Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Creams, Skin Care

Radiance7 Lightening Body Cream 300ml

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Radiance7 Lightening Body Cream 300mlTop of Form

This cream has been formulated to restructure, moisturize, soften and firm your skin. Anti-radical, it nourishes the skin, exfoliates it naturally. The results are visible from the first days of use

85 AED

8% OffFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Now Foods Solutions Vegetable Glycerine 946ml

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Now Foods Solutions Vegetable Glycerine 946ml

Condition: Rough skin, simple cosmetic applications.

Solution: Pure Vegetable Glycerine is an outstanding moisturizer and skin cleanser that also provides softening and lubricating benefits. It’s easily soluble in water, making it suitable for use in all of your favorite cosmetic applications. Pure Vegetable Glycerine has a long shelf life and does not easily oxidize. It is a natural product derived from Non-GMO palm, grapeseed, or coconut oil.

185 AED

20% OffFeatured

Renew Natural Oatmeal Honey Scrub Soap 135gms

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Renew Natural Oatmeal Honey Scrub Soap 135gms

Renew natural oatmeal honey scrub soap provides a soothing way to buff away dead skin cells that instantly reveals a smoother and brighter skin. This mild and gentle soap also combines the moisturizing, soothing, anti-aging, and skin protecting benefits of colloidal oatmeal and honey. The honey is an antibacterial that fights skin aging with its antioxidants. When used regularly, Renew Natural Oatmeal and Honey Scrub Soap will boost the skin’s natural renewal process helping achieve a younger, healthy, and fairer skin complexion and oatmeal naturally fights redness and skin irritation leaving a protective barrier on the skin.

20 AED

14% OffFeatured

Betnovate-N 0.5% Cream 15gm

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Betnovate-N 0.5% Cream 15gm

Betnovate-N is used to treat a variety of skin conditions that may be accompanied by inflammation or annoying itching. It contains two main ingredients: betamethasone, a type of topical steroid used to reduce inflammation and swelling of the skin, and neomycin, which works as a topical antibiotic effective against bacterial infections that may affect the skin. The method of using Betnovate-N is usually decided based on the medical diagnosis and the individual patient’s condition. It is usually applied to the affected areas of the skin two to three times daily, as directed by specialist doctors. The length of treatment also depends on the severity of the condition and the skin’s response to treatment. Patients are usually advised not to use the medication for long periods to avoid potential side effects on the skin, such as tenderness or stretching.

30 AED

33% OffFeaturedOut Of Stock

Lotion, Skin Care

Cocoderm Clarifying Milk Lotion 275ml

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Cocoderm Clarifying Milk Lotion 275ml

Clarifying milk COCODERM clarifies your skin and unifies your complexion. It penetrates quickly and leaves your skin supple, soft, silky and moisturized. Protects the epidermis from external aggressions and irritations. Slows skin aging. It is very effective against spots.

Benefits of product

Clarifies your skin gradually
Blurs spots and unifies the complexion
Moisturises and nourishes the skin intensely
Improves the appearance of the skin and corrects the irregularities of the complexion

Method Of Use

Apply the COCODERM clarifying milk after the shower, day and night onto a clean and dry skin and make it penetrate by massaging slightly by small circular movements. Insist on dark areas (knees, fingers and joints).

30 AED

5% OffFeatured

Skin Care, Tonners

Tocobo Aha Bha Lemon Toner 150ml

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Tocobo Aha Bha Lemon Toner 150ml

OCOBO’s AHA BHA Lemon Toner to your next haul to help gently cleanse and refresh skin while improving its texture for a smooth, soft, uniform finish. Formulated with a blend of alpha hydroxy acids to remove dead skin cells on the surface of the skin and beta hydroxy acids to purge pores and balance oil and sebum production, this lightweight skin treatment is hardworking to promote clear, fresh skin but is still gentle enough to be used on sensitive skin. What’s more, there’s 38% lemon extract included in the formula – a high source of Vitamin C and citric acid to help even out skin tone and protect skin from free radical damage at the same time.

95 AED

20% OffFeatured

Lady Diana Luxurious Gold Peel-Off Mask Radiant Skin in Minutes

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Lady Diana Luxurious Gold Peel-Off Mask Radiant Skin in Minutes

Elevate your skincare routine with Lady Diana luxurious gold peel-off mask, a premium facial treatment that leaves your skin looking radiant and youthful. Infused with real gold particles, this mask not only provides a touch of luxury but also delivers significant skincare benefits. Gold is known for its anti-inflammatory properties and helps reduce redness and skin irritation.

