Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Body Gel, Skin Care

LightenUp Flaw-Less Overnight De-Tanning Gel 30gm

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LightenUp Flaw-Less Overnight De-Tanning Gel 30gm

A detanning night gel combines the benefits of skin brightening, hydration, and overnight repair—making it a great product if you’re dealing with sun tan, dullness, or uneven skin tone.

55 AED

8% OffFeatured

Shower Gel, Skin Care

Pure Egyptian Magic Whitening Gold Body Wash 1000ml

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Pure Egyptian Magic Whitening Gold Body Wash 1000ml

This extra brightening and firming body wash with tomato extract, glutathione+, ascorbic acid and collagen cleans and freshens up with with this fragrant body wash enriched with tomato extracts that fig the appearance of stress, fight dry skin and dull skin, it also reveals a brighter and healthier looking complexion and keeps skin young looking. Glutathione and tomato mixture with high lycopene to help youthful skin. Water is healthy. Tofu to help tighten skin firm and moisturized skin, moisturizes and reduces acne. Bright white Can be used both face and body. To use: Apply to cleansed face and body. Glutathione, collagen and Tomato Extract Soothes and softens the skin to 6 levels. See results in 7 days (tomato + collagen + glutathione +Pure Egyptian Bath with glutathione, collagen and tomato mixture, with high lycopene to help youthful skin. Water is healthy. Glutathione to help tighten skin firm and moisturized skin, moisturizes and reduces acne

55 AED

31% OffFeatured

Eveline Invisible Gloves Nourishing and Protective Hand Cream 100ml

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Eveline Invisible Gloves Nourishing and Protective Hand Cream 100ml

Invisible Gloves cream with a vitamin formula gives you soft hands with a silky touch of Eveline.
Contains 5 essential oils including macadamia, avocado, jojoba, rose, and argan oil to maintain healthy and nutritious hands.
Has a protective coat that protects hands against harmful external factors such as sun, wind, low temperature, and others to enjoy as soft hands as silk.
Regenerates, moisturizes, nourishes, and firms hands so that they are at their best thanks to the beneficial ingredients in its formula.
Has a silky and non-sticky texture that gives you a feeling of softness and moisture all day long.

Product Information:

For very dry and rough skin.

Made to give your hands the perfect softness and moisture.

45 AED

10% OffFeatured

Clere Rich Moisture Body Lotion with Rich Musk 400ml

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Highlights:

Clere Rich Moisture Body Lotion with Rich Musk 400ml

Clere Body Moisturizing Lotion is characterized by its luxurious formula that combines natural oils and moisturizing glycerin.

Its unique formula effectively helps to moisturize the skin intensively and deeply.

Contains the refreshing scent of musk.
Nourishing formula for the skin.
Improves skin elasticity.
Softens the skin texture.
Gives you a unique aromatic experience.
Moisturizing that lasts up to 48 hours.
Enriched with nourishing vitamins, such as: Vitamin E and Vitamin A.

45 AED

10% OffFeatured

Noor Lemon Lightening & Moisturizing Lotion 400ml

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Noor Lemon Lightening & Moisturizing Lotion 400ml

A refreshing body lotion enriched with carefully selected ingredients to help improve skin tone and luminosity. It provides hydration and a smoothing effect, leaving the skin soft, toned, and velvety without an oily feel. The citrus scent adds a light, fresh fragrance that lasts throughout the day.

Benefits

Helps improve skin tone and luminosity
Provides daily hydration
Gives skin a smooth, soft feel without an oily feel
Leaves skin refreshed with a light citrus fragrance

Usage Directions

After bathing or shower or at any time of the day, apply Noor Gold Lemon Lightening & Moisturizing Lotion all over the body.
Massage in with a light hand.
Leaves a light fragrance on your body all day long.

