducing fine lines and wrinkles
Lightweight and fast-absorbing formula – perfect for daily use
Suitable for all skin types, including sensitive and mature skin

30 AED

PRODUCTS ON SALES

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13% OffFeatured

Creams, Face Cream, Skin Care

Fruit of the Wokalí Moisturizing Day Face Cream with Oat Extract and Vitamins B3 55gm

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Fruit of the Wokalí Moisturizing Day Face Cream with Oat Extract and Vitamins B3 55gm

Fruit of the Wokali Professional Care – Moisturizing Day Cream with Oats

Product type: Daily moisturizing face cream / Repairing and soothing treatment

Main ingredients: Natural Oat Extract, Vitamin E and Vitamin B3 (Niacinamide).

Main benefits:

Soothing and Moisturizing Action: Oats are known for their anti-inflammatory properties that relieve irritation while providing deep moisture.
Skin Barrier Reinforcement: Thanks to its combination of vitamins, it helps to strengthen the skin’s natural protective layer, protecting it against external aggressors.
Cell Regeneration and Reproduction: Promotes skin renewal, helping to repair damaged tissue and improving the overall texture of the face.
Moisture Retention Capacity: Significantly improves the skin’s ability to retain water, preventing dehydration throughout the day.
Anti-aging and radiance effect: Its continuous use helps to achieve a more youthful, firm, visibly more hydrated and radiant appearance.
Vitamin Nutrition: Vitamin E acts as a powerful antioxidant, while B3 evens out skin tone and improves luminosity.

35 AED

11% OffFeatured

Hair Care, Hair Treatment

Skin Doctor Hair Treatment Cream 500ml

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Skin Doctor Hair Treatment Cream 500ml

Skin Doctor Hair Treatment Cream helps nourishes dry and damaged hair to give a shiny and radiant look. With its rejuvenating and powerful conditioning ingredients, this cream, rebuilds strength and shields your dry, dull, damaged and rough hair and make it look more healthy and beautiful.

How to use:

After Shampooing, apply hair treatment cream and massage all over your hair from roots to tips. Wait for 3 minutes and then rinse off with water. For maximum result, wrap the hair with a towel or a plastic cap for 20 minutes and then rinse off with water.

40 AED

6% OffFeatured

Hair Care, Hair Treatment

Skala Hair Treatment Cream Mais Cachinhos 1000gm

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Skala Hair Treatment Cream Maionese Capilar Nutritiva 1000gm

Its formula is free from sulfate, parbaben, petrolatum and mineral oil. Free! Co-wash!

The Pot?o Nutritious Capillary Mayonnaise has been formulated especially for you who seek for ally to keep the threads healthy! It is the perfect combination of 3 elements that help give hydration, strength and untangling of the hair. And the best is yet to come. It can be used either as a hair treatment conditioning or a leave-in conditioner. Just use and let it rest all day long.

Cane Molasses + Carrot Oil: prevents the aging damaged yarns helping with the healthy hair growth.

Amaranth extract: amino acids restorage, making combing a lot easier.

Castor oil: it prevents hair from loss by making it stronger.

For all type of hair.

85 AED

20% OffFeatured

Yoko Tamarind Gluta Glow Salt Scrub 300g

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Yoko Tamarind Gluta Glow Salt Scrub 300g

Yoko Tamarind Gluta Glow Salt Scrub 300g. Spa salt scrub. Tamarind Gluta Scrub Recipe Combined with the power of 2X concentrated tamarind powder, gluta, collagen, aloe vera and honey, it gently exfoliates the skin. Reveal new, soft, smooth skin that looks healthy and radiant than ever before.

2X concentrated real tamarind powder gently exfoliates the skin
Glutathione makes the skin look naturally radiant
Aloe Vera Soothe dry skin Moisturizes the skin
Honey Moisturizes the skin, radiant, and looks healthy.

How to use: Pour some salt on wet skin and gently scrub the skin. Leave it for 3 minutes, then rinse with clean water. Should be used 1-2 times a week to keep skin clean and bright.

20 AED

13% OffFeatured

Hair Care, Shaving Gel

ActiveX After Shave Cologne Lemon Fresh Citrus Masculine Fragrance Cooling 300ml

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ActiveX After Shave Cologne Lemon Fresh Citrus Masculine Fragrance Cooling 300ml

ActiveX Lemon After Shave Cologne provides a clean citrus fragrance that refreshes and cools the skin after shaving. It leaves a fresh, energizing scent that keeps you feeling clean and confident

Highlights

Fresh lemon citrus scent
Cooling effect after shave
Clean and refreshing feel
Long-lasting fragrance
Lightweight formula

35 AED

10% OffFeatured

ODEON Turmeric and Yogurt Face and Body Scrub 100ml

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ODEON Turmeric and Yogurt Face and Body Scrub 100ml