20 AED

5% OffFeatured

Trimay Vita Physalis Niacinamide Dark Stop & Bright Essence Toner 200ml

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Trimay Vita Physalis Niacinamide Dark Stop & Bright Essence Toner 200ml

Trimay Vita Physalis Niacinamide Dark Stop&Bright Toner intensively hydrates the skin, restores tone and healthy glow, improves skin?s appearance, evens out the complexion and helps reduce pigmentation and post-acne spots. The toner intensively moisturizes the skin, eliminates dryness and dullness, nourishes and restores the skin?s protective functions.

The composition of the toner contains 36.8% physalis extract, which is rich in antioxidants and vitamins from groups A, B, C, E, K. Physalis reduces the formation of wrinkles and spots, has a brightening effect and provides the skin with a lot of beneficial substances.

Glutathione, ascorbic acid (vitamin C), niacinamide and Resmelin HR prevent the production of melanin, even out the overall skin tone, have an antioxidant effect and stimulate collagen synthesis.

The toner?s mildly acidic formula helps normalize and maintain the skin?s healthy acid-alkaline balance, reinforces the natural protective barrier.

The toner contains only natural and hypoallergenic EWG Green grade ingredients, is fragrance-free and suitable for even the most sensitive skin. The product is a functional treatment against hyperpigmentation.

95 AED

25% OffFeatured

Eye & Lip Care, Make Up, Skin Care

Bebecom Glycerin Lip Care Raspberry 10gm

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Bebecom Glycerin Lip Care Raspberry 10gm

The smooth lip care in the original egg ball moisturizes and cares for the lips for a long time. Thanks to the innovative egg shape, the lip care can be applied effortlessly and ensures naturally soft lips without drying them out. Available as unflavored ”Original” and strawberry, raspberry,cherry, vanilla

Protect your sensitive lips from environmental influences and provide them with additional moisture. The active ingredient glycerin has a moisturizing and regenerating effect and keeps your lips soft and supple for a long time. The gentle care formula for a more beautiful smile – in all seasons. Which is your favorite flavor?

Gently apply Bebecom Lip Balm to lips in a clockwise direction.

15 AED

25% OffFeatured

Peau Jaune Exfoliating Lightening Soap 200gm

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Peau Jaune Exfoliating Lightening Soap 200gm

Exfoliating, lightening and anti-dark spot Yellow Skin Soap has been designed to effectively combat hyperpigmentation in black and mixed-race skin. Allows your body to regain its luminous glow while hydrating it.

Use :

Take your bath with your soap on average 3 to 4 times a week, preferably in the evening

15 AED

PRODUCTS ON SALES

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33% OffFeatured

Bar Soap, Skin Care

Silka Whitening Shea Butter Bath Soap 135gm

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Silka Whitening Shea Butter Bath Soap 135gm

Silka Whitening soap helps whiten and moisturize skin.Enriched with Vitamin E that helps nourish our skin.Combined with softening properties of shea butter that helps moisturize and soothe dry skin.With continued use, you’ll experience a smoother and fairer skin.Whitens as early as 14 days

10 AED

13% OffFeatured

Valera Foot Cream Licorice

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Valera Foot Cream Licorice

35 AED

38% OffFeatured

Skin Doctor Gold Caviar Whitening Face Wash 100ml

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Skin Doctor Gold Caviar Whitening Face Wash 100ml

Skin Doctor Gold Caviar Whitening Face Wash offers a unique blend of natural gold caviar and herbal extracts that deeply cleanses your skin of dirt and makeup residues, removes dead skin cells and intensely moisturizes the skin.
Regulate use of this product gives you a glowing and rejuvenating effect.

How to use

Squeeze a small amount on your wet palm and gently massage over wet face. Rinse thoroughly. For best results apply twice daily in the morning and evening.