45 AED

7% OffFeatured

Shower Gel, Skin Care

AR Gluta Whitening Milky Body Wash 800ml

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Highlights:

AR Gluta Whitening Milky Body Wash 800ml

AR Gluta Milky Body Wash 800ml. Creamy, milky formula gently cleanses and hydrates, leaving your skin brighter, healthier, and younger-looking with the high concentration of milk protein and glutathione.

65 AED

5% OffFeatured

Silky Cool Rose Foot & Body Scrub Gel 4Litre

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Highlights:

Silky Cool Rose Foot & Body Scrub Gel 4Litre

Transform your skincare routine with the Rose Bouquet Spa Foot & Body Scrub Gel. Its gentle formula contains light, porous scrubbing agents that glide smoothly across the skin for a pleasant exfoliating experience without harshness. Infused with a calming rose fragrance, it cools and refreshes your feet and body, leaving skin soft and revitalized.

Key Features:

Gentle exfoliation for feet, elbows, knees, and body
Smooth, porous scrubbing agent for even application
Pleasant rose fragrance for a refreshing spa-like experience
Suitable for daily use
4-litre professional-size container – perfect for home or salon use

95 AED

Oils & Moisturizer, Skin Care

Bio Perfect Light 125ml

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Highlights:

Bio Perfect Light 125ml

Lightening Beauty Oil With vitamin E and natural carrot extracts

Skin lightening beauty milk with vitamin E and carrot natural extracts is a fast action skin fairness. Results in light, soft complexion, smooth and satiny skin. Bio Perfect Light, Lightening Beauty milk, is very rich in Vitamin E and carrot natural extracts the lightening cream penetrates the surface layers of the skin, eliminates impurities and undesirable task and promoting good skin hydration. A feast for the eyes.

How to Use: Apply daily after bath. Daily use morning and evening gives your skin a new shine a soft complexion smooth and satiny.

25 AED

17% OffFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Young & Fresh Beauty Cream 25gm

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Highlights:

Young & Fresh Beauty Cream 25gm

Young & Fresh Beauty Cream contains natural ingredients to moisturize and preserve the principle characteristics of a young and healthy skin. It clears dark spots, nourishes discolored and pigmented skin. Its new and unique formulation with triple whitening complex ensures ease of application, faster absorption and better nourishment to the skin. The cream enhances the complexion, evens out skin tone, imparts a natural glow and reduces the appearance of blemishes.

25 AED

15% OffFeatured

Neutrogena Hydro Boost Whipped Body Balm for Dry Skin 200ml

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Highlights:

Neutrogena Hydro Boost Whipped Body Balm for Dry Skin 200ml

Neutrogena Hydro Boost Whipped Body Balm delivers advanced hydrating facial skincare expertise, for fresh, radiant skin that is clinically proven. This refreshing, ultra-light formula is powered by Hyaluronic Acid, a superior skincare moisturizer capable of holding up to 1,000 times its weight in water. This cream gives the skin the hydration it needs by helping to keep the skin hydrated, and it maintains the skin’s moisture balance by continually releasing moisture when it is needed.

Benefits and Features:

It regenerates the lipids in the skin barrier, helping it to retain water more effectively.
Hyaluronic acid rejuvenates the skin without adding an extra layer of oil or grease.
A superior skin care moisturizer that provides long-lasting hydration.
It moisturizes dry skin without leaving a greasy feel and makes it soft and full of freshness.
Hyaluronic acid prevents the appearance of premature signs of aging.
It has anti-inflammatory properties that help fight acne-causing bacteria.
Suitable for sensitive skin.
Tested under dermatological supervision.

How to use:

Use morning and evening to recover at night, for healthy, hydrated skin

55 AED

PRODUCTS ON SALES

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17% OffFeatured

Serums, Skin Care

Jhalak Premium Beauty Cream

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Highlights:

Jhalak Whitening Beauty Serum

Jhalak Whitening Beauty Serum is a revolutionary formula designed to transform your skin, providing a brighter, more youthful complexion. It features an ultra-concentrated formula that delivers remarkable results, resulting in a noticeable improvement in skin tone. The serum effectively lightens and brightens the complexion, resulting in a more luminous and even complexion. It also helps restore skin’s natural equilibrium, smoothing away dry lines and wrinkles, and actively fades dark spots for a more uniform and blemish-free complexion.