Apply the scrub to a wet face Massage the scrub in brisk circular motions for 2 minutes and let it dry

Highlights

ODEON FACE AND BODY SCRUB 100ML
Avoid direct contact with eyes
Moisten the application areas apply required quantity massage with fingers in upward circular movements for 3-5 minutes rinse and pat dry

45 AED

14% OffFeatured

Shower Gel, Skin Care

Valera Showel Gel Papaya

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Valera Showel Gel Papaya

30 AED

10% OffFeatured

Aichun Beauty Facial Wash with Natural Rice 100ml

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Aichun Beauty Facial Wash with Natural Rice 100ml

45 AED

8% OffFeatured

Creams, Face Cream, Skin Care, Spot Corrector

Aqua Rich Brightening Vitamin C Face Cream 100gm

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Aqua Rich Brightening Vitamin C Face Cream 100gm

Youthful Glow and Smooth Perfection

This advanced brightening moisturizer goes beyond hydration—it actively rejuvenates your skin for a flawless finish. Vitamin C promotes collagen production, minimizes fine lines, and restores skin’s firmness, revealing a smoother, younger-looking appearance. Its moisture-rich blend replenishes dryness and boosts elasticity, giving your skin a dewy, luminous glow all day.

Suitable for all skin types, this everyday essential absorbs effortlessly without clogging pores or leaving a sticky feel. The gentle citrus scent uplifts your senses while your skin enjoys continuous nourishment and radiance. Daily use helps awaken a bright, healthy complexion that shines with natural vitality. For best results, pair it with the matching body lotion, body wash, and body oil to experience glowing confidence from head to toe.

Usage Instructions

Cleanse your face thoroughly using a gentle cleanser. Apply a pea-sized amount evenly on the face and neck. Massage gently in circular motions for quick absorption. Use morning and night; layer under sunscreen during the day. Pair with the matching lotion, oil, or wash for complete radiance care.

Usage Warnings

For external use only. Avoid contact with eyes; rinse immediately if contact occurs. Perform a patch test before first use. Store in a cool, dry place away from direct sunlight. Discontinue use if irritation develops.

120 AED

11% OffFeatured

Hair Cream, Hair Treatment, Hair Care

Ujooba Hair Oil Hair Treatment Cream With Coconut Extract 1000ml

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Ujooba Hair Oil Hair Treatment Cream With Coconut Extract 1000ml

Revitalize your hair with the nourishing power of Ujooba Hot Oil Hair Treatment Cream, infused with pure coconut extract. This intensive treatment is specially designed to deeply condition thin, weak, or damaged hair, leaving it soft, shiny, and healthy. The rich coconut extract penetrates the hair shaft, repairing and fortifying your hair from root to tip. It provides a soothing, luxurious experience while helping to restore your hair’s natural moisture balance.

Key Features:

Infused with coconut extract for deep conditioning and hair restoration.
Ideal for thin, weak, or damaged hair.
Provides intense hydration and nourishment for silky soft hair.
Suitable for all hair types.
Comes in a generous 1000ml size for long-lasting use.

How to Use: Apply the cream evenly through your hair from root to tip after shampooing. Leave it on for 10-15 minutes for best results, then rinse thoroughly with lukewarm water.

40 AED

GIFT SET

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11% OffFeatured

Creams, Lotion, Serums, Skin Care

Advanced Clinicals Hyaluronic Acid Anti-Aging Body Cream 454ml

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Advanced Clinicals Hyaluronic Acid Anti-Aging Body Cream 454ml

Advanced Clinicals Hyaluronic Acid Instant Skin Hydrator is formulated to restore volume to sagging skin while locking in moisture for a younger looking appearance. Hyaluronic Acid is a humectant, which is a fancy word for an ingredient that helps lock in moisture. With that said, our hydrating cream attracts 1,000 times its weight in moisture! Enhanced with Borage Oil, Squalene , and Vitamin E, these beneficial ingredients contain restorative properties that truly transform your complexion. Increase the water retention in your skin to reduce the appearance of wrinkles and fine lines for a flawless complexion.

85 AED

7% OffFeatured

Trimay Mela-Tranex Daily Vitalize Cream 40ml

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Trimay Mela-Tranex Daily Vitalize Cream 40ml

Anti-pigmentation lightening cream Trimay Mela-Tranex Daily Vitalize Cream will help get rid of problems such as uneven tone, dull sallow skin tone, melanin overproduction, post-traumatic pigmentation and photodamage.?The formula of the product includes the most effective and safe cosmetic components aimed at reducing melanin synthesis, combating pigmentation and generally improving skin tone.

The product lightens pigment spots and prevents their appearance, reduces the visibility of freckles and post-acne marks, eliminates dullness, revitalizes the skin and gives it a healthy glow.?With regular use, the cream visually refreshes and rejuvenates the face as a whole, returning the skin to a healthy and rested appearance.