25 AED

11% OffFeatured

Hair Cream, Hair Care

Royal Beauty Hot Oil Hair Cream Green Tea 1000ml

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Royal Beauty Hot Oil Hair Cream Green Tea 1000ml

Experience the strengthening and nourishing benefits of Royal Beauty Green Tea Hot Oil Hair Cream and achieve the healthy, lustrous hair you’ve always desired.
Why Choose Royal Beauty Green Tea Hot Oil Hair Cream?
Perfect for unmanageable hair, making it easier to style.
Enriched with antioxidants and vitamins to promote overall hair health.
Delivers a luxurious, shiny finish for beautiful hair every day.Key Benefits details:
Makes hair strong and healthy with the nourishing power of green tea.
Packed with antioxidants and essential vitamins to reduce hair loss and promote hair growth.
Fights against dryness of the scalp and dandruff, keeping your scalp healthy.
Deeply nourishes the hair follicles and boosts shine.
Leaves hair soft, smooth, and frizz-free.
Provides a lustrous, shiny look to your hair.

40 AED

20% OffFeatured

Feminine Care, Personal Care

Vagisil Peach Blossom Intimate Wash 354ml

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Vagisil Peach Blossom Intimate Wash 354ml

Vagisil Peach Blossom Intimate Wash uniquely gentle helps skin feel soft, smooth and healthy. Blooming with light, fruity freshness. Hypoallergenic and pH balanced. Gynecologist and dermatologist tested.

60 AED

18% OffFeatured

Dr. Teal’s Shea Sugar Scrub Citrus 538gm

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Dr. Teal’s Shea Sugar Scrub Citrus 538gm

Dr Teal’s® Shea Sugar Body Scrub is formulated with Shea Butter, Vitamin C, Sugar, and Essential Oils to exfoliate and smooth skin. Citrus essential oils helps uplift your mood, while shea butter, orange oil and avocado oil leave the skin moisturized.

Suggested Use

Massage Dr Teal’s® Shea Sugar Body Scrub into wet skin in circular motions, focusing on rough, dry areas. Rinse thoroughly. Great for use in bath or shower, or as a hand scrub.

45 AED

13% OffFeatured

Anti-Dandruff, Shampoo, Hair Care

Head & Shoulders Old Spice Shampoo for Men 1000ml

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Head & Shoulders Old Spice Shampoo for Men 1000ml

Head & Shoulders Old Spice Men’s Shampoo is a product specially designed to meet the needs of men’s scalp and hair. It is characterized by its unique formula that aims to gently and effectively cleanse the hair while removing dandruff and preventing its reappearance.

Benefits and features:

Cleanses and moisturizes hair and scalp.

Contains Old Spice fragrance for a refreshing scent.

Gently cleanses the hair and removes impurities and oils without drying out the scalp.

It helps reduce the appearance of dandruff and reduces the irritation and itching associated with it.

It contains ingredients that nourish and strengthen the hair, making it stronger and shinier.

Provides long-term protection against dandruff reappearance, helping to maintain a healthy scalp.

How to use :

Apply an appropriate amount of shampoo to your hands and begin to gently massage your scalp using your fingertips.

Start from the roots and move to the ends of the hair.

Massage the shampoo into your scalp and hair gently in circular motions.

Then rinse your hair well with lukewarm water to make sure all shampoo residue is removed.

65 AED

20% OffFeatured

R&D Care Arbutin Whitening Milk Soap 100g

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Highlights:

R&D Care Arbutin Whitening Milk Soap 100g

Pure milk extract helps repair dry and damaged skin

The arbutin component gives your skin the freshness and natural glow it deserves.

Contains extracts of 7 types of alpine flowers

Give skin moisture and clean without feeling skin dryness. Get your skin brightened with Arbutin, it’s an extraction from bearberry, can help grow your skin tone and block epidermal melanin synthesis. Helps hydrate your skin with Hydrolyzed Milk Protein, it’s one of the most nutrient rich proteins that helps to improve moisturizing and soothing skin.

20 AED

14% OffFeatured

ActiveX Apricot Deep Exfoliating Face & Body Scrub for Smooth, Soft & Radiant Skin 500ml

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ActiveX Apricot Deep Exfoliating Face & Body Scrub for Smooth, Soft & Radiant Skin 500ml

Experience a spa-inspired exfoliation treatment at home with ActiveX Face & Body Scrub Apricot. Formulated with natural apricot exfoliating particles and walnut shell powder, this dual-purpose scrub helps gently remove dead skin cells, unclog pores and polish rough skin for a fresher, healthier-looking complexion.

Its creamy formula cleanses while exfoliating, helping to improve skin texture and leaving both face and body feeling soft, smooth and revitalized. Ideal for regular skincare routines, this scrub helps prepare the skin for better absorption of moisturizers and body care products.