The serum is enriched with 100% natural botanical extracts that work in harmony with your skin. It effectively eliminates pigmented cells from surfacing, contributing to a more flawless and radiant appearance. The serum is powered by the exclusive power of the Beauty Icon, ensuring maximum energizing, nourishing, and skin-strengthening effects. Experience the transformation with Jhalak Whitening Beauty Serum and unlock your skin’s full potential.

25 AED

4% OffFeatured

Oserth Fortify Shampoo 300ml

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Highlights:

Oserth Fortify Shampoo 300ml

Fortify Shampoo gently cleanses while delivering a potent blend of plant actives to refresh the scalp and create optimal conditions for fuller-looking hair.

• Clarifies Without Stripping: Mild cleansers remove buildup while maintaining scalp’s natural moisture balance
• Scalp Revival: Menthol and aloe vera provide an immediate cooling sensation to soothe irritation
• Hair-Thickening Effect: Apigenin and panthenol help reinforce hair density at the roots
• Clean Formula: Free from sulfates, parabens, and harsh irritants
• Invigorating scent: boasts a fresh scent, harmonizing ripe pink pomelo, lemongrass, and verbena with the cool notes of peppermint, spearmint, and snow crystals.Refresh your haircare routine with this invigorating, plant-powered cleanse.

115 AED

5% OffFeatured

Conditioner, Hair Care

Silky Cool Olive Hair Conditioner 5 Litre

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Highlights:

Silky Cool Olive Hair Conditioner 5 Litre

Restore elasticity and moisture. Repair damage cuticle. Hair feeling smooth and frizz free.

95 AED

40% OffFeatured

Green Cross Isopropyl Alcohol 40% Solution With Moisturizer- 250ml

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Green Cross Isopropyl Alcohol 40% Solution With Moisturizer- 250ml

Isopropyl Rubbing Alcohol 40% Solution Antiseptic – Disinfectant 250ml with moisturizer to prevent skin dryness. Formulation: Each 100ml contains 70ml of Isopropyl Alcohol Application: For disinfection, sterilization, body massage, relief of prickly heat and insect bites, hygienic purposes or general antiseptic. For use in hospital and sick room or everyday hygiene. Warning: For external use only. Do not swallow or use near eyes. For children use under adult supervision. Keep tightly capped and store at room temperature. Storage: Store at temperature not exceeding 30C.

15 AED

17% OffFeatured

Lotion, Oils & Moisturizer, Skin Care

Palmer’s, Cocoa Butter Formula with Vitamin E, Softens Smooths Lip Balm 4gm

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Palmer’s, Cocoa Butter Formula with Vitamin E, Softens Smooths Lip Balm 4gm

Soften and Smooth lips with Palmer’s® Cocoa Butter Formula® Lip Balm, crafted with intensively moisturizing Cocoa Butter and Vitamin E. Locks in hydration to protect lips from chapping, cracking or environmental damage.

Cocoa Butter (Theobroma Cacao): Naturally harvested from cocoa beans, cocoa butter is a rich, nutrient-packed super ingredient loaded with antioxidant CMPs (Cocoa Mass Polyphenols) for superior moisture.

Suggested use

Apply to lips as needed for a boost of hydration.

25 AED

13% OffFeatured

Skin Doctor Papaya Whitening Scrub For Face & Body 500gm

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Highlights:

Skin Doctor Papaya Whitening Scrub For Face & Body 500gm

Gently exfoliates the skin for a radiant glowing look with refreshed feeling.

This product offers a special formula that contains natural exfoliating particles and Papaya which gently exfoliates the skin without any side effects, for radiant glowing skin.