The soft texture of the cream is quickly absorbed into the skin, deeply nourishes it, brightens and evens out the complexion without the effect of exfoliation.?That is why the cream is perfect even for those with sensitive skin.

65 AED

10% OffFeatured

African Pride Olive Miracle Anti-Breakage Formula Growth Oil, 8 Oz (237ml)

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African Pride Olive Miracle Anti-Breakage Formula Growth Oil, 8 Oz (237ml)

African Pride Olive Miracle Growth Oil is rich in extra virgin olive oil for the ultimate in silky smooth, deep conditioned hair and a moisture-rich, healthy scalp. Use regularly to help stop breakage, split-ends, and dryness.

45 AED

22% OffFeatured

Face Wash, Shower Gel, Skin Care

Shea Moisture African Black Soap Bamboo Charcoal Detoxifying Foaming Facial Wash 231ml

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Highlights:

Shea Moisture African Black Soap Bamboo Charcoal Detoxifying Foaming Facial Wash 231ml

Congested skin, meet your perfect match: this detoxifying facial wash, blended with African Black Soap, Bamboo Charcoal and Tamarind Extract, helps to balance oily to combination skin, leaving it clean, smooth and refreshed.

35 AED

14% OffFeatured

Lotion, Serums, Skin Care

Dhin Dhin Body Brightening Body Lotion 300ml

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Highlights:

Dhin Dhin Body Brightening Body Lotion 300ml

Ideal for daily moisturizing and pampering routine. Helps to restore the skin’s natural moisture balance. Can be used on all skin types. Provides long-lasting moisture and protection. Enhances the overall texture and tone of the skin. Promotes a healthy and radiant complexion. Suitable for all seasons and climates.

Leaves the skin feeling soft, smooth, and supple.

Suitable for all skin types.

Helps to improve the appearance of dry and rough skin.

30 AED

14% OffFeatured

Face Cream, Spot Corrector, Skin Care

Arena Gold Eye Cream For Dark Circle

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Highlights:

Arena Gold Eye Cream For Dark Circle

Helps reduce the appearance of dark circles and puffiness

Supports smoother-looking skin around the eyes

Enriched with collagen and berry extracts

Provides deep hydration to the delicate eye area

Lightweight, fast-absorbing formula

Suitable for all skin types

How to use?

ArenaGold Eye Cream helps improve the appearance of dark circles and puffiness while hydrating the delicate under-eye area. Enriched with collagen and berry extracts, it leaves skin feeling smoother, refreshed, and revitalized. Suitable for all skin types.

30 AED

13% OffFeatured

Renew Glutathione Silky Soft Hand and Body Lotion 100ml

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Renew Glutathione Silky Soft Hand and Body Lotion 100ml

Ideal for aging skin and areas susceptible to wrinkles or loss suppleness. A unique formulation that helps renew damaged, skin tissues & fade away skin blemishes. Blended with finest moisturizers and skin conditioners. It instantly relieves dry and scaly skin, leaving it soft and supple. It has a balanced pH which corresponds to natural skin needs. Continuous daily application helps whiten your skin naturally

35 AED

25% OffFeatured

Sandal Herbal Skin Whitening Soap 80gm

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Sandal Herbal Skin Whitening Soap 80gm

Sandal Herbal Beauty Soap 90g is enriched with the natural goodness of sandalwood to cleanse, soothe, and beautify the skin. Its calming herbal formula helps nourish the skin while providing a refreshing fragrance. With every use, this soap supports a smoother, softer, and more radiant complexion, making it ideal for daily skincare routines.

15 AED

11% OffFeatured

Hair Colour, Hair Cream, Hair Care

Bolony Hair Color Cream 6.35 Dark Chocolate Blond 100ml

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Bolony Hair Color Cream 6.35 Dark Chocolate Blond 100ml
Hair Color Cream With Keratin, Macadamia Oil & Gold Extract

It Enhances your hair with vibrant, long-lasting color while nourishing it deeply. Infused with Keratin for strength, Macadamia Oil for hydration, and Gold Extract for shine, this formula ensures even coverage and a silky-smooth finish. Achieve high-quality results with rich color and healthy, radiant hair.

How to use:

Wear gloves and mix the hair color cream with the developer as instructed. Apply evenly to dry hair, starting from the roots. Leave it on for the recommended time, then rinse thoroughly with water. Use a conditioner for a smooth, nourished finish.

40 AED

18% OffFeatured

H20 Lait de Beauté Lightening Cream 500ml

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H20 Lait de Beauté Papaya Lightening Cream 500ml

H20 Eclaircissant-Embeliisant Lait de Beauté 500 ml: bleaching body lotion with Papaya natural extract (fast action). Thanks to Papaya extracts which compose it, the body lotion H20 Jours Papapa emblellishes your body. It cleans and lightens your skin which becomes uniform and shiny.

45 AED