Key Benefits

Gently exfoliates dead skin cells
Helps unclog pores and remove impurities
Smooths rough, dry skin areas
Supports brighter and healthier-looking skin
Suitable for both face and body use
Leaves skin feeling refreshed and renewed
Helps improve skin texture and softness
Enriched with apricot exfoliating particles

30 AED

25% OffFeatured

Medimix Natural Glycerine Soap 125gm

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Medimix Natural Glycerine Soap 125gm

Get naturally soft and moisturized skin with Fast Acting Ayurveda! Turn your every day bath into an Ayurvedic beauty ritual with Medimix Ayurvedic Natural Glycerine Bathing Bar. This is the ultimate daily dose of cleansing and hydration for your skin to keep it naturally soft and moisturized. Our soap has a high content of glycerine in it to give your skin ample moisture, even in winters. Lakshadi oil is time-tested Ayurvedic oil which is an excellent moisturizer, especially effective on dry skin. It is suitable for all skin types and lathers richly for luxurious cleansing. Medimix’s new bathing bar range is crafted to give your skin the natural care it deserves. Get SkinFit with the power of Fast Acting Ayurveda!

15 AED

GIFT SET

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20% OffFeatured

Bar Soap, Skin Care

Skin White Advanced Whitening Soap with Kojic Acid 90gm

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Highlights:

Skin White Advanced Whitening Soap with Kojic Acid 90gm

Powerful combination for brightening skin
Kojic Acid lightens dark spots and blemishes
Retinol promotes skin renewal for a youthful glow
Fades discoloration and evens out skin tone
Helps achieve a radiant and flawless complexion

20 AED

11% OffFeatured

Hair Cream, Hair Care

ActiveX Hot Oil Hair Cream Chocolate Deep Nourishing Care 1000ml

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Highlights:

ActiveX Hot Oil Hair Cream Chocolate Deep Nourishing Care 1000ml

Highlights

Enriched with chocolate extract for deep nourishment
Restores moisture and improves hair softness
Helps reduce dryness and dullness
Adds natural shine and smooth texture
Leaves hair beautifully scented
Suitable for all hair types
Ideal for regular hair care and treatments

40 AED

14% OffFeatured

Face Cream, Skin Care, Spot Corrector

Malika Whitening Beauty Cream with Free Soap

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Highlights:

Malika Whitening Beauty Cream with Free Soap

Alika ClearMarks Beauty Cream is a multi-purpose cream designed to hydrate, cleanse, soothe, repair & restore skin radiance. It provides nourishment along with repairing skin and fighting against signs of aging, wrinkles. Infused with the goodness of natural and nourishing ingredients, Malika ClearMarks Beauty Cream gets absorbed into the skin easily and keeps it moisturized for a long time. It is specially formulated to prevent and treat existing dark spots to give you clear and healthy skin.

Using it every day will help fade dark spots and to give your skin a glowing and healthy look in a few weeks.
It protects your skin from harmful UVA & UVB rays. Malika Clear Marks Beauty Cream works wonders on your skin & treats several problems. It treats hyperpigmentation and minimizes fine lines and wrinkles. Add Malika ClearMarks Beauty Cream to your daily skincare routine and say goodbye to common skin woes once and for all.

HOW TO USE: First wash your skin thoroughly to remove any dirt, oil & other impurities. Take a small amount of cream & begin by applying it. Massage evenly so that cream spreads equally & penetrates deep into your skin, especially the areas with dark spots. Make this a part of your daily morning skincare routine to see spot-less, bright skin.

30 AED

7% OffFeatured

Difeel Luxury Moisturizing Hand Cream Coconut Oil 40ml

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Highlights:

Difeel Luxury Moisturizing Hand Cream Coconut Oil 40ml

This unique restorative Hand Cream moisturizes and nourishes through the careful blending of Vitamin E, Natural Oil and Botanical Extracts. The formula softens the outer layers of the skin and penetrates to the deeper inner levels. Our luxury creams give your hands the perfect hydration, comfort and nourishment they deserve, leaving skin soft to the touch.
Our Coconut Hand Cream:

Acts as an intensive moisturizing hand treatment
Nourishes andhydrates the skin
Contains 100% Pure Natural Oil andVitamin E
Protects the skin from aging and free radicals

70 AED

2% OffFeatured

Oserth Volume Shampoo 1000ml

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Highlights:

Oserth Volume Shampoo 1000ml

Lifts roots and plumps strands for lasting body that looks and feels natural.