How to use:

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin types.

35 AED

11% OffFeaturedOut Of Stock

Creams, Skin Care

Clear Essence Sin Smoothing Cream with Sunscreen 113gm

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Highlights:

Clear Essence Sin Smoothing Cream with Sunscreen 113gm

Fade Creme is formulated for normal and dry skin to fade and treat dark spots and small scars on the body. This rich, velvety cream works to even one’s skin tone and fade blemishes that occur as a result of acne, pregnancy, over exposure to the sun and other harsh external elements. This product contains sunscreen to help prevent skin darkening from reoccurring and protect the skin from UVA and UVB rays.

85 AED

13% OffFeatured

Lotion, Skin Care

Alattar Classic Glycerin Body Lotion Skin Appearance & Comfort Balancer

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Highlights:

Alattar Classic Glycerin Body Lotion Skin Appearance & Comfort Balancer

Highlights

Skin Texture Refinement: Designed to improve the tactile quality of the skin surface across the body.
Glycerin Complex: Features a classic glycerin base known for its smooth application and absorption.
Deep Comfort: Provides a pleasant sensation of lasting comfort suitable for use after showering or physical activity.
Appearance Enhancer: Works to improve the visual clarity and overall polished look of the skin.
Generous Pump Bottle: Supplied in a large container with a convenient pump dispenser for easy daily application.

35 AED

10% OffFeatured

Face Powders, Make Up

Alada 3D Whitening Face Powder Cream 10gm

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Highlights:

Alada 3D Whitening Face Powder Cream 10gm

Achieve a naturally radiant complexion with ALADA 3D Whitening Face Powder Cream. Formulated with SPF50 PA+++, this lightweight cream not only whitens and brightens your skin, but also protects it from harmful UV rays. Made with natural ingredients like Niacinamide and Aloe Vera, it nourishes your skin while providing excellent coverage and a long-lasting, waterproof finish. For optimal results, pair with ALADA Soap and Lotion for a complete skincare routine.

Benefits:

Brightens and whitens skin naturally
Provides smooth, flawless coverage
SPF50 PAt++ protection against harmful UV rays
Helps reduce dark spots, acne scars, and melasma
Waterproof formula keeps makeup long-lasting
Made with 100% natural ingredients
Lightweight cream suitable for daily use
Works best when combined with ALADA Soap & Lotion
Protects, nourishes, and evens out skin tone
Compact 10g size, perfect for daily skincare and travel

Key Ingredients:

Allantoin – Soothes skin, promotes healing, and reduces irritation
Niacinamide (Vitamin B3) – Brightens skin tone, reduces dark spots, and strengthens skin barrier
Aloe Vera Extract – Hydrates, calms, and moisturizes the skin
Tocopheryl Acetate (Vitamin E) – Antioxidant that reduces signs of aging and improves elasticity
L-Glutathione – Potent antioxidant for skin brightening and reducing pigmentation
Milk Protein – Nourishes and softens the skin for a smooth finish
Hydrolyzed Collagen – Improves skin firmness and hydration for youthful appearance
DMDM Hydantoin – Preservative to ensure formula stability and safety

How to Use:

Scoop a small amount and apply to cheeks, forehead, and chin
Spread evenly with fingertips until blended
Add more if needed for desired coverage
Use in the morning and at night before bed

45 AED

11% OffFeatured

Cantu Care for Kids Nourishing Conditioner 237ml

Conditioner, Hair Care

Cantu Care for Kids Nourishing Conditioner 237ml

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Highlights:

Cantu Care for Kids Nourishing Conditioner 237ml

Cantu Care for Kids Nourishing Conditioner is a nourishing conditioner specifically designed for children. This formula contains high-quality ingredients to nourish, detangle and moisturize hair.

The Nourishing Conditioner helps to make the hair soft, smooth and easy to comb. It makes the hair shiny and healthy and makes it easier to comb. The conditioner is gentle on the scalp and leaves the skin feeling pleasant.

Cantu Care for Kids Nourishing Conditioner can be applied to damp hair after shampooing. Massage gently and leave on for 3-5 minutes. Rinse thoroughly and continue with your hair care routine.

The conditioner’s formula is free of mineral oils, sulfates, parabens and other harmful chemicals. It is gentle on children’s sensitive hair and scalp.

Nourish your child’s hair with Cantu Care for Kids Nourishing Conditioner and enjoy soft, healthy and shiny hair. Give your child a pleasant grooming experience and encourage a positive hair routine!

40 AED

GIFT SET

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13% OffFeatured

Lipstick, Make Up

Eveline Oh My Kiss Color & Care Lipstick

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Highlights:

Eveline Oh My Kiss Color & Care Lipstick
Enhance your makeup with Eveline Rouge, a perfect formula enriched with moisturizing ingredients.
Features a rich, long-lasting color formula for a professional makeup look.
Enriched with nourishing ingredients such as shea butter, jojoba oil, and vitamin E.
- Rich, intense color.
- Moisturizing formula that nourishes and softens lips.
- Creamy texture that glides smoothly on the lips.
- Ideal for everyday use and special occasions.
- Elegant design that’s easy to carry in your makeup bag.
Ingredients:
Petrolatum, Ethylhexyl Palmitate, Polyethylene, Polybutene, Paraffinum Liquidum, Butyrospermum Parkii Butter, Phenoxyethanol, Caprylyl Glycol, Palmitoyl Hexapeptide-12, Parfum
May Contain: Ci 15850, Ci 19140, Ci 45410, Ci 73360, Ci 77891, Ci 77491, Ci 77499

35 AED

14% OffFeatured

Silka Pore Minimizing Clear Facial Cleanser 150ml

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Highlights:

Silka Pore Minimizing Clear Facial Cleanser 150ml

Silka Facial Cleanser is effectively formulated to gently wash away dirt from your skin making it look fresher and cleaner. It is formulated with hazel extract and Vitamin B3 to help eliminate stubborn skin blemishes and naturally lighten your skin tone. Its PH balanced formula helps restore skin’s natural PH level.

30 AED

29% OffFeatured

Amalico Chebe Hair Oil Karkar 130ml

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Highlights:

Amalico Chebe Hair Oil Karkar 130ml

Karkar Oil & Chebe Powder for Hair Growth African Chebe powder is a Strong deep Moisturizing and hydrating agent that has been used by women in Africa for decades to strengthen and protect hair from damage. Karkar Oil supply essential nutrients tha

Karkar Oil compined Mainly of Sesame Seeds Oil, Honey (Bees) Wax, Treated Animal Fat and Fragrances. Karkar Oil Used by Sudanese Woman to Thicker Hair Strands, Treat Dandruff and Prevent Hair Loss

Karkar Oil Used to Lock Moisture into Dry Natural Hair Thus Eliminating Hair Breakage and Split Ends. Karkar oil is a Hair Care Oil that Originates from the Sahel region of Africa (Chad and Sudan) Used as Haircare Routine to Nourish the Follicles

Olive Oil and Ostrich Oil Nourishes and Antioxidant Olive Oil Contain Proteins, Antioxidants that strengthen hair follicles. Ostrich Oil Increases hair elasticity, enhance growth activity of follicles by 80% and increase hair density. Mixing these

100% Natural & Pure Ingredients Give Your Hair A break from using Chemicals that could irritate the Scalp, our 2-in-1 Natural ingredients with 100% Authentic Chebe Powder for Natural Hair Growth from Chad Africa Mixed with Karkar Oil will do the job

25 AED

20% OffFeatured

A Bonne Tomato Milk Multicolour Whip Soap 100gm

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Highlights:

A Bonne Tomato Milk Multicolour Whip Soap 100gm

A moisturizing facial soap with a delicate net to create soft, luxurious foam give deeply cleanses and nourishes skin.
Tomato Extract leaving skin hydrated and silky.