• Wheat Protein Boost: Temporarily thickens hair diameter
• Panthenol Support: Adds flexible fullness without stiffness
• Scalp-Friendly: Never causes product buildup at roots
• Fine Hair Optimized: Weightless formula made for delicate strands
• Refreshing Mint: Invigorates scalp during application

Wake up flat hair with this volumizing awakening

295 AED

10% OffFeatured

Pretty Cowry Aloe Vera Scrub 350ml

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Highlights:

Pretty Cowry Apricot Scrub 350ml

The exfoliating complex delicately eliminates old cells, peeling, evens out unevenness, whitens. The product is suitable for all skin types. The formula is free of flatulates and parabens. Delicate texture suitable for the face.

45 AED

30% OffFeatured

Oils & Moisturizer, Skin Care

Silky Cool Almond & Milk Massage Oil Relaxing, Aromatic Body Oil for Muscle Fatigue Relief, Skin Moisturizing & Full Body Massage 500ml

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Silky Cool Almond & Milk Massage Oil Relaxing, Aromatic Body Oil for Muscle Fatigue Relief, Skin Moisturizing & Full Body Massage 500ml

Unwind with the calming aroma of Almond & Milk . Silky Cool Massage Oil is designed to ease body fatigue, relax tired muscles, and deeply moisturize the skin, leaving it soft, smooth, and delicately scented. Enriched with natural oils, this soothing formula helps relieve tension while preventing dryness. Perfect for full-body massages at home or in the spa a moment of peace in every drop.

Refreshing scent, to remove tiredness and fatigue of the body and moisturize the skin and keeping it from drying out.

35 AED

7% OffFeatured

LightenUp Plus Lightening Clarifying Gel 30gm

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LightenUp Plus Lightening Clarifying Gel 30gm

Introducing LightenUp Plus Lightening Clarifying Gel, a rejuvenating and brightening gel with a light texture, infused with natural, Hydroquinone-Free ingredients. This gel combines the exfoliating properties of AHA fruit extracts to improve skin clarity and revitalize its texture, restoring a healthy and youthful appearance.

The Tamarind Fruit Extract in the formula gradually buffs away dull skin, allowing new, radiant skin to resurface. This process boosts skin energy and enhances its natural radiance. Soothing Aloe Vera calms the skin, while anti-oxidant Vitamin C provides protection against UV damage.

Directions: Apply a thin layer of the gel to dark discolored areas on dry, cleansed skin, preferably at night. Follow up with a minimum SPF 30 sunscreen for daily protection.

Ideal for oily/combination skin types.

Key Ingredients: Alpha Arbutin, Fruity Tamarind Extract.

70 AED

29% OffFeatured

Creams, Skin Care, Tubes

Melano MelanoFree Lightening Cream 40gm

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Highlights:

Melano MelanoFree Lightening Cream 40gm

This product is suitable for all skin types.Effectively reduce blackheads, control oil, improve facial dullness, and keep a beautiful skin. Improves the skin condition.

Melano cream All in one effective treatment Melanofree cream is an FDA approved formula which safe of use This topical therapy is made up of 3 effective and unique ingredients. Helps you to get rid of all your skin problems such as: Melasma, Freckles, Traces of sunburn, acne scars, Darkening of elbows and knees, Dark spots and pigments by gently exfoliating the skin’s top layer to lighten your skin, therefore diminishing skin discoloration.

25 AED

11% OffFeatured

Hair Care, Hair Colour, Hair Cream

Bolony Hair Color Cream 5.73 Light Tobacco Brown 100ml

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Bolony Hair Color Cream 5.73 Light Tobacco Brown 100ml

Hair Color Cream With Keratin, Macadamia Oil & Gold Extract

It Enhances your hair with vibrant, long-lasting color while nourishing it deeply. Infused with Keratin for strength, Macadamia Oil for hydration, and Gold Extract for shine, this formula ensures even coverage and a silky-smooth finish. Achieve high-quality results with rich color and healthy, radiant hair.

How to use:

Wear gloves and mix the hair color cream with the developer as instructed. Apply evenly to dry hair, starting from the roots. Leave it on for the recommended time, then rinse thoroughly with water. Use a conditioner for a smooth, nourished finish.

40 AED