Other benefits:
* Reduces risk of sunburns
* Removes dead skin cells
* Prevents anti-aging
* Protects skin cancer
* Milk Extract deliver deep hydration to skin.
Milk benefits: Skin Cleanser
* Adds Radiance
* Moisturizer

20 AED

10% OffFeatured

Oils & Moisturizer, Skin Care

Pretty Be Massage Oil Lemon Grass 500ml

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Highlights:

Pretty Be Massage Oil Lemon Grass 500ml

45 AED

Hair Care, Hair Styling Products

Dr. Miracle’s Style Edge Holding Gel 59ml

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Highlights:

Dr. Miracle’s Style Edge Holding Gel 59ml

The Style Edge Holding Gel from Dr. Miracle is blended with jojoba oil to add shine and condition. It is great for relaxed, braided, natural or weave hair. Adds shine and conditions. Super hold formula.

35 AED

B.B. Clear 5 In 1 Lightening Care Lotion 300ml

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Highlights:

B.B. Clear 5 In 1 Lightening Care Lotion 300ml

B.B.Clear combines de-pigmenting plant-base ingredients with exfoliating efficiency of fruity acids. it improves the appearance of skin and help repair dark spots and sun damage for younger-looking, silky skin. it lighten your skin while revitalizes and makes it smooth and beautiful radiance. Adapted to all skin types

40 AED

17% OffFeatured

Zero Tache Tube with Carrot Extract 50gm

Creams, Tubes, Skin Care

Zero Spot Tube with Carrot Extract 50gm

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Highlights:

Zero Tache Tube with Carrot Extract 50gm

The Super Lightening Clean 36-Hour Tube with carrot or egg yolk extracts and vitamin E has been designed for rapid action in the treatment of acute dermatitis (eczema, pruritus, skin allergy)

Use :

Mix with your own 36-hour beauty milk and apply it preferably in the evening, 3 to 4 times a week on clean skin. Massage until absorbed.

25 AED

13% OffFeatured

Cathay Doll Niacinamide Vitamin B3 Glutathione Body Lotion 150ml

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Highlights:

Cathay Doll Niacinamide Vitamin B3 Glutathione Body Lotion 150ml

Pink (Bright Sakura) Tone-up formula nourishes the skin to look clear.

Cathy Doll Niacinamide Vitamin B3 Glutathione Body Lotion 150ml. Cathy Doll Niacinamide Vitamin B3 Glutathione Body Lotion
Revealing skin that has an aura With a new formula of body lotion from Cathy Doll.With a mixture of concentrated vitamin B3 that reduces dark circles Moisturize Ready to nourish and brighten the skin naturally. and extracts from glutathione Helps restore damaged skin cells to become stronger again. The lotion absorbs quickly and is not sticky.Gooey, comes with a bright sakura scent, a gentle aroma that will make you feel relaxed every time you use it.

35 AED

11% OffFeatured

Advanced Clinicals Hyaluronic Acid Hydrating Anti-Aging Face Gel Cream 59ml

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Highlights:

Advanced Clinicals Hyaluronic Acid Hydrating Anti-Aging Face Gel Cream 59ml

Tired of heavy, oily creams? AC has got you covered! Get all the moisture you need for extra-dry skin without a heap of heavy oils. Moisture Boost Hyaluronic Extra Dry Skin Gel Cream provides a burst of hydration and softness for instant radiance. Hyaluronic Acid is a humectant that helps draw in moisture, boosting luminosity and revealing soft, supple skin that glows. Formulated with Vitamins B12, C, and E to promote youthful radiance. Verified and lab tested, this Moisture Boost Hyaluronic Acid will leave your skin feeling hydrated and dewy. Clean Beauty, Paraben-Free, Alcohol-Free, Phthalate-Free, and made in the USA with globally sourced materials.

Dermatologist & Allergy Tested.

85 AED